Industry Research Report on the Beverage in Mexico.¶

Value Chain outline¶

The beverage industry in Mexico encompasses a series of interconnected stages, forming a value chain that spans from the origin of ingredients to the final point of sale and consumption. This intricate network involves diverse activities and players across various beverage categories, including soft drinks, alcoholic beverages, dairy drinks, and hot beverages.

1. Raw Material Sourcing¶

This foundational step involves securing all the necessary components and materials required for beverage production.

Identification and description of segments for each step of the value chain.
- Agricultural Products: This segment is centered on the cultivation and procurement of natural resources such as fruits, grains (including barley and maize crucial for beer and traditional drinks like pulque and pozol), agave plants (essential for tequila and mezcal production), coffee beans, tea leaves, and sugar cane. Mexico's varied climate supports the growth of a wide array of these agricultural inputs.
- Water: Water is a critical and high-volume ingredient in nearly all beverages. This segment focuses on the sourcing, treatment, and purification of water to meet stringent quality standards for consumption and production.
- Other Ingredients: This broad segment includes a variety of processed and manufactured inputs like sweeteners (sugars, high-fructose corn syrup, artificial sweeteners), flavorings (natural and artificial extracts), colorings, acidity regulators, preservatives, and other functional additives that define the taste, appearance, and shelf-life of beverages.
- Packaging Materials: This segment is responsible for the provision of materials used to contain and protect the finished beverage products. This includes preforms and resins for PET bottles, sand and other materials for glass bottles, aluminum and steel for cans, paperboard for cartons, and various films and laminates for flexible packaging formats.
List of types of players in each segment
- Agricultural Products: Individual farmers, large-scale agricultural enterprises, farmer cooperatives that aggregate produce, specialized ingredient processors, and commodity trading companies that manage the purchase and sale of raw agricultural goods on a larger scale.
- Water: Municipal water utility companies that supply tap water, operators of private wells, and companies specializing in advanced water purification and treatment technologies to achieve the required purity levels for beverage manufacturing.
- Other Ingredients: Chemical manufacturing companies, large-scale food ingredient corporations, specialized flavor and fragrance houses, and suppliers of vitamins, minerals, and other functional ingredients for fortified beverages.
- Packaging Materials: Manufacturers specializing in the production of plastic bottles and containers (PET converters), glass bottle manufacturers, can manufacturers, producers of caps and closures, label printing companies, carton manufacturers, and companies producing flexible packaging solutions.
Detailed description of the main activities within each segment.
- Agricultural Products: Activities include land preparation, planting, crop maintenance (irrigation, fertilization, pest control), harvesting at optimal ripeness, initial post-harvest handling (cleaning, sorting), and transportation from farms to processing facilities or storage. For agave, this includes the lengthy maturation period before harvest.
- Water: Extraction of water from approved sources (surface water bodies or underground aquifers), physical and chemical treatment processes (filtration, disinfection, desalination if necessary), and quality control testing to ensure compliance with safety and quality regulations.
- Other Ingredients: Chemical synthesis, extraction from natural sources, blending and formulation of ingredient mixes, quality assurance testing, and ensuring compliance with food safety standards.
- Packaging Materials: Manufacturing processes such as injection molding and blow molding for plastic bottles, glass blowing or pressing for glass bottles, stamping and forming for metal cans, and printing and laminating for flexible packaging. This segment also involves quality control of materials and container integrity.
List examples of key players with detailed profiles.
- While specific primary producers are numerous and often localized, major beverage companies work with a network of suppliers. In packaging, companies like Aluprint are notable for providing flexible packaging solutions to the food and beverage sector. [15] Envases Universales is another significant packaging player. [15]

2. Production/Transformation¶

This critical step transforms the sourced raw materials into the diverse range of liquid products that constitute the beverage market.

Identification and description of segments for each step of the value chain.
- Beverage Manufacturing: This core segment encompasses the actual processing and creation of the finished or semi-finished beverage products from the prepared ingredients. This varies greatly depending on the beverage type.
- Concentrate Production: For certain beverages, particularly many soft drinks, this segment involves the creation of highly concentrated syrups or bases that are later diluted with water and carbonation at bottling plants.
List of types of players in each segment
- Beverage Manufacturing: This includes large multinational corporations with extensive production capabilities, prominent domestic beverage companies, smaller craft breweries and distilleries focusing on artisanal production, and traditional, often localized, producers of fermented beverages. Co-packing companies that manufacture beverages for other brands also fit here.
- Concentrate Production: Typically, these are specialized divisions or subsidiaries of large global beverage corporations, or companies that focus solely on producing flavor compounds and beverage bases.
Detailed description of the main activities within each segment.
- Beverage Manufacturing: Activities are highly dependent on the beverage type:
  - Carbonated Soft Drinks: Precise blending of purified water with sweeteners, flavorings, colorings, and additives, followed by carbonation to introduce dissolved carbon dioxide.
  - Beers: A multi-step process including malting (preparing grains), mashing (extracting sugars), boiling (adding hops for bitterness and aroma), fermentation (yeast converts sugars to alcohol and CO2), maturation (aging), and filtration to clarify the beer. [33]
  - Tequila and Mezcal: Harvesting and cooking the agave piñas (to convert starches to sugars), crushing (to extract juices), fermentation (natural or added yeasts convert sugars to alcohol), and distillation (heating the fermented liquid to separate alcohol, often involving double distillation). [11, 26]
  - Dairy Beverages: Pasteurization of milk (heating to kill pathogens), homogenization (breaking down fat molecules), fermentation for products like yogurt drinks, and mixing with fruit, flavors, and sweeteners for flavored milk and other dairy beverages.
  - Juices: Washing and processing of fruits, extraction of juice (pressing or centrifuging), pasteurization (heat treatment to extend shelf life), and sometimes blending of different juices.
  - Traditional Beverages: Processes often involve fermentation of locally sourced ingredients, such as the fermentation of agave sap for pulque or fermented maize dough for pozol. [4, 7, 27]
- Concentrate Production: Developing and manufacturing highly concentrated flavorings, syrups, and ingredient mixes that provide the distinctive taste and characteristics of the final beverage when diluted. This requires specialized expertise in food science and flavor chemistry.
List examples of key players with detailed profiles.
- Coca-Cola FEMSA (KOF): A major producer with numerous bottling plants, responsible for manufacturing a vast quantity of Coca-Cola brand beverages. [See Detailed Profiles Section]
- Arca Continental: Operates production facilities for Coca-Cola products and other beverages and snacks. [See Detailed Profiles Section]
- Heineken Mexico: Possesses significant brewing capacity across multiple plants for its extensive beer portfolio. [See Detailed Profiles Section]
- Grupo Modelo (Part of AB InBev): Operates several large brewing plants in Mexico, producing a wide range of beers for domestic and international markets. [See Detailed Profiles Section]
- GEPP (Grupo GEPP): As the PepsiCo bottler, they have substantial production capabilities for PepsiCo's beverage range. [See Detailed Profiles Section]
- Grupo Lala: Primarily a dairy company, their operations include the processing of milk and production of dairy-based beverages. [See Detailed Profiles Section]
- Constellation Brands: While their market focus is the US, their brewing facilities in Mexico are significant production sites for export beers. [See Detailed Profiles Section]
- Casa Cuervo: A prominent and historic producer specializing in tequila production. [18]
- Other notable producers include Cervecería Minerva and Valle Redondo in the beer and alcoholic beverage sectors. [18] Nestlé Mexico and Danone Mexico also have production capabilities for their beverage lines, including water and dairy alternatives. [See Detailed Profiles Section]

3. Packaging¶

This essential step prepares the manufactured beverages for distribution and sale by enclosing them in appropriate containers.

Identification and description of segments for each step of the value chain.
- Primary Packaging (Filling and Sealing): This involves the high-speed filling of the beverage into individual containers such as bottles (glass and PET) and cans, followed immediately by sealing to prevent contamination and maintain carbonation or freshness.
- Secondary and Tertiary Packaging (Labeling, Grouping, Palletizing): This segment focuses on adding labels with product information, branding, and regulatory details. It also includes grouping multiple primary containers into multi-packs, cases, or cartons, and finally arranging these larger units onto pallets for efficient handling and transportation.
List of types of players in each segment
- Primary Packaging (Filling and Sealing): This is primarily carried out by the beverage manufacturers themselves, as it is highly integrated with the production process. Specialized co-packing companies also offer these services to smaller brands or for specific product runs.
- Secondary and Tertiary Packaging (Labeling, Grouping, Palletizing): Again, beverage manufacturers handle a large portion of these activities. However, specialized packaging service providers and logistics companies may also offer these services, particularly for complex or customized packaging requirements.
Detailed description of the main activities within each segment.
- Primary Packaging (Filling and Sealing): Operating automated filling lines that handle various container types and sizes. This requires precision to ensure accurate fill volumes and hermetic sealing to maintain product quality and safety.
- Secondary and Tertiary Packaging (Labeling, Grouping, Palletizing): Applying labels through various methods (adhesive, shrink sleeve), assembling multi-packs (using plastic rings, shrink film, or cardboard), placing cases into larger cartons or trays, and arranging the finished goods on pallets, often with stretch wrap for stability during transport.
List examples of key players with detailed profiles.
- Major bottlers and breweries like Coca-Cola FEMSA, Arca Continental, Heineken Mexico, and Grupo Modelo have significant in-house packaging operations with advanced machinery. [28] Companies specializing in packaging materials and solutions, such as Aluprint, Envases Universales, Grupo Bimbo's packaging division, Plastilene Group, and SigmaQ, are key suppliers to this stage. [15] The demand for packaging machinery in Mexico, particularly from the food and beverage industry, is substantial. [3]

4. Distribution¶

This crucial stage ensures that finished beverage products are transported efficiently from manufacturing plants to various points of sale across the country.

Identification and description of segments for each step of the value chain.
- Warehousing and Inventory Management: This involves storing finished beverage products in controlled environments to maintain quality and managing inventory levels to meet demand and optimize logistics.
- Transportation and Logistics: This segment is concerned with the physical movement of beverages using various modes, including road, rail, and potentially sea for coastal distribution, across different distances and regions within Mexico. This includes planning routes, managing fleets, and optimizing delivery schedules.
- Wholesale: This involves selling beverages in bulk quantities to intermediaries such as larger retailers, smaller independent stores, restaurants, bars, and institutions, who then sell to the final consumer or use the beverages in their operations.
- Import and Export: This segment manages the cross-border flow of beverages, including importing finished products or ingredients and exporting Mexican-produced beverages to international markets. This involves navigating customs procedures, tariffs, and international shipping.
List of types of players in each segment
- Warehousing and Inventory Management: Large beverage companies often manage their own extensive warehouse networks. Third-party logistics providers (3PLs) with specialized facilities and expertise also play a significant role.
- Transportation and Logistics: Beverage companies with dedicated truck fleets, specialized trucking and transportation companies, and integrated logistics firms that offer a range of supply chain services.
- Wholesale: Large beverage distributors with exclusive territories or broad product portfolios, cash and carry warehouses, and specialized wholesalers for specific beverage types (e.g., wine and spirits distributors).
- Import and Export: The import/export divisions of beverage companies, specialized import/export agents, and customs brokers who handle the necessary documentation and procedures.
Detailed description of the main activities within each segment.
- Warehousing and Inventory Management: Receiving finished goods from production, storing products under appropriate conditions (temperature, humidity), managing stock rotation (FIFO - First-In, First-Out), picking and packing orders for shipment, and using inventory management systems to track stock levels.
- Transportation and Logistics: Planning delivery routes to optimize efficiency and minimize costs, managing truck fleets (maintenance, scheduling), loading and unloading goods, and ensuring products are transported safely and securely. This is particularly complex in a country with diverse geography like Mexico.
- Wholesale: Purchasing beverages in large volumes from manufacturers, storing and managing this inventory, and selling to a diverse customer base of retailers and food service operators, often providing delivery services.
- Import and Export: Preparing export documentation, coordinating international freight, complying with customs regulations in both the origin and destination countries, and managing currency exchange and international payment terms. Mexico is a major exporter of beer and tequila. [13, 14]
List examples of key players with detailed profiles.
- Major beverage companies like Coca-Cola FEMSA, Arca Continental, Heineken Mexico, and Grupo Modelo have built extensive and highly efficient distribution networks that are critical to their market reach. [See Detailed Profiles Section] GEPP also operates a nationwide distribution network, particularly strong for PepsiCo products and water. [See Detailed Profiles Section]

5. Retail and Final Consumption¶

This final stage is where beverages are made available to consumers through various channels, leading to their ultimate purchase and consumption.

Identification and description of segments for each step of the value chain.
- Off-Premise: This segment includes all sales channels where beverages are purchased for consumption at a different location.
- On-Premise: This segment covers sales where beverages are consumed at the point of purchase.
- E-commerce: This rapidly growing segment involves the online sale of beverages through various digital platforms.
List of types of players in each segment
- Off-Premise: Large supermarket and hypermarket chains, convenience stores (a very significant channel in Mexico), smaller independent neighborhood grocery stores, specialized beverage stores (e.g., liquor stores, wine shops), public markets, discount stores (discounters), and warehouse clubs. [10, 16, 29]
- On-Premise: Restaurants of all types and sizes, bars, cafes, hotels, nightclubs, and traditional establishments like cantinas and pulquerías. [2, 5, 8, 16]
- E-commerce: Large online marketplaces with dedicated grocery and beverage sections, the e-commerce websites of major retailers, specialized online beverage retailers, and food and grocery delivery applications. [9, 10, 12, 34]
Detailed description of the main activities within each segment.
- Off-Premise: Stocking shelves with a wide variety of beverages, managing product placement and promotions, handling transactions, and often providing refrigeration for cold drinks. Small local grocers remain important for their proximity to consumers. [10]
- On-Premise: Purchasing beverages from distributors or wholesalers, storing and chilling beverages, preparing and serving drinks (including mixed drinks and cocktails), managing menus, and providing a service and atmosphere for customers to enjoy beverages on-site. This segment is benefiting from a return to social gatherings. [8]
- E-commerce: Listing beverages online with product details and pricing, managing online orders and inventory, packaging orders for delivery, coordinating with delivery services (in-house or third-party), and handling online payments and customer service. E-commerce for beverages is experiencing strong growth in Mexico. [10, 12, 34]
List examples of key players with detailed profiles.
- Off-Premise: Walmart Mexico is a major retailer with extensive beverage sales. [14] OXXO, FEMSA's convenience store chain, has a ubiquitous presence and is a key channel for immediate consumption purchases. [14] Other significant retailers include Soriana, Tiendas 3B, and Aurrera. [9, 10]
- On-Premise: This is a fragmented segment with countless individual businesses across Mexico.
- E-commerce: Amazon Mexico and Mercado Libre Mexico are leading online marketplaces where beverages are sold. [12, 34] Major retailers like Walmart Mexico also have significant online beverage sales platforms. [34] Food delivery apps like Cornershop, Uber Eats, and DoorDash also facilitate beverage purchases. [34]

Value Chain Summary Table¶

Value Chain Step	Main Activities	Segments	Types of Players	Examples of Main Players
Raw Material Sourcing	Cultivation, harvesting, purification, manufacturing of ingredients & packaging	Agricultural Products, Water, Other Ingredients, Packaging Materials	Farmers, Cooperatives, Ingredient Suppliers, Packaging Manufacturers, Utility Companies	(Based on product origin) Agave farmers, Barley producers, Water treatment companies, Packaging companies like Aluprint, Envases Universales. [15, 38]
Production/Transformation	Processing raw materials into beverages (mixing, fermenting, distilling, etc.)	Beverage Manufacturing, Concentrate Production	Large Corporations, Domestic Companies, Craft Producers, Traditional Makers, Co-packing companies, Specialized Ingredient Companies	Coca-Cola FEMSA, Arca Continental, Heineken Mexico, Grupo Modelo, GEPP, Grupo Lala, Constellation Brands (for export), Nestlé Mexico, Danone Mexico, Casa Cuervo, Cervecería Minerva. [See Below]
Packaging	Filling, sealing, labeling, secondary packaging	Primary Packaging (Filling and Sealing), Secondary and Tertiary Packaging (Labeling, Grouping, Palletizing)	Beverage Manufacturers, Co-packing companies, Packaging Service Providers	Coca-Cola FEMSA, Arca Continental, Heineken Mexico, Grupo Modelo, Aluprint, Envases Universales, Grupo Bimbo (Packaging Division), Plastilene Group, SigmaQ. [15, 28]
Distribution	Storage, transportation, wholesale, import/export	Warehousing & Inventory Management, Transportation & Logistics, Wholesale, Import & Export	Beverage Companies (in-house), 3PLs, Trucking Companies, Logistics Firms, Beverage Distributors, Cash and Carries, Import/Export Agents	Coca-Cola FEMSA, Arca Continental, Heineken Mexico, Grupo Modelo, GEPP. [See Below]
Retail and Final Consumption	Selling beverages to consumers	Off-Premise (Supermarkets, Convenience Stores, etc.), On-Premise (Restaurants, Bars), E-commerce	Supermarkets, Hypermarkets, Convenience Stores, Small Grocers, Specialty Stores, Restaurants, Bars, Cafes, Hotels, Online Marketplaces, Retailer Websites	Walmart Mexico, OXXO, Soriana, Tiendas 3B, Aurrera, Amazon Mexico, Mercado Libre Mexico. [5, 9, 10, 12, 14, 16, 29, 34]

Examples of Main Players¶

Here are detailed profiles and case studies for some of the most relevant players across the Mexican beverage industry value chain:

Fomento Económico Mexicano (FEMSA): A powerful Mexican multinational conglomerate, FEMSA plays a pivotal role in the beverage sector, particularly through its majority ownership of Coca-Cola FEMSA (KOF). FEMSA's strategic influence extends across bottling, distribution, and retail, making it a dominant force in the Mexican beverage landscape. Beyond KOF, FEMSA operates the extensive OXXO convenience store network, providing a direct and widespread retail channel for beverages. This integrated model allows FEMSA to control significant portions of the value chain, from production planning (via KOF) to direct consumer sales (via OXXO). In 2024, FEMSA reported total consolidated revenues of P$279,793 million, highlighting its substantial economic footprint. [See provided text for more details and revenue figures.]
Coca-Cola FEMSA (KOF): As the largest Coca-Cola bottler globally by sales volume, KOF is a critical entity in the production, packaging, and distribution stages. Operating extensively in Mexico, KOF is responsible for manufacturing, packaging, selling, and distributing a vast portfolio of beverages under The Coca-Cola Company's trademarks. This includes a wide range of sparkling drinks, bottled water, and non-carbonated beverages. KOF's operations involve numerous bottling plants and a sophisticated distribution network reaching millions of points of sale. In 2024, KOF reported a total volume of 4,224.6 million unit cases, a 4.4% increase from the previous year, and total revenues of P$279,793 million. This demonstrates their massive scale and ongoing growth in the market. [See provided text for more details and volume/revenue figures.]
Arca Continental: The second-largest Coca-Cola bottler in Latin America, Arca Continental is a key player in the production, packaging, and distribution of beverages in Mexico. Their portfolio includes beverages under The Coca-Cola Company brand as well as their own brands. Arca Continental's activities mirror those of KOF in bottling and distribution, contributing significantly to the reach of Coca-Cola products in Mexico. They also have interests in the snack industry, which can complement their beverage distribution. Arca Continental reported Net Sales of USD 11.49 billion as of December 31, 2024. Their financial reporting indicates strong sales figures in their territories, including Mexico. [See provided text for more details and volume/revenue figures.]
Heineken Mexico: A major brewery and a dominant force in the alcoholic beverage segment, particularly beer, Heineken Mexico is a significant part of Heineken N.V.'s global operations. They are involved in the production (brewing and packaging) and distribution of a wide array of popular domestic and international beer brands in Mexico, including Tecate, Dos Equis, and Heineken. Heineken Mexico's operations are crucial to meeting the high demand for beer in the country and for export. They reported sales of 187,000 million pesos in 2023. Mexico is highlighted as a key market contributing to Heineken's organic growth. [See provided text for more details and revenue figures.]
Grupo Modelo (Part of AB InBev): As part of the world's largest brewer, Anheuser-Busch InBev, Grupo Modelo is a powerhouse in the Mexican beer industry. They are primarily involved in the production (brewing and packaging) and distribution of highly popular beer brands both domestically and internationally, most notably Corona and Modelo. Grupo Modelo operates a substantial number of brewing plants in Mexico with significant annual capacity. While specific revenue for Grupo Modelo is integrated within AB InBev's global results ($59.38 billion in 2023), their dominant market share in Mexico and extensive export volume underscore their importance in the production and distribution stages. [See provided text for more details and production capacity.]
GEPP (Grupo GEPP): As the exclusive bottler and a major distributor for PepsiCo beverages in Mexico, GEPP is a crucial player in the production, packaging, and distribution segments for a wide range of soft drinks, water, and other non-alcoholic beverages under the PepsiCo umbrella (e.g., Pepsi, Gatorade). GEPP boasts one of the largest nationwide distribution networks in Mexico, essential for reaching diverse retail channels. They also produce and distribute jug water and their own brands. While specific revenue figures for GEPP are not readily available in the provided snippets, their role as a primary PepsiCo partner and major bottler signifies a large operational scale. [See provided text for more details and volume information.]
Grupo Lala: A leading company in the Mexican dairy industry, Grupo Lala is a significant producer of milk and dairy-based beverages. Their activities span the processing of raw milk, production of various dairy products and drinks, and distribution through their extensive refrigerated network. While focused on dairy, their substantial beverage volume and distribution capabilities make them a key player in that segment of the broader beverage market. Mexico accounts for the majority of their product volume commercialized. They reported total revenues of P$98,987 million in 2023. [See provided text for more details and revenue figures.]
Walmart Mexico: As one of the largest retailers in Mexico, Walmart Mexico is a critical downstream player in the beverage value chain, operating hypermarkets and supermarkets that serve as major points of sale for a vast quantity and variety of beverages. Their activities involve purchasing from distributors and wholesalers, managing extensive beverage inventories in stores, merchandising, and selling directly to the final consumer. Their significant market presence in the retail sector makes them a key channel for beverage companies to reach consumers. Walmart Mexico is listed among the major companies in the fragmented Mexican retail market. [14]

Volumes and Sizes¶

Estimates of volumes and sizes within the Mexican beverage industry offer insights into the market's scale and the performance of key players:

Overall Beverage Market Volume: The total consumption volume for the beverages market in Mexico was estimated at 25 billion liters (BL) in the third quarter of 2024. [1]
Soft Drinks Market: Soft drinks held the largest share of the beverage market by category in Q3 2024. [1] Within the soft drinks category, bulk/HOD (Home and Office Delivery) water was the sub-category with the highest consumption volume in the same period. [1] The carbonated soft drinks market in Mexico is projected to experience incremental growth of USD 24.3 billion, with a Compound Annual Growth Rate (CAGR) of approximately 6.4% from 2025 to 2030. [32] In 2008, Coca-Cola Export Corp held a significant 70% volume share of the carbonated soft drinks market in Mexico. [13]
Alcoholic Beverages Market: The value of the alcoholic beverages market in Mexico reached USD 24.3 billion in 2024. Forecasts indicate continued growth, with the market expected to reach USD 29.9 billion by 2033, growing at a CAGR of 2.37% between 2025 and 2033. [13] In Q3 2024, beer was the dominant sub-category within alcoholic drinks based on consumption volume. [1] At-home consumption of alcoholic beverages generated a substantial USD 18.45 billion in revenue in 2023, primarily driven by beer sales. [8]
Beer Market: Mexico is a major global player in beer production and consumption. In 2019, the country produced 124.5 million hectoliters of beer. [6, 7] Domestic beer production has shown growth, increasing from 126.9 million hectoliters in 2020 to 142 million hectoliters in 2023. [13] The Mexican beer market is largely controlled by a duopoly: Grupo Modelo (part of AB InBev) and Heineken Mexico, together accounting for around 90% of the market share. [14] Grupo Modelo typically holds a slightly larger share than Heineken Mexico. [6, 14] In the on-premise market in the US, Mexican beers, particularly Corona, Dos Equis, and Modelo, represent a significant portion of sales, with Corona often being the top-selling Mexican beer in this channel. [22, 37]
RTD Alcoholic Beverages Market: The Ready-to-Drink (RTD) alcoholic beverages market in Mexico was valued at USD 1.45 billion in 2023 and is projected for strong growth, expected to reach USD 3.83 billion by 2035, with a high CAGR of 8.399% during the 2025-2035 forecast period. [5]
Dairy and Soy Drinks and Milk Alternatives Market: Within the dairy and soy drinks category, white milk accounted for the highest volume consumed in Q3 2024. [1] Key players like Grupo Lala, Nestlé México, and Ganaderos Productores de Leche Pura hold significant market share in the broader dairy products and alternatives market. [2] In the specific segment of milk imports, companies like Lala Group, Alpura, Nestlé, and Parmalat are major players with notable estimated annual revenues and market shares from these imports. [20] The market for dairy alternatives in Mexico is forecast to reach USD 1,246.7 million by 2030. [45]
Hot Drinks Market: Hot coffee was the leading sub-category in the hot drinks market by consumption volume in Q3 2024. [1] Convenience stores were identified as the primary distribution channel for hot drinks in Mexico in 2021. [8]
Tequila and Mezcal Volumes: While smaller in volume compared to beer, these agave-based spirits are significant. Domestic consumption of tequila is estimated at about 1.2% of the population, while mezcal is around 0.06%. [12] Tequila accounts for an estimated 30% of total spirit consumption in Mexico, with mezcal at 1.5%. [12] Official production of mezcal has seen substantial growth, increasing to almost 8 million liters recently from less than 1 million in 2011. [11] These spirits also represent a significant portion of the U.S. spirits market, particularly in the on-premise sector. [36]
Packaging Industry Impact: The food and beverage industry is a major consumer of packaging in Mexico, accounting for 50% of packaging machinery imports by value. [3] The total value of packaging containers and materials produced in Mexico was estimated at USD 22 billion in 2022. [3]

References¶

Mexico Beverages Consumption Trends and Forecasts Tracker, Q3 2024 - GlobalData. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqALvNb-KIgIGKw36blKSz2NegMrywj3OorZNMtu2TApo6D4TE-aARc1O0fzKfhA9YZBjn5E-qaoMGwHa5pjIDlNOYH6WYIQa8T0dTIDwSR-xeTaVY99Sc11SsF1yxMXJB_ATLtoSmJuXGEBcz2DqO3WbE9HhcCd0nloS9-F06OAs44tuFs_lg8Y7GOw
Dairy Products and Alternatives in Mexico | Market Research Report | Euromonitor. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAK8ZlbEBmaQLpvFKVqtawHc7nONDCjD8YPWr805llvBQ4iez9vB2-0lIq9_86QSQNsEUZk1GrYLt6Vc-jqSOnxDd2eoBzRpn-41z-AeytlJdTqg6uVyZ-s6rugsx6h0Khf6JQtFP0PJvNxQMDSYoHVNJaaE8vngWeCxeWMta_vQw8tq
Mexico - Packaging Machinery Industry - International Trade Administration. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAIVa1RetNZjwWMIYNa6xlvAqtalXmbTOB4bt2NPZDFkOAE6WmXIyKF9Ay1c4lmuGoCwXrsgTzWywqMsAi9lF3Dbtidj-3dqJ6h5s3fzq86fndZC0GzGAiVOxXOI3cKXyXAR09f1sE6dm1cMjO5gWL6jOObbvk38WnpZp4OPFMCoBVDni-wjnV4GPw==
Pulque, a Traditional Mexican Alcoholic Fermented Beverage: Historical, Microbiological, and Technical Aspects - Frontiers. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAK8w-EarheBUo6r5c3Og46lAE1v7Lah6xvCrzmPjoubwFN0Bj3c4eFR4GLXsTU7VczncdYeFhU2HwyVJRQMVvj2oKsiv2919DXBG6Xil4bUjQgIL32F6w1QiRJEokSDAseOFF43T3vWQxQk1s0nOcJavY74ASEIM_fJE7Uckfrb7N0LzveWsuYkrpx4i_QG
Mexico RTD Alcoholic Beverages Market Size, Share, Trends, 2035. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAL6L0bK8_m6DJGu2rp4SWHCkLjrOcuilr6mCaIu5IJ56GEZ_sDcmE4LU7AW2b2JOUTDrnDl80e2Rp6rVK_NNcfNGEjM4vdW1il9QjE4pEL76UHKQr80aYF1kX0aKLCEe59EOx8u1SjaALVKEF2MS79Sj-2u2XwInB-q3tqyFX_COCtN9ffKANkjnYeDEIlP
Value chain of the brewing industry in Mexico. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAIh09GIqG9bIwsuFhaxP4hFJLi4EYxbAxw8ZwVOI19pA9O7NzgdpHx9laf6TlKfkC_WJnhtY9btTUfV6J8GRf7JBQx2OT3UIHy9HTmjDZBGvdz5DpeVgSnRQnJXjBMjSqhQFmiZXU3R3A-CiFchEPypmeRMSUnvcXOigJfXeQ0ZO1Zk81m58fXBjf4mxt3kklJGzA==
Cadena de valor de la industria cervecera en México - ResearchGate. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAIA2ig0jaLDng1OnEx9cNVogE9oMdZndk5gLQHJXSKF1C7zyERuWePuWAujcBBbfdBzWGuSKmtiASwId1U2kpi6i9jyOppp8fdjEkPRTqpUEY-WDAgIeAbih3fV4K0ZjaYlDgQf_bFh8sN-N0kEH5EZo5_bGq-JBfy5t1lGrbL8ycS8rd5mRdRDt2U09SkYMNxi2cjKBAu-mBHPy6o=
Mexico Hot drinks Market Size by Categories, Distribution Channel, Market Share and Forecast, 2021-2026 - GlobalData. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAJ4OGQoKsXbY1yvlnwKJ9P04wn2VxGt3daK7Zr7uZp-GxgzZcNUFuWGdKL0aCRKrSCYwwNX3AorL5xCl93iZXz15G6TfIxP4guEZojtJMyl84fPkUtA2qCyFdO7hIQ7Zdz_LrniQIeHstXJWtgqB7PFUmUCbQTyecOyS13suUz6eg==
Mexico Functional Beverage Market Overview, 2030 - Bonafide Research. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAK4s8YuZnF1lDIv1NgBoxrYQe0u2MOC8jix0FFd365RiQg02nc4i_3rS5hO7IYscdTs63rxDv1S_bgCTu-Y8Vez6CKKCWkEKJsms1nvfT0k7ZzQPgFEYKiSBHq2gCQJRkR4W_TfIZhY5V7qOD-8Ptioton0BEGES8kUGW2_Y6lh0pL-oriEpv4EG-4J
Soft Drinks in Mexico | Market Research Report | Euromonitor. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAK9Fs2iMV3KH7eTB8Yj6pWaI8kDjkW5uXcrzSQTgENCEMtyA-Mqk40AI_ooXGg_U-aPY1aW2eoLdFCc5ZsG61-JlBBhVcsXzYucGtQBdsD8Di5Db2jhVPWMtLV26JnJq1K43ON5WI_ge3aa32K4Lg==
Mezcal Production in Mexico: Between Tradition and Commercial Exploitation - Frontiers. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAIOq9rWYq2hcaqLXvyfemMt9LHJwcT7KAfih5JGaoVAr78SEJmleZrYB_OUQKkQVzhaZTSj_iM2ccsS-V3LHhXv0uCVgZIMHufin3XLyzwFW68uaSuomC99oSC24ahvgpWrtd6F7OKOYYsa3QAYzbAAF7LPaRNJ5f2ChGjTK9C1lvJMkeEYxyj6ubJX4zNFsR5Gif_MiVJyoZMkxA==
Mexico E-commerce Market Analysis | Growth Forecast, Size & Industry Report Insights. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAJOWkHV4-_po5hYu4gz5HouzQJ0D3D7QwuzUAMjvk4PtGQRblWk8XFRQutWlwuQbtb1eT_IEXNe1dWEkkw6rMM3AsIWP98HTwJd_wA-FTSOdg0xLcek01eu0fE7SGDNSKHhnjgqryyAsnnSOBrMyxef_2RfDP_tfXBjizwvDIK8m-k=
Mexico Alcoholic Beverages Market 2033 - IMARC Group. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqALUG_eKbTklW0ll-rVVg0dYEH5RQqENcci9oM89BgGUz2zbSz12BIr8lMQ76f8tS3V31xYLhFbEC-tn-ImIRjpBVHX4tdxRGSRBxlVpPswtcO1h8VetAXgnYU9TBDU0L8rzwPpNduIQZabgjlHEryt3Ho=
Beer in Mexico - Wikipedia. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqALJYrezP48aF88YXSUeZpwDebHPJL7UdZW07RPGFSQb-2QcrDQy5Nao58cOpbByn0LIDEjYxteS4xhrJi8Y_0Xx4mwVEOnCQ2Z8lWScdi_LAkQTex42tluf9df39Gj6Tk0Wig==
Top 5 Flexible Packaging Companies in Mexico - China Guangdong Jinke Printing Co., Ltd.. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAKFgyGr6XKfac6PwcQR9f-IGLNIveH5aZwU7iwNF54BTOFfrjxG-_SjMDf7mhjcHsNjjSDeeAjqXpznE8hG8XOxjfNMwpaeWeVuPteKmQhy_nMQBdCtxk7D5lic2FY6mGtD_rn1tIlEaWlAtSt22q5I8547pSvl0LBPag==
Mexico Retail Sector Market Competitive Analysis, Share, Forecast to 2030. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAJ4jZEfKbGhaIz4hbmrMVdM98nPTEXqAgYa3Z7tlIIw_aR8mSXPTEWiAPUJY-9Mcc3yVrRmovXasXGatwronEXqzYmvVp9eGdaDxmGSep0lM9aSOLjnrscZo-2i7vlbDrww9xjt4ynAoUWokl20BXgZk7xuY4kVb0MIpTow
Carbonated Soft Drinks in Mexico (2024) – Market Sizes - Mintel Store. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAJPRJfltRYYkqT7tXNr9WaAPdgF6xPbqwP6f4e5LHW1tWdfuSihq-ZMI_tQ0wWMAxEdRttETU8SFhkhb497nugdMS9kCUEoqGA9ix1OzED1xbRe6efEu5nZDqhaNivoOlwX1pHWytOITf92bnIMkJMz19zKg7hvOzzUcXgd4Lz9YxozhDaJR03T
Mexico Beer and Cider Market Analysis by Category and Segment, Company and Brand, Price, Packaging and Consumer Insights - GlobalData. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAL1J8TBKtbuBFuLbtTHW9HWH0MngeBxr2oNpM-8_LhijFOf14TEfxOjNbeOkUFTpvXHLUHnRb9xjfeuoSTkEcDXfU1qN1WMJQzi2rOqhD7cxVHGJm4CpL1qFvqNSPaNmsKfUA18jh9Bq5lCB327oa8bHDJniTGTk0M6xqOyyMm122ubQeA=
Beer in Mexico (2024) – Market Sizes - Market size data - retail sales value - Mintel Store. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAKkKe5XIlJ9KSRKQDLI9rB_HPXFwdFKo2eBJob-3FtYAqcXM63Q7KYFgJpGKL0DWeS7kfVAxAWBRjCGfF4BptASzN5o32OKB_P8gOVF_nEZ0r5lWgUXLXxwmSpkeUI8JJGDl5vqU8RK47e-Sfa2gYjsfZLBjOpZ
Top 10 milk import companies in Mexico - EssFeed. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAKhwUttSPo9A_rPa6Cj13JTU4LRzkQnQ-NjBASFn9IfFTrtpv71unnr4vgZ5w0rL-oH7vFBxSYieofNxb1aucgOD8YjA80P8dZChliqowKp2c1ZEDgOve_r_nuvg-NETHYh1_uuMPO4CN7-u6he9nrGEM_oeh-J9d-X9zWX2SHGxR8DtjR30O34UG8L6ulu4-UQqyy87_RaGg==
Mexico Packaging Market - Size, Share & Industry Analysis - Mordor Intelligence. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAJmMjIGqGXSDDmM7uCH1wWFJHbFmY4a_ZrZeT-fEu5OkfwffV2y9MnUNP9acTrdelE_P4334mR2dtj6fArG4uhzP5LOy9hJt0YmN8yunN6TYam_JtOhQgmPFZ3noRuzLV09T4mlhuJPbkiA2JBObYadCWJGBvcXPSmquiH4jY9r9tVQt_QdTw==
Corona is Beating Out Modelo at On-Premise Venues - Union. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAJmnsrZXFD2N4g8Ny3Kjux2BGNY64leM88QpwqG2FV3gm2tuurXfeSpqa9TAlwQmBUEDDvNl3iYWQUZ9-xNa6dS7Yhee0_yL0dbnHubLyKXKX9b3-_u-LWj51fiAWqmfX61PJ-_zEt_mRdIWO-EljIjSIibno4RgzwHCEyZJavJw9nBhRNMqOKMjLJGDwM=
Mexico, | Craft Beer & Brewing. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAJWZXPHOB_BvT5VJ4inWb9Y1PjSCKTS8CEvA-ouKo5ZhegkyueqiqRBzLTgYJKthTnhvEItmlzgSnlj7gaT8gq7-qgilqCK5cbjQ4b4wwIStT7ASksmvfvzRd2e_u50FQg0WmLnoGtT
Mexico's dairy sector remains resilient - Dairy Global. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAICaourIaGZlrNcbPO3EgavKQCLKzPjZj5LILmaHPh3gKtAH_2PmwIcH5IxYXhGgshAF6yyu0uYt2_uY3Kde3hX0pEDLhTnwY7mW6W8Oo2ihCZ4grhIfbUb833zOhcOA3S_xwDwxibwJkzto6NQnXzedthm0wl7295ROSwfejKYxlEkP7pKKLkGiglzOvkB0Kx_A60pb-WM4h3i6SE=
Packaging Industry in Mexico Top Companies - Mordor Intelligence. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAIJwskSIb5ZomhM5Va3oazJwHDoXpzDBReUJq0UpjOPQb0ZIlQnmz3L9FUekIE1HIGh719KyYSq3uje5yJZhjNHqSNFBo2iQl9sr7Ij6-xML5LjoM_n-WJHaTwrFoIaHgitvIbL8izcazMg2CvtB2XxUixkB6IKbt8dFEi6I2hIAbznLa_BkT3S7U6WS1jpXbc=
Making Tequila - Casa Sauza. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqALq4ZeWfVfL8W5trpkXqR5thNs-LEmukAl90LHpZLg0ORY4cLzBAMWdRWoZUCAaW0lfB_PhkY9EImsi_CYeiMXlxMW-vNZv8WpaMgPLUaE7MDpJbOVYuY4rq7AmL4DJL3la
Traditional Fermented Beverages of Mexico: A Biocultural Unseen Foodscape - MDPI. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAJCGBBbmkN7Z_XwyRGL6Yyixen16NEncpgrS-X1XQ5bYGzAMC4kHN_PKe8L9WfHlvGCvrGOzouM1ekkQDg3i867zEQKogh4BC85KeWkVAwGByFCU2PBx5-7r9PJHwXnEw==
Mexico is the number one consumer of Coca-Cola in the world, with an average of 225 litres per person - SMIGROUP. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAIZFdCF5p5hqNns1HaDjY09ZyYq0oWBH7MVPs0YJcXiW6lTS1AIsbt0jIY_OQhIiph1WJt7BHkaFTjQ1jy23GEwayT2Vgt7bOFv_UyW2HcIRy3WiIsKRum7Jfxmubar0YJ2w7_CcOoChSGggHY=
Mexico Retail Market Size, Share, Trends and Forecast 2033 - IMARC Group. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAJfoSEEFIDIlelfhUTeuAZr7KliiA2n6MkaOjFQAJmBvwTW5hK4EFdYd54u3nX_cy1G-JfsViAAen9U8O6ekODi02ujV2ul6mrVdMYl5qP3lBKqiMYvCshI-1pudOA4zXnYQ1bBoQ==
E-commerce Calendar 2025: Key Dates in Mexico - YaVendió!. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqALp9PDNa6uNIw6gP1h-m6embfG80Lusj6cSs4uCAiYh3C7jy4dbKmeSnl3E5RWbIbwZTc4zoib91tfUQYg85B6zP4K_REsFBXbj2h-apeiTaHHgjalDNJl-FRGHHExB2uc3xEf7TouNI9zHGqRg
Opportunities for growth in Mexico's On Premise - CGA Strategy. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAKYuo0DkAfO7JNxLjzxWRR8eI4OPN3OotXh7X5QbaAKOOQJ9xCb40uZ76OVqL4akFrGRzlltYMaJklLeQydAgZOJV-lHxiQQsWpGj8UfT0fuhBzRZ2x787PLz8w_E0QqRP__6aOJFKi6uRIUub3chYRXB6FiYppUHCYayBwfA==
Mexico Soft Drinks Market 2025 - StrategyHelix. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAI3mIL2OZAmaQ-u5GagBKxFd9JiGXb6fvTYt5E0v1pth-Hdbo51JvvTQY580n0Y39bJjF3Rse8Fr4CwBVZmkKIg7UK5skP98AupWPrT6cR9EpUjeCFqvhhqmgx6dlL9LXgzXoj4JDgMM5W0ErtVVDh5f552Nvag
Beer production in the food & beverage industry | KROHNE Mexico. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAJ31NFTnb3SspAMoFoai1QuQyPLSXpOz08KrCilxG5ElkdT-qITlcGKYyCIOUSZGJP_tS7z2fu8pQPfXyAVdODAY0RXblOKUrMsMiGuXuU1a6L9T4HV2TWn0Dd0j6Ds-AI_1jvKqLNRH4Id0Oxdt9abT4O6M0t-rEJ9USjsU3h3MkOidrAb_pg3Oxj1SKoZd_BMuCoyIvzO
Country Profile: The Guide to Ecommerce in Mexico. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAJbedfVtZfR04Uqr-aKT5m8IOZJkYsRIhO6vlvwkTxKvZPkCA3YiFPye-gpKdC76AOoxWIn6ROuB40ZeuZ2trd9udCtLoefLxoSZIxcT0o4xfIhfOUsyKFU4AJIpN0_1bZg6FP-Q==
Report Name: Food Processing Ingredients - USDA Foreign Agricultural Service. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqALJ1lUvZIbY5y7ZAkXj7DYlxeeKBDdqbm79z_1WEC-DC-P6z9L6Z9UFY7s9r-BqFKE0RPa0MChmgrU6uUH41U0qNJeREHATXVxHw2qxEevEacC7XaN4JE3_oRVMhgQSG-JZtVtMQeR1r0VFm4NrGbQfSJDgKQjHD3_iRjwocIkHE92ERY-ijA8m7wZdNLtzHwCWmuaWMoiwTIjSyRqcgOeHKps2oOZpBJVDDfRWn2-SZjG1_kdforM0NIU3eN_WLikd-WAB5Ht3KWyy0JtOvVM=
Tariffs on Mexican and Canadian Wine and Spirits Place 21% of the U.S. Beverage Alcohol Marketplace at Risk, Threaten 17,000 American Jobs | WSWA. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAJeOxS6DDPgmgm_QavahoAufGbC_r8iP1HJk0vU-2EtUXorrAIgeyxt1Haj-DwNG67gf-YafFgq3yERtLplGEqYzVfrXV_PiJw4WjTzsbugdU7VftJ6eTyP4--7z8723uUmFF9P2OD_JEOSJfsqJU1a0vBj1WGGJpoFp8PG24AFGzTas7iC4EbMWNWs7v2I0gTQpJKPrfn9hXtbYn2GoF2NwZV3cKb1wMyBa_s=
Ordering Data Shows that Corona is the Best-Selling Mexican Beer On-Premise | Union. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAIlbXJw5aBxxqWwTlh6vdabZwcYhi5A0iUyuDeAWyEoOPxSHaZgyJukqkVEW9RXAkS_OM-8PitBxnqX1PmEzLeDk0xlgV8IRzERB3GR1vrOqimdsni8x7oUeICIbkW_iSPeYZDPsa7rBGincOqeWCF3YYUi3xpyAwF9u-Gi8OBE_OS1B7yj9vccpKHROxJ-2GEbnsgUdEXq4WxXRmPy
Top 10 Recyclable Flexible Packaging Companies in Mexico - Longdapac. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAJUTMYys8ayHh36QBKE-0SYzyHHcFvB_FLoPXLZaJOeILXxXzy_HrmygFEHyBqScRcel3Sj1p07joC7VzLVXdjJy5ooSs04gWAUrreIfT5HTAuTQlaL3DYt326uvMaF7Am8vsaus4E099EiAbVlBJpe5A0MFrRVSDXvX2EbbyF2m8uiq89J