Hospitality in Mexico Market Players Analysis¶
Products and Services¶
This section provides a detailed analysis of the top 10 players in the Mexican hospitality market, outlining their main products and services and evaluating available data on their volume and revenue performance.
Grupo Posadas: Mexico's largest hotel operator, Grupo Posadas, offers a range of hotel, resort, and villa services. They operate properties under various models including ownership, leasing, franchising, and management agreements, focusing on both urban and coastal destinations. The company's strategic pillars include growth, adaptability, profitability, and talent. In terms of volume, Grupo Posadas had 201 hotels and over 30,000 rooms in 60 destinations in 2024. Their development pipeline as of February 2024 included 18 new hotels with 3,428 rooms, and they opened 7 hotels in 2024, indicating growth in volume. Financially, their revenue reached MXN 10,645 million in 2024, a slight increase from MXN 10,468 million in 2023.
Grupo Hotelero Santa Fe: This Mexico-based company specializes in hotel services, encompassing the acquisition, development, and operation of urban and beach hotels. They manage both their own brands and licensed brands. The company focuses on operational efficiency strategies. Their portfolio included 27 hotels and 6,260 rooms in operation in 1Q25, showing a slight increase from 6,159 rooms at the end of 4Q22. Total revenue for 2024 was MXN 2.98 billion, with MXN 968.6 million in total revenue for 1Q25. This shows growth compared to MXN 2,652.3 million in 2022.
FibraHotel: As the first real estate investment trust in Mexico specializing in hotels, FibraHotel manages a portfolio primarily focused on business class hotels under various brands. Their revenue is mainly derived from lodging. They reported 85 hotels and 12,360 rooms in operation in 2Q24. They also owned 35 hotels with 6,048 rooms and had a participation in a project adding 218 rooms as of 4Q23. Revenue for 2Q24 was MXN 1,364 million. Their trailing 12-month revenue as of December 31, 2024, was $295 million USD. Revenues for 2Q23 were notably 77% higher than the quarterly average over 11 years, indicating a strong recovery.
Grupo Vidanta: This Mexican conglomerate is involved in the design, construction, financing, and operation and maintenance of a wide range of tourism infrastructure, including hotels, resorts, cruises, and associated facilities. They are known for large-scale developments and partnerships, such as an exclusive partnership with Hakkasan Group and a theme park-resort project with Cirque du Soleil. Grupo Vidanta operates over 30 hotels and resorts. While recent volume or revenue figures are not readily available in the provided data, an estimated annual revenue of US$750 million was noted for FY 2015.
IHG Hotels & Resorts: A global hospitality giant with a significant presence in Mexico, IHG operates a large portfolio of brands. They have expanded their presence through strategic partnerships, including adding up to 70 Iberostar beachfront resorts (24.3k rooms) to their system, with Mexico representing a significant portion of that portfolio's historical revenue. IHG is also expanding its midscale portfolio in the Americas, including Mexico. Globally, IHG had over 6,600 open hotels in 2024 with a development pipeline of 2,200 hotels. While global revenue was cited at $27.9 billion USD in 2019 (before the Iberostar partnership), Mexico-specific revenue figures were not explicitly available.
Marriott International: Another major global lodging company with a substantial presence in Mexico, Marriott operates a vast portfolio of brands. A key recent development was the acquisition of City Express Hoteles, which significantly expanded Marriott's footprint in the mid-scale segment in Mexico. Marriott's brands in Mexico include properties operated through partnerships with companies like FibraHotel and Grupo Presidente. Specific volume or recent Mexico-specific revenue figures were not provided in the snippets.
AMResorts: This resort management company focuses on providing sales, marketing, and brand management services for luxury all-inclusive properties. Formerly known for its aggressive growth strategy in Mexico and the Caribbean, AMResorts is now part of Apple Leisure Group, which in turn is part of Hyatt. As of December 2020, their portfolio included 71 resorts with 32 located in Mexico. Historically, Mexico represented a significant portion of their revenue (58% in 2017). Estimated annual revenue is currently noted as $299.7 million USD, though the date for this estimate is not specified.
Grupo Presidente: A 100% Mexican company with over 50 years of experience, Grupo Presidente operates hotels and restaurants, often representing major international brands in Mexico through strategic partnerships. They are known for representing IHG's luxury brands in Mexico and also have a considerable presence in the food and beverage sector with over 50 bars and restaurants. Estimated revenue is cited between $250,000,000 to $500,000,000 USD, with no specific date provided.
City Express Hoteles: This Mexican hotel company focused on business class hotels. It is important to note that City Express Hoteles was acquired by Marriott. It was mentioned as a principal company based on 2023 & 2024 market share reports. Prior to the acquisition, some of its properties were managed by FibraHotel under brands like Fiesta Inn and One Hotels. Reported revenue was $194.49 million USD, likely reflecting data prior to the acquisition.
Accorhotels: A global hospitality group with a diverse brand portfolio, Accor is actively expanding its presence in the Americas, with Mexico identified as a key market and a gateway for international tourism. They have over 40 hotels in Mexico and are focused on expanding their Premium, Midscale & Economy division in the region. Their goal is to increase their regional PM&E portfolio from 450 to 600 hotels by 2027, with 77 PM&E hotels currently under development in the Americas. While global revenue information was not specific to Mexico, their PM&E division globally generates 70% of the Group's revenue.
Comparative Volume and Revenue Overview (Based on available data)
| Player | Product/Service Focus | Volume (with dates) | Revenue (with dates) | Volume Change Indicator | Revenue Change Indicator |
|---|---|---|---|---|---|
| Grupo Posadas | Hotels, Resorts, Villas (Urban & Coastal) | 201 hotels, >30k rooms (2024); Pipeline: 18 new hotels, 3,428 rooms (Feb 2024) | MXN 10,645M (2024); MXN 10,468M (2023); Forecasted >$600M USD (MXN 10.30B) for year through Sep (Dec 2023) | Growth | Growth |
| Grupo Hotelero Santa Fe | Urban & Beach Hotels (Owned & Licensed Brands) | 27 hotels, 6,260 rooms (1Q25); 6,159 rooms (end 4Q22) | MXN 2.98B (2024); MXN 968.6M (1Q25); MXN 2,652.3M (2022) | Growth | Growth |
| FibraHotel | Business Class Hotels (REIT) | 85 hotels, 12,360 rooms (2Q24); Owns 35 hotels, 6,048 rooms + project for 218 rooms (4Q23) | $295M USD TTM (Dec 2024); MXN 1,364M (2Q24); 2Q23 revenues 77% higher than 11-year avg. | Growth | Growth |
| Grupo Vidanta | Hotels, Resorts, Cruises, Theme Parks | Over 30 hotels and resorts (Date N/A) | Est. US$750M (FY 2015) | Data limited | Data limited |
| IHG Hotels & Resorts | Global portfolio, incl. various brands in Mexico | >6,600 hotels globally (2024); Pipeline: 2,200 hotels globally (2024); Partnership adds up to 70 hotels/24.3k rooms (Iberostar) | Global gross revenue $27.9B USD (2019, pre-Iberostar) | Growth (Global/Partnerships) | Data limited (Mexico) |
| Marriott International | Global portfolio, incl. various brands in Mexico | Operates numerous properties in Mexico (Date N/A); Acquired City Express properties | Data limited | Growth (via acquisition) | Data limited (Mexico) |
| AMResorts | Luxury All-Inclusive Resorts | 71 resorts globally, 32 in Mexico (Dec 2020); >50 properties (Mar 2017); ~14,000 rooms (end 2014) | Est. $299.7M USD (Date N/A); Mexico 58% of revenue (2017) | Data limited (Recent) | Data limited (Recent) |
| Grupo Presidente | Hotels (representing global brands), Restaurants/Bars | Operates hotels under brands; Over 50 bars and restaurants (Date N/A) | Est. $250M - $500M USD (Date N/A) | Data limited | Data limited |
| City Express Hoteles | Business Class Hotels (Acquired by Marriott) | Properties managed by FibraHotel before acquisition (Date N/A) | Reported $194.49M USD (Date N/A - Likely pre-acquisition) | Acquired | Data limited (Post-acquisition) |
| Accorhotels | Global portfolio, incl. various brands in Mexico | 40+ hotels in Mexico (Date N/A); Goal: 600 PM&E hotels in Americas by 2027; 77 PM&E hotels under development in Americas | PM&E generates 70% of Group revenue globally (Date N/A) | Growth (Mexico/Americas) | Data limited (Mexico) |
References¶
- AMResorts Bets on Mexico for Achieving Goals by 2020 - Travel Professional NEWS®.
- AMResorts Continues to Grow All-inclusive - CoStar.
- AMResorts: Revenue, Competitors, Alternatives - Growjo.
- Apple Leisure Group - SEC.gov.
- Fibra Inn Announces Fourth Quarter 2023 Results.
- FibraHotel announces its financial results corresponding to the second quarter of 2024.
- FibraHotel 2025 Company Profile: Stock Performance & Earnings - PitchBook.
- Grupo Hotelero Santa Fe, S.A.B. de C.V.: Shareholders Board Members Managers and Company Profile | MX01HO090008 | MarketScreener.
- Grupo Hotelero Santa Fe (BMV:HOTEL) Stock Price & Overview.
- Grupo Posadas - Wikipedia.
- Grupo Posadas SAB de CV Company Profile - Overview - GlobalData.
- Grupo Posadas SAB de CV, POSADASA:MEX profile - FT.com - Markets data.
- Grupo Presidente - Email Address & Phone Number - Lusha.
- Grupo Vidanta - Wikipedia.
- Grupo Vidanta Email verification & Email checker | NeverBounce.
- HOTEL reports 31% and 28% growth in Total Revenues and EBITDA respectively for 2018 - GlobeNewswire.
- HOTEL registra un crecimiento de 26% en la UAFIDA del 1T25 - Grupo BMV.
- Hospitality Industry In Mexico Companies - Mordor Intelligence.
- Hospitality Industry in Mexico - Market Growth & Report - Mordor Intelligence.
- IHG Adds Iberostar Brand in Licensing Deal That Expands Its Beach Presence - Skift.
- IHG Annual Report 2024.
- IHG's midscale portfolio propels growth in the Americas - HOTELSMag.com.
- Ingresos anuales de Grupo Posadas suman 10 mil 645 mdp - La Jornada.
- Largest Hotel Companies in Mexico by Revenue - Bullfincher.
- Las principales compañías de hospitalidad en Global 2025.
- Mexico President Enrique Pena Nieto Applauds Grupo Vidanta for $1.3 Billion Investment in New Tourism Offerings for Mexico - PR Newswire.
- Mexico's Luxury Hotel Sector Investments Grew 50% in 2024.
- Operating & Financial Results: Fourth Quarter 2023 - Grupo Posadas.
- Posadas, Mexico's Largest Hotel Group, Competes Against Global Giants - Skift.