| Magazine Luiza S.A. - One of Brazil's main retail chains for electronics, home appliances, furniture, and other consumer goods, with a strong omnichannel presence. |
Magazine Luiza is a major Brazilian retail chain with a significant network of physical stores and a robust e-commerce platform. It sells a wide range of products, including technology, appliances, electronics, telephony, furniture, and more. The company also provides financial services like credit and extended warranties. They have invested heavily in their digital transformation. |
Key brands include Magazine Luiza. They have a strong strategic intent towards expanding their digital platform and integrating their online and physical operations. They offer financial services and logistics solutions. Their app was the most downloaded in Brazil during Black Friday 2024. |
Operates a large network of stores (1,113 stores and 17 distribution centers as of Dec 31, 2019). Total online sales exceeded R$ 46 billion in 2024, representing 71% of their total sales. |
Total Trailing Twelve Month (TTM) Revenue was R$ 37.80 billion as of September 30, 2024. Retail net sales were R$ 35.82 billion in 2024. E-commerce net sales in the Brazilian Electrical Appliances market were US$ 438.1 million in 2024. |
| Grupo Casas Bahia S.A. - A well-known Brazilian retailer specializing in furniture, home appliances, electronics, and household items, operating primarily under the Casas Bahia brand. |
Grupo Casas Bahia is a major Brazilian retailer with a large network of physical stores and an online presence. Their core business is the retail of consumer electronics, home appliances, mobile phones, and furniture. They also provide financial services, extended warranties, and logistics solutions. The company was formerly known as Via S.A. |
Operates under the main brand Casas Bahia, and historically included Ponto (formerly Pontofrio) and Extra.com.br. Known for focusing on affordability and accessibility, particularly for lower-income consumers, and offering installment plans. They are investing in their omnichannel operations and marketplace. |
Operates over 1000 stores in more than 400 municipalities in Brazil. Handles a significant volume of deliveries, with 40% delivered within 24 hours and 60% within 48 hours. Attracts over 13 million monthly visitors to its marketplace. |
Trailing 12-month revenue was $5.05 billion as of December 31, 2024. Consolidated gross revenue grew by 8.1% in Q4 2024. E-commerce net sales in the Brazilian Electrical Appliances market were US$ 361.3 million in 2024. Revenue was R$ 30.9 billion in 2022. |
| Mercado Livre - The largest e-commerce platform in Latin America, serving as a major online marketplace for electronic devices and home appliances in Brazil. |
Mercado Livre is the dominant e-commerce platform in Brazil, connecting a vast number of sellers and buyers. It facilitates online transactions across a wide range of categories, including electronics and home appliances, through its marketplace model. The company also provides supporting services like payments (Mercado Pago) and logistics (Mercado Envios). |
It is the most visited e-commerce platform in Brazil. Their comprehensive ecosystem supports sellers and buyers. It is a key channel for numerous retailers and brands selling electronics and home appliances online. |
Has over 250 million monthly visits to its platform. Largest e-commerce platform in Brazil by web traffic in November 2024. |
Reported $5.3 billion in revenue in Q3 2024 (company-wide, includes all operations). This figure represents platform revenue (commissions, fees, etc.), not direct sales value of goods. |
| Samsung Group (Samsung Electronics) - A global leader in electronics and home appliances with a significant presence and market share in Brazil, manufacturing and selling a wide range of products. |
Samsung Electronics is a multinational corporation that manufactures and sells a vast array of electronic devices and home appliances globally, including in Brazil. Their product portfolio includes smartphones, televisions, refrigerators, washing machines, air conditioners, and other consumer electronics and home appliances. |
Samsung is consistently mentioned as a major player in the Brazilian home appliances and smart home appliances markets. They have a strong brand presence and compete across various product segments. They are involved in both manufacturing and retail channels in Brazil. |
Specific Brazil-only sales volumes for electronics and home appliances are not readily available in the provided sources. However, the overall industry sold 117.7 million electroelectronic appliances to retail in 2024. They are a major contributor to these volumes. |
Global revenue was $232.9 billion in 2023. Specific revenue for electronics and home appliances in Brazil is not provided in the search results, but their global revenue indicates their significant scale and likely substantial revenue within the Brazilian market for these products. |
| LG Electronics - A major global manufacturer of electronics and home appliances with a strong presence and market share in the Brazilian market. |
LG Electronics is a multinational company known for its wide range of electronic products and home appliances, including televisions, refrigerators, washing machines, air conditioners, and smartphones. They operate and sell their products in Brazil. |
LG is identified as a key player in the Brazil Home Appliances Market and the Brazil Smart Home Appliances Market. They compete directly with other major global brands in various product categories within Brazil. |
Specific Brazil-only sales volumes for electronics and home appliances are not readily available in the provided sources. They contribute to the overall market volume of electroelectronic appliances sold in Brazil (117.7 million units in 2024). |
Global revenue was $66.4 billion in 2023. Specific revenue for electronics and home appliances in Brazil is not provided, but their consistent mention as a major player implies significant revenue in the Brazilian market for these products. |
| Whirlpool Corporation - A leading global manufacturer of home appliances, including major appliances, with a significant presence in the Brazilian market. |
Whirlpool Corporation is a multinational manufacturer of home appliances, with key product categories including laundry appliances, refrigeration, cooking appliances, and dishwashers. They are a major player in the Brazilian home appliances market. |
Whirlpool is listed among the major companies operating in the Brazil Home Appliances Market and the Brazil Major Appliances market. They have manufacturing operations and distribution channels within Brazil. |
Specific Brazil-only sales volumes for home appliances are not readily available in the provided sources. They are a major contributor to the large appliance segment, which accounted for approximately 72% of the total Brazil home appliances market share in 2024. |
Global revenue was $19.4 billion in 2023. Specific revenue for home appliances in Brazil is not provided, but their leadership in the Brazilian market indicates substantial revenue in this category. |
| Electrolux AB - A global home appliance manufacturer offering a wide range of products, with a notable presence in the Brazilian market. |
Electrolux AB is a multinational company that manufactures and sells home appliances for both consumer and professional use. Their product range includes refrigerators, freezers, cookers, washing machines, dishwashers, and vacuum cleaners. They are a key player in the Brazilian home appliances market. |
Electrolux is listed as a major company operating in the Brazil Home Appliances Market. They compete across various segments of the home appliance market in Brazil. |
Specific Brazil-only sales volumes for home appliances are not readily available in the provided sources. They contribute to the overall market volume of home appliances sold in Brazil. |
Specific revenue for home appliances in Brazil is not provided in the search results, but their position as a major player suggests significant revenue in the Brazilian market. |
| Amazon - A global e-commerce and technology giant with a growing presence in Brazil, serving as a major online retailer for electronics and home appliances. |
Amazon operates a significant e-commerce platform in Brazil, offering a vast selection of products, including a wide range of electronics and home appliances from various brands and sellers. They are expanding their logistics and service offerings in the country. |
Amazon is listed among the top online stores in the Brazilian Electrical Appliances market by revenue. They are a major e-commerce platform competing with local players like Mercado Livre and Magazine Luiza. They are strengthening their presence by offering perks like subscriptions and fast delivery. |
Ranked as the third largest online store in the Brazilian Electrical Appliances market by revenue in 2024. Third largest e-commerce platform by web traffic in November 2024. |
E-commerce net sales in the Brazilian Electrical Appliances market were US$ 242.8 million in 2024. |
| Americanas S.A. - A large Brazilian retail company with a significant online presence and physical stores, selling a broad assortment of products including electronics and home appliances. |
Americanas is a traditional Brazilian retail chain that has successfully transitioned into a major e-commerce player. They offer a wide variety of products through their physical stores and online platforms, with electronics and home appliances being significant categories. The company operates under various brands including Americanas.com, Submarino, and Shoptime. |
Americanas is recognized as one of the leading online retailers and multi-brand stores in Brazil for home appliances and electronics. They are a dominant force in Brazil's online retail market with high monthly visits. They have faced financial challenges in recent history. |
Attracts an impressive 130 million monthly visits. Ranked among the top multi-brand stores dominating the Brazil home appliances market. |
Reported revenue of $3.0 billion in 2022. While more recent comprehensive figures for this specific category's revenue in Brazil are not explicitly detailed in the 2024/2025 snippets, their prominent market position in retail and e-commerce for these products suggests substantial revenue. |
| Shopee - A rapidly growing e-commerce platform in Brazil, part of the global Sea Limited, offering a wide range of products including electronics and home appliances through its marketplace. |
Shopee is an international e-commerce platform that has gained significant traction in the Brazilian market since its launch in 2019. It operates as a marketplace, connecting sellers with consumers and offering a diverse product catalog that includes electronics and home appliances. |
Shopee is a major competitor in the Brazilian e-commerce landscape, challenging established players. Brazil is a key market for Shopee in Latin America. They have achieved adjusted core profit in Brazil. |
Ranked as the second largest e-commerce platform by web traffic in November 2024. Contributes about 5.3% to Shopee's total Gross Merchandise Value (GMV). |
Shopee's e-commerce revenue globally was $3.2 billion in Q3 2024 (part of Sea Ltd's total revenue). Specific revenue for Brazil's electronics and home appliances segment is not detailed, but their significant market share in e-commerce indicates considerable revenue generated through their platform in these categories. |