Broadcasting in Brazil New Entrants and Disruptors Analysis

New Entrants and Disruptors

The Brazilian broadcasting value chain is currently experiencing significant disruption driven by the emergence of new entrants and the impact of transformative technological and behavioral shifts. The primary new entrants are global Over-The-Top (OTT) streaming service providers, while key disruptors include the accelerating consumer shift towards digital consumption, the pervasive issue of content piracy, and the impending technological evolution with the rollout of TV 3.0.

Global streaming giants such as Netflix, Amazon Prime Video, and Disney+ have entered the Brazilian market and rapidly established a significant presence. These platforms compete directly with traditional broadcasters and pay-TV operators for audience attention and consumer spending. [Value Chain Report - Abstract, Players Analysis] Their business models primarily revolve around subscription video on demand (SVOD), offering vast libraries of international and increasingly, locally produced original content. [Value Chain Report - Abstract, Players Analysis] YouTube, while not a traditional SVOD service, is a dominant player in the online video space, driven by user-generated content and an advertising-supported model, capturing a substantial portion of online video viewership in Brazil. [Value Chain Report - Abstract, Players Analysis] These global players leverage their extensive content catalogs, technological expertise in streaming and content delivery, and often aggressive marketing strategies to attract Brazilian consumers.

Beyond these international players, the disruption is also fueled by the strategic responses and digital expansions of existing local players and related industries. Brazilian national broadcasters like Globo have launched and are expanding their own streaming services, such as Globoplay, often adopting hybrid AVOD+SVOD models and leveraging their existing brand recognition and content libraries. [Value Chain Report - Abstract, Players Analysis] Telecom conglomerates like Claro and Vivo are also acting as disruptors by integrating streaming services and developing their own platforms (e.g., Claro TV+, Vivo Play) to bundle content with their core connectivity offerings, impacting the traditional pay-TV distribution model. [Value Chain Report - Abstract, Players Analysis]

The shift in consumer behavior towards on-demand, multi-device viewing is a fundamental disruptor. Audiences are increasingly moving away from linear, scheduled television consumption in favor of the flexibility offered by streaming platforms. [Value Chain Report - Abstract, Reception & Consumption, Bottlenecks and Challenges] This behavioral change impacts audience measurement, advertising models, and the overall reach of traditional broadcasts.

Content piracy, particularly through illegal IPTV set-top boxes ("gatonet"), is a significant disruptor that directly undermines the revenue streams of legitimate players across the value chain, including content producers, broadcasters, and pay-TV and streaming operators. [Value Chain Report - Abstract, Bottlenecks and Challenges] This illegal consumption bypasses established monetization models and distribution channels.

Finally, the upcoming migration to the TV 3.0 standard, based on ATSC 3.0, represents a technological disruption. While driven by existing industry players and regulators, it necessitates significant capital investment and introduces new technical capabilities like 4K HDR, targeted advertising, and interactive services, which will reshape the transmission, reception, and monetization stages of the value chain. [Value Chain Report - Abstract, Bottlenecks and Challenges]

The combined impact of these new entrants and disruptors is a fundamental reshaping of the Brazilian broadcasting landscape, shifting the balance of power, introducing new business models, and accelerating the convergence of traditional and digital media.

Table of the impact of these new players.

New Entrant/Disruptor	Value Chain Stage(s) Impacted	Nature of Impact
Global Streaming Services (Netflix, Amazon Prime Video, Disney+, YouTube)	Content Production, Transmission & Distribution, Reception & Consumption, Monetization	Increased competition for audience share and viewing time. [Value Chain Report - Abstract, Players Analysis, Bottlenecks and Challenges] Introduction and popularization of SVOD and AVOD business models. [Value Chain Report - Abstract, Players Analysis, Monetization] Increased demand for diverse content, including local originals, stimulating the production sector. [Value Chain Report - Players Analysis, Strategic Priorities and Investments Analysis] Shift in distribution from traditional broadcast/pay-TV to internet streaming. [Value Chain Report - Abstract, Transmission & Distribution]
Local Players' Digital Expansion (Globoplay, +SBT, Claro TV+, Vivo Play)	Content Production, Transmission & Distribution, Reception & Consumption, Monetization	Response to global competition by offering proprietary digital platforms. [Value Chain Report - Players Analysis, Strategic Priorities and Investments Analysis] Creation of hybrid or integrated content offerings. [Value Chain Report - Players Analysis] Diversification of distribution channels beyond traditional broadcast. [Value Chain Report - Transmission & Distribution] Exploration of new monetization models (AVOD, SVOD, bundling). [Value Chain Report - Monetization, Strategic Priorities and Investments Analysis]
Shift to Digital Consumption	Reception & Consumption, Monetization, Audience Measurement	Declining linear TV viewership and pay-TV subscriptions. [Value Chain Report - Reception & Consumption, Bottlenecks and Challenges] Growth in online video consumption on various devices. [Value Chain Report - Reception & Consumption] Pressure on traditional advertising models and measurement systems. [Value Chain Report - Bottlenecks and Challenges] Increased consumer bargaining power due to wider content access. [Porter's Six Forces Analysis]
Content Piracy ("gatonet")	Reception & Consumption, Monetization	Erosion of legitimate pay-TV and streaming subscription revenues. [Value Chain Report - Abstract, Bottlenecks and Challenges] Undermining of content value and investment incentives. [Value Chain Report - Bottlenecks and Challenges] Creates an illegal alternative distribution channel. [Value Chain Report - Bottlenecks and Challenges]
TV 3.0 Transition	Transmission & Distribution, Reception & Consumption, Monetization	Requires significant capital investment for infrastructure upgrades. [Value Chain Report - Abstract, Bottlenecks and Challenges] Enables potential for enhanced viewer experience (4K HDR, interactive). [Value Chain Report - Conclusion, Abstract] Opens opportunities for new monetization via targeted advertising and datacasting. [Value Chain Report - Conclusion, Abstract] Reshapes technical aspects of content delivery and reception. [Value Chain Report - Transmission & Distribution, Reception & Consumption]

References

Audiovisual brasileiro projeta crescimento de 5% até 2025 – Estadão Blue Studio. https://www.estadao.com.br/bluestudio/dino/audiovisual-brasileiro-projeta-crescimento-de-5-ate-2025/ Avaliação da OCDE sobre Telecomunicações e Radiodifusão no Brasil 2020 – OECD. https://www.oecd.org/brazil/avaliacao-da-ocde-sobre-telecomunicacoes-e-radiodifusao-no-brasil-2020-b26b9525-pt.htm Mercado Audiovisual Brasileiro – ANCINE. https://www.gov.br/ancine/pt-br/dados-e-indicadores/mercado-audiovisual-brasileiro About us – Globo | Investor Relations. https://ri.globo.com/about-us Globo's Strategic Moves Cement Its Role as a Media Powerhouse – The Rio Times. https://www.riotimesonline.com/brazil-news/business/globos-strategic-moves-cement-its-role-as-a-media-powerhouse/ ATSC 3.0 Transmission Technology Recommended for Brazil's TV 3.0 – ATSC.org. https://www.atsc.org/news/atsc-3-0-transmission-technology-unanimously-recommended-as-final-ingredient-for-brazils-tv-3-0-project/ Cenp-Meios: Mercado inicia 2024 com crescimento de 23% – Meio & Mensagem. https://www.meioemensagem.com.br/mercado/cenp-meios-mercado-inicia-2024-com-crescimento-de-23 Até dezembro de 2024, consumo de vídeo online representou 20,1% da audiência de TV – TELA VIVA. https://telaviva.com.br/11/03/2025/ate-dezembro-de-2024-consumo-de-video-online-representou-201-da-audiencia-de-tv/ Kantar Ibope atualiza a medição de audiência para 2025 – Meio & Mensagem. https://www.meioemensagem.com.br/mercado/kantar-ibope-atualiza-a-mediacao-de-audiencia-para-2025 O peso econômico do audiovisual no Brasil – TELETIME News. https://telesintese.com.br/o-peso-economico-do-audiovisual-no-brasil-segundo-dados-da-mpa/ Streaming alcança 20% de audiência no Brasil – Poder360. https://www.poder360.com.br/midia/streaming-alcanca-20-de-audiencia-no-brasil-diz-jornal/ Raio X da Radiodifusão Brasileira – ABERT. https://abert.org.br/wp-content/uploads/2016/11/Raio-X-da-Radiodifus%C3%A3o-Brasileira.pdf DTH – PLUG Consultoria. https://plug.com.br/servicos/dth/ Brazil Set to Redefine Broadcasting with TV 3.0 – TVTechnology. https://www.tvtechnology.com/news/brazil-set-to-redefine-broadcasting-with-tv-30 Brazil | Reuters Institute Digital News Report 2024. https://reutersinstitute.politics.ox.ac.br/digital-news-report/2024/brazil Claro TV+ reaches 1 million subscribers in Brazil in H1 - Telecompaper. https://www.telecompaper.com/news/claro-tv-reaches-1-million-subscribers-in-brazil-in-h1--1305236 Pay TV statistics in Brazil. - teleco.com.br. https://www.teleco.com.br/tv_pag_stats.asp Claro Brazil is the new Pay TV leader in Latin America - Dataxis. https://dataxis.com/claro-brazil-is-the-new-pay-tv-leader-in-latin-america/ Claro - teleco.com.br. https://www.teleco.com.br/claro.asp Brazil finally sees pay-TV market growth in April - Telecompaper. https://www.telecompaper.com/news/brazil-finally-sees-pay-tv-market-growth-in-april--1301859 Market Share of the Pay TV Operators - teleco.com.br. https://www.teleco.com.br/tv_pag_share.asp Brazil Video Streaming Market Size, Share and Report 2025-33 - IMARC Group. https://www.imarcgroup.com/brazil-video-streaming-market YouTube NetWorth, Users & Valuation 2025 - Priori Data. https://prioridata.com/blog/youtube-statistics/ Amazon Prime Video Statistics And Facts (2025) - Electro IQ. https://electroiq.com/blog/amazon-prime-video-statistics/ Brazil Music Industry Update, April 2024 - Omdia. https://omdia.tech.informa.com/OM031566/Brazil-music-industry-update-April-2024 Vivo's profit reaches R$5 billion in 2023, an increase of 23.1% - BNamericas. https://www.bnamericas.com/en/news/vivos-profit-reaches-r5-billion-in-2023-an-increase-of-231 Vivo - teleco.com.br. https://www.teleco.com.br/telefonicabr.asp Netflix to lose SVOD revenues in Latin America - Digital TV Research. https://www.researchandmarkets.com/report/z2qits/2023-latin-america-ott-tv-and-video-forecasts Brazil television and streaming market share analysis Q1 2024: Netflix, Max, Prime Video, Globoplay, Disney+, Paramount+, PlutoTV, AppleTV+ | Parrot Analytics. https://www.parrotanalytics.com/insights/brazil-television-streaming-market-share-analysis-q1-2024 January 21, 2025 Fellow shareholders, In 2024, we executed on our plan to reaccelerate growth. For the year, revenue gre - Poder360. https://www.poder360.com.br/wp-content/uploads/2025/01/Netflix-Shareholder-Letter-Q4-2024-Final.pdf October 17, 2024 Fellow shareholders, In Q3, revenue grew 15% year over year and operating margin was 30% vs. 22% last year. https://s22.q4cdn.com/959853165/연구/1730/Netflix-Shareholder-Letter-Q3-2024-Final.pdf YouTube Streaming Statistics By Revenue and Facts (2025) - Electro IQ. https://electroiq.com/blog/youtube-streaming-statistics/ Brazil: FTA, pay-TV decline as streaming soars | Advanced Television. https://advanced-television.com/2024/08/19/brazil-fta-pay-tv-decline-as-streaming-soars/ Forecast: Brazil to take third place in FAST revenue - Advanced Television. https://advanced-television.com/2024/10/28/forecast-brazil-to-take-third-place-in-fast-revenue/ 22 Amazon Prime Statistics 2025 (Number Of Users & Revenue) - GrowthDevil. https://growthdevil.com/amazon-prime-statistics/ How Does Amazon Prime Video Make Money - Business Model Explained - Muvi. https://www.muvi.com/blog/how-amazon-prime-video-makes-money/ Telecom leaders in Brazil in 2023 - teleco.com.br. https://www.teleco.com.br/lideres.asp Netflix Users by Country 2025 - World Population Review. https://worldpopulationreview.com/country-rankings/netflix-users-by-country Streaming makes Brazil world's 9th biggest market for music | Agência Brasil - EBC. https://agenciabrasil.ebc.com.br/en/cultura/noticia/2024-03/streaming-makes-brazil-worlds-9th-biggest-market-music Netflix, Inc. https://ir.netflix.net/financials/quarterly-earnings/default.aspx YouTube Shorts: Revenue & Growth Statistics (2025) - SendShort. https://sendshort.com/blog/youtube-shorts-statistics/ AMÉRICA MÓVIL Investor Day 2024 - AWS. https://investor-day-2024.s3.amazonaws.com/presentation/Brazil_Investor_Day_2024_FINAL.pdf Telecoms, Media & Internet Laws and Regulations Report 2025 Brazil - ICLG.com. https://iclg.com/practice-areas/telecoms-media-and-internet-laws-and-regulations/brazil Our Business - Globo | Investor Relations. https://ri.globo.com/our-business Television in Brazil - Wikipedia. https://en.wikipedia.org/wiki/Television_in_Brazil O que diz a Ancine sobre os últimos 5 anos do áudiovisual brasileiro? - Blog Audiovisual. https://blog.santaclaracc.com.br/ancine-audiovisual-brasileiro/ SBT registra maior queda de audiência entre as TVs em 2024 - Canal do Vannucci. https://sumario.estadao.com.br/canal-do-vannucci/sbt-registra-maior-queda-de-audiencia-entre-as-tvs-em-2024/ Brazil television and streaming market share analysis 2023: TV Globo, Netflix, HBO CBS and Record TV. https://www.parrotanalytics.com/insights/brazil-television-streaming-market-share-analysis-2023 Sky Brasil shifts focus from pay-TV to broadband - Advanced Television. https://advanced-television.com/2024/04/05/sky-brasil-shifts-focus-from-pay-tv-to-broadband/ Telecom Leaders in Brazil in 2024 - teleco.com.br. https://www.teleco.com.br/lideres.asp Digital 2024: Brazil — DataReportal – Global Digital Insights. https://datareportal.com/reports/digital-2024-brazil Synergy in South American Agribusiness: Lessons from Brazil and Argentina for the Future of Input Distribution - AgroPages.com-agrochemical news. https://www.agropages.com/Columns/Synergy-in-South-American-Agribusiness-Lessons-from-Brazil-and-Argentina-for-the-Future-of-Input-Distribution.html Apresentação do PowerPoint - CFA Society Brazil. https://www.cfasociety.org/brazil/PublishingImages/Shared%20Documents/Research%20Challenge/2023/Relat%C3%B3rio%20Suzano%20-%20CFA%20Society%20Brazil%20RC%202023.pdf Brazil Ready Drink Tea and Coffee Market Trends 2025-2033 - Renub Research. https://www.renub.com/brazil-ready-drink-tea-and-coffee-market-p.php BRAZIL - International Intellectual Property Alliance. https://www.iipa.org/rbcs/2024/2024SPEC301BRAZIL.pdf Brazil Cosmetics Market Growth Analysis - Size and Forecast 2025-2029 - Technavio. https://www.technavio.com/report/brazil-cosmetics-market Brazil Internet of Things (IoT) Market Size, Forecast 2025 - IMARC Group. https://www.imarcgroup.com/brazil-internet-of-things-iot-market Brazil: Country File, Economic Risk Analysis | Coface. https://www.coface.com/economic-studies-and-country-risks/brazil Sports broadcasting bill on track for approval in Brazil - Mattos Filho. https://www.mattosfilho.com.br/en/news/sports-broadcasting-bill-on-track-for-approval-in-brazil/ Brazil's Path towards Digital Ex Ante Competition Regulation – Remarks on the Brazilian Ministry of Finance 2024 Proposal - Kluwer Competition Law Blog. https://competitionlawblog.kluwercompetitionlaw.com/2025/04/04/brazils-path-towards-digital-ex-ante-competition-regulation-remarks-on-the-brazilian-ministry-of-finance-2024-proposal/ DAZN amplifies FIFA Club World Cup 2025 reach with key broadcast alliances in Brazil and Russia - SportsMint Media. https://sportsmintmedia.com/dazn-amplifies-fifa-club-world-cup-2025-reach-with-key-broadcast-alliances-in-brazil-and-russia/ QUINTOANDAR PORTER'S FIVE FORCES – CanvasBusinessModel.com. https://canvasbusinessmodel.com/quintandar-porters-five-forces/ Brazil Servers Market Size & Share Analysis - Industry Research Report - Growth Trends. https://www.MordorIntelligence.com/industry-reports/brazil-servers-market Globo strikes deal with Brazilian soccer's Libra group for 2025-29 cycle - Sportcal. https://sportcal.com/news/globo-strikes-deal-with-brazilian-soccers-libra-group-for-2025-29-cycle/ TV And Radio Broadcasting Global Market Report 2025 - The Business Research Company. https://www.thebusinessresearchcompany.com/report/tv-and-radio-broadcasting-global-market-report Main Developments in Competition Law and Policy 2024 – Brazil. https://juanestebancastanof.files.wordpress.com/2025/01/main-developments-in-competition-law-and-policy-2024-e28093-brazil.pdf Worldwide FM Broadcast Transmitter Industry to 2024 - Key Drivers, Challenges and Trends - ResearchAndMarkets.com. https://www.researchandmarkets.com/report/fm-broadcast-transmitter Top Risks 2024: Implications for Brazil - Eurasia Group. https://www.eurasiagroup.net/perspectives/top-risks-2024-implications-for-brazil Brazil Telecom Market Analysis | Industry Growth, Size & Report Insights. https://www.MordorIntelligence.com/industry-reports/brazil-telecom-market Smart Lock Market Report 2025-2033: Tech Innovations and Smart Home Integration Propel the $11.77 Billion Industry - GlobeNewswire. https://www.globenewswire.com/news-release/2025/05/07/3998642/0/en/Smart-Lock-Market-Report-2025-2033-Tech-Innovations-and-Smart-Home-Integration-Propel-the-11-77-Billion-Industry.html Product Liability Laws and Regulations Brazil 2024-2025 - ICLG.com. https://www.iclg.com/practice-areas/product-liability-laws-and-regulations/brazil Brazil takes over the Brics presidency and will host the bloc's summit in Rio - Brasil de Fato. https://www.brasildefato.com.br/2025/01/03/brazil-takes-over-the-brics-presidency-and-will-host-the-bloc-s-summit-in-rio The 5 Competitive Forces Framework in a technology mediated environment. Do these forces still hold in the industry of the 21st. https://essay.utwente.nl/65299/1/Constantinides%20&%20Zalewska-Kurek%2C%20K.%20-%202014%20-%20The%205%20Competitive%20Forces%20Framework%20in%20a%20technology%20mediated%20environment.%20Do%20these%20forces%20still%20hold%20in%20the%20industry%20of%20the%2021st.pdf Brazil Broadcasting and Cable TV Market Summary, Competitive Analysis and Forecast to 2027. https://www.reportlinker.com/p06885914/Brazil-Broadcasting-and-Cable-TV-Market-Summary-Competitive-Analysis-and-Forecast-to-aspx Broadcasting Cable TV Market Growth Analysis - Size and Forecast 2025-2029 - Technavio. https://www.technavio.com/report/broadcasting-cable-tv-market New Law expands Ancine's role in the fight against piracy of audiovisual content. https://kasznarleonardos.com/en/news/new-law-expands-ancines-role-in-the-fight-against-piracy-of-audiovisual-content/ Global Risks 2025: A world of growing divisions. https://www3.weforum.org/docs/WEF_Global_Risks_Report_2025.pdf Porters 5 Forces Model: A Comprehensive Overview - Amrita Online. https://online.amrita.edu/articles/porters-5-forces-model Brazil economic outlook, March 2025 - Deloitte. https://www2.deloitte.com/lu/en/pages/international-business/articles/brazil-economic-outlook.html Brazil Defense Market Size, Trends, Budget Allocation, Regulations, Acquisitions, Competitive Landscape and Forecast to 2029 - GlobalData. https://www.globaldata.com/store/report/brazil-defense-market-analysis/ The impact of the regulatory context in Internationalization strategies of firms. The case of TIM in Brazil. https://repositorium.sdum.uminho.pt/bitstream/1822/86630/1/Disserta%c3%a7%c3%a3o%20-%20Rita%20Silva.pdf Trends and issues in online video regulation in the Americas - TMG. https://www.tmg.nl/sites/default/files/2020-12/trends_and_issues_in_online_video_regulation_in_the_americas_0.pdf Channel 21 International - Fall 2024 - Brazil Special Edition by C21Media - Issuu. https://issuu.com/c21media/docs/c21_brazil_fall_2024 World Report 2024: Brazil | Human Rights Watch. https://www.hrw.org/world-report/2024/country/brazil Porters Five Forces Model for Evaluating Industry Attractive... - SMstudy. https://www.smstudy.com/resources/porters-five-forces-model-evaluating-industry-attractiveness Is Porter's Five Forces Framework Still Relevant? A study of the capital/labour intensity continuum via mining and IT industries. https://www.researchgate.net/publication/350268845_Is_Porter's_Five_Forces_Framework_Still_Relevant_A_study_of_the_capitallabour_intensity_continuum_via_mining_and_IT_industries Concentração e regulação no mercado brasileiro de radiodifusão sonora - Portal de Periódicos da UFS. https://seer.ufs.br/index.php/eptic/article/download/1344/1150/ TV e Rádio Câmara expandem acesso com sinal em alta definição e via satélite. https://www.camara.leg.br/radio/radioagencia/688972-TV-E-RADIO-CAMARA-EXPANDEM-ACESSO-COM-SINAL-EM-ALTA-DEFINICAO-E-VIA-SATELITE/ Broadcast Revolution: Specialist Broadcast PR Agency. https://broadcastrevolution.com/ Setor de Entretenimento no Brasil - T4F. https://ri.t4f.com.br/visao-geral-do-setor TV no Brasil - teleco.com.br. https://www.teleco.com.br/tv.asp PRODUÇÃO E TEXTO DE PROGRAMAS JORNALÍSTICOS PARA RÁDIO E TV - Doity. https://doity.com.br/producao-e-texto-de-programas-jornalisticos-para-radio-e-tv Panorama do Setor Audiovisual Brasileiro - GOV.BR. https://www.gov.br/ancine/pt-br/dados-e-indicadores/mercado-audiovisual-brasileiro/estudos-e-analises/panorama-do-setor-audiovisual-brasileiro/view EBC abre inscrições para produção de conteúdo na TV Brasil | Radioagência Nacional. https://radios.ebc.com.br/radioagencia-nacional/ebc-abre-inscricoes-para-producao-de-conteudo-na-tv-brasil Prazo para inscrição no edital da Seleção TV Brasil é prorrogado | Radioagência Nacional. https://radios.ebc.com.br/radioagencia-nacional/prazo-para-inscricao-no-edital-da-selecao-tv-brasil-e-prorrogado Legislação do setor de radiodifusão - Fórum SBTVD. https://www.forumsbtvd.org.br/legislacao/ O poder do conteúdo local - Parrot Analytics. https://www.parrotanalytics.com/pt/insights/o-poder-do-conteudo-local Ángela Colla, Globo: "We are open to new business models" - TodoTVNews. https://www.todotvnews.com/angela-colla-globo-we-are-open-to-new-business-models/ O IMPACTO ECONÔMICO DO SETOR AUDIOVISUAL BRASILEIRO. https://www.ancine.gov.br/sites/default/files/oca/textos-fundamentais/O_Impacto_Economico_do_Setor_Audiovisual_Brasileiro.pdf PRODUÇÃO REGIONAL NA TV ABERTA BRASILEIRA - Intervozes | Coletivo Brasil de Comunicação Social. https://intervozes.org.br/wp-content/uploads/2018/producao_regional_na_tv_aberta_brasileira.pdf Seção: Tutoriais Rádio e TV - teleco.com.br. https://www.teleco.com.br/tv_digital.asp Mercado publicitário brasileiro cresce 19% de janeiro a setembro de 2024. https://agenciagov.ebc.com.br/noticias/202502/mercado-publicitario-brasileiro-cresce-19-de-janeiro-a-setembro-de-2024 AGENCE TV - Agence Broadcast. https://www.agencetv.com/broadcast ISDB-T International - Wikipedia. https://en.wikipedia.org/wiki/ISDB-T_International Investimentos em mídia no Brasil crescem 16% no primeiro semestre de 2024; Rádio mantém 3,9% de participação - O SindiRádio. https://comercial.tudoradio.com/noticias/29481/investimentos-em-midia-no-brasil-crescem-16-no-primeiro-semestre-de-2024-radio-mantem-39-de-participacao Um Estudo Inicial da Cadeia de Valor do Rádio Digital Brasileiro - Intercom. http://www.intercom.org.br/papers07/NP4/NP4_gt8_cazarini.pdf CONTEÚDO LOCAL E RETERRITORIALIZAÇÃO: ESTRATÉGIAS DO MERCADO TELEVISIVO RUMO À DIGITALIZAÇÃO Valério Cruz Brittosi. https://core.ac.uk/download/pdf/303628701.pdf CONTROLE DE CONTEÚDO TELEVISIVO NO BRASIL: ANÁLISE DO DESENVOLVIMENTO HISTÓRICO DOS PARÂMETROS ESTATAIS DE REGULAÇÃO CONTR - publicaDireito. https://publicadireito.com.br/artigos/?cod=2496f59f45dd7c10 Broadcast Transport Stream Compression to Integrated Services Digital Broadcasting - Terrestrial - Portfólio de Tecnologias - Inova Unicamp. https://www.inova.unicamp.br/pt-br/tecnologias/broadcast-transport-stream-bts-compression-integrated-services-digital-broadcasting-terrestrial Dados da Ancine sobre o desempenho das Salas de Cinema mostram forte recuperação do setor em 2022 | Regulação em Números. https://www.gov.br/ancine/pt-br/salas-de-cinema-2022 ANCINE divulga Panorama do Mercado de Vídeo por Demanda no Brasil 2024. https://www.gov.br/ancine/pt-br/dados-e-indicadores/mercado-audiovisual-brasileiro/video-por-demanda-vod/panorama-do-mercado-de-video-por-demanda-no-brasil-2024 Platform and Convergence Solutions Help Globo Advance in the Media Tech Model - Briteris – a software company. https://briteris.com/platform-and-convergence-solutions-help-globo-advance-in-the-media-tech-model/ Ancine reúne dados inéditos do impacto de 'Ainda estou aqui' no mercado de exibição — Agência Gov. https://agenciagov.ebc.com.br/noticias/202503/ancine-reune-dados-ineditos-do-impacto-de-ainda-estou-aqui-no-mercado-de-exibicao Educação aprova publicidade e programas locais em retransmissores de TV - Notícias. https://www.camara.leg.br/noticias/741638-educacao-aprova-publicidade-e-programas-locais-em-retransmissores-de-tv/