Consumer Packaged Foods in Brazil Current Demand Behavior Analysis¶
Demand Behavior¶
The demand for Consumer Packaged Foods (CPF) in Brazil is driven by a diverse customer base, segmented into Business-to-Consumer (B2C) and Business-to-Business (B2B categories based on the "Consumo" step of the value chain.
The B2C segment primarily comprises individual consumers within Households across Brazil, representing the majority of the country's population of 215 million inhabitants. These consumers purchase packaged food products through various retail channels for consumption at home. The B2C segment also includes On-premise diners who consume packaged foods within food service establishments. While their direct transaction is with the food service provider, they are the final individual consumers of the packaged food items utilized by these establishments.
The B2B segment consists of Institutional consumers, such as schools, hospitals, and corporate cafeterias. These entities purchase packaged food products, often in bulk, for collective consumption within their facilities, serving students, patients, or employees. They represent a significant portion of the demand channeled through the food service sector.
Evaluating the growth or decline in the number of customers requires examining market performance indicators. The Brazilian food industry, which includes CPF, demonstrated robust growth in 2024. The total revenue reached R$ 1.277 trillion in 2024, representing a 10% growth. The domestic market alone accounted for R$ 918 billion of this revenue. This overall growth in industry revenue strongly suggests an increase in total demand, which can be attributed to either a growing number of consumers, increased consumption per capita, or a combination of both.
More specifically, the retail sector, a primary channel for B2C customers (households), saw an 8.8% nominal growth in food retail sales in 2024. This indicates that individual consumer purchases of packaged foods through retail channels are increasing. The food service sector, which serves both on-premise diners (B2C) and institutional consumers (B2B), also experienced significant growth, with a 10.4% nominal increase in sales in 2024. This growth in the food service sector points towards an expansion in demand from both individuals consuming outside the home and institutions purchasing for collective needs.
Furthermore, the overall food production volume in Brazil reached 283 million tons in 2024, reflecting the industry's response to growing demand. The entire food production chain, including the CPF industry, employed 10.4 million workers in 2024, with the industry itself directly employing 2.075 million formal workers, indicating a vibrant and expanding sector likely driven by increasing consumer and institutional demand.
While precise figures on the absolute number of individual and business customers (e.g., number of households purchasing CPF, number of institutions served) are not explicitly detailed as counts in the provided reports, the consistent and significant nominal growth rates in overall industry revenue (10%), domestic market sales, food retail sales (8.8%), and food service sales (10.4%) in 2024 are strong indicators of a growing customer base and/or increased per-customer consumption. The data suggests that the number of customers across both B2C and B2B segments is growing, driving the expansion of the CPF market in Brazil.
| Customer Segment | Indicator of Growth/Decline | 2024 Trend | Notes |
|---|---|---|---|
| B2C (Households) | Food Retail Sales Growth (Nominal) | Growth (8.8%) | Reflects increasing purchasing by individual consumers at retail. |
| B2C (On-premise diners) & B2B (Institutional) | Food Service Sales Growth (Nominal) | Growth (10.4%) | Indicates increased consumption in restaurants, cafeterias, etc. |
| Overall Customer Base (B2C + B2B) | Total Food Industry Revenue Growth (Nominal) | Growth (10%) | Comprehensive indicator of increasing demand across all customer types. |
| Overall Customer Base (B2C + B2B) | Domestic Market Revenue Growth (Nominal) | Growth | Reflects increasing sales within Brazil. |
| Overall Customer Base (B2C + B2B) | Food Production Volume | High and Stable | Industry producing more to meet demand. |
| Overall Chain Employment | Total number of workers in the production chain | Growth (10.4M) | Suggests expanding activity driven by demand. |
| Direct Industry Employment | Total number of formal workers in the food industry | Growth (2.075M) | Supports the view of an expanding industry serving growing demand. |
References¶
- Agência Brasil. “Faturamento da indústria de alimentos cresce 10% em 2024.” 2025. https://agenciabrasil.ebc.com.br/economia/noticia/2025-02/faturamento-industria-alimentos-2024
- ABIA – Associação Brasileira da Indústria de Alimentos. “Números do Setor 2024.” https://abia.org.br/numeros-do-setor
- CNN Brasil. “Indústria de alimentos atinge R$ 1,2 trilhão em 2024, diz ABIA.” 2025. https://www.cnnbrasil.com.br/business/industria-de-alimentos-atinge-r-12-trilhao-em-2024
- Exame. “Indústria de alimentos movimentou quase R$ 1,3 trilhão em 2024.” https://exame.com/economia/industria-alimentos-13-trilhao-2024
- Companhia Nacional de Abastecimento (CONAB). “Acompanhamento de Safra – Grãos 2024/25.” https://www.conab.gov.br/info-agro/safras
- Mordor Intelligence. “Brazil Packaging Market – Growth, Trends, Forecasts (2024-2029).” https://www.mordorintelligence.com/industry-reports/brazil-packaging-market
- Instituto Brasileiro de Geografia e Estatística (IBGE). “Pesquisa Mensal de Comércio: abril 2025.” https://www.ibge.gov.br/indicadores
- Sebrae. “Pesquisa Setorial – Alimentação Fora do Lar 2024.” https://www.sebrae.com.br/sites/PortalSebrae/estudos-pesquisas