Eletronic devices & home appliances in Brazil Potential Addressable Market¶

Addressable Market Calculation¶

This section quantifies the potential addressable market for each identified whitespace based on key assumptions and available data from 2024 and 2025.

1. Door-to-Door E-waste Pick-up bundled with New-Product Delivery (“Green Swap”)¶

Key assumptions and detailed rationale:
- The addressable market is defined by the potential revenue generated from offering a convenient e-waste pick-up service at the time of new product delivery to households. This service helps manufacturers, importers, distributors, and retailers meet their mandatory reverse logistics targets under the National Solid Waste Policy.
- The size of this market is primarily driven by the volume of new electronic devices and home appliances being delivered to residential customers annually, as each delivery represents an opportunity for a bundled pick-up.
- A key assumption is the attach rate: the percentage of new product deliveries where a corresponding e-waste item is successfully collected. This rate is influenced by consumer awareness, convenience of the service, and any incentives offered.
- The value per pick-up is the estimated revenue or cost-saving achieved by the provider for collecting and initiating the formal reverse logistics process for an e-waste item. This could be a direct fee, a portion of the new product delivery fee allocated to this service, or a value derived from meeting compliance obligations.
Formula: Addressable Market (Value) = (Annual Volume of New Product Deliveries to Households) * (Percentage of Deliveries with E-waste Pick-up) * (Average Revenue/Value per E-waste Pick-up)
Researched numbers with rationale and sources:
- Annual Volume of New Product Deliveries to Households: While direct delivery volume data is not available, the volume of electroelectronic appliances sold to retail in Brazil in 2024 was 117.7 million units. This figure serves as a proxy for the maximum potential number of new product deliveries to households, assuming most retail sales result in a home delivery. This is an upper bound as it includes sales to businesses and units held in retail inventory.
  - Source: Agência Gov. “Vendas de Eletroeletrônicos Crescem 29 % em 2024, Melhor Desempenho na Década.”
  - Number Used: ~117.7 million units/year.
- Percentage of Deliveries with E-waste Pick-up: Brazil's formal e-waste collection rate was low (~2% of the stream) in 2023, with a target of 17% by 2025. A convenient door-to-door service bundled with delivery has the potential to significantly increase this rate for participating deliveries. We estimate a potential attach rate range between 5% and 15%, reflecting the current low baseline and the potential uplift from a highly convenient service aiming towards regulatory targets.
  - Source: SINIR, Green Eletron.
  - Number Used: 5% to 15%.
- Average Revenue/Value per E-waste Pick-up: The text doesn't specify a price for this service. This value reflects the cost of collection, initial handling, and the compliance value for obligated parties. Based on potential logistics costs for an additional stop and the value of meeting regulatory obligations, we estimate a range of R$ 10 to R$ 50 per pick-up.
  - Source: Estimation based on context regarding reverse logistics costs and compliance value.
  - Number Used: R$ 10 to R$ 50 per pick-up.
Calculated potential addressable market with defined ranges:
- Lower bound: 117.7 million units * 0.05 * R$ 10 = R$ 58.85 million
- Upper bound: 117.7 million units * 0.15 * R$ 50 = R$ 882.75 million
- Estimated Addressable Market Range: R$ 59 million to R$ 883 million per year.

2. Certified Refurbished Marketplace for Appliances & Electronics¶

Key assumptions and detailed rationale:
- The addressable market for a certified refurbished marketplace is based on the resale value of electronic devices and home appliances that are returned, traded in, or collected, and then successfully refurbished and resold through a trusted platform.
- The potential pool of products for refurbishment originates from the volume of new products sold annually that eventually enter a reverse flow (returns, trade-ins).
- Only a portion of these returned/traded-in products will be in suitable condition and economically viable for refurbishment.
- The market value is determined by the average resale price of these certified refurbished items, which is typically a discount to the original retail price but holds higher value than scrap material.
Formula: Addressable Market (Value) = (Annual Volume of New Products Sold) * (Percentage of Products Returned/Traded In) * (Percentage Suitable for Refurbishment) * (Average Resale Value as Percentage of Original Price) * (Average Original Price)
Researched numbers with rationale and sources:
- Annual Volume of New Products Sold: Using the 117.7 million units sold to retail in 2024 as the basis for the potential pool of products that could eventually become available for refurbishment.
  - Source: Agência Gov. “Vendas de Eletroeletrônicos Crescem 29 % em 2024, Melhor Desempenho na Década.”
  - Number Used: ~117.7 million units/year.
- Percentage of Products Returned/Traded In: The text indicates a surge in repairs due to economic conditions and mentions trade-in programs as a potential solution to the grey market. While a specific return/trade-in rate isn't provided, we estimate that between 1% and 5% of new products sold annually might enter a formal return or trade-in channel with potential for refurbishment.
  - Source: Panorama Mercantil, UAI – Mundo Corporativo. (Estimation based on market trends).
  - Number Used: 1% to 5%.
- Percentage Suitable for Refurbishment: Not all returned items are suitable for profitable refurbishment. This percentage depends on the condition of the returns. We estimate that between 50% and 80% of products entering a formal return/trade-in stream could be successfully refurbished and resold.
  - Source: Estimation based on industry assumptions for product return streams.
  - Number Used: 50% to 80%.
- Average Resale Value as Percentage of Original Price: Certified refurbished products are sold at a discount. This discount varies by product type, condition, and warranty. We estimate an average resale price range of 40% to 70% of the original retail price.
  - Source: Estimation based on typical pricing for refurbished electronics.
  - Number Used: 40% to 70%.
- Average Original Price: Using the total nominal revenue for the electroelectronic sector in 2023 (R$ 204.6 billion) and the unit volume sold to retail in 2024 (117.7 million units) provides a very rough estimate of the average price per unit across all categories. R$ 204.6 billion / 117.7 million units ≈ R$ 1,738. We use this as a single point estimate for calculation purposes, acknowledging it's a simplification across diverse product types.
  - Source: ABINEE, Agência Gov.
  - Number Used: ~R$ 1,738 per unit.
Calculated potential addressable market with defined ranges:
- Lower bound: 117.7 million units * 0.01 * 0.50 * (1738 * 0.40) ≈ R$ 409.1 million
- Upper bound: 117.7 million units * 0.05 * 0.80 * (1738 * 0.70) ≈ R$ 5,729.7 million
- Estimated Addressable Market Range: R$ 409 million to R$ 5.7 billion per year (based on the resale value of refurbished goods).

3. Genuine-Parts B2B Digital Platform with Regional Micro-Warehouses (“PartHub”)¶

Key assumptions and detailed rationale:
- The addressable market is the total value of genuine spare parts purchased by professional repair service providers (independent technicians and authorized service centers) in Brazil.
- A digital platform with efficient regional distribution addresses the pain points of parts scarcity and long lead times faced by these professionals.
- The market size is determined by the number of repair professionals and their average annual spending on genuine spare parts.
Formula: Addressable Market (Value) = (Number of Independent Technicians * Average Annual Parts Spending per Independent Technician) + (Number of Authorized Service Centers * Average Annual Parts Spending per Authorized Service Center)
Researched numbers with rationale and sources:
- Number of Independent Technicians: Estimated at 40,000 in the provided text.
  - Source: UAI – Mundo Corporativo.
  - Number Used: ~40,000.
- Number of Authorized Service Centers: Estimated at 6,000 in the provided text. [Value Chain Analysis]
  - Source: Value Chain Analysis Report.
  - Number Used: ~6,000.
- Average Annual Parts Spending per Independent Technician: The average ticket size for repairs (R$ 320 for smartphones, R$ 650 for washing machines) indicates a significant value associated with repairs. [Value Chain Analysis] Parts are a major component of repair costs. We estimate an average annual spending on genuine parts per independent technician ranging from R$ 20,000 to R$ 60,000, depending on their specialization and volume of repairs.
  - Source: Value Chain Analysis Report (repair ticket sizes) and estimation of annual volume/parts cost.
  - Number Used: R$ 20,000 to R$ 60,000.
- Average Annual Parts Spending per Authorized Service Center: Authorized centers handle higher volumes and more complex repairs, leading to higher parts consumption. We estimate their average annual spending on genuine parts to be significantly higher, ranging from R$ 200,000 to R$ 600,000.
  - Source: Estimation based on the scale and nature of authorized service center operations.
  - Number Used: R$ 200,000 to R$ 600,000.
Calculated potential addressable market with defined ranges:
- Independent Technicians: 40,000 * (R$ 20,000 to R$ 60,000) = R$ 800 million to R$ 2,400 million
- Authorized Service Centers: 6,000 * (R$ 200,000 to R$ 600,000) = R$ 1,200 million to R$ 3,600 million
- Total Lower bound: R$ 800 million + R$ 1,200 million = R$ 2,000 million
- Total Upper bound: R$ 2,400 million + R$ 3,600 million = R$ 6,000 million
- Estimated Addressable Market Range: R$ 2.0 billion to R$ 6.0 billion per year (total spending on genuine parts by repair professionals).

4. Regional Micro-Fulfilment Pods in Tier-2/3 Cities (NE & Centre-West)¶

Key assumptions and detailed rationale:
- The addressable market is the value of logistics and fulfillment services for e-commerce sales targeting consumers in Tier-2 and Tier-3 cities within the Northeast and Centre-West regions of Brazil. These areas often face longer delivery times and higher costs compared to major metropolitan centers.
- Regional micro-fulfilment pods address these logistics bottlenecks by bringing inventory closer to the end consumer.
- The market size is a portion of the total e-commerce market value, specifically the segment attributable to these target regions and city tiers, and the value captured is the fee for providing the fulfillment service (storage, picking, packing, and handover for last-mile delivery).
Formula: Addressable Market (Value) = (Total E-commerce Market Value in Brazil) * (Percentage of E-commerce Sales to NE & Centre-West Regions) * (Percentage of NE & Centre-West E-commerce Sales to Tier-2/3 Cities) * (Percentage of Retail Value Captured by Fulfilment Service)
Researched numbers with rationale and sources:
- Total E-commerce Market Value in Brazil: The projected e-commerce market value for 2024 is R$ 205.11 billion.
  - Source: Pagar.me, Exame.
  - Number Used: ~R$ 205.11 billion/year.
- Percentage of E-commerce Sales to NE & Centre-West Regions: While a precise regional breakdown of e-commerce sales isn't provided, Brazil's population distribution and the presence of strong regional retailers in the Northeast indicate significant economic activity outside the Southeast. We estimate that between 20% and 40% of Brazil's e-commerce sales are to the Northeast and Centre-West regions.
  - Source: Estimation based on Brazil's regional economic distribution and retail presence.
  - Number Used: 20% to 40%.
- Percentage of NE & Centre-West E-commerce Sales to Tier-2/3 Cities: Within these regions, Tier-2/3 cities represent a substantial portion of the population and potential consumers. We estimate that between 30% and 50% of e-commerce sales within the Northeast and Centre-West are destined for these smaller to medium-sized cities.
  - Source: Estimation based on Brazil's urban hierarchy and population distribution.
  - Number Used: 30% to 50%.
- Percentage of Retail Value Captured by Fulfilment Service: The value captured by a fulfillment service covers warehousing, inventory management, order processing, and preparing for shipment. We estimate this service fee to be between 5% and 15% of the retail value of the goods handled.
  - Source: Estimation based on typical e-commerce fulfillment service costs.
  - Number Used: 5% to 15%.
Calculated potential addressable market with defined ranges:
- Percentage of E-commerce Sales to Tier-2/3 Cities in NE & Centre-West: (20% * 30%) to (40% * 50%) = 6% to 20%
- Lower bound: R$ 205.11 billion * 0.06 * 0.05 ≈ R$ 0.615 billion
- Upper bound: R$ 205.11 billion * 0.20 * 0.15 ≈ R$ 6.153 billion
- Estimated Addressable Market Range: R$ 615 million to R$ 6.2 billion per year (value of fulfillment services for this specific market segment).

5. Appliance-as-a-Service for A+++ Smart White Goods¶

Key assumptions and detailed rationale:
- The addressable market is the potential annual revenue generated from offering A+++ smart white goods (like refrigerators, washing machines) under a subscription or rental model to Brazilian households.
- This model targets consumers who may face high upfront costs for energy-efficient appliances, particularly relevant in economic conditions with high interest rates and credit constraints.
- The market size depends on the number of households interested in and adopting this service, and the average annual fee charged per subscription.
Formula: Addressable Market (Value) = (Number of Target Households) * (Percentage of Target Households Adopting Appliance-as-a-Service) * (Average Annual Subscription Fee per Household)
Researched numbers with rationale and sources:
- Number of Target Households: We use the total number of households in Brazil as the potential base. The 2022 census reported 72.4 million households. We will use an estimated 73 million households for 2024.
  - Source: IBGE Censo 2022.
  - Number Used: ~73 million households.
- Percentage of Target Households Adopting Appliance-as-a-Service: This is a relatively new business model for appliances in Brazil. While there's a demand for energy efficiency and a challenge with affordability, the adoption rate for a subscription model is expected to start low. We estimate an initial adoption rate ranging from 0.5% to 2% of total households.
  - Source: Estimation based on the novelty of the business model and market conditions.
  - Number Used: 0.5% to 2%.
- Average Annual Subscription Fee per Household: The annual fee would vary based on the type and number of appliances included in the subscription. It needs to cover the cost of the appliance over its service life, maintenance, and profit. Considering the value of A+++ white goods, we estimate an average annual subscription fee range of R$ 500 to R$ 1,500 per household, potentially covering one or more major appliances.
  - Source: Estimation based on appliance values and potential subscription pricing models.
  - Number Used: R$ 500 to R$ 1,500 per year.
Calculated potential addressable market with defined ranges:
- Lower bound: 73 million households * 0.005 * R$ 500 = R$ 182.5 million
- Upper bound: 73 million households * 0.02 * R$ 1,500 = R$ 2,190 million
- Estimated Addressable Market Range: R$ 183 million to R$ 2.2 billion per year (total subscription revenue).

6. Anti-Counterfeit Blockchain for Spare Parts & High-Value Devices¶

Key assumptions and detailed rationale:
- The addressable market is the potential revenue generated from providing a blockchain-based authenticity tracking service for genuine spare parts and high-value electronic devices in the Brazilian market.
- This service addresses the pain points of the grey market and counterfeit parts by providing verifiable proof of authenticity.
- The market size is determined by the volume of items (parts and devices) that are tracked and the fee charged per item or service.
Formula: Addressable Market (Value) = (Volume of Genuine Spare Parts Tracked) * (Average Fee per Part) + (Volume of High-Value Devices Tracked) * (Average Fee per Device)
Researched numbers with rationale and sources:
- Volume of Genuine Spare Parts Tracked: This service would likely target genuine parts distributed through formal channels. Based on the estimated value of the genuine parts market (R$ 2.0 - 6.0 billion) and an estimated average part price (e.g., R$ 50-200), the volume could be in the tens of millions. We estimate a volume of 20 million to 50 million genuine spare parts annually that could potentially be tracked.
  - Source: Estimation based on the genuine parts market size from Whitespace 3 calculation.
  - Number Used: 20 million to 50 million parts/year.
- Volume of High-Value Devices Tracked: This includes items like smartphones, TVs, and major appliances where counterfeiting or grey market activity is a concern. The official smartphone market was 32.5 million units in 2024. [Value Chain Analysis] We estimate an additional 20 million to 40 million units of other high-value devices could be tracked, totaling 52.5 million to 72.5 million devices annually.
  - Source: Value Chain Analysis Report (smartphone volume) and estimation for other high-value devices.
  - Number Used: 52.5 million to 72.5 million devices/year.
- Average Fee per Part: The fee for tracking a single part using blockchain would be relatively low, covering the tag cost and platform service. We estimate a range of R$ 0.10 to R$ 0.50 per part.
  - Source: Estimation based on NFC tag cost mentioned in the text [Whitespaces Qualification] and service provision.
  - Number Used: R$ 0.10 to R$ 0.50 per part.
- Average Fee per Device: The fee per device would be higher than per part, reflecting the higher value and potential for more detailed tracking. We estimate a range of R$ 1.00 to R$ 5.00 per device.
  - Source: Estimation based on the value of devices and service provision.
  - Number Used: R$ 1.00 to R$ 5.00 per device.
Calculated potential addressable market with defined ranges:
- Parts Tracking: (20 million * R$ 0.10) to (50 million * R$ 0.50) = R$ 2 million to R$ 25 million
- Device Tracking: (52.5 million * R$ 1.00) to (72.5 million * R$ 5.00) = R$ 52.5 million to R$ 362.5 million
- Total Lower bound: R$ 2 million + R$ 52.5 million = R$ 54.5 million
- Total Upper bound: R$ 25 million + R$ 362.5 million = R$ 387.5 million
- Estimated Addressable Market Range: R$ 55 million to R$ 388 million per year (service revenue).

7. Privacy-by-Design Certification Seal for Smart-Home Devices¶

Key assumptions and detailed rationale:
- The addressable market is the potential revenue generated from certifying smart-home devices sold in Brazil for privacy-by-design compliance, addressing consumer concerns about data misuse and aligning with LGPD.
- The market size is driven by the volume of smart-home devices sold and the rate at which manufacturers choose to seek this voluntary certification.
- The value captured is the certification fee per device or a licensing fee paid by manufacturers.
Formula: Addressable Market (Value) = (Volume of Smart-Home Devices Sold) * (Percentage of Devices Seeking Certification) * (Average Fee per Certified Device)
Researched numbers with rationale and sources:
- Volume of Smart-Home Devices Sold: The text mentions significant YoY growth (>30%) in smart-home device shipments but does not provide specific unit volumes for Brazil. [Consumption Trends] As a proxy, we estimate that smart home devices represent a growing portion of total electronics sales. Based on the total units sold (117.7 million), we estimate that between 2% and 5% could be smart-home devices, resulting in a volume of 2.36 million to 5.9 million units annually.
  - Source: Estimation based on market trend mentioned in Consumption Trends and total units sold.
  - Number Used: 2.36 million to 5.9 million units/year.
- Percentage of Devices Seeking Certification: This is a voluntary certification. Early adopters would likely be brands focused on quality and consumer trust. We estimate an initial adoption rate between 10% and 30% of the smart home devices sold.
  - Source: Estimation based on the voluntary nature of the certification and potential market differentiation.
  - Number Used: 10% to 30%.
- Average Fee per Certified Device: The certification fee would cover testing, auditing, and the use of the seal. We estimate a fee range of R$ 5 to R$ 20 per device, potentially varying by device complexity and certification level.
  - Source: Estimation based on potential costs of certification processes.
  - Number Used: R$ 5 to R$ 20 per device.
Calculated potential addressable market with defined ranges:
- Lower bound: 2.36 million units * 0.10 * R$ 5 = R$ 1.18 million
- Upper bound: 5.9 million units * 0.30 * R$ 20 = R$ 35.4 million
- Estimated Addressable Market Range: R$ 1.2 million to R$ 35 million per year (certification revenue).

8. Rural-Grid-Friendly Ultra-Basic Appliance Line¶

Key assumptions and detailed rationale:
- The addressable market is the potential sales revenue from a new line of ultra-basic, rural-grid-friendly appliances specifically designed for the estimated 13 million rural households in Brazil.
- These appliances address the pain points of voltage fluctuation and affordability in rural areas.
- The market size is determined by the number of rural households purchasing these appliances annually and the average price per unit.
Formula: Addressable Market (Value) = (Number of Rural Households) * (Percentage of Rural Households Purchasing These Appliances Annually) * (Average Price per Appliance)
Researched numbers with rationale and sources:
- Number of Rural Households: The text mentions an estimated 13 million rural households. [Whitespaces Qualification]
  - Source: IBGE census [Whitespaces Qualification].
  - Number Used: ~13 million households.
- Percentage of Rural Households Purchasing These Appliances Annually: This represents the penetration rate of this new appliance line within the target market. Assuming these are basic necessities with a certain replacement cycle, we estimate that between 5% and 15% of rural households might purchase one or more such appliances annually.
  - Source: Estimation based on typical appliance replacement cycles and market penetration in underserved areas.
  - Number Used: 5% to 15%.
- Average Price per Appliance: These are described as "ultra-basic" and designed for cost reduction. We estimate a lower average price compared to the overall market, ranging from R$ 300 to R$ 1,000 per appliance.
  - Source: Estimation based on the description of the product line.
  - Number Used: R$ 300 to R$ 1,000 per appliance.
Calculated potential addressable market with defined ranges:
- Lower bound: 13 million households * 0.05 * R$ 300 = R$ 195 million
- Upper bound: 13 million households * 0.15 * R$ 1,000 = R$ 1,950 million
- Estimated Addressable Market Range: R$ 195 million to R$ 2.0 billion per year (sales revenue).

9. Carbon-Tracking & Consumer Incentive Platform for Returned Goods¶

Key assumptions and detailed rationale:
- The addressable market is the potential revenue generated from providing a service to track the carbon savings associated with returned or recycled electronic devices and home appliances within formal reverse logistics channels, potentially linked to a consumer incentive platform.
- This service supports corporate ESG goals and regulatory compliance while potentially driving consumer engagement in reverse logistics.
- The market size is based on the volume of items processed through formal reverse logistics that are tracked and the fee charged for the tracking and platform service.
Formula: Addressable Market (Value) = (Volume of Products Returned through Formal Channels and Tracked) * (Average Fee per Product for Carbon Tracking and Platform Service)
Researched numbers with rationale and sources:
- Volume of Products Returned through Formal Channels and Tracked: This refers to the volume of items collected and processed through established reverse logistics systems like those managed by ABREE and Green Eletron, where tracking would be implemented. ABREE processed ~40 kt in 2023 and Green Eletron >4.2 kt of equipment. The 2025 target for collection is 17% of weight put on the market. While total e-waste is ~2.4 Mt, the tracked volume through a specific formal platform would be a portion of the collected amount. Considering the 2023 formal collection (~44.2 kt) and the push towards the 17% target, we estimate a potential tracked volume through formal channels between 100 kt and 300 kt annually. To convert weight to units, we again face data limitations on average unit weight. Alternatively, using the new units sold (117.7 million) and estimating a percentage that enters a formal reverse flow for tracking provides another approach. We estimate that between 1% and 5% of new units sold might enter a formal reverse channel for various reasons (returns, defects, end-of-life collected via formal points) that could be tracked, resulting in 1.177 million to 5.885 million units. We will use the unit volume approach for calculation.
  - Source: Green Eletron, SINIR, Agência Gov.
  - Number Used: 1.177 million to 5.885 million units/year.
- Average Fee per Product for Carbon Tracking and Platform Service: This fee would be paid by manufacturers or retailers for the tracking service, reporting, and potentially the consumer incentive platform access. We estimate a fee range of R$ 0.50 to R$ 3.00 per item tracked.
  - Source: Estimation based on the value of ESG reporting, compliance support, and consumer engagement.
  - Number Used: R$ 0.50 to R$ 3.00 per product.
Calculated potential addressable market with defined ranges:
- Lower bound: 1.177 million units * R$ 0.50 = R$ 0.589 million
- Upper bound: 5.885 million units * R$ 3.00 = R$ 17.655 million
- Estimated Addressable Market Range: R$ 0.6 million to R$ 17.7 million per year (service revenue).

References¶

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basis for the potential pool of products that could eventually become available for refurbishment. [4] * Source: Agência Gov. “Vendas de Eletroeletrônicos Crescem 29 % em 2024, Melhor Desempenho na Década.” [4] * Number Used: ~117.7 million units/year. * Percentage of Products Returned/Traded In: The text indicates a surge in repairs due to economic conditions and mentions trade-in programs as a potential solution to the grey market. [24, 30] While a specific return/trade-in rate isn't provided, we estimate that between 1% and 5% of new products sold annually might enter a formal return or trade-in channel with potential for refurbishment. * Source: Panorama Mercantil [24], UAI – Mundo Corporativo [30]. (Estimation based on market trends). * Number Used: 1% to 5%. * Percentage Suitable for Refurbishment: Not all returned items are suitable for profitable refurbishment. This percentage depends on the condition of the returns. We estimate that between 50% and 80% of products entering a formal return/trade-in stream could be successfully refurbished and resold. * Source: Estimation based on industry assumptions for product return streams. * Number Used: 50% to 80%. * Average Resale Value as Percentage of Original Price: Certified refurbished products are sold at a discount. This discount varies by product type, condition, and warranty. We estimate an average resale price range of 40% to 70% of the original retail price. * Source: Estimation based on typical pricing for refurbished electronics. * Number Used: 40% to 70%. * Average Original Price: Using the total nominal revenue for the electroelectronic sector in 2023 (R$ 204.6 billion) and the unit volume sold to retail in 2024 (117.7 million units) provides a very rough estimate of the average price per unit across all categories. [9, 4] R$ 204.6 billion / 117.7 million units ≈ R$ 1,738. We use this as a single point estimate for calculation purposes, acknowledging it's a simplification across diverse product types. * Source: ABINEE [9], Agência Gov. [4] * Number Used: ~R$ 1,738 per unit.

Calculated potential addressable market with defined ranges:
- Lower bound: 117.7 million units * 0.01 * 0.50 * (1738 * 0.40) ≈ R$ 409.1 million
- Upper bound: 117.7 million units * 0.05 * 0.80 * (1738 * 0.70) ≈ R$ 5,729.7 million
- Estimated Addressable Market Range: R$ 409 million to R$ 5.7 billion per year (based on the resale value of refurbished goods).