Software in Brazil Market Players Analysis¶
Products and Services¶
Here is a detailed report on the top 10 market players in the software industry in Brazil, outlining their main products and services and the available information regarding their growth or decline in volume and revenue.
Google (Alphabet): A global technology leader with a significant presence in Brazil. Google's main offerings include its dominant search engine and advertising technologies. In the enterprise and cloud space, they offer Google Cloud Platform (GCP) and the Google Workspace suite of productivity applications. YouTube, a major video platform, is also a key part of their portfolio. While specific volume data for individual products in Brazil is not detailed, Google Cloud and YouTube together generated US$ 110 billion globally in 2024. The company reported global revenue of US$ 96.5 billion and an operating profit of US$ 30.972 billion for Q4 2024. Google's operations in Brazil moved R$ 188 billion in the local economy in 2023, indicating substantial activity and revenue generation within the country.
Microsoft: A multinational technology corporation deeply embedded in the Brazilian market. Microsoft's core software products include the Windows operating system and the widely used Microsoft 365 productivity suite. Their cloud computing platform, Azure, is a major growth driver. They also offer business solutions under the Dynamics brand and have expanded into gaming software with the acquisition of Activision Blizzard. Microsoft's cloud computing segment demonstrated significant growth, with sales increasing by 20% in Q3 2024. Revenue from Microsoft 365 commercial products and cloud services also saw strong growth, rising by 15% in Q4 2024. Global revenue reached US$ 65.6 billion in Q3 2024 and US$ 62 billion in Q2 fiscal year 2024, with a global profit of US$ 24.7 billion in Q3 2024, indicating robust performance driven by its cloud and productivity offerings.
Accenture: A global professional services company providing extensive IT services and consulting in Brazil. Accenture's services encompass software implementation, development, management, digital transformation, and increasingly, Generative AI (GenAI) related services. Their focus on digital transformation and GenAI is significantly contributing to their business. Accenture reported strong new bookings totaling US$ 20.1 billion in Q4 2024, a 21% increase year-over-year. New bookings specifically related to GenAI reached US$ 1 billion in Q4 2024, contributing to a year-to-date total exceeding US$ 2 billion. The company's global revenue for fiscal year 2024 was US$ 65 billion, with Q4 fiscal year 2024 revenue at US$ 16.4 billion. Accenture forecasts continued growth for fiscal year 2025, with projected revenue between US$ 66.84 billion and US$ 68.79 billion.
IBM: A major global technology player with substantial operations in Brazil, offering a broad portfolio that includes a significant software segment. IBM's key software areas include AI platforms like Watsonx, cloud technologies, data management solutions, and security software. The company is focusing on hybrid cloud and AI as primary growth engines. IBM's software segment experienced growth of approximately 7% in Q2 2024, reaching US$ 6.74 billion in sales. Their AI business has grown to US$ 2 billion, with US$ 1 billion added in Q2 2024, highlighting strong demand for their AI offerings. Approximately 75% of IBM's software revenue is recurring. Global fiscal year 2024 revenue was US$ 61.86 billion, and Q4 2024 revenue was US$ 17.6 billion, indicating steady performance in its strategic areas.
Oracle: A global technology company specializing in database software and enterprise cloud solutions, with a strong presence in Brazil. Oracle's main products include its renowned database software and a comprehensive suite of cloud services (SaaS, PaaS, IaaS). They also offer a wide range of AI-powered cloud applications. Oracle is experiencing high demand for its cloud infrastructure, particularly its Gen2 AI infrastructure. Their cloud revenue (IaaS plus SaaS) showed significant growth, increasing by 20% in Q4 fiscal 2024 and 24.3% in Q2 fiscal 2025, reaching US$ 5.94 billion. Demand for their Gen2 AI infrastructure is noted to exceed supply. Global revenue for fiscal year 2024 was US$ 53 billion, with Q4 fiscal year 2024 revenue at US$ 14.3 billion and Q2 fiscal year 2025 revenue at US$ 14.06 billion, demonstrating strong performance driven by cloud expansion.
SAP: A leading German multinational software corporation providing enterprise software globally, with a significant presence in Brazil including SAP Labs Latin America. SAP is a dominant provider of Enterprise Resource Planning (ERP) software and other business management solutions. They are actively driving cloud adoption in Brazil and promoting their cloud ERP solutions like RISE with SAP and GROW with SAP, while also incorporating Business AI into their offerings. SAP reported strong double-digit cloud revenue growth in Brazil in the first half of 2024. Globally, cloud revenue grew by 25% in constant currency in Q2 2024, and Cloud ERP Suite revenue grew by 33% globally in constant currency. Global total revenue for fiscal year 2024 was US$ 34.176 billion, reflecting strong growth in their cloud portfolio.
Salesforce: A global cloud-based software company specializing in customer relationship management (CRM). Salesforce is a leading provider of CRM software and offers a broader platform called Customer 360, which includes solutions for sales, service, marketing, commerce, and analytics, increasingly powered by AI. They operate in Brazil through direct presence and partners. Salesforce is heavily investing in AI capabilities, launching innovations like Agentforce and Einstein Marketing Intelligence. Global revenue for Q1 fiscal year 2025 (ended Apr 2024) was US$ 9.13 billion. The Data Cloud and integration segment, including Mulesoft and Tableau, showed strong sales growth of 24% in Q1 FY25, reaching US$ 1.4 billion. Recent financial results indicated mixed performance with overall revenue slightly below expectations, but specific cloud segments show significant growth.
Stefanini: A major Brazilian multinational provider of IT services and software solutions with a strong global presence. Stefanini offers a wide range of services including IT consulting, software development, outsourcing, and specialized software solutions, notably in financial technology through Topaz and cybersecurity. Stefanini is actively pursuing mergers and acquisitions, with plans to invest R$ 2 billion by 2027, focusing on enhancing its offerings, particularly in AI. They have a heavy investment and focus on Artificial Intelligence, with AI development centers in Brazil. The company expects to close 2024 with global revenue close to R$ 8 billion. Their cybersecurity area is expected to generate over R$ 200 million in revenue in 2024, and Topaz is expected to reach R$ 1 billion in revenue in 2024, indicating strong expected growth in these specialized areas.
TOTVS: The largest Brazilian software company, a dominant force in the local market, particularly in business management software. TOTVS is recognized as a leader in Enterprise Resource Planning (ERP) solutions, providing integrated management software across various sectors in Brazil. The company consistently reports double-digit revenue growth. They are expanding their portfolio to include Business Performance and Techfin solutions and are investing in AI, automation, and big data. TOTVS reported R$ 5.4 billion in annual net revenue in 2024. Net revenue in Q3 2024 was R$ 1.4 billion, and in Q1 2024 was R$ 1.279 billion. Recurring revenue from Management and Business Performance reached R$ 1.2 billion in Q3 2024. New growth levers represented 50% of net revenue and 78% of net revenue growth in 2024, highlighting significant expansion beyond traditional ERP.
Topaz (Part of Stefanini): A Brazilian technology company within the Stefanini Group, specializing in digital financial solutions. Topaz focuses on developing and providing technology solutions specifically for the financial sector, including a full-banking platform and other financial technology services. Topaz expects to reach approximately R$ 1 billion in global revenue in 2024. The company is expanding its operations and seeking acquisitions to enhance its portfolio, indicating an expectation of continued growth in the financial technology sector.
Comparative Table: Growth/Decline in Volume and Revenue by Main Products and Services (Based on Available Data 2024/2025)¶
| Player | Main Products/Services | Growth/Decline in Volume (Based on Available Data) | Growth/Decline in Revenue (Based on Available Data) |
|---|---|---|---|
| Google Cloud, YouTube | N/A (Specific volume data not detailed) | Google Cloud & YouTube: US$ 110 billion globally in 2024. Global Revenue Q4 2024: US$ 96.5 billion (Growth implied by profit increase). R$ 188 billion moved in Brazil in 2023. | |
| Microsoft | Cloud Computing (Azure), Microsoft 365 Commercial | Cloud Computing Sales: 20% growth in Q3 2024. Microsoft 365 Commercial Sales: 15% growth in Q4 2024. | Global Revenue Q3 2024: US$ 65.6 billion. Global Profit Q3 2024: US$ 24.7 billion (Growth). Global Revenue Q2 FY24: US$ 62 billion. |
| Accenture | New Bookings (overall), GenAI Bookings | New Bookings: US$ 20.1 billion in Q4 2024 (21% increase YoY). GenAI Bookings: US$ 1 billion in Q4 2024 (>US$ 2B YTD). | Global Revenue FY2024: US$ 65 billion. Global Revenue Q4 FY2024: US$ 16.4 billion. FY2025 Forecast: US$ 66.84 - US$ 68.79 billion (Projected Growth). |
| IBM | Software Segment, AI Business | Software Segment Sales: ~7% growth in Q2 2024. AI Business: Grew to US$ 2 billion (US$ 1 billion added in Q2 2024). | Global Fiscal Year 2024 Revenue: US$ 61.86 billion. Global Revenue Q4 2024: US$ 17.6 billion. |
| Oracle | Cloud Revenue (IaaS + SaaS), Gen2 AI Infrastructure | Cloud Revenue: 20% growth in Q4 FY2024, 24.3% growth in Q2 FY2025. Demand for Gen2 AI Infrastructure exceeds supply. | Global Fiscal Year 2024 Revenue: US$ 53 billion. Global Total Revenue Q4 FY2024: US$ 14.3 billion. Global Revenue Q2 FY2025: US$ 14.06 billion. |
| SAP | Cloud Revenue (Overall), Cloud ERP Suite | Cloud Revenue: 25% growth globally in constant currency in Q2 2024. Cloud ERP Suite Revenue: 33% growth globally in constant currency. | Strong double-digit cloud revenue growth in Brazil in H1 2024. Global Total Revenue FY2024: US$ 34.176 billion. |
| Salesforce | Data Cloud and Integration Segment | Sales: 24% growth in Q1 FY25. | Global Revenue Q1 FY2025: US$ 9.13 billion (Slightly below expectations). Data Cloud and Integration Revenue Q1 FY25: US$ 1.4 billion. |
| Stefanini | Cybersecurity Area, Topaz (Financial Technology) | N/A (Specific volume data not detailed) | Expected Global Revenue 2024: Close to R$ 8 billion. Cybersecurity Revenue 2024: Expected over R$ 200 million. Topaz Revenue 2024: Expected to reach R$ 1 billion. |
| TOTVS | Net Revenue (Overall), Recurring Revenue, New Levers | N/A (Specific volume data not detailed) | Annual Net Revenue 2024: R$ 5.4 billion (Double-digit growth). Net Revenue Q3 2024: R$ 1.4 billion. Net Revenue Q1 2024: R$ 1.279 billion. Recurring Revenue Q3 2024: R$ 1.2 billion. |
| Topaz | Global Revenue (Overall) | N/A (Specific volume data not detailed) | Expected Global Revenue 2024: Approximately R$ 1 billion. |
References¶
- Grupo Stefanini anuncia investimento de R$ 2 bilhões em M&A até 2027 - TELETIME News
- Accenture (ACN) – Resultados Trimestrais – 4T24 - Avenue
- Grupo Stefanini vai investir R$ 2 bilhões em M&A até 2027 - TI Inside
- Google lucra US$ 30,972 bi no 4º tri de 2024 e cresce 31% - Poder360
- Transcrição da teleconferência de resultados da Accenture: Accenture supera expectativas de lucros no 4º trimestre de 2024 - Investing.com
- Microsoft supera expectativas e amplia lucro para US$ 24,7 bi no 3º trimestre | CNN Brasil
- Stefanini dobra investimentos em IA até 2027; bancos são os maiores clientes - Finsiders Brasil
- Exclusivo: Mignow fatura R$200 milhões em 2024 e quer acelerar expansão internacional - IT Forum
- Totvs (TOTS3) tem alta de 18,3% no lucro ajustado do 1º trimestre, indo a R$ 141,3 mi
- Microsoft supera projeções de lucro e receita com setor de computação na nuvem apoiado por IA - InfoMoney
- Teleconferência de resultados: Accenture reporta resultados sólidos para o ano fiscal de 2024 e prevê crescimento para 2025 - Investing.com
- Everymind celebra 10 anos com expectativa de crescer 50% em faturamento - IT Forum
- Brasil é destaque entre os países que mais cresceram com cloud - Convergência Digital
- Stefanini adquire Protega e mira R$ 200 milhões em cibersegurança em 2024
- Lucro da IBM supera projeções e impulsiona ações - Economic News Brasil
- International Business Machines Corp. (IBM): Resultado Corporativo- 4T23 - Avenue
- Salesforce: Empresa divulga resultados do 1T24 - XP Investimentos
- IBM: Empresa de tecnologia divulga resultados do 1T24 - XP Investimentos
- Totvs anuncia lucro de R$ 226 milhões, 55% de crescimento em relação ao trimestre anterior - TI Inside
- Topaz mira R$ 1 bi de faturamento em 2024 - Stefanini Brasil
- Delaware Brasil fatura R$ 100 milhões em 2024 - Baguete
- TOTVS (TOTS3) | Prévia 4T24 e Visão 2025: Case entrega, mas hype limita | Genial Analisa
- Lucro da Microsoft cresce 10% no 4º tri de 2024, a US$ 24,1 bi
- Oracle (ORCL) – Resultados Trimestrais – 2T25 - Avenue
- DRE IBM: Faturamento e Receita - Investing.com
- Porto Digital do Recife cresce 14% e fatura R$ 6,2 bilhões
- DRE SAP: Faturamento e Receita - Investing.com
- Accenture prevê crescimento da receita em 2024 acima do esperado com aumento da IA
- Oracle expande receita e lucro no último trimestre, com demanda por seus produtos aquecida | Exame
- Oracle Announces Fiscal 2024 Fourth Quarter and Fiscal Full Year Financial Results | Oracle Brasil
- Receita do Google cai, puxada por desempenho de cloud - Meio e Mensagem
- Receita da IBM supera estimativas com forte demanda por software e IA; ação sobe
- Alphabet supera em lucro, mas decepciona em receita - CNN Brasil
- Salesforce lança Agentforce para automatizar atendimentos e aumentar engajamento e faturamento de clientes - Mundo do Marketing
- DRE Salesforce Inc: Faturamento e Receita - Investing.com
- Google movimenta R$ 188 bilhões no Brasil em 2023 - Poder360
- Dados do Setor - ABES - Associação Brasileira das Empresas de Software