Value Chain Definition

Industry Research Report on the Beverage in Brazil

The beverage industry in Brazil is a significant and dynamic sector within the country's economy, playing a crucial role in the transformation industry. It encompasses a wide array of products, from alcoholic beverages like beer, wine, and spirits to non-alcoholic options such as soft drinks, juices, and bottled water. The industry is characterized by a concentrated market structure, particularly in the beer and soft drink segments, with the presence of dominant national and international players. Massive investments in marketing and control over distribution channels are key strategic variables in this competitive landscape.

Value Chain Outline

The value chain of the beverage industry in Brazil involves several interconnected steps, starting from the sourcing of raw materials and extending to the final consumption by the end consumer. A comprehensive analysis reveals the following key stages:

1. Input Production & Sourcing: This initial step involves the production and supply of raw materials and ingredients necessary for beverage manufacturing. It includes agricultural products and other essential components.
2. Manufacturing/Processing: In this stage, raw materials are transformed into finished beverage products through various processes like brewing, fermentation, mixing, and treatment.
3. Packaging Production: This step focuses on manufacturing the containers and packaging materials used for the finished beverages.
4. Bottling/Packaging: The processed beverages are filled into their respective containers and prepared for distribution.
5. Logistics & Distribution: This crucial stage involves the transportation, storage, and movement of finished goods from manufacturing facilities to various points of sale.
6. Retail & Sales: This is the final step where beverages are sold to the end consumer through different retail channels.

Identification and description of each step in the value chain

1. Input Production & Sourcing

• Identification and description of segments: This step can be segmented by the type of raw material or ingredient.
  • Agricultural Inputs: Includes the cultivation and harvesting of crops like barley, hops, fruits, sugarcane, coffee, tea, and other plant-based ingredients used in beverages.
  • Water Treatment: The process of sourcing and treating water to meet the required quality standards for beverage production.
  • Other Ingredients: Sourcing of sugar, sweeteners, flavorings, colorings, CO2, and other chemical additives.
• List of types of players in each segment:
  • Agricultural Inputs: Farmers, agricultural cooperatives, large agribusiness corporations.
  • Water Treatment: Water treatment chemical suppliers, equipment manufacturers, water utility companies (though many large beverage companies have their own treatment facilities).
  • Other Ingredients: Chemical manufacturers, food ingredient suppliers, specialized flavoring houses.
• Detailed description of the main activities within each segment:
  • Agricultural Inputs: Planting, cultivating, harvesting, initial processing (e.g., malting barley), quality control, and transportation to manufacturing plants.
  • Water Treatment: Filtration, purification, chlorination, and other processes to ensure water purity and suitability for beverage production.
  • Other Ingredients: Chemical synthesis, extraction of natural flavors and colors, blending of ingredients, quality assurance, and delivery to manufacturers.
• List examples of key players with detailed profiles:
  • Given the broad nature of agricultural inputs and numerous smaller suppliers, identifying specific dominant players solely focused on beverage inputs across the board is challenging. However, large agribusiness companies involved in grains, fruits, and sugar production play a significant role. Specific suppliers of specialized ingredients and chemicals are also key. Basequímica is mentioned as a supplier of chemical products for beverage and juice manufacturing.

2. Manufacturing/Processing

• Identification and description of segments: This step is typically segmented by beverage type.
  • Alcoholic Beverages: Includes brewing of beer, fermentation of wine, and distillation of spirits (cachaça, whiskey, vodka, gin, rum, etc.).
  • Non-Alcoholic Beverages: Includes the production of soft drinks, juices, bottled water, teas, coffees, and other ready-to-drink non-alcoholic products.
• List of types of players in each segment:
  • Alcoholic Beverages: Large-scale breweries, multinational spirit companies, regional breweries, craft breweries, distilleries, wineries.
  • Non-Alcoholic Beverages: Multinational beverage corporations, national beverage companies, regional producers, bottled water companies, juice manufacturers.
• Detailed description of the main activities within each segment:
  • Alcoholic Beverages: Mashing, fermentation, distillation, aging (for some spirits and wines), blending, filtering, and quality control. This also involves the preparation of ingredients like the treatment of water and preparation of syrups.
  • Non-Alcoholic Beverages: Mixing of syrups, water, and other ingredients, carbonation (for soft drinks), pasteurization or other preservation methods, filtration, and quality control. This involves the preparation of ingredients like the treatment of water and preparation of syrups. Equipment used includes fermentation tanks, filters, mixers, pasteurizers, carbonators, and cooling systems.
• List examples of key players with detailed profiles:
  • Ambev: A subsidiary of Anheuser-Busch InBev, a dominant force in the Brazilian beer market with a significant presence in non-alcoholic beverages.
  • Heineken Brasil: The second largest brewery in Brazil, part of the global Heineken N.V. portfolio.
  • Coca-Cola FEMSA (KOF): The largest Coca-Cola bottler globally by sales volume, with a strong presence in Brazil's non-alcoholic segment.
  • Grupo Petrópolis: A major Brazilian brewery known for brands like Itaipava.
  • Nestlé Brasil: A multinational food and beverage giant with diverse beverage offerings in Brazil, including soluble coffee, powdered beverages, and bottled water.
  • Britvic Brasil: An international soft drinks company with a growing presence in the Brazilian market.
  • Brown-Forman Brasil: A spirits company with brands like Jack Daniel's in its portfolio in Brazil.
  • Arbor Brasil Indústria de Bebidas Ltda: Involved in beer, wine, spirits, and RDT's (Ready-to-Drink).
  • Pernod Ricard Groupe: Involved in spirits like whiskey, vodka, and gin.

3. Packaging Production

• Identification and description of segments: This step is segmented by packaging material type.
  • Glass Packaging: Production of glass bottles.
  • Metal Packaging: Production of aluminum cans.
  • Plastic Packaging: Production of PET bottles and other plastic containers.
  • Other Packaging: Production of cartons, labels, caps, and secondary packaging materials.
• List of types of players in each segment:
  • Glass Packaging: Glass manufacturers.
  • Metal Packaging: Aluminum can manufacturers.
  • Plastic Packaging: Plastic packaging manufacturers specializing in PET and other food-grade plastics.
  • Other Packaging: Paper and cardboard manufacturers, label printers, cap and closure suppliers.
• Detailed description of the main activities within each segment:
  • Glass Packaging: Melting raw materials, molding glass into bottles, annealing, and quality inspection.
  • Metal Packaging: Forming aluminum sheets into cans, decorating, and lining.
  • Plastic Packaging: Blow molding PET preforms into bottles, injection molding caps and closures. Various types of food-grade plastics are used, including PET, HDPE, PP, and LDPE. Companies focus on creating innovative and sustainable packaging solutions.
  • Other Packaging: Printing, cutting, and forming paper and cardboard into cartons and labels; molding plastic or metal into caps and closures.
• List examples of key players with detailed profiles:
  • Grupo Envases: A global packaging group with operations in Brazil, offering PET packaging, aluminum beverage cans, and food and industrial packaging.
  • Embavidro: Specializes in glass packaging solutions for beverages, food, and pharmaceuticals.
  • Embalagem Ideal: Provides flexible plastic packaging solutions, including films, bags, and laminates suitable for beverages.
  • The Plastek Group: Offers custom plastic packaging solutions for beverages with operations in Brazil.

4. Bottling/Packaging

• Identification and description of segments: This step can be segmented by the level of automation and scale.
  • Large-scale Automated Bottling: High-speed bottling and canning lines used by major beverage manufacturers.
  • Medium-scale Bottling: Semi-automated or smaller automated lines.
  • Small-scale/Artisanal Packaging: Manual or semi-manual packaging for craft beverages or smaller producers.
• List of types of players in each segment:
  • Large-scale Automated Bottling: Primarily carried out by the beverage manufacturing companies themselves within their production facilities.
  • Medium-scale Bottling: Can be done by mid-sized beverage companies or co-packing service providers.
  • Small-scale/Artisanal Packaging: Craft beverage producers, small-batch manufacturers.
• Detailed description of the main activities within each segment:
  • Large-scale Automated Bottling: Automated cleaning, filling, capping/sealing, labeling, inspection, and packaging of beverages at high speeds. Equipment includes fillers, cappers, labelers, and inspection machines.
  • Medium-scale Bottling: Similar activities to large-scale but at lower speeds and potentially with more manual intervention.
  • Small-scale/Artisanal Packaging: Manual or semi-manual filling, capping, labeling, and packaging.
• List examples of key players with detailed profiles:
  • This activity is primarily integrated within the manufacturing facilities of beverage companies like Ambev, Heineken Brasil, Coca-Cola FEMSA, Grupo Petrópolis, Nestlé Brasil, and Britvic Brasil. Equipment suppliers such as KHS, Milainox, Mojonnier, Zegla, Ziemann Liess, JBT, and Tetra Pak provide the necessary machinery for bottling and packaging.

5. Logistics & Distribution

• Identification and description of segments: This step is segmented by the scope and type of distribution.
  • Primary Distribution: Moving finished goods from manufacturing plants to distribution centers.
  • Secondary Distribution: Moving goods from distribution centers to wholesalers and large retailers.
  • Last-Mile Distribution: Delivering beverages to smaller retailers, bars, restaurants, and directly to consumers.
  • Export/Import Logistics: Managing the international movement of beverage products.
• List of types of players in each segment:
  • Primary Distribution: In-house logistics arms of large beverage companies, third-party logistics (3PL) providers specializing in bulk transport.
  • Secondary Distribution: Beverage distributors, wholesalers, cash-and-carry operators, logistics companies.
  • Last-Mile Distribution: Specialized last-mile delivery companies, smaller local distributors, beverage companies' own delivery fleets, retailers with delivery services.
  • Export/Import Logistics: Freight forwarders, customs brokers, international shipping companies.
• Detailed description of the main activities within each segment:
  • Primary Distribution: Transportation by road, rail, or waterway in large volumes; warehousing and inventory management at distribution centers. This often involves specialized trucks like siders/sider asa delta for road transport.
  • Secondary Distribution: Breaking down large shipments, managing inventory at regional depots, and transporting to various retail and foodservice points.
  • Last-Mile Distribution: Route optimization, smaller vehicle deliveries, handling varied order sizes and delivery locations, often facing challenges in congested urban areas.
  • Export/Import Logistics: Managing international transportation, customs clearance, and compliance with regulations in different countries.
  • Logistics in the beverage industry is complex and requires efficient management of inventory, warehousing, and transportation to ensure product quality and timely delivery. Technology, such as logistics management software and route optimization systems, is increasingly used to improve efficiency and address challenges like cargo security.
• List examples of key players with detailed profiles:
  • Large beverage companies like Ambev and Heineken Brasil have extensive in-house distribution networks and also work with third-party logistics providers and a network of distributors.
  • Coca-Cola FEMSA operates a vast distribution system as a major bottler.
  • Logistics companies specializing in food and beverage transport operate throughout Brazil. Transzilli is mentioned as offering logistics and distribution services for food and beverages across Brazil. Vixen Logistics is mentioned in the context of logistics in the Brazilian beer market.

6. Retail & Sales

• Identification and description of segments: This step is segmented by the sales channel.
  • Off-Trade (Retail): Sales through supermarkets, hypermarkets, convenience stores, liquor stores, and other retail outlets where beverages are purchased for consumption elsewhere.
  • On-Trade (Foodservice): Sales through bars, restaurants, hotels, clubs, and other establishments where beverages are consumed on premise.
  • E-commerce: Online sales of beverages through dedicated platforms, retailer websites, and delivery apps.
  • Wholesale: Sales in bulk to retailers and foodservice establishments (overlaps with distribution but is a sales segment).
• List of types of players in each segment:
  • Off-Trade: Large supermarket chains, regional grocery stores, independent convenience stores, specialized beverage retailers. As of April 2024, there were almost 181.2 thousand formal jobs in the commercial segment of beverages. There are 406,498 retail establishments specializing in beverage sales in Brazil.
  • On-Trade: Restaurants, bars, hotels, nightlife venues, cafes.
  • E-commerce: Online beverage retailers, marketplace platforms, delivery service providers. Examples of online beverage retailers include Casa da Bebida and RB Atacadista.
  • Wholesale: Beverage wholesalers, cash-and-carry businesses. Examples include Barreto Bebidas and Stilo Atacado, which serve retailers.
• Detailed description of the main activities within each segment:
  • Off-Trade: Inventory management, merchandising, pricing, promotions, customer service at retail locations.
  • On-Trade: Purchasing from distributors or wholesalers, storing and serving beverages, managing menus and pricing, customer service.
  • E-commerce: Online order processing, inventory management for online stock, packaging for shipping, managing deliveries or pickup options, online marketing and customer service.
  • Wholesale: Purchasing in bulk from manufacturers or importers, warehousing, selling to retailers and foodservice, managing accounts and deliveries.

Show estimates of volumes and sizes of each step in the value chain.

Providing precise, current (2024-2025) volume and size estimates for each step of the value chain with granular detail across all segments and players is challenging due to the lack of a single, publicly available, comprehensive database covering the entire Brazilian beverage industry value chain with real-time data. However, based on the available information, we can provide estimates for certain aspects and segments:

• Overall Industry Size: The beverage manufacturing sector accounts for approximately 4% of the value added in the Brazilian transformation industry. The purchase of beverages by Brazilian households is significant, reaching around R$ 10 billion per month or R$ 120 billion per year, close to 3% of total Brazilian consumption as of September 2024. The food and beverage industry as a whole contributed approximately 10% to Brazil's GDP in 2014, with beverages accounting for around US$ 40 billion. While this data is not from 2024-2025, it provides a sense of the scale.
• Manufacturing/Processing (Volume by Type): Refrigerants and beer are the dominant products, together representing over 75% of the total value of beverage production, excluding syrups. Brazil is the third largest producer and consumer of beer globally, with 15.4 billion liters consumed according to 2023 data.
• Logistics & Distribution (Cost): Distribution can represent a significant portion of the cost of a beverage, estimated at 15% of the invested value, and for companies like Coca-Cola, it can be as high as 65% of their total budget. Cargo theft is a major challenge in logistics, causing significant financial losses; in 2022, it resulted in a loss of R$ 1.2 billion for the country.
• Retail & Sales (Number of Establishments): There are 406,498 retail establishments specializing in beverage sales in Brazil as of recent data.
• Consumption: The consumption of alcoholic beverages cost Brazil R$ 18.8 billion in 2019, including direct healthcare costs and indirect costs like lost productivity. While this is not a direct volume or market size figure for 2024-2025, it highlights the economic impact of consumption.

More specific volume and revenue data for key players are detailed in the "Examples of Main Players" and "Volumes and Sizes" sections below, drawing from their most recent reported financials where available.

Value Chain Summary Table

Value Chain Step	Main Activities	Segments	Types of Players	Key Players (Examples)	Estimated Volumes/Sizes (Most Recent Available)
Input Production & Sourcing	Cultivation, harvesting, initial processing, water treatment, chemical synthesis	Agricultural Inputs, Water Treatment, Other Ingredients	Farmers, Cooperatives, Agribusiness, Chemical Suppliers, Ingredient Houses, Water Treatment Companies	Large Agribusiness Corporations (grains, fruits, sugar), Basequímica (chemicals)	Varies greatly by ingredient; overall agricultural output is significant in Brazil.
Manufacturing/Processing	Brewing, fermentation, distillation, mixing, treatment, pasteurization, carbonation	Alcoholic Beverages (Beer, Wine, Spirits), Non-Alcoholic Beverages (Soft Drinks, Juices, Water)	Large Corporations, Regional Producers, Craft Brewers, Distilleries, Wineries	Ambev, Heineken Brasil, Coca-Cola FEMSA, Grupo Petrópolis, Nestlé Brasil, Britvic Brasil, Brown-Forman Brasil, Arbor Brasil, Pernod Ricard Groupe	Beer and soft drinks dominate (>75% of production value); Brazil is 3rd largest beer consumer (15.4 billion liters in 2023).
Packaging Production	Molding, forming, decorating, printing, laminating	Glass Packaging, Metal Packaging, Plastic Packaging, Other Packaging (labels, caps, cartons)	Glass Manufacturers, Aluminum Can Manufacturers, Plastic Packaging Specialists, Paper/Cardboard Manufacturers	Grupo Envases, Embavidro, Embalagem Ideal, The Plastek Group	Varies by material type; significant demand driven by beverage production volumes.
Bottling/Packaging	Cleaning, filling, capping/sealing, labeling, inspection, secondary packaging	Large-scale Automated, Medium-scale, Small-scale/Artisanal	Beverage Manufacturers (in-house), Co-packing Services, Craft Producers, Equipment Manufacturers	Integrated within manufacturing by players like Ambev, Heineken, Coca-Cola FEMSA; Supported by equipment providers (KHS, JBT, Tetra Pak).	Directly related to manufacturing volumes; high automation in large-scale operations.
Logistics & Distribution	Transportation, warehousing, inventory management, route optimization, delivery	Primary Distribution, Secondary Distribution, Last-Mile Distribution, Export/Import Logistics	In-house Logistics, 3PL Providers, Distributors, Wholesalers, Delivery Companies, Freight Forwarders	Ambev (in-house/partners), Heineken (in-house/partners), Coca-Cola FEMSA (extensive network), Transzilli, Vixen Logistics	High volume of goods moved; distribution cost can be significant (up to 15% of value, 65% for some companies); R$ 1.2 billion lost to cargo theft (2022).
Retail & Sales	Sales, merchandising, inventory management, customer service	Off-Trade (Supermarkets, Convenience Stores), On-Trade (Bars, Restaurants), E-commerce, Wholesale	Supermarket Chains, Independent Retailers, Bars, Restaurants, Online Retailers, Wholesalers	Large supermarket chains, local retailers, bars, restaurants, online platforms (Casa da Bebida, RB Atacadista), Wholesalers (Barreto Bebidas, Stilo Atacado)	R$ 120 billion/year in household spending (Sept 2024); 406,498 specialized retail establishments; 181.2 thousand formal jobs in commercial segment (April 2024).

Examples of Main Players:

Here are profiles and relevant case studies for some of the most relevant players in the Brazilian beverage industry, primarily involved in the manufacturing and distribution stages due to their significant market presence:

• Ambev:
  • Profile: A subsidiary of global beverage giant Anheuser-Busch InBev (AB InBev), Ambev is the largest beverage company in Brazil and a dominant player in the beer market, also with a strong portfolio of non-alcoholic drinks. It is controlled by the trio from 3G Capital. The company has a vast industrial and distribution footprint across Brazil.
  • Case Study/Relevant Context: Ambev has been focusing on premiumization in the Brazilian market, with brands like Corona, Spaten, and Original showing strong performance. They have also invested heavily in their B2B digital platform, BEES, which reached 3.7 million monthly active users in FY23, generating significant gross merchandise value. The company's performance in Brazil significantly impacts AB InBev's global results. [7, Financial Highlights - RI - Ambev, Ambev Earnings: Solid Top-Line Growth Overshadowed by Brazilian Tax Issues Distorting Earnings | Morningstar, Ambev S A : REPORTS 2024 THIRD QUARTER RESULTS Form 6 K | MarketScreener UK, Ambev termina ano com tom positivo e ABEV3 sobe 5,5% após 4T, mas mercado vê questões - InfoMoney]
• Heineken Brasil:
  • Profile: The Brazilian arm of the Dutch brewing company Heineken N.V., Heineken Brasil is the second largest brewery in the country. The company expanded significantly in Brazil through strategic acquisitions, notably the acquisition of Brasil Kirin in 2017.
  • Case Study/Relevant Context: Heineken's entry and expansion in Brazil demonstrate a strategy of leveraging acquisitions to build market share and distribution capabilities. Their portfolio includes international and local beer brands. Brazil is a key market for global Heineken, and they have been investing in increasing production capacity. [Heineken N.V. enters into agreement to acquire Brasil Kirin Holding S.A., Heineken Brasil - Wikipedia, Heineken N.V. reports 2024 full year results, Brazil: Heineken Group posts strong performance in Brazil and Mexico | Verlag W. Sachon, Heineken Holding NV reports 2024 full year results, Heineken Brasil tem melhor resultado de série histórica contribuindo para lucro de $ 3,67 bilhões - Catalisi]
• Coca-Cola FEMSA (KOF):
  • Profile: As the largest Coca-Cola bottler globally, Coca-Cola FEMSA has a substantial operation in Brazil, focusing on producing, distributing, and selling beverages under The Coca-Cola Company's trademarks. It is a subsidiary of FEMSA.
  • Case Study/Relevant Context: KOF's strategy in Brazil involves optimizing their revenue management, focusing on volume growth, and expanding their portfolio with products like sugar-free options and entries into emerging beverage categories. They are also investing in their production and distribution infrastructure and utilizing digital platforms like Juntos+ to reach customers. [FOURTH QUARTER 2024 RESULTS - Coca-Cola FEMSA, COCA-COLA FEMSA - Annual Reports, Coca-Cola FEMSA, Third Quarter 2024 Results, KOF - Coca-Cola FEMSA, SAB de CV - HR Ratings, 4Q and Full Year 2024 Results - Investors | FEMSA]
• Grupo Petrópolis:
  • Profile: A significant Brazilian brewery and a major competitor to Ambev and Heineken in the beer market, with popular brands like Itaipava. The group also has diversified interests beyond beverages.
  • Case Study/Relevant Context: Grupo Petrópolis has faced financial challenges, including filing for judicial recovery in 2023. Their market strategy has included aggressive pricing, which impacted their revenue in the past, although recent reports suggest a shift towards price increases. Their performance is a key indicator of the competitive dynamics within the Brazilian beer sector. [Grupo Petrópolis: Como a cervejaria acabou em recuperação judicial - Money Times, O consumo de cerveja está bombando. Agradeça à Petrópolis | Exame INSIGHT, Fim da guerra da cerveja? Pelas vendas de setembro, a estratégia da Petrópolis está mudando | Exame INSIGHT, Pedido à Justiça expõe perda de mercado pelo Grupo Petrópolis - Guia da Cerveja]
• Nestlé Brasil:
  • Profile: The Brazilian operation of the global food and beverage giant Nestlé. Nestlé has a wide range of beverage products in Brazil, including coffee, powdered beverages, and water, holding strong market positions in several categories.
  • Case Study/Relevant Context: Nestlé's long history and diversified portfolio in Brazil allow them to cater to various consumer segments. They have focused on adapting to local market conditions and consumer preferences, including adjusting pricing strategies to manage costs. [Nestlé Brazil | PPT - SlideShare, Financial Statements 2023 - Nestlé, Nestlé registra lucro líquido de US$ 6,33 bi no 1º semestre - CNN Brasil, Financial Statements 2024 - Nestlé]
• Britvic Brasil:
  • Profile: The Brazilian subsidiary of the UK-based soft drinks company Britvic. Britvic entered the Brazilian market through acquisition and has been expanding its presence and portfolio.
  • Case Study/Relevant Context: Britvic's entry into Brazil highlights the attractiveness of the market for international soft drink companies. Their strategy has involved integrating acquired businesses and introducing new products to capture market share. Recent performance indicates strong revenue growth in Brazil, partly driven by acquisitions. [Britvic's £114M Brazilian buyout to double earnings - Food Manufacture, Britvic quarterly revenue up across divisions, expects annual growth - MarketScreener UK, Britvic plc Interim Results - Les Echos Comfi, Q3 2024 Trading Statement - Britvic Plc (BVIC) - Les Echos Comfi, UPDATE: Britvic corrects December group revenue performance - Morningstar]
• Brown-Forman Brasil:
  • Profile: The Brazilian operation of Brown-Forman, a global spirits and wine company. They market and distribute international spirits brands in Brazil.
  • Case Study/Relevant Context: Brazil represents a growing emerging market for Brown-Forman. Their focus is on expanding the presence and consumption of their key spirits brands like Jack Daniel's in the country. Recent results indicate strong sales growth in Brazil, contributing to their emerging markets performance. [Brown-Forman 2023 Integrated Annual Report, Earnings call transcript: Brown-Forman reports Q1 2025 earnings beat, stock surges, Brown-Forman forecasts flat FY sales - The Spirits Business, Brown-Forman Reports Fiscal 2024 Results, Brown-Forman Reports Year-to-Date Fiscal 2025 Results; Reaffirms Full Year Growth Outlook - Investor Relations]

Volumes and Sizes:

Estimates of volumes and sizes of players, including market shares where available, are primarily available for the manufacturing/processing stage, particularly for the dominant players in the beer and non-alcoholic beverage segments.

• Ambev:
  • Volumes: Reported Brazil beer volume growth of 3% and non-alcoholic beverages volume growth of 8% in Q2 2024 compared to the previous year. Total volume in Brazil grew 1.3% in Q3 2024. Consolidated volumes declined slightly in Q3 2024 but showed growth excluding Argentina. [AB InBev amplia lucro e receita no 2º trimestre - CNN Brasil, Ambev S A : REPORTS 2024 THIRD QUARTER RESULTS Form 6 K | MarketScreener UK]
  • Revenue: Consolidated net revenue was R$ 89,453 million in 2024. Net revenue per hectoliter increased by 5% in Q2 2024. Net revenue in Brazil NAB increased by 14.8% and Brazil Beer by 3.5% in Q3 2024. Net revenue was R$ 27.0 billion in Q4 2024. [Financial Highlights - RI - Ambev, Ambev Earnings: Solid Top-Line Growth Overshadowed by Brazilian Tax Issues Distorting Earnings | Morningstar, Ambev S A : REPORTS 2024 THIRD QUARTER RESULTS Form 6 K | MarketScreener UK, Ambev termina ano com tom positivo e ABEV3 sobe 5,5% após 4T, mas mercado vê questões - InfoMoney]
• Heineken Brasil:
  • Volumes: Beer volume increased organically by 1.6% in FY24, with premium beer volume growing by 5.2%. Heineken® volume grew 8.8% in FY24, with Brazil being a key market. [Heineken N.V. reports 2024 full year results]
  • Revenue: Net revenue (beia) increased organically by 5.0% globally in FY24, supported by strong growth in Brazil. Net revenue in Brazil grew in the first half of 2024 due to pricing, premiumization, and volume. Total revenue for Heineken N.V. was €35,955 million in 2024. [Heineken N.V. reports 2024 full year results, Brazil: Heineken Group posts strong performance in Brazil and Mexico | Verlag W. Sachon]
• Coca-Cola FEMSA (KOF):
  • Volumes: Volume increased 3.7% in Brazil in Q4 2024, contributing to a 3.0% total volume increase in the quarter. Total volume increased 2.2% in Q4 2024 and 0.8% in Q3 2024, driven by Brazil and other Latin American markets. [FOURTH QUARTER 2024 RESULTS - Coca-Cola FEMSA, Coca-Cola FEMSA, Third Quarter 2024 Results, 4Q and Full Year 2024 Results - Investors | FEMSA]
  • Revenue: Total revenues increased 19.4% in Q4 2024 globally. Total revenues increased 14.2% to Ps. 279,793 million in 2024. The South America region, including Brazil, is expected to grow at a CAGR of 9.0% in total revenues during 2023-2027. [FOURTH QUARTER 2024 RESULTS - Coca-Cola FEMSA, KOF - Coca-Cola FEMSA, SAB de CV - HR Ratings, 4Q and Full Year 2024 Results - Investors | FEMSA]
• Grupo Petrópolis:
  • Volumes: Experienced a decrease in beverage sales volume from 31.2 million hectoliters in 2020 to 24.1 million hectoliters in 2022. Volumes were reported as stable in September 2024 compared to the previous year after a period of growth. The company has significant idle capacity. [Grupo Petrópolis: Como a cervejaria acabou em recuperação judicial - Money Times, O consumo de cerveja está bombando. Agradeça à Petrópolis | Exame INSIGHT]
  • Revenue: Gross revenue fell by 17% from 2020 to 2022 due to reduced sales volume. [Grupo Petrópolis: Como a cervejaria acabou em recuperação judicial - Money Times]
• Nestlé Brasil:
  • Volumes: Real internal growth (RIG), a measure of sales volume, was 0.1% in the first half of 2024 globally. [Nestlé registra lucro líquido de US$ 6,33 bi no 1º semestre - CNN Brasil]
  • Revenue: Sales in the first half of 2024 were 45 billion Swiss francs (approximately US$ 50.9 billion) globally, a decrease of 2.7%. For the full year 2024, Nestlé projected organic sales growth of at least 3% globally. Nestlé Brasil Ltda. reported revenue of BRL 7,992,916,907 in 2024. [Nestlé registra lucro líquido de US$ 6,33 bi no 1º semestre - CNN Brasil, Financial Statements 2024 - Nestlé]
• Britvic Brasil:
  • Volumes: Group volume growth was 4.4% in the six months ended March 31, 2024. Group volume was up 6.4% in December 2024 from a year earlier. [Britvic plc Interim Results - Les Echos Comfi, UPDATE: Britvic corrects December group revenue performance - Morningstar]
  • Revenue: Brazil revenue surged 21% in the first quarter ended December 31, 2024, and grew 34.7% in the six months ended March 31, 2024. Brazil revenue grew 48.1% in Q3 2024. Group revenue increased 11.2% to £880.3m in the six months ended March 31, 2024. [Britvic quarterly revenue up across divisions, expects annual growth - MarketScreener UK, Britvic plc Interim Results - Les Echos Comfi, Q3 2024 Trading Statement - Britvic Plc (BVIC) - Les Echos Comfi]
• Brown-Forman Brasil:
  • Volumes: Emerging markets, including Brazil, showed an 11% gain in the nine months to January 2024. [Earnings call transcript: Brown-Forman reports Q1 2025 earnings beat, stock surges]
  • Revenue: Brazil's reported net sales increased 45% in FY23. Brazil showed strong double-digit organic net sales growth in Q1 2025. [Brown-Forman 2023 Integrated Annual Report, Earnings call transcript: Brown-Forman reports Q1 2025 earnings beat, stock surges]

It is important to note that obtaining precise, directly comparable market share data across all beverage categories and for all players for the exact 2024-2025 period is challenging based on publicly available information. Market share dynamics are often reported by market research firms in paid reports. However, the data presented for the key players indicates their significant presence and recent performance trends in the Brazilian market.

References:

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• Transformação digital para pequenas e médias indústrias de alimentos e bebidas (2024-05-09)
• Sabores brasileiros na taça: Descubra a diversidade de ingredientes e sabores do gin produzido no Brasil | At Five London Dry Gin
• Indústria De Bebidas: Entenda Mais Sobre este Setor - Pólitan Equipamentos Industriais
• Alimentos e Bebidas - Transzilli
• Por que investir em tecnologia na indústria de alimentos e bebidas? - Vockan (2024-11-11)
• Conheça os principais elos da cadeia de valor no macrossegmento de alimentos e bebidas
• Operação logística para indústria de bebidas: 5 principais soluções para o transporte e rastreamento - Portal Logweb (2023-08-07)
• Sinal de alerta: consumo de álcool no Brasil em alto patamar há mais de uma década (2024-02-16)
• Rastreabilidade da cadeia de produção de alimentos e bebidas | Gestão de Fornecedores: Insights e tendências | Blog - CIAL Dun & Bradstreet (2025-02-26)
• Soluções em embalagens plásticas para bebidas | The Plastek Group
• Alimentos e bebidas - Brasil - Trescal
• Consumo de álcool: definições e números no Brasil - OCID (2023-02-07)
• Álcool mata 12 pessoas por hora no Brasil, diz estudo (2024-11-05)
• Setor cervejeiro contribui para 1,9 milhão de empregos no Brasil de acordo com relatório (2022-02-23)
• 10 fornecedores de bebidas para revenda - Nuvemshop (2025-04-03)
• Embalagem Personalizada, Caixa Cartonada Rígida, Kits Corporativos e Acessórios para Vinhos e Bebidas
• Distribuidora de bebidas - Sebrae
• Produção de Sucos e Bebidas | FoodTech - JBT Corporation
• Equipamento de processamento | Tetra Pak Brazil
• Desenvolvimento de Bebidas Alcoólicas - EJEQ (2024-06-21)
• Indupropil - Tudo para sua produção de bebidas
• MERCADO BRASILEIRO DE BEBIDAS DEVE CONTINUAR CRESCENDO - Pennacchi (2025-03-21)
• Cadeia de valor com ênfase no sistema produtivo e de distribuição - ResearchGate
• Casa da Bebida - O melhor site para comprar bebidas online - Vodka, Whisky, Tequila e Licores
• O que torna o setor de bebidas tão relevante para o Brasil e para o mundo - Fecomercio (2024-09-16)
• Embalagens Plásticas para Bebidas - Embalagem Ideal
• ENVASES Brasil
• RB ATACADISTA – As melhores marcas de bebidas PELO MENOR PREÇO no conforto do seu lar!
• Embavidro | Transparência que Inspira
• Produção de Refrigerantes de Frutas. - Infoteca-e
• BEBIDAS - BNDES
• Produtos Químicos Para Fabricação De Bebidas E Sucos - Basequímica
• INDÚSTRIA DE BEBIDAS ALCOÓLICAS - Banco do Nordeste
• Ingredientes Chave para Produção de Cachaça, Rum, Uisque, Vodka e Gin - YouTube (2023-05-16)
• INDÚSTRIA DE BEBIDAS - FIEMA
• Market share in Brazil: a case study of food and beverage industry - POMS
• Brazil Organic Food and Beverage Market Trends and Analysis - Bonafide Research
• FOOD AND BEVERAGE SECTOR GUIDE - Capitals Coalition
• Positive Value Chain - PepsiCo
• Food & Beverage Sector Guide - Capitals Coalition

This report provides a comprehensive overview of the beverage industry value chain in Brazil, detailing each step, its segments, key players, activities, and available volume and size estimates based on the research conducted. Further in-depth analysis of specific bottlenecks, challenges, and business models would require additional focused research.