Skip to content

Banking in Argentina Final Customers Identification

Customers Categorization

Based on the value chain analysis of the banking industry in Argentina, the final customers can be categorized into two primary segments: Business-to-Business (B2B) and Business-to-Consumer (B2C).

The B2C segment primarily consists of individual customers. These individuals interact with the banking value chain across various steps, including deposit taking (savings accounts, checking accounts, time deposits), lending (personal loans, credit card financing, mortgage loans, auto loans), payment services (traditional and digital payments, including digital wallets and cards), and investment services (retail investments like mutual funds, stocks, and bonds). The text highlights specific groups within the B2C segment, such as digitally-savvy consumers, the unbanked population, younger demographics, recipients of social programs facilitated through digital wallets, individuals with limited resources, savers, borrowers, and retail investors.

The B2B segment encompasses businesses, institutions, and government entities. These customers engage with the banking value chain through corporate deposits, tailored cash management and treasury solutions, SME loans (working capital, investment loans, equipment financing), corporate loans (larger, complex credit facilities, syndicated loans, project finance, structured finance), payment services (handling large transaction volumes, merchant acquiring), investment services (corporate and institutional investments, asset management), and ancillary financial services like treasury services and trade finance. The B2B segment includes small and medium-sized enterprises (SMEs), large corporations, institutional investors (such as pension funds and insurance companies), and government entities.

Customer Characteristics and Demographics

The characteristics and demographics of the final customers in the Argentine banking sector, as described in the value chain analysis, vary significantly between the B2C and B2B segments.

B2C Customers: * Individuals: The core of the B2C segment, seeking personal financial services. * Digitally-Savvy Consumers: Increasingly utilize online and mobile banking platforms, digital wallets (like BNA+ and Cuenta DNI), and mobile payment solutions offered by both traditional banks and fintechs (like Naranja X and Ualá). They value ease of use and convenience in digital channels. * Unbanked Population: A target demographic for fintechs like Ualá and Naranja X, which aim to provide accessible digital financial services to those previously underserved by traditional banks. * Younger Demographics: Often targeted by fintechs (such as Ualá) that offer digital-first platforms and financial products tailored to their needs and preferences. * Recipients of Social Programs: Benefit from financial inclusion initiatives by state-owned banks, utilizing digital wallets (like Cuenta DNI and BNA+) for receiving payments and conducting transactions. * Individuals with Limited Resources: Historically served by institutions like Banco Ciudad and increasingly targeted by financial inclusion efforts through digital channels. * Savers: Primarily utilize deposit products like savings accounts, checking accounts, and time deposits, with preferences influenced by macroeconomic factors like inflation. * Borrowers: Individuals seeking various forms of credit, from personal loans for consumption to larger commitments like mortgage and auto loans, facing challenges related to credit risk and loan availability in the current economic climate. * Retail Investors: Individuals looking to invest their capital in products like mutual funds, stocks, and bonds, with increasing access provided by digital platforms from both traditional banks and fintechs. * Insurance Buyers: Customers who purchase insurance products (life, auto, home, etc.) often through bancassurance channels.

B2B Customers: * Businesses (SMEs and Large Corporations): Vary in size and financial needs, requiring tailored solutions for deposits, cash management, working capital, investment financing, and corporate lending. SMEs, in particular, face challenges with credit access. * Institutions: Includes entities like pension funds and insurance companies that act as institutional investors, requiring sophisticated asset management and investment services. * Government Entities: Utilize corporate banking services for deposits, payments, and potentially borrowing, also influencing the lending focus of state-owned banks. * Corporate Clients: Large businesses requiring complex financial services, including treasury management (FX, interest rate hedging, liquidity), trade finance for international operations, and sophisticated corporate lending and investment solutions. * Merchants: Businesses that accept digital payments, utilizing merchant acquiring services and payment processing solutions provided by banks and fintechs.

These customer segments, with their distinct characteristics and needs, drive the activities and shape the strategies of the various players within the Argentine banking value chain.

References:

  • Argentine Banking Sector: A comprehensive financial overview - Ranking - rankingslatam. https://rankingslatam.com/ranking-financiero-argentina/
  • Banco BBVA Argentina S.A. Announces Fourth Quarter & Fiscal Year 2024 Results. https://www.businesswire.com/news/home/20250305460260/en/Banco-BBVA-Argentina-S.A.-Announces-Fourth-Quarter-Fiscal-Year-2024-Results
  • Banco de la Nación Argentina Memoria Anual 2023. https://www.bna.com.bo/pdfs/MEMORIA%20ANUAL%202023.pdf
  • Banco de la Provincia de Buenos Aires - Wikipedia, la enciclopedia libre. https://es.wikipedia.org/wiki/Banco_de_la_Provincia_de_Buenos_Aires
  • Banco Macro (BASE:BMA) - Earnings & Revenue Performance - Simply Wall St. https://simplywall.st/stocks/ar/banks/base-bma/banco-macro-shares/earnings
  • BBVA Argentina Bank SA - SEC.gov. https://www.sec.gov/Archives/edgar/data/1027112/000095010325003852/dp224737_6-k.htm
  • Credit and Debit Cards Market in Argentina - December 2024 Rankings - rankingslatam. https://rankingslatam.com/mercado-tarjetas-credito-debito-argentina-diciembre-2024/
  • Document - SEC.gov. https://www.sec.gov/Archives/edgar/data/1027112/000095010325003852/dp224737_6-k.htm
  • El Banco Nación en 2023 redujo los créditos a pymes y familias para financiar el déficit fiscal de Massa - Clarin.com. https://www.clarin.com/economia/banco-nacion-2023-redujo-creditos-pymes-familias-financiar-deficit-fiscal-massa_0_k4rJmO0uW0.html
  • Grupo Financiero Galicia. https://www.gfgalicia.com/
  • Grupo Financiero Galicia (GGAL) Revenue 2015-2024 - Stock Analysis. https://stockanalysis.com/stocks/ggal/revenue/
  • Grupo Financiero Galicia S.A Revenue 2010-2024 | GGAL - Macrotrends. https://www.macrotrends.net/stocks/charts/GGAL/grupo-financiero-galicia-s.a/revenue
  • Grupo Supervielle Reports 3Q24 and 9M24 Results. https://www.businesswire.com/news/home/20241125436385/en/Grupo-Supervielle-Reports-3Q24-and-9M24-Results
  • Grupo Supervielle Reports 4Q24 and FY24 Results - Business Wire. https://www.businesswire.com/news/home/20250310308297/en/Grupo-Supervielle-Reports-4Q24-and-FY24-Results
  • ICBC - Wikipedia, la enciclopedia libre. https://es.wikipedia.org/wiki/ICBC
  • La filial argentina del HSBC anunció su venta por 550 millones de dólares al Banco Galicia. https://www.telam.com.ar/notas/202404/659362-hsbc-venta-banco-galicia-argentina.html
  • Los cuatro bancos más grandes de Argentina ya superan los US$ 13.000 millones de valor. https://rosariofinanzas.com.ar/noticias/los-cuatro-bancos-mas-grandes-de-argentina-ya-superan-los-us-13000-millones-de-valor
  • Los planes de los bancos argentinos para 2024. https://www.ambito.com/finanzas/bancos/los-planes-los-los-argentinos-2024-n5963934
  • Naranja X's Competitors, Revenue, Number of Employees, Funding, Acquisitions & News - Owler Company Profile. https://www.owler.com/company/naranjax
  • Presentación de PowerPoint. https://www.ernestotitación.com/wp-content/uploads/2024/12/Bancos-y-Tarjetas-11-12-24.pdf
  • Santander Financial Report 2024. https://www.santander.com/en/shareholders-and-investors/financial-and-economic-information/quarterly-results
  • Santander reports profit of €12,574 million (up 14%) in 2024, exceeding all targets for the year. https://www.santander.com/en/press-room/press-releases/2025/02/santander-reports-profit-of-eur-12574-million-up-14-in-2024-exceeding-all-targets-for-the-year
  • Uala - 2025 Company Profile, Funding & Competitors - Tracxn. https://tracxn.com/d/companies/uala/__i1_S37v2eP0v8y200G82X6r7w
  • Uala Stock Price, Funding, Valuation, Revenue & Financial Statements - CB Insights. https://www.cbinsights.com/company/uala
  • Uala's Competitors, Revenue, Number of Employees, Funding, Acquisitions & News - Owler. https://www.owler.com/company/uala