Skip to content

E-Commerce in Brazil Porter's Six Forces Analysis

This report analyzes the competitive landscape of the e-commerce industry in Brazil through the lens of Porter's Six Forces framework, drawing insights from the provided value chain analysis and industry research. The six forces examined are the intensity of rivalry among existing competitors, the bargaining power of buyers, the bargaining power of suppliers, the threat of new entrants, the threat of substitute products or services, and the influence of government and regulation.

Intensity of Rivalry Among Existing Competitors

The intensity of rivalry in the Brazilian e-commerce market is exceptionally high. The market is dominated by a few major domestic and international players, including Mercado Livre, Shopee, Magazine Luiza, and Amazon Brasil. [Mercado Livre, Shopee and Amazon close 2024 as the main e-commerces in Brazil.] These players compete fiercely across all stages of the value chain, from acquiring customers and sellers on their platforms to optimizing logistics and offering competitive payment solutions.

Several factors contribute to this intense rivalry: * High Market Growth: While the market is growing significantly, reaching an estimated USD 50.98 billion in 2024 and projected to hit USD 62.87 billion in 2025, the desire to capture a larger share of this growth fuels aggressive strategies. [Brazil eCommerce Market: Top Stores, Revenue & Market Trends - ECDB] [E-commerce market data for Brazil 2024-2027. (2025, January 01)] * Market Concentration: The top players hold a significant portion of the market share, leading to direct and aggressive competition for leadership positions. Mercado Livre holds a substantial market share, while Shopee has rapidly gained ground. [Brazil's E-commerce Boom: MercadoLibre Dominates. (2024, July 21)] [ALERTA DE MERCADO: Shopee dobra vendas no Brasil em 2024 e atinge R$ 60 bilhões. (2025, February 04)] * Aggressive Pricing and Promotion: Players like Shopee have employed aggressive pricing, free shipping, and promotional strategies to attract and retain customers, forcing competitors to respond. [Shopee 2025: Gigante asiática dispara no Brasil. - Universidade Marketplaces. (2025, February 13)] * Integrated Ecosystems: Major players like Mercado Livre and Magazine Luiza compete not just on the marketplace platform but also by offering integrated payment and logistics services (Mercado Pago, Mercado Envios, Magalu Entregas), creating scale and increasing the scope of competition. [Mercado Livre is the clear market leader by Gross Merchandise Value (GMV).] [Magalu: lucro sobe 39% no 4T, a R$ 295 mi; varejista projeta expansão de margens. (2025, March 13)] * High Customer Acquisition Costs: As the market matures, acquiring new customers becomes more expensive, leading to increased marketing expenditure and promotional activities, further intensifying competition.

The high level of rivalry puts pressure on profitability for all players and necessitates continuous innovation and investment in technology, logistics, and customer experience.

Bargaining Power of Buyers (Customers)

The bargaining power of buyers in the Brazilian e-commerce market is relatively high. Several factors contribute to this power: * Low Switching Costs: Customers can easily switch between different e-commerce platforms and stores due to the multitude of options available and the ease of accessing them online. * Price Sensitivity: Brazilian consumers, particularly in certain segments, are price-sensitive and actively compare prices across different platforms. The competitive intensity among players often results in price wars and frequent promotions, benefiting the buyer. [Shopee 2025: Gigante asiática dispara no Brasil. - Universidade Marketplaces. (2025, February 13)] * Availability of Information: Buyers have access to a wealth of information online, including product reviews, comparisons, and pricing across various sites, enabling them to make informed purchasing decisions. * Diversity of Payment Methods: The availability of diverse payment options, including the widely adopted Pix, credit cards (with installment options), and Boleto Bancário, gives buyers flexibility in how they pay. [Pix: 40% of e-commerce volume in Brazil in 2024, 57 billion transactions totaling US$ 3.8 trillion.] * Strong Consumer Protection Laws: Brazil has robust consumer protection laws (Código de Defesa do Consumidor) that provide buyers with significant rights, including the right of repentance for online purchases, further increasing their power. [E-commerce in Brazil: A brief overview of regulation from a consumer protection perspective. (2022, June 13)]

This high buyer power forces e-commerce companies to focus heavily on competitive pricing, wide product selection, convenient payment options, reliable delivery, and excellent customer service to attract and retain customers.

Bargaining Power of Suppliers

The bargaining power of suppliers in the Brazilian e-commerce value chain is moderate, varying depending on the specific type of supplier and the stage of the value chain.

  • Suppliers of Products (Sellers): For large marketplaces, the bargaining power of individual small sellers is relatively low due to the platform's large customer base and the seller's dependence on the marketplace for reach. However, large brands or exclusive distributors can wield more power, especially if their products are highly sought after by consumers. Marketplaces compete to attract and retain high-quality sellers. [Marketplaces... provide a comprehensive ecosystem for listing, searching, and purchasing products from various vendors.]
  • Payment Gateway and Technology Providers: Providers of essential technology infrastructure, such as sophisticated payment gateways and anti-fraud systems, have moderate bargaining power, particularly if their technology is proprietary or offers significant advantages in terms of security or efficiency. However, the presence of multiple competing providers (PagSeguro, Cielo, Pagar.me, etc.) limits this power to some extent. [Payment Gateways/Processors: Companies specializing in the technical infrastructure for online payments.] Pix, as a government-backed system, reduces the dependency on some traditional payment infrastructure providers.
  • Logistics Providers: This is a complex area. While major e-commerce players are building their own integrated logistics networks (Mercado Envios, Magalu Entregas), many still rely on third-party logistics (3PLs), private carriers, and the national postal service (Correios). [Third-Party Logistics (3PL) Providers: Companies that specialize in providing outsourced logistics services.] Correios, while facing competition, still holds significant power due to its extensive reach, particularly in less accessible regions, making it an indispensable partner for nationwide coverage. Private carriers compete on speed and service, giving them some bargaining power, especially for premium services. [The government-owned postal service, which plays a significant role in deliveries across the country.]
  • Marketing and Advertising Platforms: Platforms like Google and Meta, crucial for digital marketing and customer acquisition, hold significant bargaining power due to their reach and targeting capabilities.

Overall, while individual small sellers or standard technology providers may have limited power, key infrastructure providers (especially Correios for wide reach and major digital advertising platforms) can exert moderate bargaining power. The increasing vertical integration by major e-commerce players aims, in part, to reduce dependency on external suppliers and thus limit their bargaining power.

Threat of New Entrants

The threat of new entrants into the Brazilian e-commerce market is moderate to high, influenced by both enabling factors and significant barriers.

Factors facilitating new entry include: * Growing Market Size: The attractive growth rate of the Brazilian e-commerce market draws interest from new players, both domestic and international. [Brazil eCommerce Market: Top Stores, Revenue & Market Trends - ECDB] * Increasing Digital Adoption: Rising internet penetration and smartphone usage continue to expand the potential customer base for online businesses.

However, significant barriers to entry exist: * High Capital Investment: Establishing a competitive e-commerce platform requires substantial investment in technology, marketing, and, importantly, logistics infrastructure. Building out a nationwide logistics network, including warehouses and delivery capabilities, is a major capital-intensive undertaking. [Logistics & Fulfillment... is a complex and often challenging part of the e-commerce value chain in Brazil due to the country's size and infrastructure.] * Established Player Dominance: The market is already dominated by large, well-funded players with strong brand recognition and existing customer bases. Competing with the scale and resources of companies like Mercado Livre, Shopee, and Amazon is challenging. [Mercado Livre, Shopee and Amazon close 2024 as the main e-commerces in Brazil.] * Network Effects: Marketplaces benefit from strong network effects; more buyers attract more sellers, and more sellers attract more buyers, creating a virtuous cycle that is difficult for new entrants to replicate quickly. * Regulatory and Tax Complexity: Navigating Brazil's complex tax system and consumer protection laws requires expertise and can be a hurdle for new players, especially international ones. [E-COMMERCE IN BRAZIL: Where we are in terms of regulatory practices...]

While smaller, niche players or those focusing on specific segments (like social commerce) can enter with lower initial investment, challenging the dominance of the major, integrated platforms is a significant undertaking due to the capital requirements and established competitive advantages. Recent successful large-scale entrants like Shopee demonstrate that with sufficient investment and an aggressive strategy, it is possible to gain significant market share.

Threat of Substitute Products or Services

The threat of substitute products or services in the context of e-commerce refers primarily to alternative ways consumers can fulfill their purchasing needs. This threat is moderate but evolving.

  • Physical Retail: Traditional brick-and-mortar retail remains a significant substitute. Consumers can choose to purchase goods in physical stores instead of online. However, the trend in Brazil, as globally, shows a shift towards online shopping for its convenience, wider selection, and often competitive pricing. Many traditional retailers are adopting omnichannel strategies (like Magazine Luiza and Casas Bahia) to integrate their physical and online presence, blurring the lines between the substitute and the core business. [Magazine Luiza (Magalu): A prominent Brazilian retailer, Magalu operates a multicanal ecosystem that integrates physical stores with a robust e-commerce platform and a marketplace.]
  • Direct Selling/Informal Commerce: While not a direct substitute for established e-commerce platforms, informal commerce channels and direct selling through social networks (a form of social commerce, but often less integrated than major platforms) represent an alternative way for consumers to buy, particularly for certain product categories or from individual sellers.
  • Alternative Consumption Models: Services like rental models, sharing economy platforms, or subscription box services could be considered indirect substitutes for purchasing new products via traditional e-commerce.

The primary "substitute" is the return to purely physical retail. However, the advantages of e-commerce (convenience, selection, price comparison) and the increasing integration of online and offline channels by major players mitigate this threat to some extent. The value proposition of e-commerce platforms lies in aggregating products and providing a convenient digital transaction and delivery process, which substitutes the need to visit multiple physical stores.

Influence of Government and Regulation

The influence of government and regulation on the Brazilian e-commerce industry is significant and represents a crucial external force shaping the market.

  • Taxation: Brazil's complex tax system, with varying state (ICMS) and federal taxes, significantly impacts e-commerce operations, particularly for businesses selling across state lines or involved in cross-border trade. Changes in tax legislation, such as discussions around taxing international e-commerce platforms more heavily, directly influence business models and pricing. [Brazil's tax system is notoriously complex, with varying state-level ICMS taxes and federal taxes impacting e-commerce transactions...]
  • Consumer Protection Laws: Strict consumer protection regulations (Código de Defesa do Consumidor) impose significant obligations on e-commerce businesses regarding returns, refunds, warranties, and customer service. Compliance requires robust internal processes and can add operational costs. [Brazil has strong consumer protection regulations...]
  • Data Protection (LGPD): Brazil's General Data Protection Law (LGPD) governs the collection, processing, and storage of personal data, requiring e-commerce companies to invest in data security and privacy measures, impacting CRM and marketing activities.
  • Payment System Regulation: The Central Bank of Brazil plays a crucial role in regulating the payment landscape. The introduction and promotion of Pix have fundamentally altered payment processing dynamics, increasing efficiency and reducing costs for certain transactions. [Pix, the instant payment system launched by the Central Bank of Brazil...]
  • Labor and Employment Regulations: E-commerce businesses, particularly those with large logistics operations, are subject to Brazilian labor laws, which influence costs related to staffing, benefits, and contracts for warehouse workers and delivery personnel.
  • Logistics and Infrastructure Policy: Government investment (or lack thereof) in transportation infrastructure directly impacts logistics efficiency and costs for e-commerce deliveries across the country.

Government and regulatory actions have a direct and substantial impact on the operational costs, legal compliance requirements, and strategic decisions of e-commerce players in Brazil. Adapting to and navigating this complex regulatory environment is a key factor for success and presents both challenges and potential opportunities (e.g., through government incentives for digital inclusion or logistics improvements).

References

  • Brazil's E-commerce Boom: MercadoLibre Dominates. (2024, July 21). Retrieved from https://www.businesswire.com/news/home/20240721046929/en/Brazils-E-commerce-Boom-MercadoLibre-Dominates
  • Amazon fecha 2024 com alta de 7% nas vendas do varejo - E-Commerce Brasil. (2025, February 13). Retrieved from https://ecommercenews.com.br/noticias/resultados/amazon-fecha-2024-com-alta-de-7-nas-vendas-do-varejo/
  • Magalu: lucro sobe 39% no 4T, a R$ 295 mi; varejista projeta expansão de margens. (2025, March 13). Retrieved from https://www.suno.com.br/noticias/magalu-lucro-sobe-39-no-4t-a-r-295-mi/
  • Shopee 2025: Gigante asiática dispara no Brasil. - Universidade Marketplaces. (2025, February 13). Retrieved from https://universidademarketplaces.com.br/shopee-2025-gigante-asiatica-dispara-no-brasil/
  • Magazine Luiza (MGLU3): lucro líquido do 4º tri tem alta anual de 38,9%. O que impulsionou o resultado? - E-Investidor. (2025, March 13). Retrieved from https://einvestidor.estadao.com.br/financas/magazine-luiza-mglu3-lucro-4t24-balanco/
  • Shein eleva preços de produtos antes de abrir capital e deve faturar R$ 270 bilhões em 2024 - Notícias R7. (2024, June 13). Retrieved from https://noticias.r7.com/economia/shein-eleva-precos-de-produtos-antes-de-abrir-capital-e-deve-faturar-r-270-bilhoes-em-2024-13062024
  • Shopee dobra vendas no Brasil e atinge R$ 60 bi em 2024 - Poder360. (2025, February 04). Retrieved from https://www.poder360.com.br/economia/shopee-dobra-vendas-no-brasil-e-atinge-r-60-bi-em-2024/
  • Ações da Americanas despencam mais de 20% após divulgação de balanço. (2025, March 27). Retrieved from https://valorinveste.globo.com/mercados/acoes/noticia/2025/03/27/acoes-da-americanas-despencam-mais-de-20percent-apos-divulgacao-de-balanco.ghtml
  • Brazil eCommerce Market: Top Stores, Revenue & Market Trends - ECDB. (2024, June 20). Retrieved from https://ecommercedb.com/markets/br/all
  • Shein tem queda de quase 40% no lucro em 2024, diz jornal - CNN Brasil. (2025, February 23). Retrieved from https://www.cnnbrasil.com.br/economia/shein-tem-queda-de-quase-40-no-lucro-em-2024-diz-jornal/
  • Americanas reverte prejuízo e fecha 2024 com lucro de 8,3 bilhões de reais - VEJA. (2025, March 27). Retrieved from https://veja.abril.com.br/economia/americanas-reverte-prejuizo-e-fecha-2024-com-lucro-de-83-bilhoes-de-reais
  • Americanas (AMER3) reverte prejuízo e lucra R$ 10,28 bilhões no terceiro trimestre. (2024, November 13). Retrieved from https://www.infomoney.com.br/negocios/americanas-amer3-reverte-prejuizo-e-lucra-r-1028-bilhoes-no-terceiro-trimestre/
  • Magazine Luiza (MGLU3): Lucro salta 37% e atinge R$ 139 milhões no 4T24; CFO vê empresa blindada da Selic - Money Times. (2025, March 13). Retrieved from https://www.moneytimes.com.br/magazine-luiza-mglu3-lucro-salta-37-e-atinge-r-139-milhoes-no-4t24-cfo-ve-empresa-blindada-da-selic/
  • Vendas totais do Magazine Luiza crescem 3% no 4° trimestre de 2024 - SAFRAS & Mercado. (2025, March 14). Retrieved from https://www.safras.com.br/vendas-totais-do-magazine-luiza-crescem-3-no-4-trimestre-de-2024/
  • Casas Bahia tem prejuízo 50% menor no 4º tri - CNN Brasil. (2025, March 13). Retrieved from https://www.cnnbrasil.com.br/economia/casas-bahia-tem-prejuizo-50-menor-no-4-tri/
  • Dona da Shopee entrega primeiro lucro anual desde IPO, com Brasil bem na foto. (2024, March 04). Retrieved from https://valor.globo.com/empresas/noticia/2024/03/04/dona-da-shopee-entrega-primeiro-lucro-anual-desde-ipo-com-brasil-bem-na-foto.ghtml
  • Mercado Livre registra lucro líquido de US$ 4,3 bilhões no primeiro trimestre de 2024 - FashionNetwork Brasil. (2024, May 09). Retrieved from https://br.fashionnetwork.com/news/Mercado-livre-registra-lucro-liquido-de-us-4-3-bilhoes-no-primeiro-trimestre-de-2024,1630919.html
  • Vendas totais do Magalu somam R$ 65 bilhões em 2024, com crescimento de 4%. (2025, March 14). Retrieved from https://newtrade.com.br/varejo/vendas-totais-do-magalu-somam-r-65-bilhoes-em-2024-com-crescimento-de-4/#:~:text=As%20vendas%20totais%20do%20Magazine,%2C7%20bilh%C3%B5es%20no%204%C2%BA%20trimestre.
  • Americanas (AMER3) tem prejuízo líquido de R$ 1,4 bi no 1º semestre de 2024 - InfoMoney. (2024, August 14). Retrieved from https://www.infomoney.com.br/negocios/americanas-amer3-tem-prejuizo-liquido-de-r-14-bi-no-1-semestre-de-2024/
  • ALERTA DE MERCADO: Shopee dobra vendas no Brasil em 2024 e atinge R$ 60 bilhões. (2025, February 04). Retrieved from https://mercadoeconsumo.com.br/2025/02/04/alerta-de-mercado-shopee-dobra-vendas-no-brasil-em-2024-e-atinge-r-60-bilhoes/
  • Mercado Livre, Shopee e Amazon fecham 2024 como principais e-commerces do Brasil - E-Commerce Brasil. (2025, January 23). Retrieved from https://ecommercenews.com.br/noticias/visitas/mercado-livre-shopee-e-amazon-fecham-2024-como-principais-e-commerces-do-brasil/
  • E-commerce no Brasil 2025: dados e cenário atual - edrone. (2025, April 11). Retrieved from https://edrone.me/br/blog/e-commerce-no-brasil-no-brasil-2025
  • Amazon: Gigante do e-commerce divulga resultados do 1T24 - Expert XP. Retrieved from https://conteudos.xpi.com.br/amazon/relatorios/amazon-gigante-do-e-commerce-divulga-resultados-do-1t24/
  • Amazon Registra Crescimento Acelerado em 2024. - Universidade Marketplaces. (2025, February 18). Retrieved from https://universidademarketplaces.com.br/amazon-registra-crescimento-acelerado-em-2024/
  • Amazon dobra lucro no 4º trimestre de 2024 para US$ 20 bilhões - Poder360. (2025, February 06). Retrieved from https://www.poder360.com.br/economia/amazon-dobra-lucro-no-4o-trimestre-de-2024-para-us-20-bilhoes/
  • E-commerce market data for Brazil 2024-2027. (2025, January 01). Retrieved from https://statista.com/outlook/kmc/ecommerce/brazil
  • Amazon supera previsão com lucro líquido de US$ 15,33 bi no 3º trimestre | CNN Brasil. (2024, October 31). Retrieved from https://www.cnnbrasil.com.br/economia/amazon-supera-previsao-com-lucro-liquido-de-us-1533-bi-no-3-trimestre/
  • Casas Bahia (BHIA3): a empresa sairá da crise em 2024? - E-Investidor - Estadão. Retrieved from https://einvestidor.estadao.com.br/financas/casas-bahia-bhia3-crise-2024/
  • Depois de lucro 'milagroso' no 2T24, Casas Bahia (BHIA3) volta ao prejuízo no 3T24 — e não foi por causa das lojas físicas - Seu Dinheiro. (2024, November 14). Retrieved from https://www.seudinheiro.com/2024/balancos/casas-bahia-bhia3-prejuizo-3t24-varejo-online-fisica-e-comercio/
  • Casas Bahia (BHIA3) | Resultado 4T24: Risco sacado volta a acelerar! | Genial Analisa. (2025, March 13). Retrieved from https://analisa.genialinvestimentos.com.br/casas-bahia-bhia3-resultado-4t24/
  • Quais são as 10 maiores empresas do varejo no Brasil e quanto elas faturam - IDV. Retrieved from https://www.idv.org.br/quais-sao-as-10-maiores-empresas-do-varejo-no-brasil-e-quanto-elas-faturam/
  • Confira ranking com os 30 maiores e-commerces no Brasil - E-Commerce Brasil. (2024, November 28). Retrieved from https://ecommercenews.com.br/noticias/ranking-ecommerce/ranking-com-os-30-maiores-e-commerces-no-brasil-2/
  • 10 maiores empresas de e-commerce do Brasil [lista 2025] - Nuvemshop. Retrieved from https://www.nuvemshop.com.br/blog/maiores-empresas-ecommerce-brasil/
  • Shopee em 2025: Por Que Ela Superou o AliExpress e Virou a Melhor Opção de Compra no Brasil - Promotop. (2025, April 28). Retrieved from https://promotop.com.br/shopee-em-2025/
  • O crescimento do e-commerce em 2025 e como grandes players estão utilizando a inteligência artificial para ampliar vendas. - Alpha Centro. (2025, February 24). Retrieved from https://alphacentro.com.br/o-crescimento-do-e-commerce-em-2025-e-como-grandes-players-estao-utilizando-a-inteligencia-artificial-para-ampliar-vendas/
  • Ranking de E-commerce no Brasil: as maiores lojas virtuais - Conversion. (2025, March 26). Retrieved from https://conversion.com.br/blog/ranking-e-commerce/
  • AliExpress ultrapassa Shein e se torna líder do setor de importados - Giro News. (2024, July 24). Retrieved from https://www.gironews.com/noticia/aliexpress-ultrapassa-shein-e-se-torna-lider-do-setor-de-importados-38980/
  • Dona da Shopee entrega primeiro lucro anual desde IPO, com Brasil bem na foto. (2024, March 04). Retrieved from https://valor.globo.com/empresas/noticia/2024/03/04/dona-da-shopee-entrega-primeiro-lucro-anual-desde-ipo-com-brasil-bem-na-foto.ghtrola/.ghtml
  • Mercado Livre lucra US$ 397 milhões no 3T24, resultado abaixo esperado - InfoMoney. (2024, November 06). Retrieved from https://www.infomoney.com.br/negocios/mercado-livre-lucra-us-397-milhoes-no-3t24-resultado-abaixo-esperado/
  • Shopee alcança R$ 60 bilhões em vendas no Brasil e se torna a segunda maior plataforma. (2025, February 04). Retrieved from https://mercadoeconsumo.com.br/2025/02/04/shopee-alcanca-r-60-bilhoes-em-vendas-no-brasil-e-se-torna-a-segunda-maior-plataforma/
  • Mercado Livre fecha 4º trimestre de 2024 com lucro recorde: O que isso significa para os vendedores? - Universidade Marketplaces. (2025, February 21). Retrieved from https://universidademarketplaces.com.br/mercado-livre-fecha-4o-trimestre-de-2024-com-lucro-recorde/
  • A estratégia do AliExpress para avançar de fase na parceria com o Magalu: entrega mais rápida e cloud - NeoFeed. (2025, March 10). Retrieved from https://neofeed.com.br/insights/a-estrategia-do-aliexpress-para-avancar-de-fase-na-parceria-com-o-magalu-entrega-mais-rapida-e-cloud/
  • Brazil E-commerce Sales Surge 18.7% in 2024, Hit $28.66 Billion - Forest Shipping. (2024, August 22). Retrieved from https://www.forestshipping.net/brazil-e-commerce-sales-surge-18-7-in-2024-hit-28-66-billion/
  • Shein diz que 55% do faturamento no Brasil vem de vendedores locais - Suno. (2024, March 25). Retrieved from https://www.suno.com.br/noticias/shein-faturamento-brasil-vendedores-locais/
  • Shopee e Shein faturam juntas R$ 35 bilhões no Brasil. Retrieved from https://www.poder360.com.br/economia/shopee-e-shein-faturam-juntas-r-35-bilhoes-no-brasil/
  • Quais sao os 10 maiores marketplaces no Brasil atualmente? - Magis5. Retrieved from https://magis5.com.br/blog/maiores-marketplaces-no-brasil/
  • NATIONAL REPORT ON E-COMMERCE DEVELOPMENT IN BRAZIL - UNIDO. Retrieved from https://unido.org/sites/default/files/files/2020-03/Brazil_report_FINAL_0.pdf
  • E-commerce in Brazil: A brief overview of regulation from a consumer protection perspective. (2022, June 13). Retrieved from https://www.lexology.com/library/detail.aspx?g=2f220145-6985-4555-a477-103b232483af
  • The government-owned postal service, which plays a significant role in deliveries across the country. Retrieved from https://www.trade.gov/country-commercial-guides/brazil-ecommerce
  • Payment Gateways/Processors: Companies specializing in the technical infrastructure for online payments. Retrieved from https://www.trade.gov/country-commercial-guides/brazil-ecommerce
  • Third-Party Logistics (3PL) Providers: Companies that specialize in providing outsourced logistics services. Retrieved from https://www.trade.gov/country-commercial-guides/brazil-ecommerce
  • Marketplaces... provide a comprehensive ecosystem for listing, searching, and purchasing products from various vendors. Retrieved from https://www.trade.gov/country-commercial-guides/brazil-ecommerce
  • Logistics & Fulfillment... is a complex and often challenging part of the e-commerce value chain in Brazil due to the country's size and infrastructure. Retrieved from https://www.trade.gov/country-commercial-guides/brazil-ecommerce
  • Pix, the instant payment system launched by the Central Bank of Brazil... Retrieved from https://www.trade.gov/country-commercial-guides/brazil-ecommerce