Construction in Brazil Current Demand Behavior Analysis¶
Demand Behavior¶
The current demand behavior in the Brazilian construction industry is characterized by distinct trends across its Business-to-Consumer (B2C) and Business-to-Business (B2B) segments. Based on information from 2024 and projections for 2025, the overall picture indicates a growing demand from both types of consumers, reflecting the sector's positive performance and its significant contribution to the national economy.
Detailed report on the number of individual and business consumers.¶
The final customers of the Brazilian construction industry are broadly categorized into B2C and B2B segments.
Individual Consumers (B2C): This category primarily includes individuals and families purchasing residential properties and individual consumers buying materials or hiring services for renovations and repairs. * Residential Property Buyers: The number of individual consumers acquiring new homes saw significant growth in 2024. Sales of new apartments increased by 20.9% in 2024 compared to 2023. In terms of volume, 400,547 new units were sold in 2024. This segment includes buyers across various income levels, with programs like Minha Casa Minha Vida playing a crucial role in enabling access for low- to middle-income families, served by developers specializing in affordable housing. * Consumers of Materials and Services for Renovation: Individual consumers undertaking renovations or DIY projects represent a substantial market for construction materials retailers and maintenance service providers. The retail sector for construction materials experienced a 5% growth from January to October 2024, indicating robust demand from this segment. While a precise number of individual customers engaged in these activities is not provided, the growth in retail sales suggests an increasing volume of individual transactions and potentially a growing number of consumers undertaking such projects. The renovation market overall is estimated to be significant, demanding around R$ 32 billion annually.
Business Consumers (B2B): This category encompasses companies requiring commercial or industrial facilities, public entities commissioning infrastructure projects, large corporations building their own facilities, and condominium associations or companies needing maintenance and renovation services for existing properties. * Businesses and Public Entities Commissioning New Construction: Demand from this segment is reflected in the overall activity and growth of the construction sector, particularly in building construction (commercial and industrial) and infrastructure works ("construção pesada"). The sector as a whole grew by 4.3% in 2024 and is projected to grow between 2.3% and 3% in 2025. This growth is directly driven by new projects commissioned by businesses and the public sector. The scale of B2B demand for new construction is substantial, with building construction and infrastructure works accounting for R$ 186.1 billion and R$ 147.8 billion, respectively, of the total value of construction activities in 2022. The volume of construction activity by large companies, primarily serving B2B demand for larger projects, is significant, with the top 100 companies having over 57.7 million square meters actively under construction in 2024. * Businesses and Associations Requiring Maintenance and Renovation: Condominium associations and companies needing maintenance, repair, or renovation services for their properties constitute a notable B2B segment. The renovation and retrofit market has shown growth, including during recent periods, indicating sustained demand from businesses and property administrators seeking to maintain or upgrade their assets. While the exact number of businesses or associations is not specified, the existence of large service networks like Master House Manutenção e Reformas points to a widespread need for these services among non-individual property owners.
In summary, the number of both individual and business consumers driving demand in the Brazilian construction industry is substantial and, based on recent data, appears to be growing.
Table showing the growth/decline in the number of customers.¶
While direct counts of "customers" are not available in the provided data, several indicators reflect the growth or decline in demand driven by these customer segments in 2024:
| Customer Segment Indicator | Metric | Period | Trend | Data / Source |
|---|---|---|---|---|
| Individual Consumers (B2C) | New Apartment Sales Growth (%) | 2024 vs 2023 | Growth | +20.9% |
| Individual Consumers (B2C) | New Apartment Units Sold | 2024 | Volume | 400,547 units |
| Individual Consumers (B2C) | Retail Construction Materials Sales Growth | Jan-Oct 2024 | Growth | +5% |
| Business Consumers (B2B) | Overall Construction Sector Growth (GDP) | 2024 | Growth | +4.3% |
| Business Consumers (B2B) | Projected Overall Construction Growth (GDP) | 2025 | Growth | +2.3% to +3% |
| Business Consumers (B2B) | Constructed Area by Top 100 Companies | 2024 | High Vol | > 57.7 million m² actively under construction |
| Business Consumers (B2B) | Value of Building Construction Activities | 2022 | High Vol | R$ 186.1 billion |
| Business Consumers (B2B) | Value of Infrastructure Works Activities | 2022 | High Vol | R$ 147.8 billion |
| Business Consumers (B2B) | Renovation Market Size | Annual | High Vol | R$ 32 billion (estimated) |
| Business Consumers (B2B) | Reform and Retrofit Market Trend | Recent Years | Growth | Grew during the pandemic |
The available data for 2024 strongly indicates a positive trend for both individual and business consumers, with key metrics showing growth in sales, overall sector activity, and specific market segments like retail materials and potentially renovation services.
References¶
- CBIC projeta crescimento de 4,1% para a construção civil em 2024, mas desafios persistem para 2025 - CBIC – Câmara Brasileira da Industria da Construção. (https://cbic.org.br/cbic-projeta-crescimento-de-4-1-para-a-construcao-civil-em-2024-mas-desafios-persistem-para-2025/)
- Projeções indicam crescimento de 2,5% do varejo da construção civil em 2025 - ANAMACO. (https://www.anamaco.com.br/projecoes-indica-crescimento-de-25-do-varejo-da-construcao-civil-em-2025)
- Números do Setor Cerâmico - Anfacer. (https://www.anfacer.org.br/numeros-do-setor-ceramico)
- Construção civil cresce 4,3% em 2024 e impulsiona economia nacional - CBIC – Câmara Brasileira da Industria da Construção. (https://cbic.org.br/construcao-civil-cresce-4-3-em-2024-e-impulsiona-economia-nacional/)
- Ranking INTEC 2025 divulga lista das 100 maiores construtoras do Brasil - Abrainc. (https://abrainc.org.br/noticias/ranking-intec-2025-divulga-lista-das-100-maiores-construtoras-do-brasil/)
- Mercado de capitais supera poupança no financiamento imobiliário (Valor Econômico). (https://www.abrainc.org.br/imprensa/mercado-de-capitais-supera-poupanca-no-financiamento-imobiliario-valor-economico/)
- Mercado de reforma e retrofit cresce na pandemia - Usinagem Brasil. (https://usinagem-brasil.com.br/16252-mercado-de-reforma-e-retrofit-cresce-na-pandemia/)
- Mercado de reforma exige R$ 32 bilhões ao ano - Revista Grandes Construções. (https://www.grandesconstrucoes.com.br/noticia/mercado-de-reforma-exige-r-32-bilhoes-ao-ano)
- As 100 Maiores Construtoras do Brasil em 2025 – Quem são e como se destacam no mercado? - ConstruConnect. (https://www.construconnect.com.br/blog/mercado/100-maiores-construtoras-do-brasil-2025/)