Skip to content

Value Chain Report on the Banking Industry in Brazil

Abstract

This report provides a comprehensive analysis of the value chain within the Brazilian banking industry, a dynamic and complex sector characterized by the coexistence of large traditional institutions, rapidly growing digital banks and fintechs, and significant state-owned players. The analysis details the core functions of the value chain, including Fundraising/Captation, Financial Intermediation/Lending, Transaction Processing & Payments, Investment Banking & Capital Markets, Asset Management & Wealth Management, and Other Financial Services, alongside critical Support Activities. It identifies key players across segments like Itaú Unibanco, Banco do Brasil, Nubank, and BTG Pactual, outlining their roles and contributions, complemented by recent market volume and size estimates (e.g., R$ 6.5 trillion total credit stock, R$ 7.3 trillion in individual investments, R$ 27.3 trillion moved via Pix in 2024). The report examines the intricate commercial relationships, products exchanged, and prevalent business models (ranging from traditional interest margin models to digital platform and BaaS approaches). Finally, it identifies significant bottlenecks and challenges, including intense competition, evolving regulatory landscapes (Open Finance, DREX, BaaS rules), cybersecurity threats, macroeconomic uncertainties impacting credit risk, persistent high operational costs, and the ongoing need for enhanced financial inclusion and education.

Introduction

The Brazilian banking industry stands as a vital pillar of the nation's economy, playing a critical role in financial intermediation, capital allocation, and the facilitation of economic transactions. It is a sector marked by significant scale, technological advancement, and ongoing transformation. Characterized by a high degree of concentration among a few large traditional banks, the landscape is being actively reshaped by the rise of digital banks and fintechs, fostering innovation and intensifying competition. Furthermore, state-owned banks continue to play a crucial role, particularly in specific segments like housing finance and agricultural credit, and in implementing government policies. The industry operates within a complex regulatory framework overseen primarily by the Banco Central do Brasil (BCB), which is actively promoting initiatives like Pix (instant payments) and Open Finance to enhance efficiency, competition, and customer choice.

The purpose of this report is to conduct an in-depth analysis of the value chain of the banking industry in Brazil. Its scope encompasses the identification and detailed description of each step in the value chain, from the initial gathering of funds to the delivery of diverse financial products and services to end customers. The report profiles key players operating within each segment, examines the commercial relationships and business models governing their interactions, quantifies the scale of activities through volume and size estimates, and analyzes the primary bottlenecks and challenges currently confronting the sector. The objective is to provide a cohesive, detailed, and professional overview suitable for industry participants, analysts, regulators, and researchers seeking a thorough understanding of the Brazilian banking ecosystem.

Value Chain Definition

The value chain in the Brazilian banking industry comprises a sequence of activities through which financial institutions create value. It can be divided into core functions, which directly contribute to the creation and delivery of financial products and services, and support activities, which provide the necessary infrastructure and operational backbone.

Core Functions:

  1. Fundraising/Captation: This foundational stage involves sourcing the financial resources necessary for the bank's operations, primarily lending and investments. It encompasses attracting funds from depositors and accessing capital markets.

    • Segments: Retail Deposits (individuals, SMEs), Wholesale Funding (corporations, institutions, capital markets).
    • Main Activities: Opening and managing deposit accounts (checking, savings, time deposits like CDBs), designing and marketing deposit products, processing deposits and withdrawals, issuing debt instruments (debentures, financial bills - LFs, LCI/LCAs), managing relationships with depositors and institutional investors, accessing interbank markets.
  2. Financial Intermediation/Lending: This represents the core transformation process, where attracted funds are channeled into various forms of credit for individuals, businesses, and the government.

    • Segments: Retail Credit (personal loans, mortgages, auto loans, credit cards), Corporate Credit (working capital, investment finance, trade finance), Agribusiness Credit (specialized rural financing), Structured Finance (complex financing packages, securitization).
    • Main Activities: Credit risk assessment (scoring, financial analysis), loan application processing and underwriting, structuring loan terms and collateral requirements, loan disbursement, portfolio management, loan servicing (billing, collections), managing borrower relationships, developing specialized financing solutions.
  3. Transaction Processing & Payments: This function involves the infrastructure and processes required to facilitate the secure and efficient transfer of funds between parties.

    • Segments: Retail Payments (card processing, Pix, boletos, TED/DOC), Corporate Payments (payroll, supplier payments, receivables collection), FX and Cross-border Payments.
    • Main Activities: Transaction authorization, clearing and settlement between institutions, operating payment systems (including Pix infrastructure), card issuing and acquiring, developing and maintaining digital payment platforms (apps, wallets), fraud prevention and detection, managing corporate payment flows, currency exchange, facilitating international transfers.
  4. Investment Banking & Capital Markets: These activities focus on assisting corporations and government entities in raising capital and facilitating the trading of financial securities.

    • Segments: Equity Capital Markets (ECM - IPOs, follow-ons), Debt Capital Markets (DCM - bond/debenture issuance), M&A Advisory, Brokerage, Sales & Trading.
    • Main Activities: Underwriting new securities issues, structuring and pricing securities, marketing offerings to institutional investors, providing strategic advice on mergers, acquisitions, and divestitures, executing buy/sell orders for clients, market making, providing research and analysis, managing trading risks.
  5. Asset Management & Wealth Management: This involves the professional management of financial assets on behalf of clients and the provision of comprehensive financial planning and advisory services.

    • Segments: Retail Investment Funds (mutual funds), Private Banking/Wealth Management (HNWIs), Institutional Asset Management (pension funds, endowments, insurers).
    • Main Activities: Designing and managing investment funds (fixed income, equity, multimercado), developing investment strategies, managing portfolio risk, distributing fund shares, providing personalized financial advice, creating bespoke investment portfolios, tax and estate planning, managing large institutional mandates, performance reporting.
  6. Other Financial Services: This category includes complementary financial products often distributed through banking channels, leveraging existing customer relationships.

    • Segments: Insurance (Bancassurance - life, property, auto), Private Pension Funds, Consortiums (pooled savings for goods/services), Foreign Exchange (Retail).
    • Main Activities: Designing, marketing, and selling insurance policies, collecting premiums, assisting with claims, managing private pension plans and investments, administering consortium groups (collecting contributions, conducting drawings), buying/selling foreign currency for retail clients.

Support Activities: These underpin the core functions and ensure operational integrity, compliance, and efficiency:

  • Technology & IT Management: Development, maintenance, security of core banking systems, digital platforms (online, mobile), payment gateways, data centers, cybersecurity infrastructure, and implementation of technologies like AI, Open Finance, and DREX.
  • Human Resources: talent acquisition, training, development, compensation, benefits administration, performance management, and labor relations for banking personnel.
  • Legal & Compliance: Ensuring adherence to all applicable laws, regulations (BCB norms, CVM rules, consumer protection, LGPD data privacy), internal policies, ethical standards, managing litigation, regulatory reporting, and crucially, preventing illicit activities through robust Anti-Money Laundering and Combating the Financing of Terrorism (PLD-FTP) programs.
  • Risk Management: Identifying, assessing, monitoring, and mitigating various financial and non-financial risks, including credit risk, market risk, operational risk (including technology and fraud risk), liquidity risk, legal risk, and reputational risk; involves sophisticated modeling, stress testing, and capital adequacy management (Basel accords).
  • Finance & Accounting: Financial planning and analysis (FP&A), budgeting, accounting, financial reporting (to regulators and investors), tax management, treasury operations, and capital management.
  • Marketing & Sales: Brand management, advertising, market research, customer segmentation, product promotion, customer acquisition, cross-selling, up-selling, and managing sales channels (branches, digital, relationship managers).
  • Physical & Digital Infrastructure: Management and maintenance of physical assets (branches, ATMs, corporate offices, data centers) and digital channels (websites, mobile apps, APIs), ensuring security, availability, and reliability.

Players Analysis

The Brazilian banking value chain is populated by a diverse set of players, each contributing differently based on their scale, specialization, and business model.

Profiles of Key Players:

  • Itaú Unibanco: As Brazil's largest private-sector financial conglomerate, Itaú Unibanco holds a commanding presence across nearly all segments of the value chain. It boasts a vast retail customer base for deposits and lending, leveraging both its extensive branch network and sophisticated digital platforms. Its corporate banking division serves businesses of all sizes, while Itaú BBA is a leading force in investment banking (M&A, capital markets). Itaú Asset Management and its private banking arm (Itaú Personnalité/Private Bank) manage substantial assets. It also has a significant insurance operation (Itaú Seguros). Itaú is characterized by its strong brand, technological investment, and comprehensive product offering.
  • Banco do Brasil (BB): A major state-owned bank with a nationwide presence and a unique role in the Brazilian economy. BB is a critical player in fundraising, holding significant government and retail deposits. It is a leader in agricultural lending, channeling government programs, and also holds substantial market share in retail and corporate credit. It actively participates in payments (including Pix) and operates one of the largest asset managers (BB Gestão de Ativos) and bancassurance groups (BB Seguridade). Its strategy often involves supporting government economic policies and ensuring financial access, particularly in the agribusiness sector.
  • Caixa Econômica Federal (CEF): Another large state-owned bank, CEF has a strong social mandate, particularly focused on retail banking. It is dominant in fundraising via savings accounts (Poupança) and plays a central role in administering government social programs and worker funds (like FGTS). CEF is the market leader in housing finance (mortgages) in Brazil, utilizing funds from savings deposits (SBPE) and FGTS. It also offers other retail credit products, processes payments, and has a growing presence in insurance through Caixa Seguridade.
  • Bradesco: One of the largest private banks, Bradesco competes closely with Itaú across the value chain. It has a strong foothold in retail and corporate banking, offering a full suite of deposit, lending, and payment services through its branches and digital channels. Bradesco BBI is its investment banking arm, active in capital markets and M&A. Bradesco Asset Management (BRAM) and Bradesco Seguros are major players in their respective fields, making Bradesco a comprehensive financial services provider.
  • Nubank: The leading digital bank in Brazil and a global fintech powerhouse. Nubank disrupted the retail market with its fee-free digital account and credit card, attracting a massive customer base (over 20% market share by customer count in retail). Its primary focus is on retail fundraising (digital accounts), lending (credit cards, personal loans), and payments (Pix integration). It is expanding into investments and potentially other segments, leveraging its technology platform and strong user engagement. Its success highlights the impact of digital-first models.
  • BTG Pactual: Latin America's largest independent investment bank. BTG Pactual dominates the Investment Banking & Capital Markets step (ECM, DCM, M&A advisory) and is a leader in Wholesale Funding. It also boasts significant Asset Management and Wealth Management operations catering to institutional clients and HNWIs. Increasingly, BTG Pactual is expanding into retail banking through its digital platform (BTG Pactual Digital), aiming to diversify its funding and client base by offering digital accounts, investments, and credit to individuals.
  • Other Key Players: Include Santander Brasil (another large international bank with significant operations), Development Banks like BNDES (national focus on long-term infrastructure and industrial projects) and Banco do Nordeste do Brasil (regional focus), numerous specialized Fintechs focusing on niches like payments (PagSeguro, PicPay), credit (various online lenders), or investments (XP Investimentos - though XP is evolving into a broader financial services platform), Credit Unions (Sicredi, Sicoob - community-focused), and Payment Institutions operating under BCB regulation.

Value Chain Summary Table with Volumes/Sizes:

Feature Fundraising/Captation Financial Intermediation/Lending Transaction Processing & Payments Investment Banking & Capital Markets Asset Management & Wealth Management Other Financial Services (e.g., Insurance) Support Activities
Main Activities Attracting deposits, issuing debt Providing loans, credit analysis, risk mgmt Processing transactions, managing payments Underwriting, M&A advisory, trading Portfolio management, financial planning Product development, sales, claims IT, HR, Legal, Compliance, Risk Mgmt, Finance, Mktg
Segments Retail Deposits, Wholesale Funding Retail, Corporate, Agribusiness, Structured Retail, Corporate, FX ECM, DCM, M&A, Brokerage Retail Funds, Private, Institutional Insurance, Pension, Consortiums, FX Retail Internal Functions, External Providers
Types of Players Traditional Banks, Digital Banks, Fintechs, Credit Unions Traditional Banks, Digital Banks, Development Banks, Fintechs, Credit Unions Banks, Digital Banks, Payment Inst., Fintechs Investment Banks, Large Banks, Brokerages Asset Managers, Banks, Wealth Managers Insurers (Bank-owned/Partners), Pension Mgrs, Consortium Adm. Internal Depts, Tech Firms, Consultants, Law Firms
Examples of Players Itaú, BB, Caixa, Nubank, BTG Itaú, BB, Bradesco, Caixa, Nubank, BNB Itaú, BB, Nubank, PagSeguro, PicPay, Elo BTG Pactual, Itaú BBA, Bradesco BBI, XP Itaú Asset, BB Gestão, BRAM, BTG, XP BB Seguridade, Bradesco Seguros, Caixa Seguridade, Itaú Seguros All banks have internal support; various external vendors
Volumes/Sizes (Recent Data) Individuals' Invest: R$ 7.3T (End '24); Banking Capt. Issues: +10.9% (Q4'24 vs Q4'23); Poupança Stock: R$ 971.8B (End '24) Total Credit SFN: R$ 6.5T (Feb '25); Retail Credit: R$ 4.0T (Feb '25); Corp Credit: R$ 2.5T (Feb '25); Real Estate Financing Concessions (Proj '24): R$ 270B Electronic Payments (Cards): R$ 2T (H1 '24); Credit Card Value (Proj '24): R$ 4.05-4.12T; Pix Value (2024): R$ 27.3T Capital Mkts Issuances (2024): R$ 783.4B; Debentures (2024): R$ 473.7B Individuals' Invest: R$ 7.3T (End '24); Total Industry AuM: R$ 9.2T (Sep '24); Incentivized Deb. Funds: R$ 207B (End '24) BB Seguridade Profit (H1 '24): R$ 4.2B; Bancassurance: ~50% Life Dist. Bank IT Spend (Proj '25): R$ 47.8B (+13% YoY '24)

Notes: SFN = National Financial System; T = Trillion; B = Billion; AuM = Assets Under Management.

Commercial Relationships

Commercial interactions within the Brazilian banking value chain are diverse, ranging from standardized retail transactions to highly customized institutional deals. Key relationship dynamics include:

  • Bank-Customer (Retail): This is the most voluminous relationship, encompassing deposit accounts, payments, credit cards, personal loans, and investments. Traditional banks foster relationships through branches and digital channels, often aiming for long-term loyalty and cross-selling. Digital banks prioritize seamless online interactions, often attracting customers with lower fees and superior user experience. The relationship revolves around trust, convenience, accessibility, and price.
  • Bank-Customer (Corporate): Relationships with businesses are often managed by dedicated relationship managers. Interactions involve providing credit facilities (working capital, investment loans), cash management services (payments, collections), trade finance, FX services, and potentially investment banking services for larger corporations. These relationships are typically deeper, based on understanding the client's business needs and providing tailored financial solutions. Banks may leverage information from a firm's suppliers and customers (supply chain view) to enhance lending relationships.
  • Bank-Bank/Institution: Banks interact significantly with each other in the interbank market for liquidity management (borrowing/lending reserves) and through participation in clearing and settlement systems (like the SPB - Sistema de Pagamentos Brasileiro and Pix). Investment banks collaborate on large syndicated loans or capital markets issuances. Partnerships also exist, such as white-label services or correspondent banking arrangements.
  • Bank-Fintech/Payment Institution: This relationship is evolving rapidly. Initially competitive, it increasingly involves collaboration. Banks may partner with fintechs for specific technologies or customer segments (e.g., using a fintech's credit scoring algorithm). Fintechs may rely on banks for core infrastructure (via BaaS models), access to payment rails, or funding. Regulatory frameworks for Open Finance and BaaS are shaping these interactions, requiring clear contracts and risk management protocols.
  • Bank/Institution-Merchant: In the payments segment, acquirers (banks or payment institutions) establish relationships with merchants to enable them to accept electronic payments (cards, Pix). This involves providing POS terminals or online payment gateways, processing transactions, and managing settlement, typically in exchange for fees (Merchant Discount Rate - MDR).
  • Bank/Asset Manager-Investor: Asset managers and private banks build relationships with investors (individuals, institutions) based on managing their capital effectively. This involves regular communication, performance reporting, and advisory services tailored to the investor's risk profile and goals.
  • Bank-Regulator: A crucial, non-commercial relationship involving supervision, compliance reporting, and dialogue regarding regulatory developments. Banks must maintain transparency and adhere strictly to BCB and CVM guidelines.
  • Bank-Technology Vendors/Service Providers: Banks rely heavily on external providers for technology solutions, consultancy, legal advice, etc. These are standard vendor-client relationships governed by contracts, SLAs, and performance monitoring.

Bottlenecks and Challenges

The Brazilian banking value chain, despite its dynamism, faces several significant hurdles:

  • Competitive Pressure & Digital Disruption: The ascent of neobanks and fintechs has fundamentally altered the competitive landscape, especially in retail banking and payments. This forces incumbents to accelerate digital transformation, often involving costly investments, while simultaneously facing pressure on traditional fee income and interest margins. Adapting legacy systems and cultures poses a significant challenge for established players.
  • Regulatory Burden and Uncertainty: Frequent updates and new regulations (Open Finance phases, Pix evolution, upcoming DREX, crypto-asset rules, BaaS frameworks, ESG requirements, potential tax changes) demand constant adaptation and significant compliance investments. Keeping pace requires agility and resources, potentially creating barriers for smaller institutions. Uncertainty around the final form and impact of some regulations (like DREX) can complicate long-term planning.
  • Cybersecurity and Fraud: As transactions increasingly migrate to digital channels, the threat landscape for cybersecurity breaches and sophisticated fraud schemes intensifies. Banks must invest heavily in advanced security measures, fraud detection systems (often AI-powered), and customer education, representing a major and growing operational cost and risk. The interconnectedness via Open Finance further expands the potential attack surface.
  • Macroeconomic Volatility: Brazil's economic performance directly impacts the banking sector. Fluctuations in interest rates (affecting loan demand and funding costs), inflation (impacting borrower repayment capacity), and economic growth (influencing credit quality and investment appetite) create significant risks that banks must manage proactively through robust credit analysis and provisioning. Potential retractions in specific credit segments like real estate are anticipated based on economic outlooks.
  • High Cost Structure & Banking Spread: Factors including high security costs (physical and cyber), complex tax structures, significant regulatory compliance costs, and relatively high credit delinquency rates contribute to a persistent high banking spread in Brazil compared to international benchmarks. While technology can improve efficiency, the initial investment costs are substantial, and realizing cost savings takes time.
  • Financial Literacy and Inclusion Gaps: Despite progress, ensuring that all segments of the population can effectively access and utilize financial services remains a challenge. Low financial literacy contributes to over-indebtedness and limits the uptake of more complex financial products (like investments). Banks face the challenge of designing accessible products and investing in financial education initiatives, sometimes mandated by regulation, while ensuring profitability.
  • Talent Acquisition and Retention: The demand for skilled professionals in areas like data science, AI, cybersecurity, and digital transformation is high, leading to competition for talent not just within the financial sector but also with technology companies. Attracting, training, and retaining these key employees is crucial but challenging.

Value Chain Relationships and Business Models

This section synthesizes the interplay between commercial relationships, the products/services exchanged, the underlying business models, and the specific bottlenecks encountered at different stages of the Brazilian banking value chain.

  1. Fundraising/Captation:

    • Relationships & Products: Banks engage retail customers exchanging deposit services (checking, savings, CDBs) for funds and fees. With institutions, they exchange issued debt for wholesale funding.
    • Business Models: Primarily relies on attracting low-cost funding (especially retail deposits) to support the lending function (part of the NIM model). Fee income from account services. Wholesale funding uses market-based pricing. Digital banks use fee-light models to attract volume.
    • Bottlenecks: Competition for stable retail deposits is fierce, especially with digital banks offering attractive rates. Regulatory requirements (reserve requirements, capital adequacy) impact the cost and availability of funds.
  2. Financial Intermediation/Lending:

    • Relationships & Products: Banks provide loans (personal, corporate, agri, mortgages) to customers in exchange for interest payments and fees. Relationships range from transactional (retail) to deeply advisory (corporate).
    • Business Models: Core driver of Net Interest Margin (NIM). Fee income from loan origination and servicing. Risk-based pricing is crucial. Fintech models often use alternative data for niche lending. Development banks operate under specific mandates.
    • Bottlenecks: Credit risk assessment in a volatile economy is challenging, leading to potential defaults and high provisioning costs. High delinquency rates contribute to the overall banking spread. Regulatory limits on interest rates (e.g., for overdrafts) can impact profitability. Information asymmetry between lender and borrower persists despite data advancements. Collateral recovery processes can be lengthy and costly.
  3. Transaction Processing & Payments:

    • Relationships & Products: Banks/Institutions facilitate fund transfers (Pix, TED, cards) between individuals, businesses, and merchants. Services include card issuance, acquiring, and processing.
    • Business Models: Diverse models: interchange fees (cards), merchant discount rates (acquiring), transaction fees (corporate services, some Pix transactions for businesses), float income (on payment accounts). Platform models leverage payment data for cross-selling. Pix, while largely P2P free, creates value through customer retention and potential merchant fees.
    • Bottlenecks: Intense competition in acquiring and processing puts pressure on fees (MDR). Ensuring the security and instantaneity of systems like Pix requires continuous investment and robust fraud prevention. Maintaining interoperability between different systems and players (especially with Open Finance) is complex. Regulatory oversight is high.
  4. Investment Banking & Capital Markets:

    • Relationships & Products: Investment banks connect capital issuers (corporations, govt) with investors, providing advisory, underwriting, and trading services. Products include stocks, bonds, M&A advice, and brokerage.
    • Business Models: Primarily fee-based (underwriting, advisory – often success-based) and commission/spread-based (trading). Requires specialized expertise and strong relationships with corporate clients and institutional investors.
    • Bottlenecks: Activity is highly cyclical, dependent on market conditions and investor sentiment. Competition among top players (like BTG Pactual, Itaú BBA, Bradesco BBI) is intense. Regulatory compliance for offerings and trading is demanding. M&A advisory relies on economic confidence.
  5. Asset Management & Wealth Management:

    • Relationships & Products: Managing investments (funds, portfolios) for individuals and institutions, providing planning and advisory services.
    • Business Models: Primarily fee-based, calculated as a percentage of Assets Under Management (AuM), often supplemented by performance fees. Private banking involves high-touch service models commanding higher fees.
    • Bottlenecks: Performance is market-dependent. Intense competition for AuM from bank-owned managers, independent firms, and digital platforms (like XP). Ensuring regulatory compliance (suitability, reporting) is crucial. Attracting and retaining skilled portfolio managers and advisors is key. Fee pressure is increasing due to competition and transparency demands.
  6. Other Financial Services:

    • Relationships & Products: Distributing insurance (bancassurance), pension plans, and consortiums through banking channels. Retail FX services.
    • Business Models: Bancassurance relies on commission/fee-sharing between the bank and the insurer/partner. Pension funds generate management fees. Consortiums charge administration fees. Retail FX earns through spreads and fees. Leverages existing bank-customer relationships for distribution efficiency.
    • Bottlenecks: Ensuring adequate training for bank staff selling complex products like insurance or pensions. Potential conflicts of interest in tied selling. Regulatory scrutiny over sales practices. Competition from specialized providers outside the banking channel.
  7. Support Activities:

    • Relationships & Products: Internal functions supported by external vendor relationships for technology, consulting, legal services etc. Products exchanged are services, software licenses, infrastructure.
    • Business Models: Cost centers focused on enabling core functions efficiently and managing risk/compliance. Vendor relationships based on contracts and SLAs.
    • Bottlenecks: High costs associated with technology upgrades and cybersecurity. Difficulty in attracting and retaining specialized talent (IT, risk, compliance). Ensuring compliance across complex, evolving regulations is a major operational burden. Integrating new technologies with legacy systems.

Across the value chain, the shift towards digitalization, driven by both market forces and regulatory initiatives like Open Finance, is fostering new relationships (e.g., BaaS partnerships) and business models while simultaneously creating challenges related to integration, security, and regulatory adaptation.

Conclusion

The Brazilian banking industry's value chain is a complex, sophisticated, and rapidly evolving ecosystem. Dominated by large traditional banks but increasingly challenged and complemented by digital players and fintechs, the sector demonstrates significant scale across all core functions, from fundraising and lending to payments and asset management, handling trillions of Reais in transactions and investments annually. Commercial relationships are multifaceted, adapting to digital channels while maintaining traditional advisory roles, particularly for corporate and high-net-worth clients. Business models are diversifying from traditional interest-spread reliance towards fee-based income, platform economics, and partnership arrangements like BaaS and bancassurance.

However, the industry faces considerable headwinds. Intense competition necessitates continuous innovation and efficiency drives. The dynamic regulatory environment, including major initiatives like Open Finance and DREX, requires substantial investment and strategic adaptation. Persistent challenges related to cybersecurity, macroeconomic volatility impacting credit risk, high operational costs contributing to the banking spread, and the ongoing need for improved financial literacy and inclusion shape the operating landscape.

Successfully navigating this environment requires institutions to balance technological investment with robust risk management, enhance customer experience across all channels, foster strategic partnerships, and maintain strict compliance with evolving regulations. The future of the Brazilian banking value chain will likely be characterized by further integration of digital technologies, increased personalization of services driven by data analytics, greater collaboration between traditional players and fintechs, and ongoing efforts by regulators and institutions to promote a more inclusive, efficient, and resilient financial system.

Further research could delve deeper into the specific economic impacts of Open Finance implementation on market concentration and consumer welfare, analyze the evolving unit economics of digital banks as they mature, or investigate the long-term implications of DREX adoption on the existing payment and settlement infrastructure. Assessing the effectiveness of regulatory initiatives aimed at reducing the banking spread and enhancing financial education would also be valuable areas for future study.

References

  • ADV Ratings. (2024, October 1). Largest Banks in Brazil by total assets. Retrieved from https://www.advratings.com/banking/largest-banks-in-brazil-by-total-assets
  • Agência Gov. (2023, December 28). BC regula atuação em educação financeira do setor financeiro. Retrieved from https://www.gov.br/pt-br/noticias/financas-e-impostos/2023/12/bc-regula-atuacao-em-educacao-financeira-do-setor-financeiro
  • Alloyal. (n.d.). Conheça as maiores fintechs do Brasil e como elas cresceram no mercado. Retrieved from https://alloyal.com.br/blog/maiores-fintechs-brasil/
  • Anbima. (2017, February 13). Segmentação do Sistema Financeiro Nacional. Retrieved from https://www.anbima.com.br/pt_br/especial/segmentacao-do-sistema-financeiro-nacional.html
  • Anbima. (2024, May 21). Investimentos dos brasileiros crescem 6,1% e chegam a R$ 6,8 trilhões no primeiro trimestre de 2024. Retrieved from https://www.anbima.com.br/pt_br/noticias/investimentos-dos-brasileiros-crescem-6-1-e-chegam-a-r-6-8-trilhoes-no-primeiro-trimestre-de-2024.html
  • Anbima. (2024, November 26). Investimento dos brasileiros ultrapassam R$ 7,22 trilhões e avançam 11,5 % em 2024. Retrieved from https://www.anbima.com.br/pt_br/noticias/investimento-dos-brasileiros-ultrapassam-r-7-22-trilhoes-e-avancam-11-5-em-2024.html
  • Anbima. (2025, January 22). Mercado de capitais encerra 2024 com emissão de R$ 783,4 bilhões. Retrieved from https://www.anbima.com.br/pt_br/noticias/mercado-de-capitais-encerra-2024-com-emissao-de-r-783-4-bilhoes.html
  • Anbima. (2025, March 14). Investimentos dos brasileiros crescem 12,6% e chegam a R$ 7,3 trilhões em 2024. Retrieved from https://www.anbima.com.br/pt_br/noticias/investimentos-dos-brasileiros-crescem-12-6-e-chegam-a-r-7-3-trilhoes-em-2024.html
  • Anbima. (2025, March 21). ANBIMA: Os movimentos de 2024. Retrieved from https://www.anbima.com.br/pt_br/noticias/anbima-os-movimentos-de-2024.html
  • Banco Central do Brasil. (n.d.). Fintechs. Retrieved from https://www.bcb.gov.br/estabilidadefinanceira/fintechs
  • Banco Central do Brasil. (n.d.). Instituições de pagamento e seus modelos de negócio. Retrieved from https://www.bcb.gov.br/detalhenoticia/173/pdf
  • Banco Central do Brasil. (n.d.). Produtos e Serviços | Banco do Brasil. Retrieved from https://www.bb.com.br/site/pra-voce/produtos-e-servicos/
  • Banco Central do Brasil. (n.d.). Value Chain. Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAJcgIRmFpz-qE2o98_MLuVfu9sAE97wMybByegc-5PGtzScnADCGCmpaP8mXcXUsk0byB0b-W31E1af5ldZrn0Xjj0QHHCwPENm9FYMIndZBNm8AGGZ8KYfq16z3NXtpRI=
  • Banco Central do Brasil. (2023, November 10). The Information Content from Lending Relationships Across the Supply Chain. Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqALD0B7RBO8_ldHIwbt3jMgNpqr4rmRMLigZoBu_e6kcgLhDVXT32IT7mOCTJ1wXFWv5kyX9mDnQB6To2k0JrBwqbLVa2AYlGzCZha08VHNyUXzcAsdNL9iDvL-G1YEXPFujFBcH
  • Banco Central do Brasil. (2024, March 15). Open Finance, tokenização, inteligência artificial e medidas prudenciais: conheça a agenda da área de regulação do BC para 2024. Retrieved from https://edicao-www.bcb.gov.br/detalhenoticia/11026/tags/Agenda%20BC%23
  • Banco Central do Brasil. (2025, March 31). Relatório de Gestão das Reservas Internacionais. Retrieved from https://www.bcb.gov.br/publicacoes/relatorioreservas
  • Banco Central do Brasil. (2025, April 9). Estatísticas monetárias e de crédito. Retrieved from https://www.bcb.gov.br/estatisticas/estatisticasmonetariasecredito
  • Banco Central do Brasil. (2025, April 28). BC elenca prioridades regulatórias para 2025/2026. Retrieved from https://edicao-www.bcb.gov.br/detalhenoticia/11364/tags/Agenda%20BC%23
  • Business of Apps. (2025, January 22). NuBank Revenue and Usage Statistics (2025). Retrieved from https://www.businessofapps.com/data/nubank-statistics/
  • CBRdoc. (2024, December 12). Reforma tributária e seus impactos no setor bancário em 2025. Retrieved from https://www.cbrdoc.com.br/blog/reforma-tributaria-setor-bancario-2025/
  • CNN Brasil. (2024, July 24). Financiamento imobiliário deve subir quase 8% em 2024, diz Abecip. Retrieved from https://www.cnnbrasil.com.br/economia/financiamento-imobiliario-deve-subir-quase-8-em-2024-diz-abecip/
  • Companies Market Cap. (n.d.). Banco do Brasil (BBAS3.SA) - Revenue. Retrieved from https://companiesmarketcap.com/banco-do-brasil/revenue/
  • Conta Azul Blog. (n.d.). Fintechs Do Brasil: 9 Opções Para Acelerar Seu Negócio. Retrieved from https://contaazul.com/blog/fintechs-brasil/
  • Deloitte. (2025, March 11). Pay by Bank. Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqALtXrY6n_8queleBIOvFTlA_lGf5CQyOTMiyGCMxi4sys7gkNW_pkh43b1vY1G4k1pHEz7XLpghxZpveI-aMkWE5F5OHLkIiNH25yU9lSlGZ9d1_vUwJ0bW4rNssI4PSh41DFSGWyskmhNA7V-tzxZD6Rofn9YHFaq4tburzww9zmmDQAmGoWbF7p6GhOQ_1buXO0qqd9vmiyM600n-uKbsbkK0_wdBI56uK2hwIw==
  • Deloitte Brasil. (n.d.). Perspectivas para a indústria bancária em 2025. Retrieved from https://www2.deloitte.com/br/pt/pages/financial-services/articles/perspectivas-industria-bancaria.html
  • Ergil Construções. (2024, September 20). Financiamento imobiliário deve subir quase 8% em 2024. Retrieved from https://ergilconstrucoes.com.br/blog/financiamento-imobiliario-2024/
  • Estadão. (2025, January 10). Como as empresas brasileiras conseguiram captação recorde de dinheiro em 2024, mesmo sem IPOs. Retrieved from https://www.estadao.com.br/economia/empresas/mercado-de-capitais-captacao-recorde-2024/
  • EY - MENA. (2024, January 22). How real time payments are revolutionizing the payments ecosystem. Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAJM30tBCOgmVVFDQvy4XKgSZemvqxaJMShODs5-7eEXZ-MVou5R6C6fVjsMstlWYjBpdaxCjc5I_WZ-ftCni3gx_e2hSgr-5A-oYGzlF4rYPX7rg0EpV6zHam8FjTkFo6tJEek9UOFeuEaQuKsHuj7adI84F_Ty_1twIAf40gkdWmmJMw8fbcTsC56zKK3jcRF_Jvs-zFDnR7gRoztO9Gz9Kqt6UHZQPn0f3c-H93xnW6KapA==
  • FEBRABAN. (2025, January 20). Crédito deve fechar com alta de 10,8% em 2024, liderado pelos recursos às famílias. Retrieved from https://www.febraban.org.br/imprensa/todas-noticias/credito-deve-fechar-com-alta-de-108-em-2024-liderado-pelos-recursos-as-familias
  • FEBRABAN. (2025, April 10). Investimento dos bancos em tecnologia deve crescer 13% em 2025 e chegar a R$ 47,8 bilhões. Retrieved from https://www.febraban.org.br/imprensa/todas-noticias/investimento-dos-bancos-em-tecnologia-deve-crescer-13-em-2025-e-chegar-a-r-478-bilhoes
  • FEBRABAN Tech. (2024, March 1). O próximo passo do mercado de moeda estrangeira no Brasil. Retrieved from https://febrabantech.com/jornal/o-proximo-passo-do-mercado-de-moeda-estrangeira-no-brasil/
  • FGV Ibre. (2025, January 22). A Balança comercial de 2024 e as incertezas para 2025. Retrieved from https://ibre.fgv.br/noticia/balanca-comercial-de-2024-e-incertezas-para-2025
  • FIA. (2024, June 28). Cadeia de valor: o que é, etapas e o que é preciso para implementar as atividades?. Retrieved from https://www.fia.com.br/blog/cadeia-de-valor/
  • Finsiders Brasil. (2025, February 4). Mercado de cessão de crédito avança no Brasil. Retrieved from https://www.finsiders.com.br/mercado-de-cessao-de-credito-avanca-no-brasil/
  • Fiserv. (2024, May 24). Cartões em alta no Brasil: Projeções superam R$4 tri para 2024. Retrieved from https://www.fiserv.com/pt-br/about-fiserv/blog/cartoes-em-alta-no-brasil-projecoes-superam-r4-tri-para-2024.html
  • Global Canopy. (n.d.). Assessing nature-related issues of key value chain clients as a Brazilian Asset Manager. Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAK4DHwMf8ZbLeljQsVAaFUTZ0smxV7CkRnMQRmJ-ft90sw1OyuEMoss03plqouBnqOHpG6A6ZtktJ_11TyjZlLpTKM31Y8AoFec26GOYX-D6_WAcil7_ZecfYXRkydDPa8JJ1bx7GbyNR9XQIMXgEJZQ4BbDrMRQVi7a2Awmcm2ipOjz6VMSXGeH7Lc1Etp07jR9Q==
  • Hexn. (2024, January 14). Latin American Banks: Top Rankings, Assets, and Insights. Retrieved from https://hexn.com/en/knowledge-base/latin-american-banks-top-rankings-assets-and-insights/
  • IBGE. (2025, February 13). Vendas no varejo fecham 2024 com alta de 4,7%. Retrieved from https://agenciadenoticias.ibge.gov.br/agencia-sala-de-imprensa/2017-agencia/2017-divulgacao/acompanha-economia/vendas-no-varejo/
  • IMARC Group. (n.d.). Brazil Retail Banking Market Size, Share and Forecast 2033. Retrieved from https://www.imarcgroup.com/brazil-retail-banking-market
  • Industry Research. (n.d.). Brazil Retail Banking Market Size & Share Analysis - Industry Research Report. Retrieved from https://www.industryresearch.biz/enquiry/request-sample/24863004
  • IPLD. (2025, February 20). Previsões para 2025: O que está no horizonte para o setor financeiro em relação à PLD-FTP, Compliance e Integridade? – Parte 2. Retrieved from https://www.ipld.com.br/previsoes-para-2025-o-que-esta-no-horizonte-para-o-setor-financeiro-em-relacao-a-pld-ftp-compliance-e-integridade-parte-2/
  • IT Forum. (2025, April 3). Novas regras do Banco Central para BaaS exigem preparação. Retrieved from https://itforum.com.br/noticias/novas-regras-do-banco-central-para-baas-exigem-preparacao/
  • JC. (2025, February 7). Volume de financiamentos imobiliários bate recorde em 2024, mas retração é nova realidade para 2025. Retrieved from https://jc.ne10.uol.com.br/economia/2025/02/16182091-volume-de-financiamentos-imobiliarios-bate-recorde-em-2024-mas-retracao-e-nova-realidade-para-2025.html
  • LatinNews. (n.d.). In brief: Brazilian digital bank Nubank posts higher profit in 2024. Retrieved from https://www.latinnews.com/component/k2/item/95136.html?dailyrb=In+brief%3A+Brazilian+digital+bank+Nubank+posts+higher+profit+in+2024&cat_id=816
  • Liga Ventures. (n.d.). Fintechs brasileiras: 8 maiores fintechs do Brasil para ficar de olho. Retrieved from https://ligaventures.com.br/maiores-fintechs-do-brasil/
  • Macrotrends. (n.d.). Itau Unibanco Holding S.A Revenue 2010-2024 | ITUB. Retrieved from https://www.macrotrends.net/stocks/charts/ITUB/itau-unibanco-holding-sa/revenue
  • MarketScreener. (n.d.). Banco do Nordeste do Brasil S.A. Stock (BNBR3) - Quote Sao Paulo. Retrieved from https://www.marketscreener.com/quote/stock/BANCO-DO-NORDESTE-DO-BRAS-6492792/news/Banco-do-Nordeste-do-Brasil-S-A-Reports-Earnings-Results-for-the-Full-Year-Ended-December-31--2024-48119915/
  • Mattos Filho. (2025, January 28). Perspectivas de Compliance para 2025: tendências e oportunidades. Retrieved from https://www.mattosfilho.com.br/pt/insights/artigos/perspectivas-de-compliance-para-2025-tendencias-e-oportunidades
  • McKinsey. (2024, December 17). Bancassurance no Brasil: para ir além do básico, é preciso investir na experiência do cliente. Retrieved from https://www.mckinsey.com/br/our-insights/bancassurance-no-brasil-para-ir-alem-do-basico-e-preciso-investir-na-experiencia-do-cliente
  • Mercado Livre. (2025, February 21). Mercado Livre divulga seus números do quarto tri de 2024. Retrieved from https://www.mercadolivre.com.br/institucional/noticias/mercado-livre-divulga-seus-numeros-do-quarto-tri-de-2024/
  • Meu Bolso em Dia. (n.d.). Principais produtos e serviços bancários. Retrieved from https://www.meubolsoemdia.com.br/aprenda/servicos-financeiros/principais-produtos-e-servicos-bancarios
  • Mordor Intelligence. (n.d.). Mercado de Bancos no Brasil- Tamanho e participação na indústria. Retrieved from https://www.mordorintelligence.com/pt/industry-reports/brazil-banks-market
  • NeoFeed. (2025, January 15). No mercado de crédito privado, uma disputa se acirra na Faria Lima. Retrieved from https://neofeed.com.br/daily/mercado-de-credito-privado-disputa-acirra-farialima/
  • NeoFeed. (2025, February 4). Fundos de debêntures incentivadas triplicam de tamanho e podem bater R$ 300 bi sob gestão. Retrieved from https://neofeed.com.br/daily/fundos-debentures-incentivadas-triplicam-tamanho-podem-bater-r-300-bi-sob-gestao/
  • Nu Holdings Ltd. (2025, February 20). Nu Holdings Ltd. Reports Fourth Quarter and Full Year 2024 Financial Results. Retrieved from https://investors.nu/news-releases/2025/02-20-2025-230501327
  • Panorama Abecs. (2024, May 15). Setor de cartões cresce 11,4% no primeiro trimestre de 2024. Retrieved from https://panorama.abecs.org.br/noticias/setor-de-cartoes-cresce-11-4-no-primeiro-trimestre-de-2024
  • Panorama Abecs. (2024, August 7). Cartões movimentam R$ 2 trilhões no primeiro semestre de 2024. Retrieved from https://panorama.abecs.org.br/noticias/cartoes-movimentam-r-2-trilhoes-no-primeiro-semestre-de-2024
  • Poder360. (2024, December 26). BC vende US$ 33 bi em 2024, mas dólar cai só em 2 dias com leilão. Retrieved from https://www.poder360.com.br/economia/bc-vendeu-us-33-bi-em-2024-mas-dolar-caiu-so-em-2-dias-com-leilao/
  • Poder360. (2025, January 1). Mercado de crédito espera crescimento de 9% em 2025, diz federação. Retrieved from https://www.poder360.com.br/economia/mercado-de-credito-espera-crescimento-de-9-em-2025-diz-federacao/
  • Poder360. (2025, February 20). b3 anuncia os resultados do quarto trimestre de 2024. Retrieved from https://www.poder360.com.br/economia/b3-anuncia-os-resultados-do-quarto-trimestre-de-2024/
  • Procon-SP. (2024, December 2). RELATÓRIO ANUAL DE TAXAS DE JUROS / 2024 EMPRÉSTIMO PESSOAL E CHEQUE ESPECIAL. Retrieved from https://www.procon.sp.gov.br/wp-content/uploads/2024/12/Relatorio-de-Juros-Anual-2024-.pdf
  • PwC. (n.d.). Perspectivas do setor bancário a partir de 2025. Retrieved from https://www.pwc.com.br/pt/servicos/assets/financial-services/pwc-perspectivas-setor-bancario-2025.pdf
  • rankingslatam. (2025, February 20). Brazil's Retail Banking Market: Key Players and Growth Trends - 2024.09. Retrieved from https://rankingslatam.com/en/brazils-retail-banking-market-key-players-and-growth-trends-2024-09/
  • ResearchGate. (n.d.). Banco Popular do Brasil—Services | Download Table. Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAKgFnuLmaULj2lEf5zXhdfhnWM3jsXPWM5KiVWywodyuVfVU_P00RxKNC_BorHnMxjR0R15E72977zNZAmDwqiwXZFfppvuLBRyKp19o0AnCj80aYLjuSuCAW9qo1nsfXxqbwYoqD3hItUB29KjH0_wIIoDmiCmT7DSeKgOPRjXur255K2YX8fmYg==
  • The Rio Times. (2025, February 21). Nubank Boosts Q4 Profit 85% to $552.6 Million, Shakes Fintech World. Retrieved from https://riotimesonline.com/brazil-news/financial/nubank-boosts-q4-profit-85-to-552-6-million-shakes-fintech-world/
  • U.S. Department of Commerce. (2023, December 4). Brazil - Trade Financing. Retrieved from https://www.trade.gov/country-commercial-guides/brazil-trade-financing
  • Wall Street Oasis. (2024, July 27). Top Banks in Brazil - Overview and Guide to the Biggest Banks in Brazil. Retrieved from https://www.wallstreetoasis.com/finance/top-banks-in-brazil
  • Wikipedia. (n.d.). Itaú Unibanco. Retrieved from https://en.wikipedia.org/wiki/Ita%C3%BA_Unibanco
  • World Bank. (n.d.). Brazil Overview: Development news, research, data. Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAJbZB6MChY8QJwcok-PTpA6Q3QhIHstZvX6dy3zSGH4VciV2BC1Mv20_a0Om4gz4C6jqScG5vt-bV184uAbIS9Q5I-5F-X7RcJiSPT9jk2WiB89GYYAWlFyJu-hvYLL3_vqKWGQMWPa3k66
  • World Bank. (2024, October 16). A two-sided affair: banks and tech firms in banking. Retrieved from https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAJYM2oqlbakpUOYw13gbN_cQ4GJ4j7Cvf2x7EnAFUlH4f94_3rEWbqtUe8T3mQ88uodVIH64NICp3n4rGur_P11k424iPz8efj3_2yTc-EmykxGLs3K3dHcQM8A1WKnBr_H
  • XP. (2024, July 31). Poupança apresenta mais resgates em julho, e estoque volta para abaixo do R$ 1 trilhão. Retrieved from https://conteudos.xpi.com.br/economia/n/poupanca-apresenta-mais-resgates-em-julho-e-estoque-volta-para-abaixo-do-r-1-trilhao/
  • Zeev. (n.d.). Cadeia de Valor: O que é, etapas e como implementar. Retrieved from https://zeev.it/blog/cadeia-de-valor/