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Airlines in Mexico Final Customers Identification

Customers Categorization

Based on the analysis of the provided value chain report for the airline industry in Mexico, the final customers can be categorized into two primary segments:

  • Business-to-Consumer (B2C): This segment comprises individual passengers who purchase air transportation services for personal travel, including leisure, visiting friends and relatives (VFR), and individual business trips.
  • Business-to-Business (B2B): This segment primarily consists of cargo shippers, which are businesses or entities that require the air transport of goods and freight. This also includes intermediaries such as freight forwarders who act on behalf of businesses.

Detailed report on final customers categorized into B2B and B2C segments

The final customers in the Mexican airline value chain are the individuals and businesses that utilize the air transportation services provided by the airlines.

B2C (Passengers): Individual passengers are the most visible final customers in the airline industry. Their primary interaction is with the airlines directly (via websites, apps, call centers, airport counters) or indirectly through travel agencies and online travel platforms. The provided text highlights that different airlines target distinct passenger demographics based on their business models: * Ultra-Low-Cost Carriers (ULCCs) such as Volaris and Viva Aerobus primarily focus on price-sensitive leisure travelers and individuals traveling to visit friends and relatives (VFR). These customers are often motivated by low base fares and may be willing to pay extra for unbundled services like baggage, seat selection, and priority boarding. * The full-service network carrier, Aeroméxico, targets a broader demographic, including a mix of both business and leisure travelers. These customers may prioritize network connectivity, service quality, loyalty programs, and bundled services. * International passenger airlines serve travelers between Mexico and other countries, notably the significant US transborder market. This customer base includes tourists, business travelers, and those with personal ties across borders. American Airlines, United Airlines, and Delta Air Lines are key players in this segment.

The demand from B2C customers is significantly influenced by factors such as ticket prices, travel convenience, route availability, economic conditions affecting disposable income, and tourism trends.

B2B (Cargo Shippers): The B2B customers in the airline value chain are businesses that rely on air cargo services to transport goods and freight. While the provided text does not delve into specific industries or demographics of these businesses, it identifies "cargo shippers" as customers of cargo airlines and the cargo divisions of passenger airlines. These customers' needs typically revolve around speed, reliability, capacity, and the ability to transport various types of goods, including high-value items, perishable goods, or time-sensitive shipments. Businesses utilize air cargo for domestic distribution and international trade. Freight forwarders, acting as intermediaries for various businesses, also represent a significant B2B customer type for airlines' cargo operations.

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