Energy in Colombia Mapped Whitespaces Report¶
Potential Whitespaces¶
The following table summarizes the identified potential whitespaces in the Colombian energy sector, including the key market signals that indicate their viability and their estimated potential addressable market.
| Whitespace | Market Signals Identified | Potential Addressable Market (Annual Revenue or CAPEX over timeframe) |
|---|---|---|
| 1. Smart Energy Services for Residential & SMEs | - "Expensive energy bills," "High tariffs & price volatility" (Customer Pains). - "Heightened customer demand for reliability & fairness" (Consumption Trends). - Desire for "Affordability & Cost Transparency," "Energy-Efficiency Services & Digital Engagement" (Unmet Needs). - Startups like Energy Master focusing on efficiency (Ongoing Changes Signals). |
COP 0.4 trillion to COP 3 trillion per year. |
| 2. Integrated Loss Reduction Solutions for Utilities | - High distribution losses causing "Expensive energy bills" (Current Pains). - "Persistence of high non-technical losses" (Consumption Trends). - Intensified efforts by Air-e and Afinia to reduce losses (Ongoing Changes Signals). - Opportunity in "Turning Loss Reduction into Value (AMI, analytics)" (Opportunities Analysis). |
COP 0.24 trillion to COP 0.75 trillion per year. |
| 3. Residential & SME Solar-as-a-Service (EaaS) with Innovative Financing | - "Limited customer choice and flexibility," "Customer Empowerment & Choice" (Current Pains, Unmet Needs). - "Corporate & emerging residential preference for ‘greener’ energy" (Consumption Trends). - Growth in distributed generation, startups like Unergy (Ongoing Changes Signals). - Opportunity in "Significant Renewable Energy Expansion (Distributed Solar)" (Opportunities Analysis). |
COP 1.4 trillion to COP 8.2 trillion (CAPEX over a few years). |
| 4. Bespoke Green Power Purchase Agreements (PPAs) for Commercial & Industrial (C&I) Clients | - "Long-Term Price & Supply Certainty for Large Users" (Unmet Needs). - "Acceleration of long-term bilateral contracting (PPAs)" by C&I users (Consumption Trends). - "Corporate preference for ‘greener’ energy" (Consumption Trends). - Opportunity in "Significant Renewable Energy Expansion (Utility-scale projects)," "Innovation in Business Models & Services (Bespoke PPAs)" (Opportunities Analysis). |
COP 1.85 trillion to COP 5.91 trillion per year. |
| 5. Community-Centric Renewable Energy Project Development | - "Social-environmental friction" (Current Pains). - "Growing societal & community opposition to new energy infrastructure" (Consumption Trends). - Unmet need for "Accelerated Renewable Integration with Community Buy-In" (Unmet Needs). - Emphasis on "Social License to Operate" (Ongoing Changes Signals). - Opportunity in "Innovation in Business Models & Services (Community co-ownership)" (Opportunities Analysis). |
COP 0.59 trillion to COP 5.46 trillion (CAPEX for Community Aspects over a few years). |
| 6. Energy Efficiency as a Service (EEaaS) for SMEs | - "Lack of energy-efficiency support" for SMEs (Current Pains). - Unmet need for "Energy-Efficiency Services & Digital Engagement" (Unmet Needs). - High energy costs for SMEs. - Opportunity in "Enhanced Energy Efficiency Programs," "Innovation in Business Models & Services (ESCOs)" (Opportunities Analysis). - Energy Master active in efficiency space (Ongoing Changes Signals). |
COP 0.2 trillion to COP 1.11 trillion per year. |
| 7. E-Mobility Infrastructure & Fleet Solutions | - "Insufficient EV infrastructure," need for "Decarbonised Mobility Solutions" (Current Pains, Unmet Needs). - "Emergence of E-mobility and Associated Infrastructure Development" (Ongoing Changes Signals). - Government interest in promoting EV adoption. - Opportunity in "Growth in Electrification (EV charging infrastructure)" (Opportunities Analysis). |
CAPEX (Public/Fleet Infrastructure): COP 0.1 trillion to COP 3.84 trillion (over ~5 years). Annual Revenue (Fleet Solutions): COP 25 billion to COP 0.36 trillion per year. |
| 8. Modular/Decentralized Gas Monetization Solutions | - "Declining proven natural-gas reserves," "Long-term uncertainty about affordability" (Current Pains). - Environmental pressure to reduce gas flaring. - Opportunity in "Value-Added Hydrocarbon Derivatives," "Strengthening the Natural Gas Market" (Opportunities Analysis). - Ecopetrol's focus on maximizing value from existing assets (Ongoing Changes Signals). |
Not Quantifiable with available data. |
References¶
- AAPG EXPLORER. “A Geoscientist's Perspective on Colombia's Energy Sector.” 2025-05-06.
- BASE. Driving Electric Mobility With the First Battery-Swapping System For Motorcycles In Colombia. (2024-07-23).
- Chambers and Partners. Renewable Energy 2024 - Colombia | Global Practice Guides. (2024-09-26).
- DANE. Percepción de pobreza a la baja en Colombia, según la Encuesta Nacional de Calidad de Vida del Dane. (2025-04-25).
- Energy Analytics Institute (EAI). reporte-4t23-ecopetrol-eng. (2024-03-01). https://energy-analytics-institute.org/reporte-4t23-ecopetrol-eng/
- Energy Master. Energy Master: Liderazgo y transformación en la eficiencia energética de Colombia. (2025-01-24).
- IEA. Colombia 2023 - Energy Policy Review - NET. (n.d.).
- ISA. Diez startups contribuirán a la transición energética con el impulso de ISA y Rockstart.
- LaNota.com. Ranking 2024 sector energía eléctrica de Colombia. (2024-12-05). https://lanota.com/ranking/Ranking-sector-energia-electrica-Colombia.php
- MINCIT - Ministerio de Comercio, Industria y Turismo. Colombia tiene cerca de 1,56 millones de empresas formales activas, la mayor cifra de la última déca. (2024-08-23).
- Naturgas. Aumentarán tarifas de gas natural en Colombia a partir de 2025. (2024-12-27).
- PRIF. “Making Projects Work – Conflict and Participatory Processes in Wind Park Construction in La Guajira, Colombia.” 2025-02-28.
- SER Colombia. PROYECTOS DE ENERGÍAS - SER Colombia. (n.d.).
- SER Colombia. RENOVABLES 2024: 1.240 MW cerca de iniciar operación y 1.800 MW más en el horizonte, Colombia avanza hacia un futuro más verde. (n.d.).
- Superintendencia de Servicios Públicos. Boletín tarifario de energía lIl Trimestre 2024. (n.d.).
- The Energy Year. An innovator in Colombia's energy transition - Jose Vicente VILLAMIZAR. https://www.theenergyyear.com/interviews/an-innovator-in-colombias-energy-transition/
- UPME. Proyección de la demanda de energía eléctrica y potencia máxima 2024-2038 - UPME. (2024-12-03).
- UPME. Integración de las energías renovables no convencionales en Colombia. (n.d.).
- UPME. Tecnologías en eficiencia energética podría generar hasta un 80% de ahorro. (2024-04-09).
- XM. Demanda de energía subió 2,3 % en 2024: detalles de las regiones y sectores donde hubo más consumo. (2025-01-23).