Value Chain Definition on the Data Center in Brazil.

The data center industry in Brazil is a critical component of the digital infrastructure, providing the foundational elements for storing, processing, and managing the ever-increasing volume of digital data. As the economy undergoes rapid digitalization, fueled by trends such as cloud computing, big data, artificial intelligence (AI), 5G, and the Internet of Things (IoT), the demand for robust, reliable, and high-performance data center infrastructure has surged. The value chain of the data center industry in Brazil is complex and involves multiple interconnected steps, from the initial planning and construction of facilities to the delivery of sophisticated IT services to end-users. This chain involves a diverse set of players, including infrastructure developers, technology providers, service operators, and a range of support service companies, all working together to enable the digital transformation of businesses and the wider economy in the region. The market in Brazil is the largest in Latin America and continues to attract significant investments.

Value Chain outline

The value chain of the data center industry in Brazil can be broken down into several key steps, each with distinct activities, segments, and players.

Identification and description of each step in the value chain.

The value chain begins with the conceptualization and physical realization of the data center infrastructure and extends to the provision of various digital services utilizing this infrastructure.

• Planning and Design: This initial phase is crucial for the success of a data center project. It involves defining the strategic objectives, assessing the specific IT needs of potential clients, and conducting feasibility studies to determine the viability of a project. A critical aspect is site selection, which considers factors such as geographical risks, proximity to connectivity infrastructure, availability and cost of reliable power, and local regulations. Detailed architectural and engineering designs are developed, focusing on aspects like facility layout, power and cooling capacity, scalability to accommodate future growth, robust security measures, and energy efficiency to minimize operational costs and environmental impact.

  • Identification and description of segments for each step of the value chain: This step primarily involves specialized consulting services and detailed engineering design.
  • List of types of players in each segment: Specialized consulting firms focusing on IT infrastructure and data centers, architectural and engineering companies with expertise in critical environments.
  • Detailed description of the main activities within each segment: Consulting firms assist clients in strategic planning, needs assessment, site evaluation, and feasibility studies. Engineering firms are responsible for the detailed design of the building, electrical systems, mechanical systems (cooling), fire protection, and network infrastructure.
  • List examples of key players with detailed profiles: Zeittec is an example of a company that provides design and planning services for data centers in Brazil.

• Construction and Infrastructure Deployment: This step involves the physical construction of the data center facility based on the approved designs. It includes civil works such as site preparation and building construction, followed by the installation of critical infrastructure systems. This encompasses the electrical infrastructure, including substations, backup generators, uninterruptible power supply (UPS) systems, and power distribution panels to ensure continuous power supply. Advanced cooling systems, such as precision cooling units and chillers, are installed to maintain optimal operating temperatures for the IT equipment. Fire detection and suppression systems are deployed, along with robust physical security infrastructure, including access control systems, surveillance cameras (CFTV), and perimeter security measures. Structured cabling for network connectivity is also installed. The phase concludes with rigorous testing and commissioning to validate that all systems function correctly and meet the design specifications.

  • Identification and description of segments for each step of the value chain: This involves general construction, specialized infrastructure installation (electrical, mechanical, safety), and system integration.
  • List of types of players in each segment: General contractors, specialized engineering companies focusing on electrical, HVAC (heating, ventilation, and air conditioning), and fire safety systems, security system integrators.
  • Detailed description of the main activities within each segment: Construction companies build the physical structure. Specialized engineers install and configure the complex power, cooling, and safety systems. System integrators ensure all the different infrastructure components work together seamlessly.
  • List examples of key players with detailed profiles: Zeittec offers turnkey data center construction services in Brazil. SONDA Brasil is also involved in data center construction projects.

• Technology and Equipment Supply: This step focuses on the provision of the IT hardware and software necessary for the data center to function. This includes procuring and supplying servers for data processing, storage systems for housing vast amounts of data, and networking equipment such as switches, routers, and firewalls to manage data traffic and ensure connectivity. Security appliances and monitoring tools are also key components supplied in this phase.

  • Identification and description of segments for each step of the value chain: This segment includes hardware manufacturing, software development, and the distribution and reselling of these technologies.
  • List of types of players in each segment: Global manufacturers of IT hardware (servers, storage, networking gear), software vendors providing operating systems, virtualization software, and management tools, distributors and resellers who supply the equipment to data center operators.
  • Detailed description of the main activities within each segment: Manufacturers design and produce the equipment. Distributors and resellers handle the logistics and sales to data center operators. Software vendors develop and license the necessary software for data center management and operation.
  • List examples of key players with detailed profiles: While specific equipment suppliers for the Brazilian market are not extensively detailed in the provided sources beyond mentioning the categories of equipment, global technology giants play a significant role in this segment. Hardware and software costs represent a substantial portion (almost 62%) of the initial investment in a data center in Brazil.

• Data Center Operations and Management: This is the ongoing phase where the data center is actively managed and maintained to ensure continuous and reliable operation. Key activities include 24/7 monitoring of power usage, environmental conditions (temperature and humidity), and network performance. This also involves routine maintenance of all infrastructure components (power systems, cooling units, generators), implementing security protocols and access controls, and responding to incidents and alarms. The goal is to ensure high availability and uptime, often targeting stringent Service Level Agreements (SLAs).

  • Identification and description of segments for each step of the value chain: This includes internal operations teams of data center owners/operators and external managed service providers.
  • List of types of players in each segment: Data center operating companies, specialized IT managed service providers (MSPs).
  • Detailed description of the main activities within each segment: Internal teams or MSPs handle the day-to-day running of the facility, including monitoring infrastructure, performing maintenance, managing physical security, and ensuring operational efficiency and uptime.
  • List examples of key players with detailed profiles: Data center operators like Ascenty, Equinix, Scala Data Centers, ODATA, and Cirion have internal operations teams. Companies like green4T and TC do Brasil offer managed services for data centers. EVEO also provides managed colocation.

• Connectivity and Network Services: This step is vital for connecting the data center to the outside world and enabling data exchange. It involves providing high-bandwidth internet access, often through multiple redundant links to ensure reliability. Dedicated network lines, dark fiber options, and direct interconnections with other data centers, internet exchange points (IXPs), and major cloud service providers are crucial services. Carrier-neutral facilities, which allow clients to choose from a variety of telecommunication carriers, are a significant aspect of this step.

  • Identification and description of segments for each step of the value chain: Telecommunication carriers, internet service providers (ISPs), internet exchange points (IXPs), and specialized connectivity providers.
  • List of types of players in each segment: Major telecom companies, national and regional ISPs, IX.br (the Brazilian Internet Exchange Point), data center operators offering interconnection services.
  • Detailed description of the main activities within each segment: Carriers and ISPs provide network infrastructure and internet access. IXPs facilitate the direct exchange of internet traffic between different networks. Data center operators build out internal network infrastructure and offer cross-connects and direct links to cloud providers.
  • List examples of key players with detailed profiles: Ascenty has its own extensive fiber optic network. Cirion and Equinix offer rich ecosystems with numerous interconnection options and carrier neutrality. NUV Datacenter provides connectivity infrastructure and a neutral network.

• Data Center Services (Colocation, Cloud, Managed Services): This is where the data center infrastructure is productized and offered to clients.

  • Identification and description of segments for each step of the value chain: This step includes colocation services, various cloud computing models (IaaS, PaaS, SaaS), and managed IT services.
  • List of types of players in each segment: Colocation providers, global hyperscale cloud providers, local cloud and IT service providers, managed service providers (MSPs).
  • Detailed description of the main activities within each segment:
    • Colocation: Providing physical space (ranging from racks and cages to private suites) within the data center facility, along with power, cooling, and physical security. Clients typically own and manage their own IT equipment within this leased space. Benefits for clients include leveraging the data center's robust infrastructure, high availability guarantees, and often better cost-efficiency compared to building their own facilities.
    • Cloud Services: Offering computing resources (virtual machines, storage, databases), platforms for application development and deployment, and software applications over the internet on a pay-as-you-go basis. This includes Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS).
    • Managed Services: Providing a range of IT management and support services for clients' equipment and applications hosted within the data center. This can include monitoring, backup and disaster recovery, security management, operating system and database administration, and technical support. Managed services allow clients to focus on their core business while the provider handles the complexities of IT infrastructure management.
  • List examples of key players with detailed profiles: Major colocation providers in Brazil include Ascenty, Equinix, Scala Data Centers, ODATA, Cirion, and HostDime Global. Hyperscale cloud providers like AWS and Microsoft Azure utilize data center infrastructure in Brazil to deliver their services. Companies like Tivit, Embratel, Sonda, DXC Technology, Acist, Quântico Data Center, and Terremark also offer data center and IT services, including cloud and managed services. EVEO specializes in colocation.

• Ancillary and Support Services: These services support the data center lifecycle and the operations of the data center and its clients.

  • Identification and description of segments for each step of the value chain: This includes IT consulting, migration services, professional services, regulatory compliance and security services, and ongoing maintenance services.
  • List of types of players in each segment: IT consulting firms, specialized migration service providers, professional service teams (often part of data center operators or third-party IT firms), security consulting firms, and maintenance contractors.
  • Detailed description of the main activities within each segment: Consulting firms provide strategic advice on IT infrastructure and data center strategies. Migration service providers help clients plan and execute the move of their IT assets into a data center. Professional services include assistance with deployment, configuration, and integration of hardware and software. Regulatory compliance services ensure data centers and their clients adhere to relevant laws and standards like LGPD, GDPR, and PCI DSS. Maintenance services cover routine checks, repairs, and emergency support for the data center infrastructure.
  • List examples of key players with detailed profiles: CBRE offers a range of services across the data center lifecycle, including site selection and management. green4T provides services like DCIM (Data Center Infrastructure Management) and IT Moving. Bravo Tecnologia focuses on regulatory compliance and security for data centers.

Show estimates of volumes and sizes of each step in the value chain.

Providing precise volume and size estimates for each individual step of the value chain (e.g., the market size of just the "Planning and Design" step) is challenging based on the provided data, as market reports typically focus on the overall data center market size and key service segments like colocation. However, we can provide overall market size, investment figures, and capacity estimates which reflect the scale of activity across the value chain.

• Overall Market Size: The Brazilian data center market is estimated at 0.74 GW in IT power capacity in 2024. This is projected to grow to 1.21 GW by 2029, representing a Compound Annual Growth Rate (CAGR) of 10.17%. Another source provides a slightly higher current inventory of 777 MW in IT power. Considering projects in planning and under construction, the potential capacity could reach 1700 MW. The market size in terms of revenue for colocation services was approximately USD 2 billion in 2024, with projections to reach around USD 3.5 billion by 2029 or 2030. The total data center market in Brazil is estimated to move close to US$ 5 billion per year.
• Investments: Investments in the construction of data centers in Brazil are substantial. Estimates indicate investments of around US$ 400 million in 2025, rising to US$ 1.5 billion in 2026, and potentially reaching US$ 2 billion in 2027. There are also reports of a new joint venture planning to invest R$ 2 billion in data centers through sale and leaseback and built-to-suit contracts, with a focus on hyperscale operators. The Brazilian government is also working on policies to attract further investment, with a potential of R$ 2 trillion in investments over the next decade. The BNDES launched a R$ 2 billion credit line for data center investments in September 2024.
• Number of Data Centers: Brazil has a significant number of data centers. Estimates vary slightly between sources, with figures around 169, over 180, and 135 facilities offering colocation, cloud, and connectivity services.
• Geographical Distribution: Approximately 50% of data centers in Brazil are located in the state of São Paulo. Key investment destinations include Campinas and Barueri in São Paulo, Rio de Janeiro, Brasília, Porto Alegre, and Fortaleza. Campinas is noted as a leading region with 410 MW in operation and significant capacity under construction and planned. Rio de Janeiro is consolidating as the second-largest market.
• Capacity per Data Center Type: Hyperscale data centers, driven by demand from major cloud providers and AI workloads, require significantly higher power capacities, often in the hundreds of megawatts, compared to traditional data centers that might range from 20 MW to 30 MW.
• Cost Breakdown: Hardware and software represent a significant portion of the initial investment (CAPEX) for a data center in Brazil, accounting for nearly 62%. The CAPEX per MW is estimated at R$ 53.2 million.

While specific financial volumes for each granular step of the value chain like "Planning and Design" or "Technology and Equipment Supply" are not readily available in the provided sources, the overall market size, investment levels, and capacity figures highlight the substantial economic activity within the Brazilian data center industry across all these stages.

Value Chain Summary Table

Value Chain Step	Key Activities	Segments Involved	Types of Players	Examples of Players
Planning and Design	Needs assessment, feasibility studies, site selection, architectural/engineering design, capacity planning	Consulting, Engineering Design	Specialized Consulting Firms, Architectural & Engineering Companies	Zeittec
Construction and Infrastructure Deployment	Civil works, electrical/mechanical installation, fire/security system deployment, cabling, testing, commissioning	General Construction, Specialized Installation (Electrical, HVAC, Safety), System Integration	General Contractors, Specialized Engineering Firms, Security System Integrators	Zeittec, SONDA Brasil
Technology and Equipment Supply	Manufacturing, distribution, reselling of servers, storage, networking, security hardware/software	Hardware Manufacturing, Software Development, Distribution, Reselling	Global Tech Manufacturers, Software Vendors, Distributors, Resellers, System Integrators	(Specific examples not detailed in sources for Brazil market-wide)
Data Center Operations and Management	Monitoring (power, environment, network), maintenance, physical security, incident response, ensuring availability	Internal Operations, Managed Services	Data Center Operators, Specialized IT Managed Service Providers	Ascenty, Equinix, Scala, ODATA, Cirion, HostDime, Tivit, green4T, TC do Brasil, EVEO
Connectivity and Network Services	Internet access provision, dedicated lines, dark fiber, interconnections (IXPs, cloud connects), peering	Telecommunication Carriers, ISPs, IXPs, Connectivity Providers	Major Telecom Companies, National/Regional ISPs, IX.br, Data Center Operators (with network services)	Ascenty (proprietary network), Cirion, Equinix, NUV Datacenter, NextStream
Data Center Services	Colocation (space, power, cooling, security), Cloud Services (IaaS, PaaS, SaaS), Managed Services (monitoring, etc.)	Colocation Providers, Cloud Service Providers (Hyperscale & Local), Managed Service Providers	Colocation Companies, Global Hyperscalers (AWS, Azure), Local Cloud/IT Service Providers, MSPs	Ascenty, Equinix, Scala, ODATA, Cirion, HostDime, Tivit, Embratel, Sonda, DXC, EVEO
Ancillary and Support Services	IT consulting, migration services, professional services, regulatory compliance, security consulting, maintenance	IT Consulting, Migration Services, Professional Services, Security Services, Maintenance Services	Specialized Consulting Firms, IT Service Companies, Security Firms, Maintenance Contractors	CBRE, green4T, Bravo Tecnologia

Examples of Main Players

The Brazilian data center market is dominated by a mix of large multinational corporations and strong local players. Here are profiles and case studies of some of the most relevant players:

• Ascenty: A joint venture between Brookfield Infrastructure Partners and Digital Realty, Ascenty is the largest provider of data center and connectivity services in Latin America. The company operates 34 data center units in operation or under construction across Latin America, with a significant presence of 20 data centers in Brazil. Their facilities in Brazil are strategically located, with major hubs in São Paulo (116 MW capacity), Rio de Janeiro (8 MW), and Fortaleza (6 MW). Ascenty is actively expanding its capacity, with several new units under construction in São Paulo (Osasco, Sumaré). A key differentiator for Ascenty is its extensive proprietary fiber optic network, spanning 5,000 km, which interconnects its data centers and provides direct connectivity to major cloud providers. They serve both hyperscale clients (large tech companies) and enterprise clients across various sectors, with enterprise clients representing 65% of their customer base. Ascenty emphasizes security and sustainability in their operations and designs, with facilities holding various certifications. Their Vinhedo facility is highlighted as the largest data center in Brazil and Latin America.
• Equinix: A global leader in digital infrastructure, Equinix has a strong presence in Brazil with data centers in strategic locations like São Paulo and Rio de Janeiro. Equinix is known for its focus on interconnection, providing a platform where businesses can directly connect with a dense ecosystem of partners, including financial services, cloud providers, IT service providers, and content delivery networks. Their facilities in São Paulo are noted for offering large-scale colocation space and being the only ones of their kind in Brazil. Equinix's business model heavily relies on providing a global platform for digital infrastructure, enabling clients to deploy and interconnect their critical infrastructure rapidly. They also offer managed services, such as their Virtual Data Center.
• Scala Data Centers: Focused on the hyperscale market, Scala Data Centers is a prominent platform in Latin America, headquartered in Brazil. They support cloud service providers and large corporations in their digital transformation journeys, offering colocation and connectivity services designed for scalability and flexibility. Scala is undertaking significant expansion projects in Brazil, including a massive planned campus in Eldorado do Sul, Rio Grande do Sul, dubbed "Scala AI City," with a potential investment of up to US$ 50 billion over two decades and an initial phase valued at R$ 3 billion (US$ 544 million) for 54 MW. This project aims to be a major hub for high-performance computing and AI workloads. Scala recently secured US$ 500 million in funding to accelerate its expansion, particularly focusing on infrastructure for AI in Latin America. They emphasize sustainability, leveraging Brazil's abundant hydroelectric energy.
• Cirion: Operating data centers in 7 countries across Latin America, Cirion has facilities in Brazil, including in Curitiba and Rio de Janeiro. They provide colocation services, including high-density options, and offer an extensive ecosystem with over 4,900 interconnections, connecting global hyperscalers to local businesses. Cirion's data centers in Latin America serve hyperscalers, service providers, and enterprises and are designed to meet the growing demands of AI workloads, offering advanced cooling and support for high-performance GPUs. They operate with a carrier-neutral policy, giving clients flexibility in choosing network providers.
• ODATA: An important player with data centers in Brazil and other Latin American countries. ODATA has ongoing projects for expansion in Brazil (Rio de Janeiro) and other regions, demonstrating its commitment to growing its footprint in the Latin American market. They are among the key companies operating in the Brazilian data center market.

Other notable players in the Brazilian data center market mentioned in the sources include HostDime Global, Lumen Technologies, Terremark, Tivit, Embratel, Sonda, DXC Technology, Acist, Quântico Data Center, and Tecto Data Centers. Hyperscale cloud providers like AWS and Microsoft Azure are major customers of data center capacity in Brazil, driving significant demand for colocation and infrastructure services.

Volumes and Sizes

The Brazilian data center market is characterized by significant and growing volumes and sizes across various metrics:

• Market Capacity: The installed IT power capacity in Brazilian data centers is estimated to be 0.74 GW in 2024 according to some reports, while another indicates a current inventory of 777 MW. This capacity is projected for substantial growth, expected to reach 1.21 GW by 2029. Factoring in projects under planning and construction, the potential capacity is estimated to more than double the current inventory, reaching 1700 MW.
• Revenue: The colocation service market in Brazil generated approximately US$ 2 billion in revenue in 2024 and is forecast to grow to an estimated US$ 3.5 billion by 2029 or 2030. The total annual movement of the data center segment in Brazil is estimated to be around US$ 5 billion.
• Investments: Investments in building data centers in Brazil are projected to be around US$ 400 million in 2025, increasing significantly to US$ 1.5 billion in 2026, and potentially reaching US$ 2 billion in 2027. A new joint venture is set to invest R$ 2 billion specifically in data center assets through strategic contracts. The potential for investments in the sector over the next decade could reach R$ 2 trillion, supported by government initiatives like the BNDES credit line of R$ 2 billion launched in late 2024.
• Number of Facilities: Brazil hosts a considerable number of data center facilities, with estimates ranging from around 135 to over 180 operational data centers.
• Geographical Concentration: The state of São Paulo is the primary hub, housing approximately 50% of Brazil's data centers. Within São Paulo, the regions of Campinas and Barueri are major centers for data center activity, with Campinas having 410 MW in operation and significant planned expansion, and Barueri with 221 MW in operation and ongoing projects. Rio de Janeiro is emerging as the second-largest market.
• Player Capacity: Ascenty, as the largest player in Latin America, has a substantial capacity with 20 data centers in Brazil and a total capacity of 116 MW in São Paulo alone. Scala Data Centers has ambitious plans, including a project in Rio Grande do Sul with an initial phase of 54 MW capacity and a much larger potential in the long term.

Market share data for individual players across the entire Brazilian market is not explicitly detailed with specific percentages in the provided sources, though companies like Ascenty, Equinix, and Scala are consistently mentioned as major players, particularly in the colocation and hyperscale segments.

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