Airlines in Mexico Current Demand Behavior Analysis¶
Demand Behavior¶
The demand behavior in the Mexican airline industry is driven by two primary customer segments: individual consumers (Business-to-Consumer - B2C) and business consumers (Business-to-Business - B2B).
Individual consumers, or passengers, constitute the largest and most detailed segment in the provided data. These include leisure travelers, individuals visiting friends and relatives (VFR), and those traveling for individual business purposes. The Ultra-Low-Cost Carriers (ULCCs) like Volaris and Viva Aerobus primarily target price-sensitive leisure and VFR travelers. Grupo Aeroméxico, as a full-service carrier, serves a broader mix of business and leisure travelers. The international market, particularly the significant US-Mexico transborder routes, involves a diverse customer base including tourists, business travelers, and individuals with personal ties across borders.
In 2024, Mexican airports collectively handled over 119 million passengers, encompassing both domestic and international travel. The major Mexican airlines transported a significant number of total passengers in 2024: Volaris with 26,831,341, Viva Aerobus with 26,134,302, and Grupo Aeroméxico with 25,059,181. Mexicana de Aviación, which resumed operations, transported 256 thousand domestic passengers in 2024. In the crucial US-Mexico international market, major US carriers like American Airlines, United Airlines, and Delta Air Lines hold substantial market shares among US airlines on these routes, at approximately 25%, 15%, and 10% respectively. American Airlines and United Airlines combined transported 13.7 million travelers between the US and Mexico in 2024.
Business consumers, or cargo shippers, represent the B2B segment. These are businesses and entities requiring air transport for goods and freight, including through dedicated cargo airlines or the cargo divisions of passenger airlines. Freight forwarders also act as key intermediaries in this segment. The provided reports identify cargo shippers as customers but do not offer specific quantitative data on the number of businesses utilizing these services or the total volume of cargo transported in 2024/2025.
Regarding the growth or decline in the number of customers, the available data indicates a significant growth trend in passenger numbers in recent years. The total passenger volume handled by Mexican airports exceeded 119 million in 2024, setting a record. This reflects substantial growth in the number of individual (B2C) customers. The domestic market is dominated by the ULCCs, Viva Aerobus and Volaris, which held the largest domestic market shares in 2024 at 38.0% and 33.3%, respectively, with Aeroméxico holding 27.5%. The strong performance and market share of these airlines, particularly the ULCCs known for stimulating demand through lower fares, further support the conclusion of a growing passenger base. The reports do not provide specific data on the growth or decline rate for the B2B (cargo) customer segment or cargo volumes.
| Customer Segment | Growth/Decline Trend (Based on 2024 Data) |
|---|---|
| Individual (B2C) | Growing (Significant passenger growth in 2024) |
| Business (B2B) | Not specified in available data |
References¶
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