Streaming in Brazil Market Players Analysis¶
Products and Services¶
The Brazilian streaming market is vibrant and competitive, featuring a mix of global giants and strong local players. The top 10 players offer a diverse range of products and services, primarily centered around video and audio content, utilizing various business models including subscription (SVOD), advertising-supported (AVOD), transactional (TVOD), and freemium.
Netflix: A global leader, Netflix offers a vast library of films, series, documentaries, and reality shows through its subscription video-on-demand (SVOD) service. A significant focus is placed on Brazilian original content. Recently, an ad-supported tier was introduced in Brazil to attract a wider audience.
YouTube: Dominant in online video, YouTube provides a wide array of user-generated and professional content, primarily supported by advertising (AVOD). It also offers subscription services like YouTube Premium for ad-free viewing and YouTube Music for audio streaming. Its content spans diverse genres, with a strong presence of Brazilian creators.
Amazon Prime Video: Bundled with the Amazon Prime subscription in Brazil, Prime Video offers a library of licensed and original films and series. It also includes options for renting or purchasing content (TVOD). The service is increasing investment in local content and plans to introduce advertising in 2025.
Globoplay: The streaming platform from Brazil's largest media group, Grupo Globo, Globoplay provides a large catalog of Globo's popular telenovelas, series, films, and live programming. It operates a hybrid model with both SVOD and a free, ad-supported tier, leveraging Globo's extensive content and brand recognition.
Max: The rebranded service from Warner Bros. Discovery, Max offers content from HBO, Warner Bros., Discovery, and other associated brands. It provides a mix of premium dramas, popular films, and reality content through a subscription model with different tiers, including an ad-supported option in Brazil.
Disney+: Offering content from Disney, Pixar, Marvel, Star Wars, and National Geographic, Disney+ operates on a subscription model. It is currently integrating content from Star+ to consolidate its offerings. An ad-supported tier is available or planned for wider rollout.
Spotify: A leading global music streaming service, Spotify offers a vast library of songs and podcasts. It operates on a freemium model with both a free, ad-supported tier and a premium subscription for ad-free listening and additional features, dominating the digital music market in Brazil.
Paramount+: This streaming service from Paramount Global features content from brands like CBS, Paramount Pictures, MTV, and Nickelodeon. It also focuses on live sports and original series through a subscription model. The service is expanding its presence in Brazil and investing in local content and sports rights.
Claro tv+: Offered by the major telecommunications company Claro Brasil, Claro tv+ is a streaming and pay-TV service. It provides access to linear channels and on-demand content, often bundled with internet services, offering a converged service integrating traditional TV and streaming.
Deezer: Another prominent global music streaming service with a significant presence in Brazil, Deezer offers a large catalog of music and podcasts. It uses a freemium model with free (ad-supported) and premium (subscription) tiers and considers Brazil a key market for growth.
Comparative Table: Growth/Decline in Volume and Revenue (Estimates)¶
| Player Name | Main Products/Services | Estimated Volume (Brazil) | Volume Trend | Estimated Revenue (Brazil) | Revenue Trend |
|---|---|---|---|---|---|
| Netflix | SVOD (Films, Series, Originals, Ads) | >25M customers (Q3 2024), 12M on ad-supported; 25-27% market share (Q4 2024) | Growth (increasing subscribers and ad-tier adoption) | Highest among streaming platforms (estimated); Global revenue $39B (2024) | Growth (implied by global revenue growth and ad-tier introduction) |
| YouTube | AVOD, SVOD (Premium, Music) | 12.6% audience share (Dec 2024); Significant DAU (implied) | Growth (stable high audience share) | Very high ad revenue (implied); Brazil in-app purchase revenue $2.92M; Global ad revenue $31.5B (2023) | Growth (implied by audience share and global ad revenue) |
| Amazon Prime Video | SVOD (Bundled), TVOD | 48.82M users; 18-20% market share (Q4 2024) | Growth (high user numbers) | Significant revenue (likely second to Netflix among SVOD); Linked to Amazon Prime revenue | Growth (adding ads in 2025) |
| Globoplay | SVOD, AVOD (Hybrid) | ~8M subscribers (June 2024); 11-12% market share (Q4 2024) | Strong Growth (42% subscriber growth in 2024) | Major local player revenue (implied); Weekly revenue peaked ~$783K (Q3 2024) | Growth (implied by subscriber growth and revenue peaks) |
| Max | SVOD (Multiple tiers, Ads) | ~7M subscribers (Dec 2024); 13-14% market share (Q4 2024) | Growth (bundling strategies) | Top international SVOD revenue in Brazil (implied); WBD global streaming profit $677M (2024) | Growth (implied by subscriber growth and global segment profit) |
| Disney+ | SVOD (Integrating Star+, Ads) | 13-15% market share (Q4 2024); Global subs 126M (Q2 FY2025) | Growth (implied by market share, global growth) | Significant revenue (implied); Disney DTC revenue increased 8% YoY (Q2 FY2025) | Growth (implied by market share and global DTC revenue increase) |
| Spotify | Freemium (Music, Podcasts) | Major player (implied); >3.1M weekly active users (Q2 2024) | Growth (major player in growing audio market) | Top revenue in Brazil audio market (implied); Brazil audio market R$ 3.05B (2024) | Growth (implied by market position and overall market growth) |
| Paramount+ | SVOD (Content, Sports, Originals) | ~1.8M subscribers (Dec 2024); Global subs 77.5M (Q4 2024) | Growth (increasing subscribers) | Notable revenue (implied); Global streaming revenue increased 33% (2024) | Growth (implied by subscriber growth and global streaming revenue increase) |
| Claro tv+ | Subscription (Linear TV, VOD, Bundles) | 1M subscribers (H1 2024) | Growth (reached 1M subscribers) | Significant bundled revenue (implied) | Growth (implied by subscriber growth) |
| Deezer | Freemium (Music, Podcasts) | Key player (implied); >3.1M weekly active users (Q2 2024) | Growth (key player in growing audio market) | Significant revenue (implied); Brazil audio market R$ 3.05B (2024); Weekly revenue $85K-$93K (Q2 2024) | Growth (implied by market position and overall market growth) |
Based on the available data from 2024 and early 2025, the top 10 players in the Brazilian streaming market generally demonstrate growth in terms of user/subscriber volume and revenue. The market is expanding, with both international and local players investing in content and new business models like ad-supported tiers to capture a larger share.
References¶
- Netflix e Amazon Prime dominam 45% do mercado de streaming no Brasil; veja ranking - ISTOÉ DINHEIRO - https://www.istoedinheiro.com.br/netflix-e-amazon-prime-dominam-45-do-mercado-de-streaming-no-brasil-veja-ranking/
- Top Streaming Services by Subscribers in Brazil - FlixPatrol - https://flixpatrol.com/subscriptions/br/
- Brazil's Top Film & TV Android Apps in Q1 2024: A Sensor Tower Data Snapshot - Sensor Tower - https://sensortower.com/blog/top-film-and-tv-apps-brazil-q1-2024
- Omdia: Brazil to become the third largest country for FAST after the USA and UK - English - https://omdia.tech.informa.com/pr/2024/brazil-third-largest-country-for-fast
- Q2 2024 Brazil: Top 5 Music & Podcasts Apps Performance - Sensor Tower - https://sensortower.com/blog/top-music-and-podcast-apps-brazil-q2-2024
- YouTube NetWorth, Users & Valuation 2025 - Priori Data - https://prioridata.com/blog/youtube-statistics
- Brazil Audio Streaming Market Size & Outlook, 2024-2030 - https://www.renub.com/brazil-audio-streaming-market-p.php
- Top 5 Film & Television Apps in Brazil Q3 2024 Performance Overview - Sensor Tower - https://sensortower.com/blog/top-film-and-tv-apps-brazil-q3-2024
- Top 5 Entertainment Apps Performance in Brazil Q3 2024 - Sensor Tower - https://sensortower.com/blog/top-entertainment-apps-brazil-q3-2024
- Brazil's Film & Television Apps Q1 2024 Performance Insights - Sensor Tower - https://sensortower.com/blog/top-film-and-tv-apps-brazil-q1-2024
- How did Max's bundling strategy boost its growth in Brazil? - Señal News - https://senalnews.com/en/content/how-did-maxs-bundling-strategy-boost-its-growth-in-brazil/
- Claro TV+ reaches 1 million subscribers in Brazil in H1 - Telecompaper - https://www.telecompaper.com/news/claro-tv-reaches-1-million-subscribers-in-brazil-in-h1--1306031
- Claro Brazil is the new Pay TV leader in Latin America - Dataxis - https://dataxis.com/claro-brazil-pay-tv-leader-latam/
- Streaming domina música no Brasil com 87% de faturamento, diz relatório - CNN Brasil - https://www.cnnbrasil.com.br/economia/streaming-domina-musica-no-brasil-com-87-de-faturamento-diz-relatorio/
- Netflix e Amazon Prime dominam 45% do mercado de streaming no Brasil; veja ranking - ISTOÉ DINHEIRO - https://www.istoedinheiro.com.br/netflix-e-amazon-prime-dominam-45-do-mercado-de-streaming-no-brasil-veja-ranking/
- Breaking Down Paramount Global (PARAA) Financial Health: Key Insights for Investors - dcfmodeling.com - https://www.dcfmodeling.com/paramount-global-paraa-financial-health/
- Streaming in Brazil dominates as recorded music industry displays encouraging growth - RouteNote Blog - https://routenote.com/blog/streaming-in-brazil-dominates-as-recorded-music-industry-displays-encouraging-growth/
- Brazil Music Industry Update, May 2025 - Omdia - https://omdia.tech.informa.com/topic-analysis/brazil-music-industry-update-may-2025
- Top Streaming Services by Subscribers - FlixPatrol - https://flixpatrol.com/subscriptions
- NETFLIX, INC. - The International Stock Exchange - https://www.tisegroup.com/media/cvbylo45/netflix-inc-q3-2024-shareholder-letter.pdf
- Paramount Plus Subscribers Statistics 2025 - (Active Users) - Evoca TV - https://evocatv.com/paramount-plus-subscribers/
- Netflix Subscribers Statistics 2025 [Users by Country] - Evoca TV - https://evocatv.com/netflix-statistics/
- Paramount+ Hits 77.5M Subs After Sports Boost As Merger Advances - https://www.sportsbusinessjournal.com/Articles/2025/02/26/paramount-q4-earnings
- Faturamento do mercado fonografico brasileiro cresce 21,7% em 2024 - Poder360 - https://www.poder360.com.br/economia/faturamento-do-mercado-fonografico-brasileiro-cresce-217-em-2024/
- Market Share de Streaming no Brasil - teleco.com.br - https://teleco.com.br/pt/content/market-share-de-streaming-no-brasil
- Amazon Earnings: Movies And Animation Powering Prime Video Growth | Scoop News - https://www.scoop.co.nz/stories/WO2502/S00054/amazon-earnings-movies-and-animation-powering-prime-video-growth.htm
- Amazon adds more countries with ads on Prime Video - Broadband TV News - https://braodbandtvnews.com/2024/10/16/amazon-adds-more-countries-with-ads-on-prime-video/
- Disney Entertainment revenue rises 9% in Q2, adds 1.4 mln Disney+ subscribers - https://www.telecompaper.com/news/disney-entertainment-revenue-rises-9-in-q2-adds-14-mln-disney-subscribers--1337142
- Tripling of Accounts in 2024: Brazil and the Rise of the Ad-Tier Model - Dataxis - https://dataxis.com/brazil-ad-tier-model/
- Globo's Strategic Moves Cement Its Role as a Media Powerhouse - The Rio Times - https://www.riotimesonline.com/brazil-news/rio-business/globos-strategic-moves-cement-its-role-as-a-media-powerhouse/