Construction in Brazil Current Behavior Changes Analysis¶
Ongoing Behavior Changes¶
The Brazilian construction industry is currently experiencing several significant behavior changes driven by a combination of economic factors, technological advancements, evolving consumer preferences, and regulatory shifts. These changes are impacting relationships and demand across the value chain in 2024 and are projected to continue influencing the sector in 2025.
A key change in demand behavior is the continued strength of the residential market, particularly the affordable housing segment, significantly boosted by the Minha Casa Minha Vida (MCMV) program. Sales of new apartments saw a substantial increase of 20.9% in 2024 compared to 2023, with 400,547 units sold in 2024. The MCMV program was a major driver of this growth, with adjustments in government subsidies and incentives encouraging private sector investment in this segment. Projections for 2025 indicate a continued, though potentially more moderate, growth in the overall construction sector (2.3% to 3% GDP growth forecast), sustained by housing programs and infrastructure investments.
Beyond new construction, there is a notable and sustained demand for renovation and retrofit projects. Research in 2025 indicates that over 30% of Brazilians intend to undertake renovations in their properties, with bathrooms and bedrooms being the most common targets. This behavior reflects a consumer focus on improving comfort and functionality in existing homes, a trend that gained traction during the pandemic and persists. The retail market for construction materials, which serves this demand, saw a 5% growth from January to October 2024.
Technological adoption and digital transformation are increasingly influencing the industry's behavior. While historically slow in digitalization compared to other sectors, the construction industry is now showing increased investment in digital solutions. Technologies like Building Information Modeling (BIM), Internet of Things (IoT), Artificial Intelligence (AI), and automation are gaining traction. The government's Decree 11.888/2024 is accelerating BIM adoption in public works, aiming to improve efficiency, reduce costs, and promote sustainability. This digital shift impacts how projects are planned, executed, and managed, fostering greater integration and data utilization across the value chain.
Sustainability is another growing concern shaping behavior. There is an increasing demand for green buildings and environmentally responsible practices. Companies are investing in sustainable solutions, including the use of ecological materials and more efficient construction processes. Regulatory changes are also pushing for adherence to stricter environmental standards. This trend influences material choices, construction methods, and the design of new projects.
Challenges related to labor persist, particularly the scarcity of qualified mão de obra (labor) and rising labor costs. This bottleneck is driving interest in industrialized construction methods and automation as alternatives to traditional labor-intensive processes.
Regulatory changes, such as adjustments to the Regime Especial de Tributação (RET) through IN RFB nº 2.256/2025, are aiming to simplify bureaucratic processes for developers, potentially reducing delays in project initiation and tax collection. Despite these efforts, bureaucracy and regulatory complexity remain significant challenges affecting project timelines and costs.
The financing landscape continues to be a critical factor influencing behavior. While programs like MCMV provide vital funding, the industry remains sensitive to interest rate fluctuations, which impact the cost of credit for developers and the affordability of mortgages for buyers. However, real estate financing from sources like SBPE and FGTS remains substantial, mobilizing over R$ 300 billion. The increase in property prices observed in 2024 (7.7% average increase) may moderate in 2025, influenced by financing conditions.
Overall, the current behavior changes point to a market that is adapting to economic conditions, embracing technological innovation for efficiency and productivity, responding to evolving consumer preferences for housing and renovations, and navigating a complex regulatory and financing environment.
Impact of these Changes on the Value Chain¶
| Value Chain Step | Impact of Behavior Changes |
|---|---|
| Planejamento e Desenvolvimento | Increased demand for designs incorporating sustainable features and technologies (BIM). Greater need for accurate budgeting and scheduling due to cost pressures and financing sensitivity. Regulatory changes like RET adjustments may streamline approval processes. |
| Aquisição de Terrenos e Preparação | Continued demand for well-located land, particularly for affordable housing and urban developments driven by MCMV and population growth. Increased focus on efficient site preparation due to tighter project timelines and cost control needs. |
| Suprimentos e Logística | Growing demand for sustainable and innovative building materials. Increased importance of efficient logistics and supply chain management to mitigate the impact of price volatility and ensure timely delivery. Potential for increased adoption of digital platforms for procurement and inventory management. |
| Execução da Obra | Rising adoption of industrialized construction methods and automation to counter labor shortages and increase productivity. Greater use of technology (BIM, IoT, drones) for on-site management, quality control, and safety. Continued strong activity in residential and infrastructure construction driven by demand and investment. Focus on energy efficiency and sustainable practices during construction. |
| Financiamento e Incorporação | Sustained high demand for financing, particularly for affordable housing projects (MCMV). Sensitivity to interest rate changes impacting loan affordability and project viability. Potential for increased use of technology in sales and customer relationship management (e.g., virtual tours, personalized offers). Regulatory changes impacting taxation and compliance for developers. |
| Manutenção e Serviços Pós-Obra | Growing and consistent demand for renovation and retrofit services from both B2C and B2B customers. Increased focus on energy efficiency and sustainability upgrades in existing buildings (retrofit). Potential for increased digitalization in service management and customer interaction in this segment. |
| Regulação e Fiscalização | Pressure for streamlining bureaucratic processes and standardizing regulations. Increasing focus on enforcing technical standards related to sustainability and new technologies (e.g., BIM mandate). Need for regulatory bodies to adapt to and incorporate technological advancements in inspection and oversight. |
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