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Key Players in the E-commerce Industry in Brazil.

Key Players Table

Player Name and Short Description Detailed Profile Relevant Context Information Estimates of Volumes Estimates of Revenue
Mercado Livre - Latin America's leading e-commerce and fintech platform, with a dominant presence in Brazil. Operates a vast marketplace connecting buyers and sellers, alongside a strong fintech arm (Mercado Pago) offering digital payment solutions. Invests heavily in logistics and technology to enhance its ecosystem. Brazil is its main market. Market leader with the largest market share in Brazil's e-commerce. Continues to expand its logistics network (Mercado Envios) and financial services. Investing over R$ 23 billion in Brazil in 2024. Global GMV of US$ 11.4 billion in Q1 2024, with significant growth in Brazil. Had 335.02 million visits in March 2025. Reported record net income of US$ 639 million (approx. R$ 3.64 billion) in Q4 2024. Full year 2024 profit was US$ 4.3 billion (approx. R$ 21.5 billion) in Q1 2024 report (this might be a cumulative or forward-looking figure as Q4 profit is lower - using Q4 profit for a snapshot).
Shopee - Asian e-commerce giant known for its aggressive pricing and rapid expansion in Brazil. Operates a marketplace connecting international and local sellers to consumers, offering a wide variety of products. Focuses on competitive pricing, promotions, and expanding its logistics capabilities. Doubled its sales volume in Brazil in 2024, surpassing Amazon in e-commerce sales volume and becoming the second-largest player. Expanding fulfillment centers and investing in local sellers. Achieved R$ 60 billion in sales volume in Brazil in 2024. Had 237.16 million visits in March 2025. Reported R$ 60 billion in sales volume in Brazil in 2024.
Magazine Luiza (Magalu) - Prominent Brazilian retailer with a strong and growing online presence, integrating physical stores and e-commerce. Operates a multicanal retail ecosystem including physical stores, a traditional e-commerce platform, and a marketplace. Includes brands like Netshoes and Kabum. Focuses on digital transformation, logistics, and expanding its ecosystem. Showed improved operational results in 2024. Focused on consolidating its ecosystem and improving logistics. Sales financed through Pix and affiliated companies increased. Total sales (physical stores, e-commerce, marketplace) were R$ 65 billion in 2024. Online sales exceeded R$ 46 billion in 2024, representing 71% of total sales. Had 15.7 million active users in May 2024. Total sales were R$ 65 billion in 2024. Reported net income of R$ 448.7 million in 2024.
Amazon Brasil - The Brazilian arm of the global e-commerce and cloud computing giant. Operates an e-commerce platform offering a wide range of products and services. Also has a significant presence with Amazon Web Services (AWS). Continuously invests in expanding its operations and service offerings in Brazil. Experienced solid retail results in Brazil in 2024. Faces strong competition from other major players like Shopee and Mercado Livre. Global sales grew in 2024. Had 197.36 million visits in March 2025. Reported R$ 75.56 billion in retail sales in Brazil in 2024 (This figure likely includes all retail sales, not just e-commerce). Global net sales were US$ 638 billion in 2024.
Shein - Fast fashion online retailer with a rapidly growing presence in Brazil. Primarily operates as an online retailer specializing in fast fashion apparel and accessories, also expanding its product categories. Increasing localization efforts by incorporating local sellers onto its platform. Increasing prices ahead of a potential IPO. Focusing on increasing the share of sales from local sellers in Brazil. Faced discussions around taxation of international purchases. Estimated GMV of R$ 15 billion in Brazil in 2023. Had 84.73 million visits in March 2025 and 22.6 million active users in May 2024. Global revenue expected to reach at least US$ 50 billion in 2024. Specific 2024 revenue for Brazil not explicitly provided as a single total figure in the snippets.
Americanas - Brazilian retail company with a significant online presence, currently undergoing judicial recovery. Operates a network of physical stores and an e-commerce platform. Facing financial restructuring following accounting inconsistencies. Focuses on improving the profitability of its operations and integrating physical and digital channels. Undergoing judicial recovery since early 2023. Closed unprofitable stores in 2024 as part of restructuring. Digital segment experienced a decline in GMV in Q4 2024, with a focus on stabilizing this channel as a complement to physical stores. GMV was R$ 6.5 billion in Q4 2024, with a significant digital decline. Had 17th position in e-commerce visits in November 2024. Net revenue was R$ 14.3 billion in 2024. Reported a net income of R$ 8.3 billion in 2024, significantly influenced by debt restructuring; reported a net loss of R$ 586 million in Q4 2024.
AliExpress - Global online marketplace operated by Alibaba Group, with a growing focus on the Brazilian market. Operates a marketplace connecting global sellers to consumers in Brazil, offering a wide range of products, particularly in the imports sector. Partnering with local logistics providers to improve delivery times. Brazil is a top 5 market globally for AliExpress in terms of revenue. Partnered with Magalu to enhance logistics and speed up deliveries. Had 9.4 million active users in May 2024. Had approximately 77 million fewer accesses than Temu in the import sector in February 2025. Brazil is among the top 5 largest markets globally for AliExpress in terms of revenue. Specific 2024 revenue for Brazil not explicitly provided in the snippets.
Casas Bahia - Brazilian retail chain with a significant online operation, part of the Via group (now focused on the Casas Bahia brand). Operates a large network of physical stores and an e-commerce platform, primarily focused on electronics, furniture, and appliances. Undergoing a transformation plan with a focus on improving operational efficiency and profitability. Reported operational improvements in Q4 2024, driven by physical stores and credit sales, but still reported a net loss. Implementing a transformation plan that includes optimizing store mix and converting some stores to megalojas. GMV of the physical retail segment grew in Q3 2024, representing 73% of total GMV. Had variations in visits and was ranked 8th in e-commerce visits in November 2024. Reported a net loss of R$ 452 million in Q4 2024 and R$ 976 million in net loss for the full year 2024. Total sales figures for 2024 not clearly provided in the snippets for revenue ranking.
Temu - Emerging online marketplace that has rapidly gained traction in the Brazilian market. Operates as a marketplace offering a wide variety of products, often at very competitive prices, similar to other cross-border platforms. Entered the Brazilian market relatively recently (May 2024) and has shown rapid growth in terms of website visits, surpassing other established players in the import sector. Had over 151 million accesses in February 2025 and 216.42 million in March 2025. Specific 2024 revenue for Brazil not provided in the snippets.
Lojas Renner - One of the largest fashion retailers in Brazil with an established online store. Operates a chain of department stores focusing on fashion and lifestyle products, with an integrated e-commerce platform. As a major Brazilian retailer, it has a significant online presence as part of its omnichannel strategy. Mentioned in the context of competition from international fast-fashion players. Specific e-commerce volume data for Brazil in 2024 not provided in the snippets. Specific e-commerce revenue data for Brazil in 2024 not provided in the snippets. Total revenue for Lojas Renner was compared to Shein's GMV in 2023.

References

  • Brazil's E-commerce Boom: MercadoLibre Dominates. (2024, July 21). Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAIsTmoBYlt12YvZ66SoNcrC0XtQfdfxDxXL9B-DXjEQsCAIClxwojqG4mQf-Ecfmi467sepZ1_wHtY1UVJwu4L-FUKbw6fPWoZpeXXtJcpVscKjpRoV1k4FJpYL7iSmNv4i7BXT8R5aLI1YYo-ZuccKi8GRjDjp9vfAkGX76xY=
  • Amazon fecha 2024 com alta de 7% nas vendas do varejo - E-Commerce Brasil. (2025, February 13). Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqALFhoR61o89XS8mH0gOTCIgdu1DbqvIk0BaGCnjlrI3-c1Le_J0nbbF0aQ6DNV7Zv9_4gY-uvFKiJalgyMCDtQokyX9eeoYLqJVtQawDgUTS0aUlfdOf7CgRAjkWwbnLZq9tkyj1KQY1yBubo6WauZ3uUkcgaESN7tuJXaS9iVJZAiaejNlu7p6C524I2nlQFKISoLa3tM=
  • Magalu: lucro sobe 39% no 4T, a R$ 295 mi; varejista projeta expansão de margens. (2025, March 13). Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAJfvYQbYxKL-YzWyVGiNpU0v31sPpWolqn4pxTd8r4jtuujy8z285JflJKI9AXMnXB_JMST20dQKphd8kD21QSEO59f0oraMkRKtTmqKbUOfOmxh9DMq_hKmvisjGopdQus4oAyywfH75RMk60OhA3R5q5XOaWCsQaQ4k3LEAJ9CbaKHvrSSRc__t4BVXUKgwKKeQ==
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  • Magazine Luiza (MGLU3): lucro líquido do 4º tri tem alta anual de 38,9%. O que impulsionou o resultado? - E-Investidor. (2025, March 13). Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqALDe51haCpkKYXO8ZsY1BrQlF0kKUtjh0iicifvaGxLXDAWhVMGgdU9sn7jYQRMP5iEgqwsfr1QBtChxZaYAt68Yw4SQCbXxFmw6qvcLslv3AS6n1khTtb4jr-lx6YwS8qra0nKxaGyIyM5Vnsx-2g6w3imjCKnoXb3JaNC4yit1aO6xDK2a4EDn-YP
  • Shein eleva preços de produtos antes de abrir capital e deve faturar R$ 270 bilhões em 2024 - Notícias R7. (2024, June 13). Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqALVlSBYYv5qR3-cPbbLNbZvn-Mw19kqrfkYjJ3MxBu27zRShCFOmyb2Ah_FUwVSDLuOwSYvLYq-IQIJhQhQIbqCJnGQoX3P9JDNdE7Q2UQAIrFeLQ0o-yUpIDFgZC8_6pT-Odv_n1zeZ3uXwSUGGid8TjDPExJ9ScxQAdHkL87G5RLi8jRQEmq_Yijgc6BlHGtj0R1XY_yQK3Bi5CWYWYYcotAwNUqwVvgoSt1EqsT2We2lLrH52nVcwELqypesuQ5qiavp9Q==
  • Shopee dobra vendas no Brasil e atinge R$ 60 bi em 2024 - Poder360. (2025, February 04). Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAKWlvPK1I7UX0ahpQNuYogrXYn2wpkoBqQNVh2VnOKyrEhbM4p9R8zOsqOusAHWxjX4jbJ0vbHcirw0mYeaH8MBCWgoeMLQA9RlQ1N6GTjNZmZWs5z-rctcfTh_BvUoYcbaT1C6A8m_UQcnKGuzMcUMRIliZIgbw258-jxhz0z2786fGRFBmeuLscX-CMZaIWVBy_EoP497Q==
  • Ações da Americanas despencam mais de 20% após divulgação de balanço. (2025, March 27). Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAIhGnhEem1z-IqQCdmMzZSmittSC923xSKuKLsh6jcj55VA6U6mpbsW8hGjw2FhzWg8wdFVAJq6PY2OPS56zqKTcGDo_3foJi3QqiTT8psHE1pvxcIl4-6kInNjrty1lsUQZoY88bl3_ALPrlwxWmWVNlLt
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  • Shein tem queda de quase 40% no lucro em 2024, diz jornal - CNN Brasil. (2025, February 23). Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAK5OPUY2UflRMLE1eMQUDqeG7fwEAcGwWyJHmr7BBd_j5hKnlUOlMXEf91CIKuNXoBY0DWW2rpfry4dfzr2uTN619n7Gu0_DBYBjL_U_RDzIP9E_132r-y40hWTsQCXxNCTmfZROoUhk1nHbEo4VRvie6KGrnmrXFg95n5Qq2-amZkejTJ60uPnDc6NvnrXfxzPm57W31J1_p40
  • Americanas reverte prejuízo e fecha 2024 com lucro de 8,3 bilhões de reais - VEJA. (2025, March 27). Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAJWFahcdIk0VJobTiuVt1QWP5DQ60w6pYUHXfPjK61TaIjaaccS2ZlSBaVsycLVwtTGDxsyEhCOvokIwmU77XV53XW3t7HY8bykMGPXdieqqOwgPf-EAtUGWVqARDIjplhYEOn66FwMmQMfTWofXSkn5ZOWjmsdrCq0txHzrnBU5gp8vPDFj2s5hk8svPuqjd3_eGIoHQCHwbHQbmv1mJ_Cm_eu
  • Americanas (AMER3) reverte prejuízo e lucra R$ 10,28 bilhões no terceiro trimestre. (2024, November 13). Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqALBQ7HUOAagp8d31S4sxrxWnTExMnS5iaY-todln0sLNBx1gyQFDpejCRfzomfuimy2WiLRSXQLZca5HXMxBGjEkT9YVRX8VCGT-8-IQsR3vX4u6ThS9kxx8UIRJAPSVIg7z8e85VeBl2lf6I8J6D28GrDWet59S1j3CzSegbOzc86B0iv_u6AxZXE-wZyDDEw=
  • Magazine Luiza (MGLU3): Lucro salta 37% e atinge R$ 139 milhões no 4T24; CFO vê empresa blindada da Selic - Money Times. (2025, March 13). Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAL5_YOecO9lQ4O-4P0WOKFb7gNRI6mFQPHKcpW1xR9HBtdBy2dvh3xhWoe_p9gaKn8F0Uu3EUCJjnlxZncmfvIHf5w4bO3ldED7NOubSVt8sMPMNMHStY8wcsM2zyMo-RHKTk3dsubesdvbyeHLwfPeZQoxYvT4RKLnS9EzAXNUoSI4n5c_2FdvUpnHd_fGW1WPUC_eYmB5gKME0uOK-xvWIS6dJShQgwnhzUmYBSYhcNkJvF9Siim4fpRO4Llj
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  • Casas Bahia tem prejuízo 50% menor no 4º tri - CNN Brasil. (2025, March 13). Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAKpNY-u7-gscXWRvOSwI0HKJDrimk0gl155FeHEjvKK3Z4Ek9CgGAEjAgbtzcxvcUUNYRWHP-J9el2V-HUh-4LaVI0ZryHUf4qRMWdbPuHxCrOJq8UI1_CYpmyYi2WWZ19TkgQ6tr3vd2beYf-W-L2jQJffcpxn1bi32ksEb4GHyIicK1ZPIlv2yvfi0LsQPrp8
  • Dona da Shopee entrega primeiro lucro anual desde IPO, com Brasil bem na foto. (2024, March 04). Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAL_zuCyrGQX88OqRC2kTQlIaI7HarE3OT3jmPhy2_LKHXlVKsQ261OBJ8OKth6kN3EbKJu8dgnlRVTVhSr_1DZ34rzVAWdiutV4pHrEWXCjZHfwvUgF5eMEbOrdNPctMHrgmKewV74fCx-mF0917EWihznL89xHDLi6mRn7kOx-7WDGlDk2eP2h5lHEhhtRXHQYhL3GU4QA4Bsno17Iw-_gkagu
  • Mercado Livre registra lucro líquido de US$ 4,3 bilhões no primeiro trimestre de 2024 - FashionNetwork Brasil. (2024, May 09). Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAIDwi0qqKvBfI_3uqg_CjyDjpAnyQ1bMnf8QAtvA8Y4x1HBEjN_nMC8rUelTT2hewAp7Eqtfzef6Mo2gbtoJht2VacSnuafVYKg2TSQRI8uRQkWAeLEfox1zt_pRhALfmKcbjsL6U1Nyd288di__xytph3absmJGX3OvtoIDoaDKZsx-D41myYJsB8SdeLuClfT3ls3piQZfNLROJzEuXjPSdnCg3SZBgFn0HB4CWNe4JFXTWzkr19OH-4Z
  • Vendas totais do Magalu somam R$ 65 bilhões em 2024, com crescimento de 4%. (2025, March 14). Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAL6vqutSHr32q9-PTmiBrpVx5GpT3NDytaOSm5f4WQs4Cg56Tf3f9Jh3y69v5QirQtUtEtoNrQvvQLJY9PsgvRkh-IsPtS4yBSBNigU3Rn1hjFyDr9NFR4RCTgq5b_L4R8_i00OlhPKpDlH1f6BtKYO13Hp9leOao9XnjtI8k3FRyPjOuL-zy8IrxZC23tHcSxXW69X27QKznygsLPdyhA4t94=
  • Americanas lucra R$ 10,3 bilhões no terceiro trimestre de 2024 - SuperVarejo. (2024, November 18). Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAI2ZfSO1fi_g5z32NIaKLEWFv15RwW61DN9yp0oEkgYlU47LFDkOYijWBP5RSYTTUoWXVyl9Yiu4eLeVTdEMA1IiiuuWchcLzi6Wqi56yjyZNcs1haMov4omPGK8Qdyj50G48avXcUBWtdVSV00QXoBezNWYobW2jKfe6o-t1UmzDYsrN_FbxiSclc7NpqAkH4GjWWz87X6mA==
  • Em meio à novela dos US$ 50, Shein fatura mais de R$ 15 bilhões no Brasil, estima BTG; veja números - Money Times. (2024, April 25). Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAJ8bYNswrO90J90Fg0zU1fDJC1vdGM7GC8vdroVYe_sisDPZu8c2n34uYi7deq-QE7xGpV1A-0wEk6Lfv5BeacHUWWRUfSX7IqXlno7KTLK4M56Nj0E-fnvEZ40edcvdVstYJM3gNOMB1EnREB5hnob4e6Zl0BcsF1dBendUPGe8WZaGvUZlJzguxvMXCuju0zeiD6aqYh6HbVaJnYQvqjumNhKOCTczYp4BWSMUd6z_QgIjw==
  • Mercado Livre vai aportar mais de R$ 23 bilhões no Brasil em 2024 - Mercado&Consumo. (2024, March 26). Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAKe7mAPSgmMNRYcLBeEijUINam2iAXos-X0Y6XZ_zJDqKxeGxakVZk6eTtbmkPZfe2ZRczKXFC2GdYspTpRP9mOdmYVuERENnjfthoEi61y1bsmeCe0jWpAGVJ8QoJGXTlhNJV-EQKNOCYq0f8Rhj1C-koQbsBjwUlHXx0B5RX5DUI3DpR1m1fMg1Uf5kEsDXjv_GpmBkakLHZnZmVaelmoHgkxtE5n9RYg0g==
  • Mercado Livre registra lucro recorde de R$ 3,64 bilhões - Poder360. (2025, February 21). Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAJ77yC5bT9ZrBwcc6Ha1PtT39-gcFOFAOipMrFnlSofTbSdlDFJSlOy3N6iQTpn3gwKfF6qG2A0DezEWCF8g2fhuu0HKYoVx0Opjsw90xBGt-ma-YVdQ03LkRCk-83WYSDh9NPefnTNy_QbFxk7BAoY1ZZ4NlpCsBvP--AxLMhaiXGx3SZNp0HlHuAL_kJgTIsoWT3IBE1i
  • Americanas (AMER3) tem prejuízo líquido de R$ 1,4 bi no 1º semestre de 2024 - InfoMoney. (2024, August 14). Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAJwYvINF-WzJb56RK4-DwcyM2pdi6oqNTVFaglTOOTSgAyIAto1IpYNXkdvHkhXnCky3Qfh-J0t4my7hYqLqUDck5TyLMaLyhn9hVk5GtyMAE9t_bbFM3RV0Rn0V6FVLWIQTnAzDpCiPPFeGgaZlBR41rHDJyyiwh1M2TMKfaBU7aVWMt9r0_eUM87H1Dgx9SeVnUDvDmNnrklG1XAjJN92GNT70w==
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  • Mercado Livre fecha 4º trimestre de 2024 com lucro recorde: O que isso significa para os vendedores? - Universidade Marketplaces. (2025, February 21). Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAJ_1papchiYI8lIwvFAb96I1HLqtkDHozfZE4aNVRq-eXQxEQhFS6Ww2I_ltlnUed3L82aa6uL8qBnoQdXSKXO3ZUSMc1zPzHbQEuraxgbMB5CrDXfCaMe6SPzJOaZqgH9Sm51NgZyH7SJZe5K-j-1vyv8w6daYDWlBpw==
  • A estratégia do AliExpress para avançar de fase na parceria com o Magalu: entrega mais rápida e cloud - NeoFeed. (2025, March 10). Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAKXtHsZzqyl_C1sVbv7HB0BKaNY_AtqR7Z5CbYA8LwuZTrkpIQJq9iQeTbCAVSch9VLeVXqJcd5VwcBxx3vAsZNVSVaakU5HC_nsRhm1yLpL8n5nPqjKSG3BjlaW_uzpQBSv8RLHGIaifIyPgyPfzRtgV7ZeSRrst3TA9epfppw05A2IUdiDdfaPToNzg0iO1y18BqNWjp3_J1mpggRGhzgdmnEnLuADZ3TMkOzC1q4TEvM1eeZMvpYGd4U4g==
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