E-commerce in Argentina Market Players Analysis¶
Products and Services¶
Here is a detailed analysis of the top 10 market players in the e-commerce sector in Argentina, based on the provided data:
Mercado Libre: As the dominant force, Mercado Libre operates a vast online marketplace offering a wide variety of products. Its core services extend to Mercado Pago for payments, Mercado Envios for logistics, and Mercado Credito for financing, forming a comprehensive ecosystem. It is a major technology employer in the region and continuously invests in infrastructure and technology. Mercado Libre handles billions of transactions and ships millions of items annually across Latin America, with Argentina being a core market contributing significantly to these volumes. It boasts high millions of active users (buyers and sellers). The platform has shown significant growth, notably a 40% increase in active buyers, surpassing 51.4 million. While specific Argentina revenue figures aren't broken out publicly in the snippets, its contribution to the billions of USD in annual regional revenue is substantial, reflecting overall growth in volume and revenue.
Tienda Mia: This platform specializes in cross-border e-commerce, enabling Argentinian users to purchase products from major international retailers like Amazon, eBay, and Walmart. It manages the complexities of international logistics, payments, and customs processes. Tienda Mia processes thousands of cross-border orders daily or weekly into Argentina, aggregating demand for international products. The provided information does not explicitly state growth or decline trends for its volume or revenue in the 2024/2025 period within Argentina, but its service fills a specific market niche by making international shopping accessible.
Fravega: One of Argentina's largest retailers specializing in electronics, home appliances, and technology. Fravega operates numerous physical stores across Argentina alongside a significant and growing online presence. Its e-commerce platform sells a wide variety of consumer electronics and appliances and processes thousands of online orders daily or weekly, representing a significant portion of its total sales volume. E-commerce sales contribute significantly to its overall multi-million dollar annual revenue, and the description indicates growth in its online channel.
Musimundo: Another major Argentinian retail chain focusing on electronics, technology, music, and entertainment products, with an established online store. Similar to Fravega, its online platform sells a range of electronics, appliances, and entertainment items and handles a substantial volume of online transactions. The provided data does not specify recent growth or decline trends for its online volume or revenue. E-commerce is a key sales channel contributing to its multi-million dollar annual revenue.
Coto Digital: The online arm of Coto, one of Argentina's largest supermarket chains. Coto Digital provides online ordering and delivery/pickup for a full range of supermarket items, including groceries, household goods, and some general merchandise available in their hypermarkets. This represents a digital transformation effort for the traditional retailer, focusing on convenience and expanding coverage areas. E-commerce sales contribute a growing portion of Coto's overall multi-million dollar annual revenue, indicating growth in its online volume and revenue.
Carrefour Argentina: The Argentinian subsidiary of the international retail giant, operating various store formats and a strong online store. Its e-commerce platform offers a wide assortment of products, including groceries, electronics, home goods, and apparel. This is part of a global retail strategy that emphasizes digital transformation and omnichannel integration. Carrefour's online channel handles a significant volume of orders and is a significant contributor to its multi-million dollar annual revenue, suggesting growth driven by its digital strategy.
Walmart (now ChangoMâs/controlled by Francisco De Narváez): While Walmart exited Argentina, the retail operations (now branded mostly as ChangoMâs) include an e-commerce component previously developed by Walmart. The e-commerce site continues to operate under the new ownership (Grupo De Narváez), offering groceries, electronics, and general merchandise. It leverages the infrastructure and online presence built by Walmart and aims to maintain and grow the digital sales channel established under previous management. The provided data doesn't give specific growth or decline figures for 2024/2025, but the stated objective is growth.
Garbarino (Under new ownership/restructuring): Formerly a major electronics retailer, Garbarino's e-commerce operations are currently under restructuring following financial difficulties and changes in ownership. The online platform remains operational, selling electronics and appliances, though its scale and stability have been impacted. Online sales volume has likely decreased compared to its peak, reflecting the company's challenges and restructuring. E-commerce revenue contributes to the company's overall revenue under the new ownership, but specific figures for 2024/2025 are not publicly available and are likely lower than its historical performance.
Ribeiro (Restructuring): Another traditional retailer of home goods and appliances that has faced financial difficulties, impacting its online operations. Its online store sells a range of home goods, furniture, and appliances, though its operational capacity and scale have been affected by the company's restructuring process. Similar to Garbarino, online sales volume is likely impacted by the company's financial situation and restructuring efforts. E-commerce contributes to the company's revenue during its restructuring, but specific online revenue figures for 2024/2025 are not publicly available and are likely significantly impacted by the company's challenges.
Editorial Atlántida (Venta Online): While not a general retailer, their online store for magazines, books, and related products represents a significant niche e-commerce player. The online platform sells subscriptions and individual copies of magazines (like Gente, Para Ti, Billiken) and other publications directly to consumers. It focuses on direct-to-consumer sales for its media products, representing a successful digital channel for a traditional publisher. It processes thousands of online transactions for magazine subscriptions and sales. E-commerce revenue contributes to Editorial Atlántida's overall revenue, providing a direct sales channel for their publications. Specific growth trends for 2024/2025 volume or revenue are not provided, but it is described as a successful channel.
Here is a comparative overview of the indicated trends in volume and revenue based on the provided text:
| Player name | Main Products/Services | Indicated Volume Trend (Online) | Indicated Revenue Trend (Online) |
|---|---|---|---|
| Mercado Libre | Marketplace, Fintech, Logistics, Financing | Growth (High Millions Users, Billions Transactions) | Growth (Substantial contribution to billions USD regional revenue) |
| Tienda Mia | Cross-border US retail products | Thousands orders daily/weekly (Trend not specified) | Contribution to revenue (Trend not specified) |
| Fravega | Electronics, Home Appliances, Technology | Thousands orders daily/weekly, Significant portion total (Growing online presence) | Significant contribution to multi-million revenue (Implied growth) |
| Musimundo | Electronics, Technology, Entertainment | Substantial volume (Trend not specified) | Key channel contribution to multi-million revenue (Trend not specified) |
| Coto Digital | Groceries, Household products, General Merchandise | Numerous orders daily (Expanding coverage) | Growing portion of multi-million revenue |
| Carrefour Argentina | Groceries, Electronics, Home Goods, Apparel | Significant volume (Digital transformation strategy) | Significant contribution to multi-million revenue (Implied growth) |
| Walmart (ChangoMâs) | Groceries, Electronics, General Merchandise | Processes orders (Aim to maintain and grow) | Contribution to overall revenue (Aim to grow) |
| Garbarino | Electronics, Appliances | Likely decreased (Restructuring impact) | Likely lower (Restructuring impact) |
| Ribeiro | Home Goods, Furniture, Appliances | Likely impacted (Restructuring impact) | Likely significantly impacted (Restructuring impact) |
| Editorial Atlántida | Magazines, Books, Publications | Thousands transactions (Successful channel) | Contribution to revenue (Successful channel) |
(Note: Trends are based on the descriptions provided in the source text snippets for 2024/2025 where available or implied. Precise, comparable numerical growth/decline figures were not consistently provided for all players.)
References¶
Mercado Libre Argentina. https://www.mercadolibre.com.ar/ Mercado Libre: la empresa argentina que domina el comercio electrónico en América Latina. https://www.argentina.gob.ar/noticias/mercado-libre-la-empresa-argentina-que-domina-el-comercio-electronico-en-america-latina Estadísticas e Información sobre Mercado Libre en 2024. https://marketing4ecommerce.net/estadisticas-informacion-mercado-libre/ Mercado Libre: Con un crecimiento de 40%, supera los 51,4 millones de compradores activos. https://rosariofinanzas.com.ar/noticias/mercado-libre-con-un-crecimiento-40-supera-los-514-millones-compradores-activos~90693 Mercado Libre: 25 años liderando el comercio electrónico en América Latina - Infobae. https://www.infobae.com/espacio-n/2024/04/29/mercado-libre-25-anos-liderando-el-comercio-electronico-en-america-latina/ Tienda Mia Argentina. https://tiendamia.com/ar Fravega | Venta de Aires Acondicionados, Lavarropas, Heladeras y más. https://www.fravega.com/ Musimundo - Comprá tecnología, electrodomésticos, TV, audio y más. https://www.musimundo.com/ Coto Digital - Compras online en el supermercado. https://www.cotodigital3.com.ar/ Carrefour Argentina - Supermercado Online. https://www.carrefour.com.ar/ ChangoMâs (formerly Walmart Argentina). https://www.walmart.com.ar/ Garbarino - Tienda Online. https://www.garbarino.com/ Ribeiro - Tienda Online. https://www.ribeiro.com.ar/ Tienda Online de Revistas | Tienda Atlántida. https://tienda.atlantida.com.ar/