Hospitality in Mexico Current Demand Behavior Analysis¶
Demand Behavior¶
The demand behavior in the Mexican hospitality industry originates from two primary customer categories: Business-to-Consumer (B2C) and Business-to-Business (B2B). Analysis of the provided reports reveals distinct characteristics and trends within each segment for 2024 and 2025.
The B2C segment, comprising individual travelers and groups, represents a significant portion of the demand. This includes international tourists, domestic travelers, cruise passengers, and local residents. International tourist arrivals reached a notable 45 million in 2024, indicating a robust return to pre-pandemic levels and a 7.4% increase compared to 2023. Projections for 2025 remain optimistic, with expected continued growth in tourist numbers. For instance, January 2025 saw 3.94 million foreign tourists arrive, an 8.5% increase compared to January 2024. Air arrivals by foreign visitors also increased by 3.5% in the first three months of 2025 compared to the same period in 2024, with key source markets like the U.S. (5.1% increase) and Canada (13% increase) showing growth. Cruise passenger numbers also saw an increase in the early part of 2024, rising by 2.2% year-on-year to 3.9 million. While international tourism shows clear growth, domestic tourism, which is also a vital part of the B2C market, experienced a moderate decrease of 1.2% in hotel room arrivals by the end of April 2024 compared to 2023.
The B2B segment primarily consists of corporations and event organizers. Corporations contribute to demand through business travel and the need for accommodation and services in urban centers for their employees. While specific overall numbers for business travelers in 2024 and 2025 are not as explicitly detailed as leisure tourists in the provided text, the "business clientele utilizing urban accommodations and services" are identified as key customers. The Meetings, Incentives, Conferences, and Exhibitions (MICE) sector is a significant component of the B2B market, with specialized organizers and venues catering to business events and large group gatherings. The global MICE market, which includes Mexico, is projected for substantial growth, with a CAGR of 8.52% from 2025 to 2030, indicating an increasing demand from businesses for these types of services. The MICE market size was valued at USD 862.25 billion in 2024 and is projected to grow to USD 937.43 billion in 2025 globally. Mexico's MICE tourism market is specifically projected to witness growth at a CAGR of 6.2% during the forecast period.
Overall, the number of customers in the Mexican hospitality industry, particularly within the international B2C segment and the B2B MICE segment, is showing clear signs of growth based on 2024 performance and 2025 projections. While domestic tourism saw a slight decrease in one reported period of 2024, the overall trend for total tourist arrivals and business-related events points towards an expanding customer base.
| Customer Segment | Customer Type | 2024 Volume/Status | 2025 Trend/Status |
|---|---|---|---|
| B2C (Individual) | International Tourists | 45 million arrivals | Projected continued growth (e.g., 8.5% increase in Jan 2025 arrivals vs. Jan 2024, 3.5% increase in Q1 2025 air arrivals vs. Q1 2024) |
| B2C (Individual) | Domestic Travelers | Moderate decrease in hotel room arrivals by end of April 2024 (1.2% vs 2023) | Trend not explicitly stated as growth or decline for 2025 in provided text, but domestic tourism was robust in 2024 overall. |
| B2C (Individual) | Cruise Passengers | 3.9 million in early 2024 (2.2% increase vs 2023) | Trend for 2025 not explicitly stated as growth or decline in provided text. |
| B2B (Organizational) | Corporations (Business Travel) | Key customers for urban accommodation. | Business travel market in Mexico expected to grow at 10.1% CAGR from 2025 to 2030 globally. Market revenue in 2024 USD 95,406.5 million. |
| B2B (Organizational) | Event Organizers (MICE) | Significant segment within Activities and Recreation. | Projected growth at a CAGR of 6.2% in Mexico's MICE tourism market. Global MICE market projected to reach USD 937.43 billion in 2025. |
References¶
CBRE Marketview Hotelería 1S 2024 | CBRE Mexico Creció 13.2% el número de turistas internacionales en México - ContraRéplica - Noticias El turismo internacional en México crece un 8,5 % en enero - SWI swissinfo.ch El turismo mexicano rebasa expectativas con el ingreso de más de 32 mmdd en divisas por visitantes internacionales en 2024 7.4% más que 2023 - Gobierno de México Llegan a México más de 2 millones de turistas internacionales vía aérea según su nacionalidad en enero de 2024 | Secretaría de Turismo | Gobierno Más de 40 millones de turistas visitaron México en 2024 - atiempo noticias México inicia 2025 con alza turística pese a baja en gasto promedio - ContraRéplica Tourism Ministry reports a bump in foreign visitors - Mexico News Daily Mexico Tourism Surges Past Pre-Pandemic Levels with Strong 2025 Outlook - The Rio Times Mexico Tourism Statistics | How many tourists visit? (2025) - Road Genius Mexico's Hotel Industry in 2024: A Vibrant Year of Growth and Opportunityand What's Ahead for 2025 Domestic spending buoyed strong growth in the tourism sector this summer - Mexico News Daily Mexico Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2025 Update Mexico Business Travel Market Size & Outlook, 2024-2030 The global MICE Tourism market size will be USD 4315.5 million in 2024. Mice Market Size & Share Analysis - Industry Research Report - Growth Trends Meetings, Incentives, Conferences, and Exhibitions Market Size 2034 MICE Market Size, Share, Analysis, Statistics, Report, 2033 - IMARC Group MICE Market Size, Share, Trends | Global Growth Report - Fortune Business Insights Mexico Hotel Market 2024 - Horwath HTL