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E-commerce in Argentina Potential Whitespaces Qualification

Whitespaces Qualification

The following section qualifies the identified whitespaces in the Argentinian e-commerce market, detailing demand and offer signals, value chain impact, ranking, assumptions, risks, challenges, and potential solutions.

1. WS1: Optimized Regional Fulfillment & Last-Mile Networks

  • List of signals related to the demand side:

    • High consumer demand for reliable nationwide delivery ≤48 hours. (Current Pains - Pain 1)
    • Strong desire for shipping costs not to exceed 10% of the ticket value. (Current Pains - Pain 1)
    • Need for seamless, no-questions-asked reverse logistics with prepaid labels and instant refunds/credits. (Current Pains - Pain 1)
    • Complaints about "demora" (delay) or "no llego" (didn't arrive) represent 34% of complaints on Mercado Libre. (Current Pains - Pain 1)
    • Expectation of faster, trackable, and low-cost delivery, with same-day/next-day benchmarks being set. (Consumption Trends - Signal 5)
    • Negative sentiment regarding delivery promises and customer service SLAs not being met in provinces (NOA, Cuyo, Patagonia) outside AMBA. (Current Pains - Point 4)

  • List of signals related to the offer side:

    • Intensified investment in logistics infrastructure, including Mercado Envios expansion and the DPD Argentina (TASA Logística/Geopost) joint venture. (Ongoing Changes Signals - Signal 1; Current & Future Opportunities - Logistics)
    • Growth of specialized logistics startups like shipnow. (Value Chain Report - Key Players: shipnow; Industry Research - Key Players: shipnow)
    • Only 12% of merchants currently offer free return shipping, and refund processing takes 8-14 days on average. (Current Pains - Pain 1)
    • Average shipping cost represents 18-25% of basket value outside AMBA. (Current Pains - Pain 1; CACE 2024)
    • Emerging logistics solutions include AI-powered route optimization, investment in regional hubs, partnerships with local couriers, and locker networks. (Current & Future Opportunities - Logistics)

  • Identify which step or steps of the value chain are being affected and how disruptive it might be:

    • Affected Step: Logistics & Fulfillment (primarily Warehousing, Last-Mile Delivery, and Reverse Logistics). Also impacts Customer Service & Post-Sale (due to inquiries and complaints related to delivery and returns).
    • Disruptive Potential: High. Successfully addressing these logistics gaps can significantly alter the competitive landscape by improving customer satisfaction, reducing operational costs for sellers, and enabling broader market reach. It could lead to new dominant logistics players or models.

  • Rank the whitespaces according to the strength of market signals:

    • Rank: 1 (Strongest signals)

  • Define the key assumptions and risks associated with that potential market:

    • Key Assumptions:
      • Consumers will prioritize merchants offering better (faster, cheaper, more reliable) shipping options.
      • Technological advancements (AI, automation) can significantly reduce logistics costs and improve efficiency.
      • Investment in physical infrastructure (regional hubs, locker networks) is feasible and will yield returns.
      • Collaboration between players (e.g., shared networks, partnerships) can overcome individual limitations.
    • Risks:
      • High upfront capital investment required for infrastructure and technology.
      • Persistent macroeconomic volatility (inflation, fuel costs) impacting operational expenses.
      • Complexity of scaling solutions across Argentina's diverse geography and infrastructure levels.
      • Potential for increased competition to drive down margins for logistics providers.
      • Security concerns (cargo theft) in certain regions.

  • Challenges and Barriers:

    • High current logistics costs and infrastructure deficits, especially outside AMBA. (Value Chain Report - Bottlenecks; Current Pains - Pain 1)
    • Geographical dispersion of the population. (Value Chain Report - Bottlenecks)
    • Scaling reverse logistics efficiently and cost-effectively. (Value Chain Report - Bottlenecks)
    • Resistance to change from traditional logistics providers or incumbent practices.

  • Potential Solutions and Innovations:

    • Development of strategically located micro-fulfillment centers.
    • AI-powered route optimization and dynamic fleet management.
    • Expansion of Pick-Up and Drop-Off (PUDO) points and smart locker networks.
    • Collaborative logistics models (e.g., shared warehousing or delivery routes).
    • Drone delivery or autonomous vehicles for specific last-mile scenarios (longer-term).
    • Tech-enabled, streamlined reverse logistics processes, including instant refund options upon drop-off.
    • Subsidised shipping pools or carrier aggregation platforms for SMEs.

2. WS2: Inflation-Resilient Financial Products for E-commerce

  • List of signals related to the demand side:

    • Need for price guarantees or hedging mechanisms that lock in advertised prices from click to delivery. (Current Pains - Pain 2)
    • Desire for subscription/loyalty models that smooth monthly spending and reward repeat purchases despite inflation. (Current Pains - Pain 2)
    • 21% of abandoned orders in 2024 cited "price changed during checkout." (Current Pains - Pain 2; Bloomberg Línea 2024)
    • High price sensitivity and promotion-seeking behavior due to macroeconomic volatility. (Consumption Trends - Signal 9)

  • List of signals related to the offer side:

    • Sellers frequently update prices (weekly, sometimes daily) to cope with >200% YoY inflation. (Current Pains - Pain 2; OPI Santa Cruz 2025)
    • Rapid adoption and innovation in digital payments, indicating a dynamic fintech sector. (Ongoing Changes Signals - Signal 2)
    • Growth in Buy Now Pay Later (BNPL) services is a global trend with potential for local adaptation. (Current & Future Opportunities - Fintech)

  • Identify which step or steps of the value chain are being affected and how disruptive it might be:

    • Affected Step: Payment Processing. Also indirectly affects Online Platform/Marketplace (cart abandonment rates, pricing strategy tools) and Customer Acquisition & Engagement (promotional strategies, customer trust).
    • Disruptive Potential: Medium to High. Solutions that successfully mitigate inflation risk for consumers and merchants could significantly boost conversion rates, customer loyalty, and overall transaction volumes, potentially creating new financial service categories within e-commerce.

  • Rank the whitespaces according to the strength of market signals:

    • Rank: 2

  • Define the key assumptions and risks associated with that potential market:

    • Key Assumptions:
      • Consumers are actively seeking ways to mitigate purchasing power erosion.
      • Merchants are willing to adopt new financial tools if they stabilize sales and reduce pricing-related customer service issues.
      • Regulatory environment will be adaptable to innovative financial products.
      • Sophisticated risk modeling can make inflation-linked products viable.
    • Risks:
      • Extreme and unpredictable inflation levels making any hedging or price stability mechanism difficult and costly to maintain.
      • Regulatory hurdles or lack of clarity for new financial instruments.
      • Low consumer trust or understanding of complex financial products.
      • Risk of default on credit-based products if economic conditions worsen.
      • Complexity in integrating such solutions with existing e-commerce platforms and payment gateways.

  • Challenges and Barriers:

    • Extreme macroeconomic volatility and high inflation rates. (Value Chain Report - Bottlenecks)
    • Building consumer trust in new financial instruments.
    • Navigating potential regulatory complexities or changes.
    • Developing accurate actuarial models for inflation-adjusted financial products.

  • Potential Solutions and Innovations:

    • Buy Now Pay Later (BNPL) services with installments indexed to official inflation metrics or offering shorter, more stable terms.
    • Dynamic pricing tools for sellers that offer short-term price locks at checkout for a small fee or as part of a premium service.
    • Subscription models for frequently purchased goods with built-in, transparent price adjustment clauses tied to cost indices.
    • Digital wallets offering integrated savings or investment features that provide some protection against inflation.
    • Partnerships between e-commerce platforms and financial institutions to offer co-branded inflation-resilient products.
    • Insurance-like products covering significant price fluctuations between purchase and delivery for high-value items.

3. WS3: Unified & Accessible Payment Solutions for All Segments

  • List of signals related to the demand side:

    • Need for one-tap checkout accepting all major cards, debit, QR, wallets, and cash-in options (Pago Fácil/RapiPago). (Current Pains - Pain 3)
    • Desire for visible fraud-protection assurances during payment. (Current Pains - Pain 3)
    • Demand for greater approval rates for installment payments ("cuotas"), especially for higher Average Selling Price (ASP) categories. (Current Pains - Pain 3)
    • Significant portion of the rural population (31%) lacks a credit card; many digital wallets still require bank-linked CBUs. (Current Pains - Pain 3; ClearSale 2024)
    • Rapid uptake of digital wallets (Mercado Pago, MODO) and QR codes. (Consumption Trends - Signal 3; Ongoing Changes Signals - Signal 2)

  • List of signals related to the offer side:

    • High false-decline rate for card-not-present transactions (6-8%). (Current Pains - Pain 3; ClearSale 2024)
    • Continuous investment in fintech for security (e.g., AI for fraud prevention) and user convenience. (Ongoing Changes Signals - Signal 2)
    • Platform providers (e.g., Tiendanube) are enabling easy integration of diverse payment methods for SMEs. (Niche and Emerging Markets Analysis - Offer Side C for WS3)

  • Identify which step or steps of the value chain are being affected and how disruptive it might be:

    • Affected Step: Payment Processing. Directly impacts Online Platform/Marketplace (checkout conversion) and Customer Acquisition & Engagement (reducing friction).
    • Disruptive Potential: High. More inclusive and frictionless payment systems can unlock significant market segments (unbanked/underbanked), reduce cart abandonment, and enhance overall user experience, leading to market share shifts for payment providers and platforms that excel.

  • Rank the whitespaces according to the strength of market signals:

    • Rank: 3

  • Define the key assumptions and risks associated with that potential market:

    • Key Assumptions:
      • A significant portion of lost sales is due to payment friction or lack of preferred/accessible options.
      • Improving financial inclusion will directly translate to increased e-commerce participation.
      • Technological solutions can effectively balance security with user convenience.
      • Collaboration between fintechs, banks, and government (for interoperability like QR codes) will continue.
    • Risks:
      • Maintaining robust security against evolving fraud tactics.
      • Regulatory changes impacting payment processing or digital wallet operations.
      • Competition from established players (Mercado Pago) making it hard for new entrants to gain traction.
      • Cost of developing and maintaining integrations with numerous payment methods and financial institutions.
      • Ensuring reliability and uptime of payment systems.

  • Challenges and Barriers:

    • High current false decline rates for online transactions. (Current Pains - Pain 3)
    • Complexity of integrating multiple payment options seamlessly.
    • Ongoing fraud prevention challenges in the online environment. (Value Chain Report - Bottlenecks)
    • Building trust among new digital users, especially in unbanked segments.
    • Ensuring interoperability between different payment solutions and financial entities.

  • Potential Solutions and Innovations:

    • Advanced AI-driven fraud detection systems that reduce false positives while effectively preventing fraud.
    • Digital wallets with expanded cash-in networks (beyond existing ones like Pago Fácil/RapiPago) and simplified onboarding for unbanked users.
    • Improved risk assessment models for "cuotas" to increase approval rates responsibly.
    • Unified payment gateway solutions that offer a single integration point for merchants to access a wide array of payment methods.
    • Expansion of interoperable QR code payment systems, potentially with added features like loyalty integration.
    • Biometric authentication and other advanced security features for one-tap checkouts.
    • Financial literacy programs linked to the adoption of new payment tools.

4. WS4: Curated Marketplaces & D2C Enablers for Emerging Niches

  • List of signals related to the demand side:

    • Diversification of product categories bought online, including groceries, apparel, health & beauty, home-deco, and travel services. (Consumption Trends - Signal 4; CACE 2024)
    • Implied demand for specialized platforms as consumers seek specific types of products (e.g., artisanal, sustainable).
    • Consumers expect tailored recommendations and data-driven engagement, which niche platforms can offer effectively. (Consumption Trends - Signal 7)

  • List of signals related to the offer side:

    • Growth and investment in SaaS e-commerce platforms like Tiendanube and VTEX, enabling SMEs and D2C brands. (Ongoing Changes Signals - Signal 3; Current & Future Opportunities - SMEs & Niche Markets)
    • Social commerce providing accessible entry points for small, niche sellers. (Ongoing Changes Signals - Signal 3)
    • Specialized logistics for niche products (e.g., cold chain, delicate handling) are becoming available. (Niche and Emerging Markets Analysis - Offer Side A for Demand 4)
    • Payment solutions tailored for specific niche transactions are emerging. (Niche and Emerging Markets Analysis - Offer Side B for Demand 4)

  • Identify which step or steps of the value chain are being affected and how disruptive it might be:

    • Affected Step: Online Platform/Marketplace. Also significantly impacts Customer Acquisition & Engagement (targeting specific audiences) and potentially Logistics & Fulfillment (specialized needs).
    • Disruptive Potential: Medium. While unlikely to displace generalist giants like Mercado Libre entirely, successful niche platforms can capture significant value in specific segments by offering curated experiences, specialized features, and deeper community engagement, leading to market fragmentation.

  • Rank the whitespaces according to the strength of market signals:

    • Rank: 4

  • Define the key assumptions and risks associated with that potential market:

    • Key Assumptions:
      • Targeted communities of interest exist and are large enough to support niche platforms.
      • Consumers are willing to seek out specialized platforms for specific needs rather than defaulting to large marketplaces.
      • D2C brands require specialized tools and support that general platforms may not offer optimally.
      • Effective (and cost-efficient) marketing strategies can reach these niche audiences.
    • Risks:
      • Difficulty achieving sufficient scale and liquidity (buyers and sellers) for niche marketplaces.
      • Intense competition from large, generalist marketplaces that can quickly add niche categories.
      • Overhead costs of platform development and maintenance for a smaller target market.
      • Challenges in building brand awareness and trust for new, specialized platforms.
      • Reliance on third-party enablers (logistics, payments) that may not be optimized for all niches.

  • Challenges and Barriers:

    • Achieving scale and critical mass for niche platforms.
    • Effective and cost-efficient marketing to highly specific target audiences.
    • Competition from established general marketplaces (e.g., Mercado Libre) that have broad reach. (Value Chain Report - Competition)
    • Ensuring profitability with potentially smaller transaction volumes or customer bases per niche.

  • Potential Solutions and Innovations:

    • Highly customizable SaaS e-commerce platforms (extending capabilities of Tiendanube, VTEX) with templates and features designed for specific niches (e.g., farm-to-table, handmade crafts, sustainable fashion).
    • Vertical marketplaces that focus deeply on one product category or industry, offering expert curation and community features.
    • Tools and services specifically for D2C brands, including integrated marketing automation, advanced analytics for customer behavior within the niche, and community-building features.
    • Partnerships with influencers and community leaders within specific niches to drive adoption.
    • Integration with specialized logistics and payment providers catering to the unique needs of niche products (e.g., temperature-controlled shipping, high-value item insurance).

5. WS5: Streamlined Cross-Border E-commerce Gateways

  • List of signals related to the demand side:

    • Rising interest in overseas assortment and international products. (Consumption Trends - Signal 10)
    • Established use of platforms like Tienda Mia, indicating consumer willingness to engage in cross-border shopping. (Niche and Emerging Markets Analysis - Demand 5; Value Chain Report - Key Players: Tienda Mia)

  • List of signals related to the offer side:

    • Potential for simplification of cross-border trade regulations. (Current & Future Opportunities - Cross-Border)
    • Existing players like Tienda Mia are facilitating international purchases. (Value Chain Report - Key Players: Tienda Mia)
    • Emergence of integrated international logistics with transparent tracking and multi-currency payment processing. (Niche and Emerging Markets Analysis - Offer Side A & B for Demand 5)

  • Identify which step or steps of the value chain are being affected and how disruptive it might be:

    • Affected Step: Online Platform/Marketplace (access to international goods/sellers), Payment Processing (multi-currency, international settlements), Logistics & Fulfillment (international shipping, customs).
    • Disruptive Potential: Medium to High. Simplified cross-border trade can significantly expand product variety for consumers and open new markets for Argentinian sellers. It can also intensify competition for domestic players. The level of disruption depends heavily on regulatory changes and the efficiency of facilitation services.

  • Rank the whitespaces according to the strength of market signals:

    • Rank: 5

  • Define the key assumptions and risks associated with that potential market:

    • Key Assumptions:
      • Consumer demand for international products will continue to grow if access is simplified.
      • Argentinian businesses have products/services that are competitive in international markets.
      • Technological solutions can effectively integrate and simplify complex cross-border processes (customs, payments, logistics).
      • Regulatory frameworks will become more conducive to cross-border e-commerce.
    • Risks:
      • Persistent or worsening complexities in customs regulations, duties, and import/export restrictions.
      • High and volatile international shipping costs.
      • Difficulties in managing international returns and customer service across different languages/time zones.
      • Currency exchange rate volatility impacting pricing and profitability.
      • Geopolitical factors disrupting international trade routes or relationships.

  • Challenges and Barriers:

    • Complex and often changing customs regulations and duties. (Value Chain Report - Bottlenecks; Current Pains - SME cross-border issues)
    • High international shipping costs and long delivery times.
    • Managing international returns effectively and affordably.
    • Currency volatility affecting prices and payment processing.
    • Building trust with international sellers/buyers.

  • Potential Solutions and Innovations:

    • Platforms offering integrated "landed cost" calculators (including all duties, taxes, and shipping) at checkout.
    • Partnerships with international 3PLs and freight forwarders to offer more competitive shipping rates and reliable tracking.
    • Simplified customs clearance processes through technology and partnerships with customs brokers.
    • Localized customer support services for cross-border transactions.
    • Payment solutions that handle multi-currency conversions seamlessly and offer protection against FX volatility.
    • Consolidated shipping services to reduce costs for individual consumers or small businesses.
    • Advocacy for and adaptation to more favorable trade agreements or de minimis value adjustments.

6. WS6: Green E-commerce Ecosystem

  • List of signals related to the demand side:

    • Emerging demand for eco-friendly logistics solutions mentioned as a future opportunity. (Current & Future Opportunities - Logistics)
    • Growing global consumer consciousness about sustainability, which is likely to gradually increase in Argentina. (Niche and Emerging Markets Analysis - WS6 Demand Drivers)

  • List of signals related to the offer side:

    • Development of greener logistics (EV fleets, optimized routing) as a potential innovation. (Niche and Emerging Markets Analysis - Offer Side A for Demand 6)
    • Fintech solutions promoting sustainable purchases (e.g., carbon offsetting at checkout) are conceivable. (Niche and Emerging Markets Analysis - Offer Side B for Demand 6)
    • Platforms specializing in listing and promoting verifiably sustainable brands and products are an offer-side opportunity. (Niche and Emerging Markets Analysis - Offer Side C for Demand 6)

  • Identify which step or steps of the value chain are being affected and how disruptive it might be:

    • Affected Step: All steps can be impacted – Online Platform/Marketplace (product sourcing, certifications), Customer Acquisition (marketing sustainable values), Payment Processing (supporting green initiatives), Logistics & Fulfillment (eco-friendly packaging, delivery), Customer Service & Post-Sale (handling queries about sustainability).
    • Disruptive Potential: Medium. While still nascent in terms of strong demand signals in Argentina, a shift towards sustainability could differentiate businesses significantly in the medium to long term, especially as global trends influence local preferences and regulations. Early movers can build strong brand equity.

  • Rank the whitespaces according to the strength of market signals:

    • Rank: 6 (Signals are more emergent than established compared to others)

  • Define the key assumptions and risks associated with that potential market:

    • Key Assumptions:
      • Consumer demand for sustainable products and practices will grow significantly in Argentina.
      • Consumers will be willing to pay a potential premium for verifiably sustainable options.
      • Sustainable practices can be implemented in a cost-effective manner or the brand benefits will outweigh costs.
      • Clear standards and certifications for "green" products/services will emerge and gain consumer trust.
    • Risks:
      • "Greenwashing" – companies making misleading claims about sustainability, eroding consumer trust.
      • Higher operational costs associated with sustainable sourcing, packaging, and logistics, making it difficult to compete on price.
      • Lack of robust and affordable sustainable infrastructure (e.g., widespread EV charging for delivery fleets).
      • Slow adoption by consumers if perceived benefits do not outweigh costs or inconvenience.
      • Difficulty in verifying and tracking sustainability claims across complex supply chains.

  • Challenges and Barriers:

    • Potentially higher initial costs for sustainable materials, technologies, and certifications.
    • Lack of widespread consumer awareness or willingness to pay a significant premium for sustainable options in the current economic climate.
    • Difficulty in scaling sustainable practices across the entire value chain.
    • Absence of clear, universally accepted sustainability standards and certifications in some areas.

  • Potential Solutions and Innovations:

    • Development and adoption of innovative, cost-effective eco-friendly packaging solutions (e.g., biodegradable materials, reusable packaging systems).
    • Transition to electric vehicle (EV) fleets for last-mile delivery and optimized routing to reduce emissions.
    • Carbon-neutral delivery options, potentially through carbon offsetting programs integrated at checkout.
    • Platforms curating and promoting verifiably sustainable and ethically sourced brands and products.
    • Promoting circular economy models: facilitating the sale of refurbished goods, product rental services, or take-back programs for recycling.
    • Clear and transparent sustainability labeling and certifications on products and services.
    • Partnerships with ethical suppliers and manufacturers committed to sustainable practices.

7. WS7: Modernized B2B Digital Commerce Platforms

  • List of signals related to the demand side:

    • B2B procurement officers and business buyers now expect intuitive catalogues, transparent pricing, and next-day delivery, similar to their B2C experiences. (Consumption Trends - Signal 8)

  • List of signals related to the offer side:

    • Emergence of logistics solutions tailored for B2B needs (bulk shipping, scheduled deliveries). (Niche and Emerging Markets Analysis - Offer Side A for Demand 7)
    • Development of B2B payment solutions (flexible credit terms, procurement system integration). (Niche and Emerging Markets Analysis - Offer Side B for Demand 7)
    • SaaS platforms are beginning to offer more robust B2B e-commerce features. (Niche and Emerging Markets Analysis - Offer Side C for Demand 7)
    • Value-added services are an opportunity, including advanced data analytics for B2B sales. (Current & Future Opportunities - Value-Added Services)

  • Identify which step or steps of the value chain are being affected and how disruptive it might be:

    • Affected Step: Online Platform/Marketplace (specialized B2B functionalities), Customer Acquisition & Engagement (B2B marketing, sales processes), Payment Processing (B2B payment terms, invoicing), Logistics & Fulfillment (bulk/specialized B2B shipping).
    • Disruptive Potential: High. The B2B e-commerce market is often larger, though less digitized, than B2C. Modern platforms that effectively address B2B complexities with consumer-grade usability can unlock massive efficiencies and capture significant market share from traditional B2B sales channels.

  • Rank the whitespaces according to the strength of market signals:

    • Rank: 7 (Strong trend signal, but perhaps less vociferous "pain" publicly than B2C issues, yet high potential)

  • Define the key assumptions and risks associated with that potential market:

    • Key Assumptions:
      • The efficiency gains and improved user experience from digital B2B platforms will drive adoption over traditional methods.
      • B2B buyers are increasingly comfortable making large or complex purchases online.
      • Integration with existing business systems (ERP, CRM) is feasible and critical for success.
      • Specialized B2B needs (negotiated pricing, credit terms, approval workflows) can be effectively digitized.
    • Risks:
      • Complexity of B2B transactions (e.g., customized pricing, bulk orders, complex approval workflows) makes digitization challenging.
      • Resistance to change from established B2B sales teams or traditional procurement processes.
      • Difficulties in integrating new B2B e-commerce platforms with diverse and often legacy ERP/CRM systems of clients.
      • Security concerns related to handling large transaction values and sensitive business data.
      • Longer sales cycles and higher customer acquisition costs compared to B2C.

  • Challenges and Barriers:

    • Inherent complexity of B2B transactions (e.g., negotiated pricing, bulk orders, complex approval workflows, credit management).
    • Difficulty in integrating new B2B e-commerce platforms with clients' existing legacy Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) systems.
    • Digitizing and automating traditionally relationship-driven B2B sales processes.
    • Ensuring robust security for high-value transactions and sensitive business data.

  • Potential Solutions and Innovations:

    • Self-service B2B portals that allow clients to manage accounts, view order history, reorder, and access customized catalogs and pricing.
    • AI-driven product recommendations and quoting tools tailored for business buyers and complex configurations.
    • Real-time inventory visibility across multiple locations and integration with supply chain management systems.
    • Robust order management systems with features for handling bulk orders, scheduled deliveries, and split shipments.
    • Seamless API integrations with common ERP, CRM, and accounting software.
    • Digital solutions for managing B2B credit applications, terms, and payments.
    • PunchOut catalog capabilities for integration with e-procurement systems of large buyers.

References

  • Bloomberg Línea – “Crece el eCommerce en Argentina: qué rubros lo impulsan y cuáles son los principales desafíos” (29 Aug 2024). https://www.bloomberglinea.com/2024/08/29/crece-el-ecommerce-en-argentina-que-rubros-lo-impulsan-y-cuales-son-los-principales-desafios/
  • Cámara Argentina de Comercio Electrónico (CACE) – Estadísticas 2024. https://www.cace.org.ar/estadisticas
  • ClearSale – “Country Profile: The Guide to Ecommerce in Argentina”. https://www.clear.sale/blog/guide-to-ecommerce-in-argentina
  • Geopost and Tasa Logística announce the creation of DPD Argentina. https://www.geopost.com/en/press-release/geopost-and-tasa-logistica-announce-creation-dpd-argentina/
  • Infobae – “E-commerce en la Argentina: diez años de crecimiento consecutivo y récord de facturación” (21 Feb 2025). https://www.infobae.com/tendencias/2025/02/21/e-commerce-en-la-argentina-diez-anos-de-crecimiento-consecutivo-y-record-de-facturacion/
  • Mercado Libre Argentina. https://www.mercadolibre.com.ar/
  • OPI Santa Cruz – “Récord del e-commerce: creció 181 % en 2024 y superó la inflación” (11 Feb 2025). https://www.opisantacruz.com.ar/2025/02/11/record-del-e-commerce-crecio-181-en-2024-y-supero-la-inflacion/
  • Tienda Mia Argentina. https://tiendamia.com/ar
  • Tienda Nube – “Todo sobre el e-commerce en Argentina y su potencial de crecimiento”. https://www.tiendanube.com/blog/ecommerce-argentina/

(The analysis relies on the synthesized information from the "Knowledge Required" documents: Value Chain Report, Current and Future Opportunities Analysis, Ongoing Changes Signals Analysis, Current Pains Analysis, Consumption Trends Analysis, and Niche and Emerging Markets Analysis for the E-commerce Industry in Argentina.)