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Beverage in Chile Current Demand Behavior Analysis

Demand Behavior

Analysis of the current demand behavior in the Chilean beverage market, drawing from the provided reports, indicates a dynamic landscape influenced by shifting consumer preferences and evolving retail channels. The customer base can be broadly categorized into individual consumers (B2C) and business consumers (B2B), primarily consisting of various retail and foodservice entities.

Individual Consumers (B2C): The number of individual consumers in Chile is largely tied to the country's population, which is not detailed with growth figures in the provided texts. However, consumer behavior and preferences show distinct trends impacting demand for specific beverage categories. Per capita beer consumption has seen significant growth, reaching 57 liters in 2023, a substantial increase from 30 liters in 2005. [T13, 2024, Jul 30] Conversely, overall pure alcohol consumption per capita among those aged 15 and over showed a decrease to 6.8 liters in 2019, marking Chile as having the third-largest drop in the OECD over the preceding decade. [Aprocor, 2024, Jul 24], [AIM Chile, 2024, Jan 18] Furthermore, the volume of sugary drink consumption declined by 21% following the implementation of a tax in 2014. [Escuela de Salud Pública UCH, 2018, Jul 4] These figures suggest a decline in per capita demand for sugary and overall alcoholic beverages (though beer is an exception with increasing per capita consumption), driven by health consciousness and regulatory measures. Simultaneously, there is a noted trend of increasing consumer preference for healthier options, including low/no-sugar, low/no-alcohol, and functional beverages, as well as a growing interest in premium and sustainable products. [Value Chain Analysis], [Emol, 2023, Jul 8], [El Mostrador, 2021, Dec 7] This indicates a shift in the composition of demand from individual consumers rather than a simple increase or decrease in their total number.

Business Consumers (B2B): Business consumers in the beverage value chain primarily encompass the retail and Horeca (Hotels, Restaurants, Cafés, Bars) channels that purchase from producers or distributors. While precise counts of every individual business in each category for 2024 and 2025 are not provided, the reports offer insights into the growth dynamics of these channels. Modern retail, which includes supermarkets, convenience stores, and other organized formats, is projected to grow at a Compound Annual Growth Rate (CAGR) of 5.9% between 2025 and 2034. [Mordor Intelligence. Modern Trade Retail Market] Supermarkets remain dominant in food retail, holding a significant market share. [Value Chain Analysis], [Final Customers Identification] Notably, convenience stores and e-commerce platforms are identified as the fastest-growing retail channels. [Value Chain Analysis], [RedBakery, 2022, Apr 8] The overall retail market in Chile, encompassing food and beverages, experienced considerable growth in 2024. [INE, 2024, Aug 30] These trends indicate a growing volume of business activity and potentially an increasing number of transactions facilitated by these B2B customers, reflecting a rising demand flowing through these channels. The Horeca channel remains crucial for specific product segments like premium alcohol and single-serve soft drinks, but specific growth rates for this segment are not provided. [Value Chain Analysis], [Final Customers Identification]

In summary, while direct figures for the total number of individual and business customers across all segments over time are not comprehensively available, the data indicates shifting consumption patterns among individuals (decreased demand for sugary drinks and overall alcohol, increased demand for beer and healthier/premium options) and significant growth in key retail channels (modern retail, convenience, e-commerce) serving these consumers.

Customer Segment Indicator (Volume/Value/Channel) Growth/Decline Trend (Based on recent data) Source/Notes
Individual Consumers Beer Consumption (per capita) Growing significantly T13, 2024, Jul 30 [T13, 2024, Jul 30]
Individual Consumers Overall Alcohol Consumption (pure alcohol per capita) Declining Aprocor, 2024, Jul 24, AIM Chile, 2024, Jan 18 [Aprocor, 2024, Jul 24], [AIM Chile, 2024, Jan 18]
Individual Consumers Sugary Drink Consumption Volume Declined significantly Escuela de Salud Pública UCH, 2018, Jul 4 [Escuela de Salud Pública UCH, 2018, Jul 4]
Individual Consumers Demand for Low/No-Sugar, Low/No-Alcohol, Functional Growing (Qualitative Trend) Value Chain Analysis, Emol, 2023, Jul 8, El Mostrador, 2021, Dec 7 [Value Chain Analysis], [Emol, 2023, Jul 8], [El Mostrador, 2021, Dec 7]
Business Consumers (B2B) Modern Retail (Overall Market) Projected CAGR 5.9% (2025-2034) Mordor Intelligence. Modern Trade Retail Market [Mordor Intelligence. Modern Trade Retail Market]
Business Consumers (B2B) Convenience Stores (Channel Activity) Fastest-growing retail channel Value Chain Analysis, RedBakery, 2022, Apr 8 [Value Chain Analysis], [RedBakery, 2022, Apr 8]
Business Consumers (B2B) E-commerce/Online Retail (Channel Activity) Fastest-growing retail channel Value Chain Analysis [Value Chain Analysis]
Business Consumers (B2B) Supermarkets (Channel Activity) Dominant, but specific recent growth not quantified for beverages only Value Chain Analysis, Final Customers Identification [Value Chain Analysis], [Final Customers Identification]
Business Consumers (B2B) Horeca (Channel Activity) Crucial for specific segments (Qualitative) Value Chain Analysis, Final Customers Identification [Value Chain Analysis], [Final Customers Identification]

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