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Key Players in the Cosmetics Industry in Brazil.

Key Players Table

Detailed profile Relevant context information Estimates of volumes Estimates of revenue
Grupo Boticário
Major Brazilian beauty group founded in 1977. Operates a multi-channel and multi-brand strategy.		 Owns 14 different businesses, including well-known brands like O Boticário, Eudora, Quem Disse Berenice?, Vult, and Truss Professional. Investing R$ 4.2 billion between 2023 and 2027 to increase industrial and logistics capacity, including a new large factory in Minas Gerais. Claims market leadership in the Brazilian beauty market, including perfumery. Uses a multi-channel approach encompassing physical stores, direct sales (Espaços do Revendedor), and e-commerce (Beleza na Web). Launched Beautybox, a major loyalty program. Produced 800 million pieces annually with partner factories. New factory planned with maximum capacity of 1 billion pieces per year. Reported R$ 30.8 billion in 2023 sales, with a growth of 30.5% from 2022. Projected R$ 36.9 billion in revenue for 2024 (faturamento). Reported R$ 35.7 billion in sales for 2024, a 19% growth. GMV projected to reach R$ 50 billion by 2028.
Natura &Co (Brazil Operations - Natura and Avon)
Brazilian multinational cosmetics group with a strong presence in direct sales. The group includes the Natura and Avon brands in Brazil.		 Natura is a well-established Brazilian brand with a focus on sustainability and natural ingredients. Avon, acquired by Natura, is a global direct selling icon. The group is undergoing restructuring, including supporting Avon Products Inc.'s voluntary restructuring in the US (Chapter 11), which impacted consolidated results. Natura brand is considered the leader in the fragrance segment in Brazilian households by some data. Has a large network of consultants/representatives for direct sales, historically a key channel in Brazil. The Natura Crer Para Ver program is a significant social initiative. Volumes not specified for Brazil operations in the snippets, but operates through a large consultant network. Natura Crer Para Ver line sold products generating R$ 45.7 million in profit in 2023, impacting 3.7 million students and over 350,000 consultants. Consolidated net revenue for the group reached R$ 7.7 billion in Q4 2024, showing a 63.1% growth in BRL (16.1% in constant currency). In Q3 2024, consolidated net revenue was R$ 6.0 billion. Natura in Brazil grew 21.1% in Q4 2024. Avon CFT in Brazil had stable performance in Q4 2024. Consolidated group registered a net loss of R$ 8.929 billion in 2024, compared to a profit in 2023, impacted by non-operational adjustments related to restructuring. Precise total Brazil cosmetics revenue for 2024 is not available, but market position and segment growth indicate it is a major player.
L'Oréal Brazil
Brazilian subsidiary of the French global beauty giant. Operates across various segments including mass market, luxury, professional, and dermocosmetics.		 Manages a portfolio of 37 global brands in Brazil, including L'Oréal Paris, Garnier, La Roche-Posay, Vichy, CeraVe, Maybelline, Niely, and Colorama. Views Brazil as a significant market and a "laboratory" for product development due to the diversity of hair and skin types and demanding consumers. Has been growing significantly in Brazil, doubling revenue between 2019 and 2023. Invests in innovation in the country. Ranked first in non-medicine sales in the pharmacy channel in Brazil. Volume data not available. Global revenue was €43.48 billion in 2024. Grew 18% in Brazil in 2023. Ranked first in non-medicine sales in Brazilian pharmacies with R$ 3.3 billion in sales as of MAT October 2024. Total Brazil revenue is likely significantly higher than pharmacy sales.
Procter & Gamble (P&G) Brazil (Beauty/Personal Care)
Brazilian subsidiary of the multinational consumer goods corporation. Has a significant portfolio including beauty and personal care brands.		 Global company with brands across various categories. Relevant brands in beauty and personal care include Head & Shoulders, Pantene, Gillette, Oral-B, and others. Ranked third in non-medicine sales in the pharmacy channel in Brazil, though this includes categories like diapers (Pampers). Volume data not available. Global revenue was approximately US$ 84.04 billion in 2024 and US$ 82.01 billion in 2023. Ranked third in non-medicine sales in Brazilian pharmacies with R$ 3.1 billion in sales as of MAT October 2024. Total beauty/personal care revenue in Brazil is not specified but is expected to be substantial given its market presence and pharmacy sales performance.
Unilever Brazil (Personal Care/Beauty)
Brazilian subsidiary of the British multinational consumer goods company. Operates across several segments, with a strong presence in personal care and beauty.		 Has been in Brazil for 95 years with 40 brands. Key beauty and personal care brands include Dove, Rexona, and Sunsilk. Growing demand for its beauty products contributed to record global sales in 2024. The personal care division globally is valued at nearly €13.6 billion. Ranked fourth in non-medicine sales in the pharmacy channel in Brazil. Recently acquired the skincare brand Wild globally. Volume data not available. Global turnover reached €60.8 billion in 2024, a 4.2% increase. Sales in beauty and well-being increased by 6.5%, and personal care grew by 5.2% globally in 2024. Ranked fourth in non-medicine sales in Brazilian pharmacies with R$ 2.7 billion in sales as of MAT October 2024. Total beauty/personal care revenue in Brazil is not specified but is expected to be significant.
Skala Cosméticos
Brazilian cosmetics company specializing in haircare and vegan products.		 Known for its affordable and 100% vegan hair products. Almost 90% of its product portfolio is in haircare. Acquired a majority stake by private equity firm Advent International in February 2024, signaling plans for expansion, including internationally. Has 155 products in its portfolio. Specific volume data not available. Registered a faturamento close to R$ 1 billion in 2023.
Hinode Group
Brazilian direct selling company in the beauty and personal care sector.		 Founded in 1988, operates primarily through a direct sales and multi-level marketing model with over 600,000 consultants. Present in 8 countries, with about 90% of its revenue coming from Brazil. Targeting the Gen Z demographic with new product launches and marketing strategies. Partnered with Gusttavo Lima to commercialize his fragrance and cosmetics brand in its catalog. 95% of faturamento comes from its B2B model (sales to consultants/franchisees). Sold 18 million units of products in 2023. Has a network of 250 franchises in Brazil. Registered a faturamento of R$ 747 million in 2023. Annual revenue is approximately R$ 750 million. This implies around R$ 670-675 million from Brazil in 2023. Generated R$ 951 million in income for consultants and franchisees in 2023.
Jequiti
Brazilian cosmetics company part of Grupo Silvio Santos, primarily operating through direct sales. Recently acquired by Cimed.		 Famous for its celebrity-endorsed products and strong association with the SBT television channel. Operates a direct sales model with a network of around 260,000 consultants. Was acquired by Cimed, a major pharmaceutical company, for approximately R$ 450 million, a deal expected to close in 2024. The acquisition aims to expand Cimed's presence in cosmetics, particularly in direct sales of perfumes and makeup. Plans to expand its presence in physical retail with the first store opening in 2024 and a goal of reaching over 20,000 points of sale by 2029. Expanding its product portfolio beyond perfumery into categories like skincare. Has a network of about 260,000 consultants. Portfolio of over 300 items, updated frequently. Registered revenues exceeding R$ 466 million in 2023. Projected faturamento of R$ 410 million for 2024. Aims to reach R$ 1 billion in sales by 2029.

Note: Identifying a complete top 10 list based solely on precise total cosmetics revenue figures for Brazil in 2024/2025 across all players from the provided snippets was not possible. The table above includes the most significant players with available revenue data or strong market indicators from the sources, ordered by the best available revenue proxy.

References

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  • Conheça a fórmula do crescimento do Boticário, segundo o CEO Fernando Modé. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAI_GslSlsVfrm4XUA7mPJidf0xpJ-vU15lMh4J-PwFKYfBWxFCeX9wVYI8DN9qfaVkKeW3FCdZAM50_dsrLdgskpbdQ2FOQ7M9DbiLobOZkSgken2Ldr3AFE7dcKMnyeZO5qcgIuPXSE1BTri5QlEe899sQ0fFdsp0KF4HA9Yfq4A4rAx26DSRrZsh55WqKfufJjxWxQ_rI6pVUZYGo
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  • Natura Crer Para Ver arrecadou mais de R$ 45 milhões em 2023 - Cosmetics Online. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAJXq6oVS6gBY1DHw0bWjCq9bHlecqRyPfe27KkqFuCwwFN7zo7MFis3QNhWhzCFJ661zxlMGQjEWgCMBiaOhHshrXSgtd4sIsZsylykAfLGYQAlJu7koJc-ZQQZTXdSxvnIxN799NA_RHNFQcNn9bsVyMBkgU345fn283pJYokQ9A8LIzmBV1TrjZ3U1ym8SJzx9_oC28yeZD-2RQJCs7vevT8YExMJ6bIHlrnk0eo7JtJvv-BRscxyRCrlQzL4Z4I9K6iE1ODV
  • Jequiti aposta em loja física e ampliação de portfólio para acelerar expansão - Investe SP. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqALCmxOO1f4r8rmMFkgCQvKI9KxhpXwPpfTL2ZRi2qw1HLu6s25o_YkPhHGtp3B2C80PjQoZp1WsDjAi6esIrYtRZHkmkz3M6NtRkRrOLO8AbLAEIweIDyV2qDykWcBbwRygNLbIp7r0qOVdoIsFSbFpv2hVPwKvqIzEVY6F8GPeP1cNiur_KQePjxEOMDw26eM_3T0QWTelBDsvDDbKHNmqV3nk5cVGjL1b9g==
  • Mercado de beleza de prestígio deve seguir em alta no Brasil em 2024 - Brazil Beauty News. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAKXWUJlr-rBJIDCy_Ti1kEJV_3ubJGDXUPftTsChYQbAWPnR8FhqHCu71srXFysjzQ5c9cfLiDrnbcsgcIxPI4UTiViXfhHBfoV9zf5sTX_cNDyLoEVwAzZXXV_4DX-eQy5VJWPqvQCyT9-d8U98uYKMwUUqmZmxkON1YmxIXLYkXBC2PUt_tF6Qg==
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  • Natura (NTCO3) tem alta de 199% no prejuízo do 4T23 - Suno. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAKfGUBpzFqs1MO6tXALpDwBQVwDoO1GBd7zwbbN8ch-jl7nyMaFVB_lQRpMmyIVsFMUxXH89YFDs1cOUs_3UwWNPoIr-YBO6w1GLd_pB4tEtLaGr_PFmnhh2pon0ri_wuydIqhUPd96DheWlnZC5kUXdGX5Td_NVqspnpI=
  • Os campeões de venda de não medicamentos nas farmácias - Abradilan. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAJCs47skH6aPjqYfZ3bsuoFWmt0I3U1XIyIQwmJ80xotHpn6gIAv9ItlVr_-1TY3XOUb6fSCwgaCZV1sHAbksgAg-kbe-PKiUeYu8siLWyNeFNK4y2whAcfhreJqCZw1Pn4TSu76UZYy8lCuIAv12edNl_mqqk7MANfG2Mhg0T2BqKUuSM2nrwVdnguyUyX6QPYS4KD
  • Os 50 fabricantes de higiene e beleza que mais faturam nas farmácias - Sincofarma SP. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAJZC2fLR2o-K9zT5cEMeS2XGJDnwAMU_Emjo1lFSjjSACyowG_VBA7Ao5cn_ltBQInIlXD6kwRRuDRrPyobwwh3bw-uwjfXPr-2kSkuZrKUT42IgNQn2n-E3_5WOF3HrwEee_AttzNnCw8wquAhHLeiZwWQU-5UM8z6UTcRgYdzNCTTQShec6A-PgulAkhlkCedfY7URGYhFnQnTDsKxjsfMMU=
  • Nova era de Vult projeta dobrar de tamanho em 2023 - Revista Live Marketing. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAIPrcMDghdqJW62LBcluQ1vA49kGWrm2Meshnafop4Luc4nh6UV72-_Y5Xbzt-6FiN1vEa3mF_SpNGH6BoWUh_K7NVZW3c916pqmr9326O0KM4DmpnODK7TGXY4hXG9MYIPLqw9lWFh59K07o8PvCjC67crebY30Xjn00lut8ca2OUJwhG6pJWXv5blgVY=
  • Boticário lidera mercado de beleza com aumento de 20% nas vendas em 2024 - N3 News. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAK0G3P6WAytfRaY_IpGdfmTCGx2xpmqE6YrMBg0RdUQdJ0FQEDKYbSU8OzCE259iURm07FGN2q7YEw13EyeelYDChnxTsgfH57BHINnEV2mwNOaqZ5fEpsH17jSV7t-XQV8K2h2Imy53lYqTgquJB7nm43nzMcDDMhOhth6K75aaiizl_GscRReo015eLcynoApkRUiyJkRVgrPH-I=
  • Beleza masculina vai alcançar US$ 78,6 bilhões em 2023 - Forbes. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAJP7NAP_Bnl4Th0gsD5QkG3pah351kNaaR_jtYch4Gg0JgT68GiPNjFBkXR38t0GIv_atKng4GASwH9OwTsVhrMlDsTFJY_zHJlaJQY7IMu7NVNnQfoHt-BgwqBAKdYa2Jh6txTMcIFNLVVIkoYgIvDc1vwrugAvKgzrjKuyRgsG5CKz1iNT7gwdH2n_qta1ZWuK3Y=
  • Hinode alcança taxa de conversão de mais de 20% nas compras online - TI Inside. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqALYcG95NbOcIEhbhZ-OdElyzZY20F9YgvCDaTy9nZbWexhdtd3HtWsr8e4Z3FB0TC5Gpxoq6Z9Rpj9aVzw3-9fX6wepdZnvicLJWLq_A3r1vl1xlNXdbSSEbizlQBjjWik6jpqTMzm0ov4MKUv6VR4dZ1fJNDrX0jAUox1XlkZQFCMz0wV8rhzkY61EMj_bX-E2axBCypYpH7WbBQ==
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