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Report Title

Industry Research Report on the Hospitality in Mexico.

Value Chain outline

The hospitality industry in Mexico is a complex and multi-faceted sector, deeply intertwined with the broader tourism industry. The value chain encompasses various steps, from attracting visitors to providing a range of services during their stay. While a single, universally agreed-upon value chain for the entire hospitality sector might vary depending on the perspective, a functional outline can be constructed by identifying the key stages involved in delivering hospitality services to both tourists and local consumers. These stages generally include attracting visitors, facilitating their travel and stay, providing accommodation, offering food and beverage services, and providing complementary activities and services. The interconnectedness of these stages is crucial for the overall success of the industry.

  • Identification and description of each step in the value chain

    The value chain of the hospitality industry in Mexico can be broadly segmented into the following key steps:

    1. Tourism Promotion and Intermediation: This initial step involves attracting potential visitors to Mexico and facilitating their travel arrangements.
    2. Transportation: This step covers the various modes of transport used by visitors to reach and move within Mexico. While not strictly "hospitality" in the sense of lodging or food, it's a crucial upstream component enabling the core hospitality experience.
    3. Accommodation: This is a core pillar of the hospitality industry, focusing on providing lodging options for travelers and residents.
    4. Food and Beverage Services: This step encompasses all establishments providing prepared food and drinks.
    5. Activities and Recreation: This involves offering various experiences and leisure options to visitors and locals.
    6. Support Services: These are the underlying services and infrastructure that support the primary activities of the hospitality sector.

  • Identification and description of segments for each step of the value chain.

  • List of types of players in each segment

  • Detailed description of the main activities within each segment.

    Detailed breakdown of each step and its segments:

    Step 1: Tourism Promotion and Intermediation

    • Segments:
      • Government Tourism Promotion: Activities undertaken by federal and state tourism ministries and organizations to market Mexico as a destination.
      • Tour Operators: Companies that create and package tourism products, often combining transportation, accommodation, and activities into tours.
      • Travel Agencies (Online and Traditional): Businesses that sell tourism products and services directly to consumers.
      • Destination Marketing Organizations (DMOs): Organizations responsible for promoting a specific region or city as a tourist destination.
    • Types of Players: Government agencies (SECTUR), national and international tour operators (e.g., Mexico Top Tours, Nexus Tours), online travel agencies (OTAs), traditional travel agencies, state tourism boards.
    • Main Activities: Destination marketing campaigns, participation in international tourism fairs, development of tourism routes and products, creation of tour packages, booking flights and accommodation, providing travel information and advice, promoting specific regions and attractions.

    Step 2: Transportation

    • Segments:
      • Airlines: Domestic and international carriers transporting passengers to and from Mexico.
      • Ground Transportation: Buses, taxis, ride-sharing services, car rentals, and private transportation within Mexico.
      • Cruise Lines: Companies operating cruises that visit Mexican ports.
    • Types of Players: Major international airlines, domestic airlines (e.g., Volaris), bus companies, taxi services, ride-sharing companies (Uber, DiDi), car rental agencies, international cruise lines.
    • Main Activities: Passenger transport, airport services, ground transfers, guided tours by bus, port services for cruise ships.

    Step 3: Accommodation

    • Segments:
      • Chain Hotels: Properties operated under established national and international brands. These are further segmented by service level: Economy, Mid-scale, Upscale/Mid-High Scale, and Luxury. Also includes Service Apartments.
      • Independent Hotels: Hotels not affiliated with a major chain.
      • Resorts: Hotels, often larger, offering a wide range of amenities and activities, typically in leisure destinations.
      • Other Lodging: Including vacation rentals, bed and breakfasts, hostels, and timeshares.
    • Types of Players: Large international hotel groups (Marriott International, IHG Hotels & Resorts, Accorhotels), major Mexican hotel groups (Grupo Posadas, Grupo Hotelero Santa Fe, FibraHotel, Grupo Vidanta, Grupo Presidente), independent hotel owners and operators, vacation rental platforms (Airbnb), individual property owners.
    • Main Activities: Providing lodging, room service, housekeeping, operating on-site restaurants and bars, offering amenities such as pools, spas, and fitness centers, managing reservations, guest services. Chain hotels often focus on standardized services and brand consistency, while independent hotels may offer unique experiences. Luxury hotels emphasize high-end services and personalized attention. Service apartments cater to longer stays with self-catering facilities.

    Step 4: Food and Beverage Services

    • Segments:
      • Full-Service Restaurants: Establishments where customers are served at their tables. Can range from casual to fine dining.
      • Quick Service Restaurants (QSR): Also known as fast food restaurants, offering limited menus and quick service.
      • Cafes and Bars: Establishments primarily serving coffee, other beverages, and often light snacks.
      • Cloud Kitchens (Dark Kitchens): Kitchens optimized for food delivery with no dine-in option.
      • Catering Services: Providing food and beverage services for events.
      • Food Service within Other Establishments: Restaurants and bars located within hotels, airports, retail centers, etc.
    • Types of Players: Large restaurant chains (domestic and international franchises), independent restaurants, cafes, bars, catering companies, food service divisions of hotel and tourism groups. CANIRAC is a key industry association.
    • Main Activities: Food preparation and service, menu development, customer service, managing inventory, marketing and promotions, food delivery services.

    Step 5: Activities and Recreation

    • Segments:
      • Tour and Excursion Operators: Organizing and leading guided tours and excursions to attractions and points of interest.
      • Attractions and Entertainment Venues: Theme parks, water parks, museums, archaeological sites, theaters, music venues, sports facilities.
      • Recreational Service Providers: Companies offering activities like water sports, adventure tourism, golf, spa services.
      • Meetings, Incentives, Conferences, and Exhibitions (MICE): Organizing and hosting business and large-scale events.
    • Types of Players: Tour operators, government agencies managing archaeological sites and museums, private companies operating theme parks and attractions, local guides, event organizers, convention centers.
    • Main Activities: Designing and operating tours, providing guided experiences, managing attractions, organizing events, offering recreational activities.

    Step 6: Support Services

    • Segments:
      • Technology Providers: Offering software and hardware solutions for hotel management, reservations, food service, etc.
      • Supply Chain and Logistics: Providing food, beverages, cleaning supplies, linens, and other goods to hospitality businesses.
      • Human Resources and Training: Recruiting, training, and managing staff for the hospitality sector.
      • Consulting and Marketing Services: Providing specialized advice and marketing support to hospitality businesses.
      • Construction and Real Estate: Developing and maintaining hospitality infrastructure.
    • Types of Players: Technology companies, food and beverage distributors, linen and laundry services, hospitality consulting firms, marketing agencies, construction companies, real estate developers and investment trusts (e.g., FibraHotel).
    • Main Activities: Developing and implementing technology solutions, procurement and distribution of supplies, staff training and development, providing expert advice, constructing and renovating properties.

  • List examples of key players with detailed profiles. Profiles for some key players were provided in the initial context. Here are a few examples and how they fit into the value chain:

    • Grupo Posadas: Primarily in the Accommodation step (Chain Hotels, Resorts). Operates a variety of brands targeting different segments (urban and coastal). Their activities include hotel ownership, leasing, franchising, and management. They are also involved in development. [Notable for being Mexico's largest hotel operator.]
    • Grupo Hotelero Santa Fe: Also primarily in the Accommodation step (Chain Hotels, Resorts). Involved in acquiring, developing, and operating urban and beach hotels under their own and licensed brands. [Known for collaborating with investment firms.]
    • FibraHotel: A Real Estate Investment Trust (REIT) focused on the Accommodation step (primarily business class Chain Hotels). Their activities involve the acquisition, ownership, and management of hotel properties. They generate revenue from lodging. [A key player in hotel real estate investment.]
    • Grupo Vidanta: Operates across multiple steps, including Accommodation (Luxury Resorts), and Activities and Recreation (Theme Parks, Cruises). Involved in the design, construction, financing, and operation of their properties and associated infrastructure. [Focuses on integrated luxury tourism developments.]
    • Marriott International / IHG Hotels & Resorts / Accorhotels: Global players with significant presence in the Accommodation step (Chain Hotels across various segments) in Mexico. They operate through various models including management contracts and franchising, often partnering with local groups like Grupo Presidente (IHG) or acquiring local chains like City Express (Marriott). Their activities involve brand management, reservations systems, loyalty programs, and setting service standards.
    • AMResorts: Focused on the Accommodation step (Luxury All-Inclusive Resorts). Provides sales, marketing, and brand management services for properties. [Historically focused on growth in Mexico and the Caribbean.]
    • Grupo Presidente: Operates in the Accommodation (representing international hotel brands) and Food and Beverage steps (operating restaurants and bars). [A 100% Mexican company with a long history, known for representing luxury brands.]

  • Show estimates of volumes and sizes of each step in the value chain.

    Providing exact volume and size estimates for every single step and segment of the entire hospitality value chain in Mexico based solely on the provided snippets is challenging, as the data is more focused on the hotel and broader tourism sectors. However, we can provide estimates for the areas where data is available:

    • Tourism (Overall Impact): Tourism is a key component of the Mexican economy, representing 13.4% of the tourism PIB and contributing significantly to national GDP.
    • International Tourist Arrivals: Mexico received 45 million international tourists in 2024, a 7.4% increase compared to 2023. In January 2025, 3.94 million international tourists arrived, an 8.5% increase compared to January 2024. Forecasts for 2024 anticipated 43.9 million international tourist arrivals.
    • International Tourist Spending (Revenue): In 2024, international tourist spending reached over $32 billion USD, a 7.4% increase from 2023. Another source indicates $30.246.2 million USD in 2024, almost 6% more than the previous year. Forecasts for 2024 anticipated $32.5 billion USD in revenue from international visitors.
    • Air Tourist Arrivals: In January 2024, over 2 million international tourists arrived by air. In the first few months of 2024, there was a slowdown in air arrivals, though May 2024 still saw 1.7 million international tourists arrive by air.
    • Cruise Passengers: In the first months of 2024, there was a 2.2% increase in cruise passengers compared to 2023, reaching 3.9 million.
    • Domestic Tourism: Domestic tourist arrivals in hotel rooms saw a moderate decrease of 1.2% by the end of April 2024 compared to 2023.
    • Hotel Industry Market Size: The hotel industry market in Mexico was valued at approximately $13.74 billion USD in 2024. It is projected to reach $24.24 billion USD in 2025 and is expected to grow at a CAGR of 5.50% (2024-2029) or 5.57% (2025-2030). Another source forecasts a CAGR of 8.2% between 2025 and 2034, reaching $27.93 billion USD in 2034.
    • Hotel Room Inventory: In 2015, there were 19,000 hotels and 700,000 rooms in Mexico. By August 2024, over 4,000 new rooms were added, a 172% increase over the total new supply in 2023. Cancún, Mazatlán, and Los Cabos accounted for the majority of these new rooms.
    • Hotel Occupancy Rates: In 2022, Cancún had the highest occupancy rate at almost 76%, followed by Riviera Maya. In the first half of 2024, beach destinations had an occupancy of 68.3%, while large cities had 57.5%.
    • Food Service Market Size: The food service market in Mexico was estimated at $90.43 billion USD in 2024 and is expected to reach $68.23 billion USD in 2025 (Note: there is a discrepancy in reported values across sources, requiring careful consideration of the source and methodology). It is projected to grow at a CAGR of 8.95% (2024-2029) or 10.12% (2025-2030). Another report valued the market at approximately $72.5 billion USD in 2024, projected to reach $113.6 billion USD by 2033 with a CAGR of 5.2% from 2025 to 2033.
    • Restaurant Establishments: The restaurant industry comprises over 680,000 formal restaurants. As of November 2024, there were 23,897 economic units classified as Hotels, Motels, and Similar. The State of Mexico had the largest number of restaurants with approximately 74,400 establishments as of November 2021.
    • Restaurant Industry Growth: The restaurant industry in Mexico closed 2024 with a 4.5% growth. For 2025, a growth of 5.5% to 6% is projected.
    • Investment in Hospitality: There has been significant investment in luxury hotels in Mexico, with a 50% increase in 2024. The restaurant sector expected a joint investment of 11.55 billion Mexican Pesos in 2024.
    • Employment: In the fourth quarter of 2024, the Services of Temporary Accommodation and Food and Beverage Preparation sector registered a GDP of MXN 855,240 million.

Value Chain Summary Table

Value Chain Step Key Segments Types of Players Main Activities Estimated Volumes/Sizes (Mexico, 2024/2025)
Tourism Promotion & Intermediation Government Promotion, Tour Operators, Travel Agencies (Online & Traditional), DMOs SECTUR, Mexico Top Tours, Nexus Tours, OTAs, Traditional Agencies, State Tourism Boards Marketing, package creation, bookings, information, destination promotion. 45 million international tourist arrivals (2024). $32+ billion USD international tourist spending (2024).
Transportation Airlines, Ground Transportation, Cruise Lines Major Airlines, Volaris, Bus Companies, Taxis, Ride-sharing, Car Rentals, Cruise Lines Passenger transport, transfers, port services. Over 2 million international air arrivals (Jan 2024). 3.9 million cruise passengers (early 2024).
Accommodation Chain Hotels (Economy, Mid-scale, Luxury, Service Apartments), Independent Hotels, Resorts, Other Lodging Grupo Posadas, Grupo Hotelero Santa Fe, FibraHotel, Grupo Vidanta, Marriott, IHG, Accor, AMResorts, Grupo Presidente, Independent Owners, OTAs Lodging, F&B in hotels, amenities, reservations, guest services. Market Size: ~$13.74 - $22.89 billion USD (2024), projected to ~$24.24 billion USD (2025). Over 700,000 rooms (2015), over 4,000 new rooms added (Jan-Aug 2024). Beach occupancy ~68.3%, City occupancy ~57.5% (1S 2024).
Food and Beverage Services Full-Service Restaurants, QSR, Cafes/Bars, Cloud Kitchens, Catering, F&B within other establishments Chains, Independent Restaurants, Cafes, Bars, Catering Companies, Hotel F&B divisions, CANIRAC Food & drink preparation and service, menu development, delivery. Market Size: ~$72.5 - $90.43 billion USD (2024), projected to ~$68.23 - $113.6 billion USD (2025/2033 range). Over 680,000 formal restaurants.
Activities and Recreation Tour/Excursion Operators, Attractions/Entertainment, Recreational Services, MICE Tour Operators, Government Agencies (museums/sites), Private Park Operators, Event Organizers Organizing tours, managing attractions, providing leisure activities, hosting events. Data on specific volumes for this step is less available in the provided sources, often aggregated within overall tourism impact or spending.
Support Services Technology Providers, Supply Chain/Logistics, HR/Training, Consulting/Marketing, Construction/Real Estate Tech Companies, Distributors, Consulting Firms, Construction Companies, FibraHotel Software/hardware, procurement, staff development, expert advice, property development. Hotel chains import ~75% of what they consume ($12 billion USD).

Examples of Main Players

Detailed profiles for several key players in the Mexican hospitality industry, primarily focused on the accommodation sector, were provided in the initial context. Here are some examples with additional context:

  • Grupo Posadas: As Mexico's largest hotel operator, Grupo Posadas is a dominant force in the accommodation sector. They strategically target both urban and coastal destinations, offering a diverse portfolio of brands like Live Aqua, Grand Fiesta Americana, Fiesta Americana, Fiesta Inn, and One Hotels. Their business model involves ownership, leasing, franchising, and management, allowing them to have a broad reach across different market segments. The company's focus on growth, adaptability, profitability, and talent underscores their strategy in a competitive landscape. Their significant development pipeline indicates continued expansion plans. [Notable achievement: Experiencing foreign exchange gain in 2023 due to MXN appreciation.]
  • Marriott International: A global giant, Marriott has a substantial presence in Mexico through a vast array of brands covering various segments. Their acquisition of City Express Hoteles significantly strengthened their position in the mid-scale market, demonstrating a strategy of both organic growth and strategic acquisitions to expand their footprint in key regions like Mexico. Their activities involve leveraging their global brand recognition, loyalty programs (Marriott Bonvoy), and extensive distribution network to attract guests. They often partner with local developers and management companies.
  • Grupo Presidente: This 100% Mexican company plays a crucial role by representing major international luxury brands like IHG's Presidente InterContinental in Mexico. This partnership model allows international brands to enter and grow in the Mexican market by leveraging Grupo Presidente's local expertise and operational capabilities. Beyond hotels, their significant presence in the restaurant and bar sector demonstrates diversification within the hospitality value chain, offering comprehensive food and beverage experiences. Their focus on creating unique experiences highlights a strategy centered on service quality and local relevance.

Volumes and Sizes

Estimates of volumes and sizes within the Mexican hospitality industry for 2024 and 2025, based on the available

  • Overall Tourism Revenue (International Visitors): Expected to reach around $32.5 billion USD in 2024, with actual figures reported at slightly over $32 billion USD or $30.246.2 million USD for 2024.
  • International Tourist Arrivals: Forecasted at 43.9 million for 2024, with actual arrivals reported at 45 million in 2024 and 3.94 million in January 2025.
  • Hotel Industry Market Value: Estimated at $13.74 billion USD or $22.89 billion USD in 2024, with projections around $24.24 billion USD for 2025. Growth is expected at a CAGR of 5.50% to 8.2% in the coming years.
  • New Hotel Room Supply: Over 4,000 new rooms were opened in Mexico between January and August 2024, a 172% increase compared to the total new supply in 2023.
  • Restaurant Industry Market Value: Varied estimates for 2024, ranging from approximately $72.5 billion USD to $90.43 billion USD. Projections for 2025 and beyond show continued growth, with some estimates reaching over $113 billion USD by 2033.
  • Restaurant Establishments: Over 680,000 formal restaurants operate in Mexico.
  • Hotel Occupancy: Beach destinations saw around 68.3% occupancy in the first half of 2024, while large cities had about 57.5%.

Market share information at a granular level for each segment and player is not consistently available across the provided sources. However, the prominence of players like Grupo Posadas (largest hotel operator) and the significant market share of quick-service restaurants within the food service sector are highlighted.

References

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  • ¿Quiénes mueven el mercado gastronómico? La industria crece 4.5% en 2024 mirando a un 2025 más optimista - El Economista. https://vertexaisearch.cloud.google.com/grounding-api-redirect/AWQVqAIxWv2wsCf6wGlLZpTBpr2yHA-ajq1icBgxY9nw1NSirzQ0LymRlvpejSf1nfFZwPl_HKWKQxoaH1ianaDoIW4E5WYTb-dARetzt7nBoDZz-0gIQleifXjC7Hbzi-Q875XVFcPfKV5TlftReMN2cBQyY7ZnRPjj6IfqQ4QEoT_9wwaf8qqBQSYd32Km627UgKABpj-c5GF-jiTCSHJeN07hwe4P9ES3WuxAQVBFPb6_-0tWoy-6FWU6sUaRr2JH480rtpooI9GER1BD