Key Players in the Broadcasting Industry in Brazil.

Key Players Table

| Player name and short description | Detailed profile | Relevant context information

**1. Globo**

Brazil's largest media company, with dominant free-to-air television, significant pay-TV presence, and growing digital operations.

Owns TV Globo, the leading free-to-air channel, pay-TV channels, and the streaming service Globoplay. Known for exporting telenovelas. Invested heavily in digital growth. Reported R$ 1.99 billion net profit in 2024.

Dominant free-to-air audience (71.1% in Dec 2024). Globoplay: 1.1% online video audience share (Dec 2024). Extensive network of owned and affiliated stations.

Reported net profit of R$ 1.99 billion in 2024. (Note: Net profit, not revenue. Consistently cited as the largest media group by revenue/advertising).

**2. Claro (América Móvil)**

Major telecommunications provider in Brazil offering mobile, broadband, and pay-TV (Claro TV+). Part of the América Móvil group.

Market leader in pay-TV. Offers Claro TV+, a platform integrating linear channels and streaming services. Focus on strategic integrations and platform enhancement.

Pay-TV market share: 47.5% (April 2024). Pay-TV accesses: 3.704 million (2024), 3.594 million (Feb 2025). Claro TV+ subscribers: 1 million (H1 2024).

Total Net Revenue (Brazil): R$ 48.696 billion (2024). (Note: Total company revenue, includes all telecom services).

**3. Vivo (Telefônica Brasil)**

Major telecommunications provider in Brazil offering mobile, broadband, and pay-TV (Vivo Play). Part of Telefónica Group.

Pursuing a "beyond connectivity" strategy, expanding digital services like video and music. Acquired IPNet in 2024.

Pay-TV accesses: 785 thousand (2024), 774 thousand (Feb 2025). Entertainment services subscribers: 2.7 million (2023).

Total Revenue (Telefônica Brasil): R$ 52.1 billion (2023). Entertainment services revenue: R$ 563 million (2023). (Note: Total company revenue and a specific digital entertainment segment, not total broadcasting revenue).

**4. Netflix**

Leading global subscription video on demand (SVOD) streaming service with a strong subscriber base in Brazil.

Offers a wide variety of content, including local originals. Brazil is a key market. Introduced ad-supported tiers in some regions, including potentially Latin America in 2024.

Users in Brazil: Over 15 million (2023). Online video audience share in Brazil: 4.6% (Dec 2024).

Global Revenue: $31.6 billion (2022), $33.7 billion (2023), $39.0 billion (2024). Latin America Revenue: Over $1 billion annually (2023), peaked at $3.73 billion in 2023 (projection). (Note: Latin America revenue includes Brazil).

**5. Amazon Prime Video**

Global streaming service included with Amazon Prime membership, offering on-demand content, rentals, and purchases.

Offers a growing content library and is expanding its presence in Brazil as part of the broader Amazon ecosystem. Key country for traffic and users.

Users in Brazil: 48.82 million (2024). Second-largest country by traffic for Prime Video.

Global Amazon Prime subscription services revenue: $40.2 billion (2023). Global Amazon Prime Video revenue: $14.6 billion (2023). (Note: Global figures; Brazil revenue is a significant portion but not specified).

**6. YouTube (Google)**

Major online video platform offering a wide range of content, primarily monetized through advertising.

Dominant in online video consumption. Offers diverse content types and features like YouTube Shorts. Revenue is driven by advertising.

Online video audience share in Brazil: 12.6% (Dec 2024). YouTube Shorts MAUs in Brazil: 97.4 million (2024).

Global Ad Revenue: $29.24 billion (2022), $31.5 billion (2023), ~$39 billion (E) (2024). Brazil IAP Revenue: $2.92 million (2025). (Note: Brazil revenue is a portion of global ad revenue, specific figure not provided).

**7. Record TV**

One of the largest commercial free-to-air TV networks in Brazil.

Operates a nationwide network and produces a variety of programming. Competes for audience and advertising revenue in the free-to-air market. Maintained stable audience share in 2024. [49 (context)]

Secured second position in audience among TV networks in 2024. [49 (context)] Significant nationwide reach.

Specific revenue figures for Record TV for 2022-2024 are not available in the provided sources. Revenue is primarily from advertising.

**8. SBT (Sistema Brasileiro de Televisão)**

Major free-to-air television network in Brazil.

Known for entertainment and family programming. Operates a nationwide network. Launched the free streaming service +SBT in 2024 and a new streaming app. Experienced a decrease in audience share in 2024. [42 (context), 49 (context)]

Significant nationwide reach. Launched free streaming service +SBT.

Specific revenue figures for SBT for 2022-2024 are not available in the provided sources. Revenue is primarily from advertising. Note: A mentioned revenue figure for "SBT" relates to a different company.

**9. Sky Brasil**

Major satellite pay-TV operator in Brazil.

Provides pay-TV services via satellite. Significant player in the Brazilian pay-TV market despite the segment's decline. Part of Vrio Corp.

Pay-TV market share: 28.9% (April 2024). Pay-TV accesses: 2.668 million (2024), 2.549 million (Feb 2025).

Specific revenue figures for Sky Brasil for 2022-2024 are not available in the provided sources. Revenue is primarily from pay-TV subscriptions and advertising.

**10. Band (Grupo Bandeirantes de Comunicação)**

Major free-to-air television and radio network in Brazil.

Part of a larger communication group. Operates TV Band and other media outlets. Offers a variety of programming content.

Nationwide reach through its network of stations.

Specific revenue figures for Band for 2022-2024 are not available in the provided sources. Revenue is primarily from advertising.

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