Streaming in Brazil Emerging Technologies Analysis¶
Emerging Technologies¶
Based on the provided analysis of the Brazilian streaming industry value chain in 2024 and 2025, while a broad spectrum of entirely new "emerging technologies" is not extensively detailed, several technological advancements and their increasing application are significantly impacting, or have the potential to further impact, various steps of the value chain. The most prominent of these, as discussed in the provided documents, relate to the growing use of Artificial Intelligence (AI) and the ongoing development and adoption of advanced video codecs.
Artificial Intelligence (AI) and data analytics are presented as crucial components within the Platform Development & Technology Infrastructure step, with major cloud providers like AWS and Google Cloud offering AI analytics services utilized by streaming platforms. [Value Chain Report - Platform Development & Technology Infrastructure] Platforms themselves, such as Spotify and Deezer, are prioritizing technological advancement, including leveraging AI for personalization and localization efforts to enhance user experience and recommendations. [Strategic Priorities and Investments Analysis] AI is also identified as having potential in areas like AI-assisted localization, which could help manage content costs. [Value Chain Report - Bottlenecks and Challenges] Furthermore, the conclusion of the Value Chain Report suggests that the long-term impact of AI-generated content on local creative ecosystems warrants further research, indicating its potential as a future disruptive force in content production. [Value Chain Report - Conclusion]
Advanced video codecs, such as AV1, are mentioned as a mitigation strategy for connectivity gaps. [Value Chain Report - Bottlenecks and Challenges] These technologies are crucial within the Platform Development & Technology Infrastructure step for encoding and transcoding content efficiently. Their continued development and adoption can enable higher quality streaming at lower bitrates, which is particularly relevant in a market like Brazil with varying levels of internet infrastructure quality. [Value Chain Report - Bottlenecks and Challenges, Distribution & Delivery] While not explicitly termed "emerging" throughout, the ongoing evolution and strategic importance of codecs in optimizing delivery are evident.
While other foundational technologies like cloud computing and Content Delivery Networks (CDNs) are critical to the value chain and continuously evolving, the provided documents tend to portray them as established infrastructure rather than "emerging" technologies in the context of 2024-2025 disruption, focusing more on their existing role and the players providing these services. [Value Chain Report - Platform Development & Technology Infrastructure, Players Analysis]
Therefore, within the scope of the provided information, AI (particularly in personalization, localization, and potential content generation) and advanced codecs (for delivery efficiency) are the key technological areas highlighted as having a significant and evolving impact on the Brazilian streaming value chain in the 2024-2025 timeframe.
| Potential Impact of Technological Advancements on the Value Chain |
|---|
| Value Chain Step |
| 1. Content Production |
| 2. Content Aggregation & Rights Management |
| 3. Platform Development & Technology Infrastructure |
| 4. Distribution & Delivery |
| 5. Monetization & Marketing |
| 6. Customer Access & Consumption |
| 7. Regulation & Legal Frameworks |
References¶
- Academia Internacional de Cinema (AIC) - https://www.aic.com.br/blog/producao-de-conteudos-audiovisuais/
- Consumidor Moderno – https://www.consumidormoderno.com.br/2024/05/13/habitos-desafios-streaming-brasil/
- CNN Brasil – https://www.cnnbrasil.com.br/politica/conselho-do-congresso-aprova-relatorio-sobre-regulamentacao-do-streaming/
- Cosmos – https://cosmosonline.com.br/setor-audiovisual-exige-investimento-de-12-das-plataformas-de-streaming-em-producao-nacional/
- Dataxis - https://dataxis.com/brazil-ad-tier-model/
- Forbes – https://forbes.com.br/forbes-tech/2023/01/netflix-aposta-no-longo-prazo-para-ampliar-producao-local-no-brasil/
- ISTOÉ DINHEIRO – https://www.istoedinheiro.com.br/netflix-e-amazon-prime-dominam-45-do-mercado-de-streaming-no-brasil-veja-ranking/
- Lex Legal – https://lexlegal.com.br/os-desafios-regulatorios-do-mercado-de-streaming-no-brasil/
- Omdia - https://omdia.tech.informa.com/pr/2024/brazil-third-largest-country-for-fast
- Senado Federal – https://www12.senado.leg.br/noticias/audios/2024/11/plataformas-de-streaming-precisam-ser-reguladas-aponta-debate-no-ccs
- Telesintese - https://telesintese.com.br/distribuicao-de-streaming-caminha-para-modelo-da-tv-por-assinatura/
- Tela Viva – https://telaviva.com.br/05/04/2024/netflix-e-prime-video-seguem-lideres-no-mercado-de-streaming-no-brasil-enquanto-max-e-disney-dividem-terceiro-lugar/
- Tudocelular – https://www.tudocelular.com/mercado/noticias/n220061/netflix-lider-mercado-streaming-brasil-marco-2024.html
- Tudocelular – https://www.tudocelular.com/tv-e-cinema/noticias/n238030/roku-guia-tv-ao-vivo-brasil-canais-fast.html
- Value Chain Report on the Streaming Industry in Brazil.
- Streaming in Brazil Strategic Priorities and Investments Analysis.