E-commerce in Argentina Mapped Whitespaces Report¶
Potential Whitespaces¶
The following table outlines the identified potential whitespaces in the Argentinian e-commerce market, including the key market signals (demand and offer) and the calculated potential addressable market for each.
| Whitespace | Market Signals Identified (Demand & Offer) | Potential Addressable Market (ARS, based on 2024 GMV) |
|---|---|---|
| WS1: Optimized Regional Fulfillment & Last-Mile Networks | Demand: High need for reliable ≤48h nationwide delivery; shipping costs ≤10% of ticket; seamless reverse logistics; 34% of Mercado Libre complaints are "demora" or "no llego"; expectation of faster, trackable, low-cost delivery; negative sentiment on delivery outside AMBA. Offer: Investment in logistics (Mercado Envios, DPD Argentina); growth of logistics startups (shipnow); only 12% offer free returns; average shipping cost 18-25% of basket outside AMBA; emerging AI route optimization, regional hubs, local courier partnerships. |
ARS 1.98 trillion to ARS 3.52 trillion |
| WS2: Inflation-Resilient Financial Products for E-commerce | Demand: Need for price guarantees; desire for inflation-smoothing subscription/loyalty models; 21% of abandoned orders due to price changes; high price sensitivity. Offer: Sellers frequently update prices due to >200% YoY inflation; rapid innovation in digital payments; global growth in BNPL. |
ARS 2.64 trillion to ARS 4.34 trillion |
| WS3: Unified & Accessible Payment Solutions for All Segments | Demand: Need for one-tap checkout (all methods); desire for fraud-protection assurances; demand for better "cuotas" approval; 31% rural population lacks credit cards; rapid uptake of digital wallets/QR. Offer: High false-decline rate (6-8%); fintech investment in security/convenience; platform providers enabling diverse payment integrations. |
ARS 2.64 trillion to ARS 4.63 trillion |
| WS4: Curated Marketplaces & D2C Enablers for Emerging Niches | Demand: Diversification of online purchases (groceries, apparel, health, home); implied demand for specialized platforms; expectation of tailored recommendations. Offer: Growth of SaaS e-commerce platforms (Tiendanube, VTEX); social commerce enabling niche sellers; specialized logistics for niches; emerging tailored payment solutions for niches. |
ARS 0.88 trillion to ARS 3.52 trillion |
| WS5: Streamlined Cross-Border E-commerce Gateways | Demand: Rising interest in overseas assortment; established use of cross-border platforms (Tienda Mia). Offer: Potential simplification of cross-border regulations; existing facilitators (Tienda Mia); emergence of integrated international logistics and multi-currency payments. |
ARS 1.65 trillion to ARS 4.41 trillion |
| WS6: Green E-commerce Ecosystem | Demand: Emerging demand for eco-friendly logistics; growing global sustainability consciousness. Offer: Development of greener logistics (EV fleets); potential for fintech promoting sustainable purchases; platforms for sustainable brands. |
ARS 0.11 trillion to ARS 0.99 trillion |
| WS7: Modernized B2B Digital Commerce Platforms | Demand: B2B buyers expect intuitive catalogues, transparent pricing, next-day delivery (B2C-like experience). Offer: Emergence of B2B-tailored logistics; development of B2B payment solutions; SaaS platforms offering B2B features; opportunity for value-added services (analytics). |
ARS 17.62 trillion to ARS 33.04 trillion |
References¶
- Bloomberg Línea – “Crece el eCommerce en Argentina: qué rubros lo impulsan y cuáles son los principales desafíos” (29 Aug 2024). https://www.bloomberglinea.com/2024/08/29/crece-el-ecommerce-en-argentina-que-rubros-lo-impulsan-y-cuales-son-los-principales-desafios/
- Cámara Argentina de Comercio Electrónico (CACE) – Estadísticas 2024. https://www.cace.org.ar/estadisticas
- ClearSale – “Country Profile: The Guide to Ecommerce in Argentina”. https://www.clear.sale/blog/guide-to-ecommerce-in-argentina
- Geopost and Tasa Logística announce the creation of DPD Argentina. https://www.geopost.com/en/press-release/geopost-and-tasa-logistica-announce-creation-dpd-argentina/
- Infobae – “E-commerce en la Argentina: diez años de crecimiento consecutivo y récord de facturación” (21 Feb 2025). https://www.infobae.com/tendencias/2025/02/21/e-commerce-en-la-argentina-diez-anos-de-crecimiento-consecutivo-y-record-de-facturacion/
- Mercado Libre Argentina. https://www.mercadolibre.com.ar/
- OPI Santa Cruz – “Récord del e-commerce: creció 181 % en 2024 y superó la inflación” (11 Feb 2025). https://www.opisantacruz.com.ar/2025/02/11/record-del-e-commerce-crecio-181-en-2024-y-supero-la-inflacion/
- Tienda Mia Argentina. https://tiendamia.com/ar
- Tienda Nube – “Todo sobre el e-commerce en Argentina y su potencial de crecimiento”. https://www.tiendanube.com/blog/ecommerce-argentina/
- Value Chain Report on the E-commerce Industry in Argentina. (Source: Provided Knowledge)
- Current and Future Opportunities Analysis. (Source: Provided Knowledge)
- Ongoing Changes Signals Analysis. (Source: Provided Knowledge)
- Current Pains Analysis. (Source: Provided Knowledge)
- Consumption Trends Analysis. (Source: Provided Knowledge)
- Industry Research Report on the E-commerce in Argentina. (Source: Provided Knowledge)
- Niche and Emerging Markets Analysis for the E-commerce Industry in Argentina. (Source: Provided Knowledge)