Value Chain Definition on the Consumer Packaged Foods in Brazil.¶

The Consumer Packaged Foods industry in Brazil operates within a complex and interconnected value chain, originating from agricultural production and extending to the final consumer. This chain encompasses all activities involved in transforming raw agricultural materials into processed, packaged food products that are distributed and sold through various retail channels. It is a significant contributor to the Brazilian economy, impacting employment, GDP, and international trade. The value chain can be broadly defined by a series of interconnected steps, each with its own set of activities, segments, and players.

Value Chain outline¶

The value chain of the Consumer Packaged Foods industry in Brazil can be broken down into several key steps:

Identification and description of each step in the value chain.¶

Insumos para Produção Agropecuária (Inputs for Agricultural and Livestock Production): This initial step involves the provision of all necessary resources for agricultural cultivation and livestock farming.
Produção Agropecuária (Agricultural and Livestock Production): This step focuses on the primary production of raw materials from the land and animals.
Processamento Industrial de Alimentos (Industrial Food Processing): This is the core manufacturing step where raw materials are transformed into packaged food products.
Produção de Embalagens (Packaging Production): This step involves the manufacturing of the materials used to package the processed food products, crucial for preservation, transportation, and marketing.
Distribuição e Logística (Distribution and Logistics): This step covers the movement, storage, and handling of packaged food products from manufacturing plants to points of sale.
Comercialização/Varejo (Commercialization/Retail): This final step involves the sale of packaged food products directly to the end consumer.
Consumo (Consumption): While not an industrial step, understanding consumer behavior and demand is vital for the entire value chain.
Pesquisa e Desenvolvimento (R&D) e Inovação: This is a cross-cutting activity that drives improvements and creates new products and processes across the chain.
Regulação e Suporte Governamental e Associativo (Regulation and Governmental and Associative Support): This layer provides the legal framework, standards, and support structures that influence all stages of the value chain.

Identification and description of segments for each step of the value chain.¶

Insumos para Produção Agropecuária:
- Segments: Seeds and genetics, Fertilizers and correctives, Pesticides and crop protection, Agricultural machinery and equipment, Animal nutrition and health (feed, vaccines, medicines), Technology and software for precision agriculture.
- Types of Players: Manufacturers of agricultural inputs, Distributors of inputs, Technology providers, Research institutions.
- Main Activities: Research and development of new inputs, Manufacturing, Importation, Distribution and sale to rural producers, Technical assistance.
- Examples of key players with detailed profiles: Detailed profiles of key players in this specific segment were not extensively available in the provided search results.
Produção Agropecuária:
- Segments: Grains (Soy, Corn, Wheat, Rice, Beans), Oilseeds, Meats (Beef, Poultry, Swine), Fruits, Vegetables, Dairy, Eggs, Sugarcane, Coffee, Cocoa, Forestry, Fishing.
- Types of Players: Small, medium, and large rural producers; Agricultural cooperatives; Livestock farms; Fishing operations; Forestry companies.
- Main Activities: Soil preparation, Planting, Cultivation, Harvesting, Animal breeding, Feeding and health management, Extraction (forestry, fishing), Basic processing (cleaning, sorting).
- Examples of key players with detailed profiles: Detailed profiles of specific key players (individual farms or cooperatives) were not available in the provided search results.
Processamento Industrial de Alimentos:
- Segments: Meat processing and products, Dairy products, Grains and cereals processing, Sugar and derivados, Oils and fats, Juices and vegetable preparations, Baked goods and pasta, Processed fruits and vegetables, Ready-to-eat meals, Snacks, Confectionery, Beverages (non-alcoholic).
- Types of Players: Multinational food corporations, Large national food companies, Medium and small-sized food processors, Cooperatives with processing units.
- Main Activities: Receiving and inspecting raw materials, Cleaning and preparation, Transformation processes (milling, cooking, drying, fermenting, pasteurizing, UHT processing), Mixing and formulating ingredients, Quality control, Packaging, Storage of finished goods.
- Examples of key players with detailed profiles: Nestlé, Danone, Coca-Cola, and Pepsico are mentioned as major global players with a presence in Brazil.
Produção de Embalagens:
- Segments: Plastic packaging (flexible and rigid), Paper and cardboard packaging, Metal packaging (cans), Glass packaging.
- Types of Players: Packaging manufacturers specializing in different materials, Suppliers of packaging raw materials.
- Main Activities: Design and development of packaging solutions, Manufacturing processes (molding, printing, forming), Quality control, Production of sustainable and recyclable packaging options.
- Examples of key players with detailed profiles: Specific examples of key packaging players in Brazil were not provided in detail in the search results.
Distribuição e Logística:
- Segments: Wholesale (cash & carry, specialized distributors), Logistics operators, Transportation companies (road, rail, waterway), Storage and warehousing providers, Food service distributors.
- Types of Players: Wholesalers, Distributors, Logistics companies, Food service suppliers.
- Main Activities: Inventory management, Warehousing and storage, Order picking and fulfillment, Transportation of goods, Route optimization, Cold chain management, Export and import logistics.
- Examples of key players with detailed profiles: Detailed profiles of specific key players in food distribution and logistics were not extensively available in the provided search results.
Comercialização/Varejo:
- Segments: Supermarkets, Hipermarkets, Atacarejos (Cash & Carry), Convenience stores, Local markets andícias, Specialized food stores (butchers, bakeries), E-commerce platforms, Food service establishments (restaurants, bars, cafeterias, collective feeding).
- Types of Players: Large retail chains, Regional supermarket networks, Independent grocery stores, Online retailers, Restaurants and food service operators.
- Main Activities: Purchasing from distributors/manufacturers, Inventory management, Merchandising and display, Pricing and promotions, Customer service, Sales (in-store and online), Food preparation and service (in food service).
- Examples of key players with detailed profiles: Carrefour is mentioned as an example in the hypermarket segment. Detailed profiles of other key players in food retail were not extensively available.
Consumo:
- Segments: Individual consumers, Households, Food service consumers (diners, patrons).
- Types of Players: General public, Businesses (restaurants, hotels, institutions).
- Main Activities: Purchasing food products, Preparing meals, Consuming food.
Pesquisa e Desenvolvimento (R&D) e Inovação:
- Segments: Food science and technology, Nutritional science, Process engineering, Packaging innovation, Sustainability research.
- Types of Players: Food companies (internal R&D departments), Research institutions, Universities, Technology startups.
- Main Activities: Developing new food products and formulations, Improving processing techniques, Enhancing food safety and quality, Creating sustainable packaging solutions, Researching consumer trends.
Regulação e Suporte Governamental e Associativo:
- Segments: Food safety and sanitation, Environmental regulations, Agricultural policy, Trade and export promotion, Industry representation and advocacy.
- Types of Players: Governmental bodies (Ministry of Agriculture, ANVISA, Environmental agencies), Industry associations (ABIA, CNA), Research and Embrapa institutes.
- Main Activities: Establishing and enforcing food safety and quality standards, Developing environmental regulations (e.g., packaging waste), Providing financial support and incentives, Negotiating trade agreements, Representing the interests of the industry.

Show estimates of volumes and sizes of each step in the value chain.¶

Overall Food Industry (Includes Packaged Foods):
- Faturamento (Revenue): R$ 1.277 trillion in 2024.
- Contribution to GDP: 10.8% in 2024.
- Production Volume: 283 million tons in 2024.
- Direct Formal Employment: 2.075 million jobs. The entire chain employs 10.4 million people.
- Investments by the industry: Approximately R$ 40 billion in 2024, with R$ 24.9 billion in innovation and R$ 13.80 billion in M&A. The industry planned R$ 120 billion in investments for 2023-2026, with R$ 74.7 billion invested in 2023 and 2024.
- Exports of industrialized food: US$ 66.3 billion in 2024, a 6.6% increase from the previous year. Brazil is the world's largest exporter of industrialized food in volume. Volume exported reached 80.3 million tons in 2024.
- Domestic Market Share: 72% of the total faturamento (R$ 918 billion in 2024).
Produção Agropecuária:
- Grain harvest estimate for 2024/25: 330.3 million tons.
- Percentage of agropecuária production processed by the industry: 62%.
Processamento Industrial de Alimentos:
- Faturamento: Included in the overall food industry faturamento (R$ 1.277 trillion in 2024).
- Volume Processed: 283 million tons in 2024.
- Key Segments by Revenue (2016 data, more recent not available): Meat derivatives (28%), Coffee, tea, and cereals processing (14%), Dairy (10%), Oils and fats (10%), Sugar (10%).
Produção de Embalagens:
- Market Size: Estimated at US$ 36.98 billion in 2024. Expected to reach US$ 45.43 billion by 2029.
Distribuição e Logística:
- No specific overall market size for food distribution was found in the provided results. Wholesale of food products is included within the expanded retail figures.
Comercialização/Varejo:
- Share of retail index (hypermarkets, supermarkets, food products, beverages, and tobacco): 55.2%.
- Growth in food retail (nominal): 8.8% in 2024.
- Food Service Market Share (of industry domestic sales): 27%.
- Food Service Growth (nominal): 10.4% in 2024.

Value Chain Summary Table¶

Value Chain Step	Main Activities	Key Segments	Types of Players	Estimates of Volumes and Sizes (2024)
Insumos para Produção Agropecuária	R&D, Manufacturing, Importation, Distribution, Technical assistance.	Seeds, Fertilizers, Pesticides, Machinery, Animal Health & Nutrition, Technology.	Manufacturers, Distributors, Technology Providers, Research Institutions.	Data not specifically detailed for this step in the provided results.
Produção Agropecuária	Planting, Cultivation, Harvesting, Animal breeding/raising, Extraction, Basic processing.	Grains, Meats, Fruits, Vegetables, Dairy, Eggs, Sugarcane, Coffee, Cocoa, Forestry, Fishing.	Rural producers (small, medium, large), Cooperatives, Farms.	Grain harvest (2024/25 estimate): 330.3 million tons. Processes 62% of agropecuária production.
Processamento Industrial de Alimentos	Raw material reception/inspection, Cleaning, Transformation (milling, cooking, pasteurizing), Mixing, Packaging.	Meat, Dairy, Grains/Cereals, Sugar, Oils/Fats, Juices, Baked Goods, Ready Meals, Snacks, Confectionery, Beverages.	Multinational/National food companies, Small/Medium processors, Cooperatives.	Faturamento: R$ 1.277 trillion (part of overall food industry). Production Volume: 283 million tons. Exports: US$ 66.3 billion. Domestic Market: R$ 918 billion.
Produção de Embalagens	Design, Manufacturing (molding, printing), Quality control, Sustainable options development.	Plastic (flexible/rigid), Paper/Cardboard, Metal, Glass.	Packaging manufacturers, Raw material suppliers.	Market Size: US$ 36.98 billion.
Distribuição e Logística	Inventory management, Warehousing, Transportation, Order fulfillment, Cold chain management, Export/Import.	Wholesale, Logistics operators, Transportation companies, Storage providers, Food Service Distributors.	Wholesalers, Distributors, Logistics companies, Food service suppliers.	Wholesale food included in expanded retail. No specific overall market size found.
Comercialização/Varejo	Purchasing, Inventory management, Merchandising, Pricing, Customer service, Sales (in-store/online), Food prep.	Supermarkets, Hipermarkets, Atacarejos, Convenience stores, Local markets, Specialized stores, E-commerce, Food Service.	Retail chains (large/regional), Independent stores, Online retailers, Restaurants.	Food Retail Growth (nominal): 8.8%. Food Service Share (domestic): 27%. Food Service Growth (nominal): 10.4%. Food retail share of general index: 55.2%.
Consumo	Purchasing, Meal preparation, Consumption.	Individual consumers, Households, Food service consumers.	General public, Businesses (food service).	Not directly quantifiable in monetary or volume terms within the provided data.
Pesquisa e Desenvolvimento (R&D) e Inovação	Developing new products/processes, Improving safety/quality, Sustainable solutions, Consumer trend research.	Food science, Nutrition, Process engineering, Packaging innovation, Sustainability.	Food companies (R&D), Research institutions, Universities, Startups.	Industry Investment in Innovation (part of total R$ 40 billion in 2024): R$ 24.9 billion.
Regulação e Suporte Governamental/Associativo	Establishing/Enforcing standards, Environmental regulation, Policy making, Trade negotiation, Industry advocacy.	Food safety, Environment, Agriculture, Trade.	Governmental bodies, Industry associations.	Influences all steps; not directly quantifiable in monetary or volume terms.

Examples of Main Players¶

Based on the provided search results, specific detailed profiles for key players across each distinct step of the value chain are limited. However, some major players and representative bodies are mentioned:

Processamento Industrial de Alimentos:
- Nestlé: A large multinational food and beverage company with a significant presence and manufacturing operations in Brazil. Mentioned as one of the major global players in the industry.
- Danone: Another global food company noted as a major player in the industry with operations in Brazil.
- Coca-Cola and Pepsico: Primarily known for beverages, they are also significant players in the broader packaged food and beverage industry globally and in Brazil. Pepsico is mentioned in the context of packaging sustainability initiatives.
- ABIA (Associação Brasileira da Indústria de Alimentos): The main industry association representing the Brazilian food industry. They provide significant data and insights on the sector's performance, investments, and challenges. While not a commercial player, ABIA is a key entity in the industry's support and representation layer.
Produção Agropecuária:
- While specific large farms or cooperatives aren't detailed, Brazil's agricultural production is characterized by a mix of small, medium, and large producers. The industry processes a significant portion of what is produced in the countryside.
Comercialização/Varejo:
- Carrefour: Mentioned as an example of a hypermarket in the retail segment. Large retail chains like Carrefour are key players in distributing packaged foods to consumers.

Due to the limitations of the provided search results regarding detailed profiles and case studies for a wide range of players across all value chain steps, a more exhaustive list with detailed information for each segment is not possible based solely on this data.

Volumes and Sizes¶

The Brazilian Consumer Packaged Foods industry and its related value chain steps demonstrate significant volumes and sizes based on the provided 2023 and 2024 data:

Overall Food Industry Faturamento (2024): R$ 1.277 trillion.
- Market Share in GDP: 10.8%.
- Domestic Market Faturamento (2024): R$ 918 billion (72% of total).
- Export Revenue (2024): US$ 66.3 billion (28% of total faturamento). This represents a 6.6% increase in value compared to the previous year.
- Export Volume (2024): 80.3 million tons. Brazil is the world leader in exporting industrialized food by volume.
Production Volume (2024): 283 million tons of food.
Agricultural Production: The 2024/25 grain harvest is estimated at a record 330.3 million tons. The food industry processes 62% of the total agricultural and livestock output.
Packaging Market Size (2024): Estimated at US$ 36.98 billion.
Retail Sector (Hypermarkets, Supermarkets, Food, Beverages, Tobacco): Accounts for 55.2% of the general retail index.
- Food Retail Growth (nominal, 2024): 8.8%.
Food Service Market Share (of industry domestic sales): 27% (equivalent to R$173.3 billion in 2022, more recent value not available).
- Food Service Growth (nominal, 2024): 10.4%.
Employment: The food industry directly employs 2.075 million formal workers, and the entire production chain involves 10.4 million workers.

Detailed market shares for individual players within each segment were not consistently available across the provided search results.

References¶

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Exportações impulsionam crescimento da indústria de alimentos no 1º semestre de 2024
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Faturamento da indústria de alimentos atinge R$ 1,2 tri em 2024, diz Abia | CNN Brasil
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