Software in Brazil Current Demand Behavior Analysis¶
Demand Behavior¶
Based on the provided reports, the analysis of the current demand behavior in the Brazilian software market primarily focuses on the Business-to-Business (B2B) segment. This segment includes a wide range of organizations, from large enterprises to Small and Medium Businesses (SMBs), as well as governmental entities, spanning various industry verticals such as healthcare, agro, fintech, finance, public sector, manufacturing, education, and retail. [Value Chain Analysis], [Software in Brazil Final Customers Identification] There is a significant number of registered CNPJ software entities, exceeding 17,000, which represents a substantial portion of the potential business customer base, particularly within the SMB category. [Software in Brazil Final Customers Identification]
While the scope of the analysis mentions both enterprise and consumer software, the provided text offers limited specific information regarding the number or characteristics of individual Business-to-Consumer (B2C) software consumers in Brazil. [Software in Brazil Final Customers Identification] The detailed market data and trends discussed pertain predominantly to the B2B software market.
The Brazilian software market is currently experiencing significant growth, indicating an increasing number of customers, particularly within the B2B segment. The overall IT market in Brazil saw a 14% increase in investments in 2024, reaching approximately US$ 90 billion. [Value Chain Analysis] The software segment specifically demonstrated strong growth exceeding 18% in 2024. [Value Chain Analysis] Forecasts for the Brazilian IT market in 2025 project continued growth between 9.5% and 13%. [Value Chain Analysis] This consistent and robust growth in market size and revenue directly reflects an expansion in the customer base and increased adoption of software solutions by businesses across the country. The accelerating adoption of SaaS models among software houses, increasing from 33.2% in 2024 to 46.1% in 2024, further suggests a growing customer demand for cloud-based solutions. [Value Chain Analysis]
The following table summarizes the observed trend in customer numbers, primarily inferred from market growth data focused on the B2B segment:
| Customer Segment (Primary Focus) | Growth/Decline Trend (2024-2025) | Supporting Evidence |
|---|---|---|
| Business (B2B) | Growing | 14% increase in overall IT investments (2024) |
| >18% growth in the software segment (2024) | ||
| Projected 9.5-13% IT market growth (2025) | ||
| Accelerating SaaS adoption by software houses | ||
| Individual (B2C) | Not specified | Limited detailed data available in the provided reports |
References¶
- ABES – Associação Brasileira das Empresas de Software. “Dados do Setor 2024.” https://www.abes.org.br/dados-do-setor
- Brasscom. “Empregos e Salários de TIC 2024.” https://www.brasscom.org.br/empregos2024
- IDC Latin America. “Brazil IT Market Outlook 2025.” https://www.idc.com/getdoc.jsp?containerId=prLA50276424
- TELETIME. “Investimento em TIC no Brasil alcança US$ 90 bi em 2024, alta de 14%.” https://teletime.com.br/31/01/2024/investimento-em-tic-no-brasil/
- IT Forum. “IDC prevê 13% de crescimento para o mercado de TI brasileiro em 2025.” https://itforum.com.br/noticias/idc-preve-13-de-crescimento-para-o-mercado-de-ti-brasileiro/
- TecnoSpeed Blog. “Panorama da Software House 2025.” https://blog.tecnospeed.com.br/panorama-software-house-2025
- Valor Econômico. “TOTVS amplia liderança no ERP latino-americano.” https://valor.globo.com/empresas/noticia/2024/11/05/totvs-resultados.ghtml
- Computer Weekly Brazil. “Tendências ‘as a Service’ para 2025.” https://www.computerweekly.com/pt/opinion/tendencias-as-a-service-2025
- Agência Brasil. “Indústria de Software cresceu 6,5% em 2021.” https://agenciabrasil.ebc.com.br/economia/noticia/2023-03/industria-de-software
- BDMG. “Brasil e Argentina nas Cadeias Globais de Software.” https://www.bdmg.mg.gov.br/pesquisas/cadeia-software
- Questum. “Cenário de M&A para empresas SaaS em 2025.” https://questum.com.br/relatorios/ma-saas-2025
- Leadster. “8 Estatísticas do Mercado Brasileiro de Software.” https://leadster.com.br/blog/estatisticas-mercado-software
- Fenati. “Novas tecnologias podem gerar 800 mil empregos até 2025.” https://fenati.org.br/mercado-ti-empregos-2025
- AWS Brazil. “Customer References 2024.” https://aws.amazon.com/pt/solutions/case-studies/brazil/
- SAP Labs Latin America. “SAP Labs: 15 anos de inovação no Brasil.” https://news.sap.com/brazil/2023/09/sap-labs-15-anos