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Key Players in the Automotive Industry in Brazil

Key Players Table

Player Detailed Profile Relevant Context Information Estimates of Volumes (2024 Sales in Brazil) Estimates of Revenue (Brazil)
Fiat (Stellantis) Part of the Stellantis group, an Italian-American-French-Portuguese multinational automotive manufacturing corporation formed in 2021. Fiat has a long history and significant manufacturing presence in Brazil. Key brands in Brazil include Fiat. Strong market leader in sales volume. Announced the largest investment plan in the Brazilian auto industry history: R$ 30 billion between 2025 and 2030, focusing on new products and bio-hybrid technology. Fiat Strada and Argo are top-selling models. 521,282 units. Specific revenue for Brazil operations not publicly available. Stellantis announced a R$ 30 billion investment plan in Brazil for 2025-2030.
Volkswagen German multinational automotive manufacturer. Volkswagen do Brasil has a significant manufacturing footprint and a long history in the country, operating several plants. Key brand is Volkswagen. Strong sales performance with models like the Polo and T-Cross being major contributors. Announced R$ 16 billion in investments between 2022 and 2028, including an additional R$ 9 billion announced in 2024, with a focus on decarbonization, hybrids, EVs, and total flex vehicles. 400,414 units. Specific revenue for Brazil operations not publicly available. Announced R$ 16 billion investment in Brazil for 2022-2028.
General Motors American multinational automotive corporation, operating in Brazil primarily under the Chevrolet brand. General Motors do Brasil is a major subsidiary and a significant operation outside the United States. Key brand in Brazil is Chevrolet. Top-selling models include Onix and Tracker. Announced R$ 7 billion in investments between 2024 and 2028 for capacity improvements, production technology, and development, including hybrid-flex vehicles. Global strategy includes aiming for carbon neutrality by 2040. 314,956 units. Specific revenue for Brazil operations not publicly available. Announced R$ 7 billion investment in Brazil for 2024-2028.
Hyundai South Korean multinational automotive manufacturer. Hyundai Motor Brasil has a manufacturing presence in Brazil and operates through a partnership with the Caoa group. Key brands include Hyundai (HB20, Creta) and models from the Caoa-Hyundai partnership (Tucson, imported models). Gaining market share and noted for strong digital customer relationships. The partnership with Caoa was restructured in 2024, with Hyundai taking over full portfolio management while Caoa continues local manufacturing and sales. Announced R$ 5.45 billion investment. 206,029 units. Specific revenue for Brazil operations not publicly available. Announced R$ 5.45 billion investment in Brazil.
Toyota Japanese multinational automotive manufacturer. Toyota do Brasil has multiple production facilities in the state of São Paulo. Key brands include Toyota (Corolla, Corolla Cross, Hilux, Yaris). Globally recognized as a leader in electrification. Focusing on the development and production of hybrid-flex vehicles in Brazil. Announced R$ 11 billion in investments until 2030. The Yaris Cross is a key new model expected in 2025. 203,793 units. Specific revenue for Brazil operations not publicly available. Announced R$ 11 billion investment in Brazil until 2030. Global revenue for Toyota Motor Corporation was not found specifically for 2024/2025 in the provided snippets.
Renault French multinational automotive manufacturer and part of the Renault-Nissan-Mitsubishi Alliance. Operates a manufacturing plant in Brazil, including a shared facility with Nissan. Key brand is Renault. Gained market position in 2024, partly driven by the launch of the Kardian. Announced R$ 5.1 billion in investments between 2021 and 2027. Has a partnership with Geely to produce models in Brazil. 139,288 units. Specific revenue for Brazil operations not publicly available. The Renault Group's global revenue was € 56.3 billion in 2024, a 7.4% increase from 2023, though currency effects, including the Brazilian Real, had a minor negative impact. Announced R$ 5.1 billion investment in Brazil.
Jeep (Stellantis) American automobile marque, part of the Stellantis group. Has a significant manufacturing presence in Brazil. Key brand is Jeep (Renegade, Compass). Part of the larger Stellantis group's operations and investment plans in Brazil. Sales volume positioning within the top 10 fluctuated in 2024. Part of the R$ 30 billion Stellantis investment in Brazil. 121,287 units. Specific revenue for Brazil operations not publicly available. Part of Stellantis, which announced a R$ 30 billion investment plan in Brazil for 2025-2030.
Honda Japanese multinational conglomerate manufacturer of automobiles, motorcycles, and power equipment. Honda Automóveis do Brasil has a manufacturing plant in the country. Key brand is Honda. Gained position in the market ranking in 2024. The HR-V is a best-selling model for the brand in Brazil. 91,450 units. Specific revenue for Brazil operations not publicly available.
Nissan Japanese multinational automobile manufacturer, part of the Renault-Nissan-Mitsubishi Alliance. Nissan do Brasil has a manufacturing presence, including a facility shared with Renault. Key brand is Nissan. Lost some position in the market ranking in 2024. The Kicks is the best-selling model, with a new generation expected. Announced R$ 2.8 billion in investments between 2023 and 2025. Active in digital communication and customer interaction. ~87,434 units. Specific revenue for Brazil operations not publicly available. Announced R$ 2.8 billion investment in Brazil for 2023-2025.
BYD Chinese multinational BYD is a relatively new entrant to the Brazilian market but is rapidly expanding its presence, particularly in the electric and hybrid vehicle segments. Key brand is BYD. Experiencing rapid growth and entering the top 10 in sales volume in some recent 2024 rankings. Strong strategic focus on electric and hybrid vehicles. Announced R$ 3 billion in investments between 2024 and 2030 for a new manufacturing complex in Bahia. Aims to be a leader in EVs in Brazil. Over 75,000 units. Specific revenue for Brazil operations not publicly available. The company reported a global profit of US$ 1.3 billion in Q1 2025. Announced R$ 3 billion investment in Brazil.

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